Tau txais kev kawm ntawv nyob rau hauv Seo.

Mark Dzhekson (Mark Jackson)

Lub lim tiam no kuv tau txais ib qho kev thov los ntawm lub tuam txhab, ib tug startup uas xav kom ib lub cav nrhiav optimization ntawm koj lub website (SEO). Yuav ua li cas muaj ntau yam tuam txhab uas muag ua ntej lawv, lawv tau tsim ib lub website thiab xav: "Yog vim li cas yog tej no tsis tshwm sim nyob rau hauv cov kev tshawb fawb xyaw rau lub keywords uas yog ib qho tseem ceeb rau peb ua lag ua luam?" Tom qab saib no lub website sai sai los ua tseeb vim li cas nws tsis tau txais mus rau hauv lub qhov teeb meem ntawm nyob rau ntawm tej lo lus tseem ceeb: vim hais tias ntawm tej ntsiab lus ntawm no lub website los yog nyob rau hauv lub title tag (title) ntawm lub website yog tsis muaj ib mention ntawm cov keywords, thiab muaj zoo tsis muaj kev mus ua rau lub website no (nws yog nyob rau hauv lub network xwb txog rau lub hlis) .First, nws yog tsim nyog los sd elat no lub tuam txhab ua ntej koj siv nyiaj rau tej kws pab tswv yim los yog siv lawv lub sij hawm ua rau feem xyuam rau txoj hauj lwm ntawm lub site nyob rau hauv lub qab muab thiab / los yog tsheb khiav los ntawm tej yam ntuj tso nrhiav - yog nyeem thiab tau kawm ntawv nyob rau hauv no SEO.Prochitav, tej zaum ib txhia hais tias, "Vim li cas nyeem? Yog vim li cas peb ntiav neeg pab tswv yim. Cia li qhia rau lawv ua. " Txawm li cas los, nws yog ib qhov nyuaj rau yuav yog dab tsi koj tsis to taub, thiab, Ntxiv, yuav ua tau txaus ntshai rau muab rau outsource ib co cov tuam txhab, tsis paub seb puas los yog tsis lawv ua cov hauj lwm uas yog yuav tsum tau mus pab tau koj ncav tau rezultatov.Obrazovanie nyob rau hauv cov cheeb tsam no yuav pab tau koj ncav tau ntau dua kev vam meej, txawm hais tias koj outsource spetsialistov.Chem koj to taub SEO, qhov ntau yuav hais tias koj pom zoo thiab thov ib tug khoom kev pom zoo thiab kev sib tw tswv yim, uas, raws li koj pom ua ntej lawm, yuav ua tsis tau ib kauj ruam rau pem hauv ntej los yog tsis yuav sere Nau-a ROI (rov qab nyob rau theem ntawm kev ntsuam xyuas) nyob rau hauv lub sij hawm nws yuav siv sij hawm mus rau lawv vnedrenie.Ya optimizes ob peb xyoo thiab raws kev coj rau pua pua ntawm tej yaam num. Tej zaum kuv coj nws khuv xim hais tias, tom qab tag nrho cov xyoo, cov neeg to taub txog cov kev qhia tswj ntawm SEO. Ib tug loj tus naj npawb ntawm cov neeg mus kawm rau hauv lub xeem lub rooj sib tham ntawm Nrhiav cav Marketing Association ntawm Dallas-Fort Worth, twb convinced yuav ua li cas ib qho tseem ceeb nws yog los mus tshawb osnovy.DomenHoroshaya optimization (thiab zoo ua lag ua luam nyob rau hauv Internet) pib nrog ib tug zoo kawg sau. Qhov tseeb tiag mas, koj yuav tsum yuav ib tug sau uas yog twb nyob rau hauv lub web ib tug ntau lub sij hawm (feem ntau ob lub xyoos los yog ntev dua), uas muaj xws li cov feem ntau kev sib tw keywords uas koj xav natselitsya.Esli qhov no yog tsis tau, cia li yuav paub txog dab tsi yog yuav tsum tau tej lub sij hawm tawm mus nce sau txoj cai, siv ib tug qeeb thiab