Yuav ua li cas sib sau ua ke rau hauv lub semantics rau "ncaj" los yog qhov chaw?

Niaj hnub no, tej lag luam, nyob rau hauv lub Internet (xws li yog, nyob rau hauv qhov tseeb, tej lub tuam txhab los yog lub koom haum uas tsis xav poob lawv cov hom phiaj ua lag luam ntawm "online") them ntau xim mus nrhiav cav optimization. Qhov no yog qhov tseeb mus kom ze, uas yuav pab tau txo qib nqi, txo advertising nqi thiab raws li thaum qhov tshwm sim ntawm cov nyhuv yuav tsim ib tug tshiab qhov chaw rau cov lag luam cov neeg muas zaub. Ntawm cov seev los ntawm kev uas cov qib, thiab kev npaj yog lub semantic tub ntxhais. Lub fact tias nws yog thiab yuav ua li cas nws ua hauj lwm, peb yuav piav qhia txog nyob rau hauv no tsab xov xwm.

Yuav ua li cas yog lub "semantics"

Yog li ntawd, peb yuav pib nrog ib tug tswv yim dab tsi yog ib tug semantic tub ntxhais, thiab hais tias lub ntsiab lus ntawm "sib sau ua ke semantics." Nyob rau ntau yam Internet chaw nplooj siab mus nrhiav cav optimization thiab nce qib ntawm qhov chaw, nws yog piav hais tias yuav hu ua semantic tub ntxhais daim ntawv teev cov lus thiab cov nqe lus uas muaj peev xwm ua siab piav qhia txog nws kev kawm, tau thiab kom pom tseeb. Nyob ntawm seb yuav ua li cas ambitious lub project no, nws yuav muaj ib tug loj (thiab tsis tau) lub semantic tub ntxhais.

Nws yog ntseeg hais tias cov hauj lwm ntawm sib sau ua ke rau hauv lub semantics yog tus yuam sij nyob rau hauv cov ntaub ntawv yog tias koj xav pib txhawb koj qhov chaw ntau ntau thiab koj xav kom tau ib tug "nyob" nrhiav tsheb. Yog li ntawd, muaj tsis muaj tsis ntseeg hais tias yuav siv sij hawm nws yuav nyob rau hauv tag nrho cov loj thiab lub luag hauj lwm. Feem ntau raug ua ke semantic tub ntxhais - qhov no yog ib tug tseem ceeb pab rau qhov ntxiv optimization ntawm koj qhov project, kev txhim kho ntawm nws txoj hauj lwm nyob rau hauv lub "nrhiav cav" thiab txoj kev loj hlob ntsuas xws li tej chaw, citation index, mus kawm ntawv thiab lwm tus neeg.

Semantics nyob rau hauv advertising campaigns

Nyob rau hauv qhov tseeb, ua ib daim ntawv teev keywords uas zoo tshaj plaws piav koj qhov project yog kev vam meej, nws yog ib qho tseem ceeb tsis tau tsuas yog nyob rau hauv rooj plaub yog hais tias koj nrhiav nce qib. Thaum ua hauj lwm nrog contextual advertising nyob rau hauv xws systems raws li "Yandex" thiab Google Adwords, nws yog Attendance tseem ceeb heev rau tib zoo xaiv cov neeg "keywords", uas yuav muab ib lub sij hawm kom tau lub feem ntau xav cov neeg muas zaub nyob rau hauv koj me me.

Mus thab muag khoom xws thematic lus (lawv xaiv) yog tseem ceeb heev rau cov yog vim li cas hais tias lawv muaj peev xwm yuav siv tau los nrhiav kom pheej yig dua tsheb khiav los ntawm koj nrhiav. Piv txwv li, nws yog ib qho tseem ceeb hais tias yog koj competitors yog ua hauj lwm tsuas yog nyob rau kim keywords, thiab koj "tau nyob ib ncig ntawm" cov niches thiab ua ntej qhov chaw uas muaj ib theem tsheb rau koj qhov project, xav, txawm li cas los, nyob rau hauv koj qhov project.

Yuav ua li cas sib sau ua ke rau hauv lub semantics txiav?

Nyob rau hauv qhov tseeb, niaj hnub no muaj tshaj cov kev pab cuam uas tso cai rau yuav ua rau cov semantic tub ntxhais rau koj qhov project nyob rau hauv feeb. Qhov no, nyob rau hauv particular, thiab peb tes num rau automatic nce qib Rookee. Tus txheej txheem ntawm kev ua hauj lwm nrog nws yog piav nyob rau hauv ob lo lus: koj yuav tsum mus rau qhov tsim nyog nplooj ntawv rau lub system pab ua kom tus sau los ntawm cov ntaub ntawv hais txog cov keywords ntawm koj qhov chaw. Tom ntej no koj yuav tsum sau qhov chaw nyob ntawm qhov chaw resource koj xav nyob rau hauv ib tug kwv los ua ib semantic tub ntxhais.

