Lo lus tseem ceeb kev tshawb fawb cov neeg sib tw

Feem ntau, qhov chaw cov tswv yuav tsum tau hnov lub sij hawm "keywords" yuav ua li cas mus rau qhov chaw lawv raug nyob rau hauv cov ntawv nyeem, thiab tsis txhob hnov qab mus txheeb xyuas lawv, vim hais tias tsis muaj dab tsi mus tas li. Tab sis yog vim li cas koj yuav tsum tau pib thiab dab tsi koj yuav tsum paub txog lo lus tseem ceeb tsom xam thiab yuav ua li cas mus ua hauj lwm nrog nws?

Yuav ua li cas yog keywords?

Nrhiav xyaw, muab ib tug tej yam muab ntawm qhov chaw nyob rau hauv tej daim ntawv thov, xa mus rau lub keywords uas yog nyob rau hauv cov ntawv nyeem, lo lus no thiab subheadings, ua thiab to taub dab tsi rau koj qhov chaw muaj li cas nws kawm, thiab seb nws yuav tsum tau ib yam dab tsi kom muab cov neeg siv .

Piv txwv li, yog hais tias tus nrhiav bar hom nyob rau hauv ib lo lus los yog kab lus - "qho khoom ua si", "yuav ib tug qho khoom ua si", "ua ib tug qho khoom ua si nrog lawv ob txhais tes", cov kev tshawb fawb cav yuav muab ib daim ntawv teev kev pab rau uas mus nrhiav cov lus.

HF, MF thiab LF - dab tsi yog qhov no?

Ua ntej koj yuav pib mus rau qhov chaw lub keywords nyob rau hauv cov ntawv nyeem thiab cov lus nyob yuav tsum paub hais tias lawv yuav sib txawv lawv zaus ntawm. Piv txwv li, yog ib tug tsom xam ntawm keywords rau "khaub ncaws", koj yuav pom hais tias lo lus yog lub nrov tshaj plaws, thiab yog li ntawd lub high-zaus. Yog hais tias peb kawm cov lus "me nyuam khaub ncaws nyob rau hauv Rostov", qhov kev thov rau nws yuav tsum tau me npaum li cas, thiab yog li ntawd, nws yog tsawg zaus.

Yuav ua li cas los mus txiav txim uas lo lus belongs rau uas qeb:

• High-zaus los yog high-zaus - tus xov tooj ntawm kev thov rau ib lub hli ntau tshaj 5,000.
• Mid los yog MF - tus naj npawb ntawm 1000 mus 5000.
• Tsawg zaus los yog tsawg zaus - tus xov tooj yog tsawg tshaj li 1000.

Ntawm cov hoob kawm, qhov no yuav tsum tau to taub hais tias tus loj dua cov kev thov, lub siab dua qhov sib txeeb, thiab cov tub ntxhais pab nrog lo lus tseem ceeb yuav tsis yooj yim nkag tau rau hauv qhov teeb meem ntawm thawj nplooj ntawv, li ntawd, cov kev xaiv thiab tsom xam ntawm keywords rau ib daim ntawv yog tsim nyog ua kom zoo.

Yuav ua li cas mus xaiv keywords

Yuav kom sau koj qhov chaw zoo cov ntsiab lus yog tsim nyog los xaiv txoj cai keywords siv "Yandex" thiab cov Google, uas yuav pab tau kom koj to taub dab tsi yog nthuav kom tus neeg niaj hnub no thiab yuav ua li cas yog cov neeg sib tw.

Yog hais tias koj nqa tawm cov kev xaiv thiab tsom xam ntawm keywords siv "Yandex", qhov yuav tsum tau rau kev pab Yandex.Wordstat, uas qhia tau hais tias zoo tau ntawm lub txais tej lo lus thiab cov nqe lus. Kom meej meej, qhov no yuav tsum tau nthuav tawm nyob rau hauv ob kab, qhov chaw uas lub sab laug qhia tias lub xov tooj ntawm kev thov thiab, t. E. Yuav ua li cas muaj coob tus neeg xav nyob rau hauv lo lus ntawd, thiab cov cai los ntxiv "vordstate" qhia tau hais tias cov queries uas nkag los ntawm cov neeg uas tsim nyog qhov lo lus tseem ceeb.

Mus ua hauj lwm nrog Google ib tug me ntsis ntau tham, vim hais tias koj yuav tau siv cov kev pab cuam Adwords, tab sis koj thawj zaug yuav tsum mus teev nyob rau hauv nws, thaum muaj ib tug ua hauj lwm account. Nyob rau hauv lub "cuab yeej" koj yuav tau ua cov xaiv ntawm keywords.