khov kho nrhiav tau ntawm cov kev mus taw tes rau koj nyob rau lwm lub websites, thiab ua rau kom high-zoo cov ntsiab lus nyob rau hauv koj lub website. Tsis txhob ua ib lub tuam txhab uas yog qhib ib tug tshiab sau, thiab ces yuav 1000 mus rau koj lub web site. Nco ntsoov hais tias tus txheej txheem ntawm txuas lub tsev yuav tsum tau saib estestvenno.Issledovanie slovKlyuchevye lo lus tseem ceeb uas xav nyob rau hauv koj lub tuam txhab pib-ups hais saum toj no yog mus nrhiav ib tug tag nrho ntawm 100 lub sij hawm txhua lub hli, raws li Google cov Lo lus tseem ceeb Tool. Qhov no yog vim li cas lo lus tseem ceeb kev tshawb fawb yog li ntawd vazhno.Predstavte hais tias koj twb siv ib qhov nqi ntawm lub sij hawm los yog cov nyiaj rau SEO, thiab thaum kawg khwv tau lub siab tshaj plaws txoj hauj lwm, uas yog ib cov ntse rau cov keywords uas koj ntseeg tias yog tus yuam sij rau kev kawm tau zoo, tsuas yog mus rau tom qab nrhiav pom tias lub txiaj ntsim ntawm no sab saum toj txoj hauj lwm - ib tug tag nrho ntawm 50 tshiab qhua rau koj lub web site (tib yam li koj muaj peev xwm tej zaum yuav los ntawm Adwords rau $ 0.25 ib nias). Yog li ntawd ntau npaum li cas, xav tias lub sij hawm thiab / los yog cov nyiaj uas koj raug nqi uas koj yuav tau rau $ 12,50 ib lub hlis? Nws yog txawm zoo yog hais tias tus lo lus tseem ceeb kev tshawb fawb yog ua li cas yuav advertising rau kev nrhiav xyaw rau hauv txoj cai keywords, thiab ces tsim ib zaj dab neeg txog dab tsi keywords coj tsis tau tsuas yog clicks, tab sis kuj pom hais tias nws ib tug ib txwm mus hloov! SEO yog nplooj siab tsis tau tsuas yog rau cov haujlwm rau tej keywords; Optimization yog nplooj siab mus rau attracting ib tug loj tus naj npawb ntawm zoo qhua mus rau koj lub website uas koj tab tom nrhiav tig lub khiav nyob rau hauv cov coj noj coj los sib tw prodazhi.Analiz kawg, qhia hais tias tus keywords uas tau dab tsi rau ib tug xov tooj ntawm kev tshawb nrhiav, thiab cov uas tseem pom hais tias nws tau hloov, nws yeej tsis tau txaus . Yuav kom ua tau nyob rau hauv lub txais cov keywords los ntawm nyiaj-nrhiav - yog ib yam ... mus cuag nyob rau hauv lub qab muab ntawm tib keywords lawm - hais tias yog lwm delo.Chtoby sai sai seb zoo li cas yog yuav tsum tau los yeej muaj cov sib txeeb, nrhiav rau ib tug ntawm koj nrov tshaj plaws / sis tw nqe lus nyob rau hauv Google. Tsim ib daim ntawv teev rau hauv thawj 10 thawj. Ces ua lub "site: www.nameofdomain.com" (tsis quotes) nyob rau hauv cov kev tshawb fawb rau Yahoo thiab koj yuav pom cov xov tooj ntawm cov nplooj ntawv thiab tus naj npawb ntawm backlinks uas yog muaj nyob rau ntawm txhua tus ntawm cov Web sites. Txawm hais tias nws tsis yog tag nrho cov uas yuav tsum tau kom tsim nyog rau cov txaus qhia, nws yog ib tug zoo qhia zoo li cas ntawm kev ua hauj lwm tej zaum koj yuav tsum muaj lawv cov zanyat.Kompaniya startups, ntawm uas peb hais, muaj rau cov nplooj ntawv ntawm cov ntsiab lus indexed los ntawm Yahoo, thiab peb backlinks, thaum nws yog lub feem ntau muaj kev vam meej competitor (tsawg zaus queries) muaj 374 nplooj ntawv ntawm cov ntsiab lus thiab 2,000 rov qab ssylok.Kontent - nws korolBez zoo cov ntsiab lus koj yuav muaj teeb meem tau mus thiab tsheb. Tsim koj lub website zoo cov ntsiab lus nplooj ntawv. Siv keywords uas tseem ceeb rau koj lub lag luam uas koj tau pom nyob rau hauv tus txheej txheem ntawm issledovaniya.Kazhdaya ntawv no cim. Tsis tas li ntawd lub npe cim npe ntawm koj cov nplooj ntawv yuav tsum cim thiab cov txhua stranitse.Vse page site kawm lub tuam txhab startups muaj tus zoo tib yam title tag. Thiab, yog ... koj guessed nws ... nyob rau hauv lub tag title sau nyob rau hauv lub npe ntawm kompanii.Esli paub tseeb tias koj muaj xws li koj lub npe nyob rau hauv koj lub title tag, muab tso rau nws nyob rau hauv lub kawg. Tswvyim ua li cas yog qhov zoo tshaj plaws lub npe yuav tau sib txawv, tab sis yog tias koj xav kom muaj koj tseem ceeb tshaj plaws keywords muaj teev thawj, ua title tag nyob ib ncig ntawm 66 cim, xws li probely.SsylkiGonku yeej maj mam tab sis rau siab. Yog hais tias koj pib ib lub tshiab lub web site (los yog cia li pib them ib qhov nqi ntawm cov xim rau SEO), los ntawm thaum pib mus rau tsim ib tug tej yam muaj pes tsawg tus ntawm mus rau koj qhov chaw. Koj muaj peev xwm heev yooj yim mus rau npe Yahoo Directory, BOTW.org, los yog Business.com. Thiab koj muaj peev xwm xa ib tug thov rau kev saib xyuas nyob rau hauv DMOZ (txawm hais tias qhov tseeb hais tias muaj yog tiag tiag ib tug ntev lub sij hawm tej zaum yuav tau nyob rau hauv daim ntawv teev). Koj muaj peev xwm xa tau xovxwm relizy.Skazhu dua, tsis txhob maj mus yuav ib tug lossis loj npaum li ntawm kev mus, raws li kev tshawb fawb xyaw tej zaum yuav yog li ntawd txiav txim siab li cas koj tseem tabtom muab lawv tau. SEOs tsis muab cov kev tshwm sim ntawm kev tshawb fawb xyaw; peb pab tuam txhab uas muag position lawv tus kheej nrhiav xyaw nyob rau hauv ib tug ntau paaj teeb. Xav seb peb raws li ntawm cov kws txawj nyob rau hauv PR rau lub web pages ntawm tau poiska.AnalitikaUspeshnost optimization kev tiag tiag tsis yog ntsuas los ntawm dab tsi koj yuav los yog yuav tsis pom lub daim ntawv qhia nyob rau hauv cov kev tshawb fawb cav qeb duas - yam tsawg kawg, tsis ncaj qha. Yog hais tias koj tsis siv es tsis txhob lub analyst, ua tam sim no. Google Analytics yog dawb thiab muab ib co zoo khoom qhia. Yahoo Analytics yog tseem zoo kawg nkaus (thiab dawb, yog tias koj nyob nraum ib advertiser) .Yog hais tias koj tseem tabtom mus ntsuas qhov chaw ua hauj lwm ntawm SEO, ces tej zaum koj yuav xav tau nyob rau hauv koj analytics zoo cov ntaub ntawv nyob rau hauv tsheb thiab ces siv lawv cov tswv yim thiab mus taug qab yuav ua li cas koj hloov cuam tshuam rau koj tej yam ntuj tso tsheb khiav los ntawm cov kev tshawb fawb xyaw. Koj hloov yuav tsum muaj xws li hloov dua siab tshiab mus txog qhovtwg, yog li ntawd koj tsis txhob cia li tsom xam cov tsheb, tab sis kuj saib xyuas cov feem pua hloov dua siab tshiab keywords.
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