Service txiav ntsuam cov ntsiab lus ntawm koj qhov project txiav txim seb tus keywords uas tau txais lub feem ntau txhais lus thiab cov nqe lus uas muaj lub project. Nyob rau hauv no txoj kev, koj mus tsim tau ib daim ntawv teev cov lus thiab cov nqe lus uas yuav tsum tau hu ua lub "hauv paus" ntawm koj qhov chaw. Thiab, nyob rau hauv qhov tseeb, sib sau ua ke semantics li qhov uas yooj yim txoj kev; ua nws leej twg ua tau. Ntxiv mus, Rookee system, cais cov keywords, yuav qhia koj ntxiv thiab nqi ntawm nce qib rau ib tug los yog lwm yam keywords, raws li zoo raws li mus ua ib tug twv ua ntej li mus ntau npaum li cas nrhiav tsheb yuav tsum tau yog hais tias cov qib yuav tau ua li cas rau cov kev thov.

phau ntawv muab tso ua ke

Yog hais tias peb tham txog cov kev xaiv ntawm keywords nyob rau hauv ib tug tsis siv hom, nyob rau hauv qhov tseeb, muaj yog tsis muaj dab tsi mus rau xim rau ib ntev lub sij hawm: koj tsuas siv tau cov kev khiav hauj lwm lub sij hawm ntawm tiav lawm kev pab cuam, qhia rau koj lub keywords raws li nyob rau hauv cov ntsiab lus ntawm koj qhov chaw. Nyob rau hauv qhov tseeb, tsis yog txhua txhua tus neeg mob, lub txiaj ntsim ntawm xws li ib mus kom ze yuav nplua koj nyob rau ntawm 100%. Yog li ntawd peb pom zoo kom tseem dab tsi rau cov phau ntawv version. Rau cov lus qhia yuav ua li cas mus sau cov semantics ntawm ib nplooj ntawv nrog rau koj tus kheej txhais tes, raws li peb piav qhia txog nyob rau hauv no tsab xov xwm. Txawm li cas los, ua ntej nws yog tsim nyog los tawm ib tug ob peb sau ntawv. Nyob rau hauv kev, koj yuav tsum to taub hais tias ua phau ntawv sau los ntawm keywords koj yuav tau ntev tshaj li qhov ntev ntawm cov ua hauj lwm nrog cov tsis siv neeg cov kev pab; tab sis koj yuav tsum tau qhia rau lawv tus kheej ntau dua feem thov, tsis nyob rau hauv lub hauv paus ntawm tus nqi los yog ua hauj lwm zoo, txhawb lawv, thiab ntawm feem nyob rau hauv specifics ntawm koj lub tuam txhab, nws vector thiab cov kev pab cuam.

Txhais kawm

Tus thawj tshaj plaws hais txog yuav ua li cas sau cov semantics ntawm ib daim ntawv nyob rau hauv phau ntawv hom, koj yuav tsum them rau cov ntsiab lus ntawm lub tuam txhab, nws Scope ntawm kev ua ub no. Ib tug piv txwv yooj yim: Yog hais tias koj qhov chaw yog ruaj ntawm kev muag khoom ntawm spare qhov chaw, - lub hauv paus ntawm nws semantics ua, ntawm chav kawm, cov lus nug uas muaj lub siab tshaj plaws zaus ntawm kev siv (ib yam dab tsi zoo li "pib qhov rau Ford").

Raws li kws txawj nyob rau hauv kev tshawb fawb cav nce qib, nws tsis yog tsim nyog nyob rau ntawm no theem yuav ntshai siv ib tug high-zaus queries. Muaj ntau SEOs mistakenly ntseeg hais tias muaj yog ib tug ntau ntawm kev sib tw nyob rau hauv lub tawm tsam rau cov nquag siv, thiab yog li qhov ntau pheej nug. Nyob rau hauv qhov tseeb, qhov no yog tsis ib txwm rooj plaub, txij thaum lub rov qab rau cov qhua uas tuaj rau ib qho lus nug zoo li "yuav ib lub roj teeb rau Ford nyob rau hauv Moscow" yuav feem ntau yuav ntau npaum li cas siab tshaj hais tias ntawm lub neeg tab tom nrhiav rau ib co lus qhia dav dav txog cov roj teeb.

Nws tseem ceeb heev them sai sai mus rau tej kev sib nrauj feem xyuam rau lub lag luam ntawm koj lub lag luam. Piv txwv li, yog tias koj lub tuam txhab muaj tuaj nyob rau hauv lub teb ntawm lag luam wholesale, semantic ntsiav yuav tsum tso saib xws cov lus tseem ceeb raws li "tag nrho," "yuav nyob rau hauv tej" thiab thiaj on. Tom qab tag nrho, ib tug neeg uas xav mus yuav koj cov khoom los yog kev pab nyob rau hauv lub khw muag khoom version, tsuas yog tsis xav nyob rau hauv koj.