Rau starters, koj muaj peev xwm tsim ib daim ntawv teev tag nrho cov lus uas tau muab cov kev pab nyob rau hauv lub neej yav tom ntej yuav tau to taub hais tias ib co lus tsis haum, vim hais tias koj tsuas, piv txwv li, muag, thiab yuav tsis tau. Thiab tsis yog ib feem ntawm cov uas tsis muaj-zaus queries, vim hais tias koj yog, piv txwv li, tsis ua hauj lwm nyob ib ncig ntawm lub moos, tab sis tsuas yog nyob rau hnub ua hauj lwm. Thiab qhov no yuav tsum yog tus tsom xam ntawm lub keywords "Yandex" los yog lub Google, txij thaum no koj twb paub lawm tias lub tuam txhab muaj peev xwm muab ua li cas nyob rau hauv lub neej yav tom ntej, thiab hais txog. D.

Tej hau kev kawm los ntawm cov neeg sib tw

Ua ntej koj yuav pib mus koom nyob rau hauv kev tsom xam ntawm cov lus tseem ceeb ntawm cov neeg sib tw, nws yog tsim nyog los nkag siab txog yuav ua li cas los mus txiav txim cov neeg kawm ntawv ntawm kev sib tw, thiab yog dab tsi yam muaj kev cuam tshuam nws. Ua ntej ntawm tag nrho cov, koj yuav tau saib nyob rau hauv lub qhov chaw ntawm competitors, uas yog nyob rau hauv lub saum toj ntawm lub txais ntawm kev nug, thiab kawm lawv los ntawm ces kaum sib txawv. Nws yuav siv ib co sij hawm, ib co kev pab cuam thiab ib co kev txawj ntse, nrog rau ib qho kev nkag siab txog dab tsi yog sab hauv optimization thiab sab nraud, yuav ua li cas zoo lawv yog cov nyob rau lwm qhov chaw, thiab seb puas los yog tsis tau lwv nrog lawv ib tug tej yam website.

nrog optimization

Muaj ntau yam cuam tshuam rau kev kawm ntawv thiab nws cov muab, thiab lub ntsiab hauj lwm ntawm cov neeg uas tsim thiab txhawb nws, yuav ua rau cov nplooj ntawv raws li yam li sai tau, piv txwv li, lub siab tshaj plaws tsim nyog lo lus tseem ceeb ..:

• Qhov yuav tsum tau tus xov tooj ntawm keywords, raws li nyob rau hauv ncaj qha pub ntxiv tshaj, los yog diluted.
• Headers.
• Subtitles.
• Duab.
• References.
• Teev thiab enumerations.

Txawm yog hais tias lawv yog cov tag nrho tam sim no nyob rau hauv lub nce cov nplooj ntawv, tsis txhob hnov qab txog qhov tseeb filling, piv txwv li, coj mus rau hauv tus account lub meta cim npe: .. Title, kev piav qhia thiab keywords.

lwm optimization

Txhua nrhiav cav nws muaj nws tus kheej algorithm los ntawm uas nws xaiv qhov chaw nyob rau hauv daim ntawv thov. Rau ib txhia tseem ceeb nrog optimization rau lwm yam sab nraud, xws li, e.g., Google them ib tug ntau ntawm cov xim rau qhov no. Yog li ntawd lwm optimization muaj xws li cov nram qab no yam:

• txuas zoo.
• Number of mus rau zoo chaw.
• Qhov kuaj pom ntawm kev mus nyob rau hauv kev tes hauj lwm.

Trust site

Nyias, yog tsim nyog sau cia hais tias lub sij hawm ntawd, raws li cov Trust site los yog ntawm ib tug tej qhov taw qhia, uas yuav tsis tau meej ntsuas, tab sis nyob rau tib lub sij hawm los soj ntsuam nws siv ob peb ntau yam: cov muaj hnub nyoog ntawm qhov chaw thiab qhov sau, uas sau tsam ntawm qhov chaw, lwm cov kev mus, lawv zoo thiab kom muaj nuj nqis, kev cai yam ( tooj hu, views, qhov chaw thiab ntev t. d.)

Qhov ntau ua tiav cov khoom, ua ib tug tsom xam ntawm keywords, lub chaw yuav zoo zoo, thiab saum toj no soj ntsuam los ntawm kev tshawb fawb xyaw thiab cov neeg siv. Tag nrho cov ciaj ciam ntawm nws cov competitors yuav tsum tau ntsum xyuas manually, saib code nplooj ntawv thiab nyeem cov ntawv nyeem, raws li zoo raws li nyob rau lwm qhov chaw kawm kom paub txog kev qhia xws li KHOM TXHOJ, hnub nyoog, tus naj npawb ntawm cov neeg tuaj xyuas, thiab hais txog. D.

Cais competitor lo lus tseem ceeb

Wordstat kev pab cuam yuav pab tau los mus txiav txim lub zaus ntawm qhov kev thov, tab sis tsis tau hais tias yuav ua li cas sib tw thov thiab seb nws yog siv los ntawm lwm tus neeg. Ua li no, koj yuav tsum mus thov kev ceev zog thiab yuav ua kom paub qhov tsim nyog lus nyob rau hauv cov kev tshawb fawb lub thawv. Tom qab kev tshawb fawb cav yuav rov qab ib daim ntawv teev cov chaw, koj yuav tau tshawb lawv.

Piv txwv li, vvoditsyaschim lus nug "yuav khaub ncaws nyob rau hauv Krasnodar" muab ib daim ntawv teev cov uas mus kawm tsawg kawg yog thawj thawj tsib lub chaw. Thaum Ntsuam xyuas cov competitor lub site rau keywords, koj yuav xav txog cov hauv qab no qhia:

• Nws yuav siv ib tug ncaj qha nkag los yog diluted.
• Siv rau ntawm lub ntsiab page los nrog.
• Uas link yuav coj mus rau lo lus no: nyeem ntawv los yog to taub tsis tau.
• Siv nyob rau hauv lub headers los yog nyob rau hauv qhov kev piav qhia, los yog ob qho tib si.

Ntxiv mus, nws yuav tsum tau coj mus rau hauv tus account tej ntaub ntawv raws li tus xov tooj ntawm nrov chaw. Nyuaj los yog txawm suab tsis yooj yim sua los lwv nrog cov kev pab xws li cov xov xwm portals, "Wikipedia", "Youtube". Yog hais tias lawv siv los txhawb cov keywords, tej zaum nws yuav tsim nyog los noj lwm yam keywords.

Cais lub competitiveness ntawm kev thov kuj yuav nyob rau hauv cov duab, video thiab contextual advertising. Yog hais tias qhov kev thov mus rau lub "tus me nyuam khaub ncaws" muaj ntau lab tus duab, ces mus rau xws li ib tug kev thov, raws li ib tug "me nyuam khaub ncaws nyob rau hauv Rostov-on-Don" yog twb tsawg.

Tom qab lub txais cov kev tshawb fawb cav yuav tsum tau ntsum xyuas, koj yuav tau mus rau qhov chaw mus saib hauv optimization thiab to taub yog vim li cas tib lub system muaj lawv ua ntej.

Program rau lo lus tseem ceeb tsom xam

Niaj hnub no, muaj ntau txoj kev thiab lub sij hawm los ua ib tug zoo semantic tub ntxhais thiab tsom xam cov khoom keywords. Qhov no yuav ua tau manually, raws li tau piav saum toj no, siv ib tug lo lus tseem ceeb tsom xam "Yandex" los yog lub Google, los yog los ntawm txoj kev ntawm tej kev pab cuam thiab cov kev pab cuam. Tab sis nws yog ib nqi nco ntsoov tias yog hais tias cov kev pab cuam yog dawb, nws tsis muab ib tug ntau ntawm cov ntaub ntawv uas pab, li ntawd rau ib co kev pab tsim nyog them kom tau ib tug xav paub ntau dua daim ntawv qhia.

Muaj ntau ntau pab aggregators, lawv yog cov dawb, tab sis ib tug me ntsis tsis muaj tseeb thiab yog tas nyob rau hauv muab cov ntaub ntawv. Piv txwv li, Webeffector, ua ntej koj siv nws, koj yuav tsum tsim ib tug account, thiab ces nias "tshiab lub tuam txhab". A daim ntawv no yuav tshwm sim nyob rau hauv uas koj yuav tsum qhia kom meej rau keywords ntawm kev txaus siab, nce qib ntawm lub cheeb tsam, qhov chaw nyob ntawm cov nplooj ntawv. Tom ntej no koj yuav tsum nias rau ntawm "Tsim Group" thiab cov kev pab cuam yuav muab ib txog kev nyiaj txiag rau cov qib, raws li uas nws yuav muaj tseeb yuav ua li cas sib tw thov.

Cov nram qab no ob tug cov kev pab yog tsis dawb, tab sis nws yog ntau yog. Piv txwv li, Seolib, qhov uas koj kuj qhia kom meej hauv lub cheeb tsam thiab ib daim ntawv teev keywords. Txhua txhua lo lus yog them txog 3 rubles, thiab qhov kev pab cuam yuav muab ib tug meej kev soj ntsuam ntawm lub lo lus. Yog li ntawd cov lus "tsev xauj" muaj lub siab tshaj plaws kev soj ntsuam tau thiab nruab nrab competitiveness, thiab cov kab lus "pheej yig mus xauj ib chav tsev" yog ntau tsawg kev sib txeeb.

Seobudget kev pab cuam muaj peev xwm tsis tsuas tsom xam cov keywords, tab sis kuj cov neeg nplooj ntawv ntawm cov neeg sib tw 'qhov chaw. Qhov kev pab no ntsuam cov lus tseem ceeb ntau kom zoo zoo, cov txheej txheem yuav siv sijhawm txog li 10 feeb thiab nqi ib me ntsis kim kim (rau txhua txhua lo lus los yog phab yog them 10 rubles.).

ib co keywords, vim hais tias lub sij hawm lawv yuav tsum tau kiag li tshem tawm los ntawm tej aggregators thiab cov kev pab cuam yuav tsum siv, thiab cov kev pab cuam uas lawv coj, dua li nws yuav cawm cov nyiaj txiag thiab SEO.

Yog vim li cas tsom xam competitors

competitor tsom xam hnub no yog ib tug yuav tsum, vim hais tias cov kev sib tw yog heev loj, thiab txhua leej txhua tus xav mus yuav zoo dua. Yuav tau paub qhov ua tau zoo thiab muaj zog ntawm tus nrog sib ntaus yuav tsum tau tuaj rau pem hauv ntej, los yog tsawg kawg ntes yog hais tias koj pib ib lub tuam txhab.

Analysis ntawm cov lus tseem ceeb uas muab tso rau ntawm koj lub website competitors, uas qhia yuav ua li cas rau lub tuam txhab nrog cov neeg siv. Nws yuav qhia tau uas raws siv los nyiam. Piv txwv li, koj yuav saib tau lub tuam txhab tsis tau tsuas yog nyob rau hauv daim ntawv teev cov kev pab, tab sis kuj raws li contextual advertising, los yog tsuas yog siv ntawv nyeem tab sis kuj video. Koj kawm tau txog lub specifics ntawm cov khoom, piv txwv li. E. Yuav ua li cas cov khoom uas nrov, uas yog lossi muag ntawm ib tug luv nqi.

Thaum tus tsom xam tsis txhob hnov qab txog cov neeg "uas nqus pa nyob rau hauv lub rov qab" thiab yog sim koj yuav tau txais ib ncig, vim hais tias ib tug competitor yuav siv sij hawm 30 qhov chaw nyob rau hauv lub qhov teeb meem niaj hnub no, thiab tag kis nws yog twb nyob rau hauv sab saum toj kaum, vim hais tias yuav txhim kho ib yam dab tsi, thiab nrhiav cav pom nws.

Qhov tseem ceeb point yog tias tus tsom xam yuav tsum tau tsis luam koj cov competitors, thiab koj yuav tsum tau tsim koj khoom thiab koj chips, uas yuav pab tau kom ua zoo dua lwm tus. Ua li no, koj yuav tau siv raws li muaj ntau yam txoj kev mus koom nrog thiab lwm optimization, tsim zoo lyrics thiab lub npe, qhov chaw uas lub keywords yog faib kom raug.

Ib txhia pawg sab laj siv keywords

Lo lus tseem ceeb nrhiav thiab tsom xam yuav tsum tau nqa tawm kom raug, tab sis yuav tsum tau siv lawv kom nyob rau hauv phau ntawv thiab lub npe, tsis txhob hnov qab txog xws li ib tug lub tswv yim raws li lub ceev. Cov nab npawb ntawm cov lus koj xav tau mus rau qhov chaw nyob rau hauv cov nplooj ntawv thiaj li hais tias cov kev tshawb fawb xyaw tsis tau xam tias yog qhov no pab raws li ib tug advertising site, tiam sis txhua txhua webmaster muaj ib lub tswv yim rau lub tsom xam ntawm keywords ceev.

Tab sis yog hais tias peb xav txog ib ncig thiab xaiv ib tug txawv kev thov uas ua zaus, ces 1000 cim yuav tsum yog los ntawm 4 mus rau 9 lus, los yog 2% ntawm tag nrho cov ntawv nyeem. Peb yuav tsum tsis txhob siv tib lo lus txhua lub sij hawm, yuav tsum tau dilute nws nrog lwm yam lus thiab excuses, thiab hais tias yog tag nrho cov nicely haum rau hauv cov ntawv nyeem, thiab cov neeg siv yuav nyeem ntaub ntawv uas pab rau lawv tus kheej. Siv tsuas tau tshwmsim lus xws li "yuav ib tug menyuam roj hmab nyob rau hauv Moscow" los yog "yuav ib tug menyuam roj hmab Moscow" muaj kev txawv, thiab ntawm cov hoob kawm, tus xaiv thawj yuav nyiam ntau.

Tsis txhob hnov qab tias keywords muaj peev xwm thiab yuav tsum tau ua kom tiav nyob rau hauv lub npe thiab subtitle, nyob rau hauv qhov kev piav qhia ntawm cov nplooj ntawv thiab siv raws li ib tug kos npe rau hauv qab no cov duab nyob rau hauv tsab xov xwm, raws li ib tug hauj lwm ntawm cov khoom los yog cov kev pab cuam.