Peb tsom rau cov qhua

Cov theem tom ntej ntawm peb ua hauj lwm yog ua kom pom tseeb rau hauv dab tsi rau tus neeg siv yog tab tom nrhiav rau. Yog hais tias koj xav paub, yuav ua li cas sau cov semantics ntawm ib daim ntawv nyob rau hauv raws li dab tsi cov qhua yog tab tom nrhiav rau, koj yuav tsum tig mus rau lub tseem ceeb xav tau, uas nws ua li. Ua li no, muaj cov kev pab xws li "Yandeks.Wordstat" thiab Google Lo lus tseem ceeb Sab nraud Tool. Cov projects yuav pab raws li ib daim ntawv qhia rau webmasters mus nrhiav Internet tsheb thiab tso cai rau qhia nthuav me me rau lawv tej yaam num.

Lawv ua hauj lwm heev tsuas: nws yog tsim nyog nyob rau hauv lub tsim nyog daim ntawv "tsav" ib tug nrhiav cov lus nug nyob rau hauv lub hauv paus ntawm uas koj yuav nrhiav tau cov, ntau refined. Yog li no yuav pab tau cov neeg siab keywords uas tau ntsia nyob rau hauv lub yav dhau los kauj ruam.

filtering

Yog hais tias koj xav kom lawv muaj semantics rau CEOs, qhov zoo tshaj mus kom ze yuav ua tau rau koj mus ntxiv ntsuam xyuas ntawm "ntxiv" kev thov uas yuav tsim nyog rau koj qhov project. Cov no, nyob rau hauv particular, xws li ib co keywords uas tseem ceeb rau koj semantic tub ntxhais nyob rau hauv cov nqe lus ntawm morphology, tab sis txawv nyob rau hauv nws cov essence. Ntawm no nws yuav tsum nkag mus rau thiab keywords uas tsis zoo piav qhia txog koj qhov project los yog yuav ua li cas nws zoo zoo.

Yog li ntawd, ua ntej koj sib sau ua ke rau hauv lub semantics ntawm lub keywords, koj yuav tsum tau tshem ntawm unsuitable. Qhov no yog ua heev, los ntawm tag nrho daim ntawv ntawm keywords ua los rau koj qhov project, koj yuav tsum qhia hais tias ruaj los yog tej qhov chaw thiab tsuas yog rho tawm lawv. Nyob rau hauv no filtering txheej txheem, koj teem lub feem ntau tsim nyog ntawm cov kev thov, uas yuav tsum tau ua nyob rau hauv lub neej yav tom ntej.

Nyob rau hauv tas li ntawd mus rau lub semantic tsom xam ntawm keywords xa, vim mloog yuav tsum kuj yuav tau them nyiaj, thiab lim los ntawm tus xov tooj ntawm kev thov.

Qhov no yuav ua tau nrog rau kev pab los ntawm tib Google Lo lus tseem ceeb Tool thiab "Yandeks.Wordstat". Tw nyob rau hauv cov kev tshawb fawb daim ntawv no, koj yuav tsis tsuas tau txais ntau keywords, tab sis kuj paub yuav ua li cas muaj ntau zaus yog no los yog tias daim ntawv thov nyob rau hauv ib lub hlis. Yog li ntawd koj yuav pom cov approximate tooj ntawm nrhiav tsheb uas muaj peev xwm yuav tau los ntawm lub nce qib ntawm cov lag luam. Feem ntau ntawm tag nrho cov nyob rau ntawm no theem peb muaj kev txhawj xeeb nrog cov rejection uas nyob rau hauv-siv, tsuas unpopular thiab tsawg zaus queries, qib, uas yuav tsum ua nqi rau peb.

Faib ntawm kev thov rau cov nplooj ntawv

Tom qab daim ntawv tau txais los ntawm lub feem ntau haum rau koj qhov project ntawm keywords, koj yuav tau ua ib tug sib piv ntawm cov kev thov rau cov nplooj ntawv ntawm koj qhov chaw uas yuav tsiv mus nyob lawv. Ntawm no yog lub tseem ceeb tshaj plaws - los mus txiav txim yog dab tsi zoo ntawm nplooj ntawv yog lub feem ntau cov mus rau ib tug kev cov lus nug. Ntxiv mus, lub kho yuav tsum tau ua nyob rau kev siv hnyav xam qhovkev nyob rau hauv ib tug kev page. Piv txwv li, qhov ratio txog yog: cov lus nug ntau kev sib tw, tshwj xeeb tshaj yog raug nplua page yuav tsum tau xaiv los ntawm nws. Qhov no txhais tau tias nyob rau hauv lub feem ntau kev sib tw peb yuav tau siv lub ntsiab, thiab nyob rau hauv cov neeg nyob rau hauv uas sib tw yog tsawg, yuav tsum tau zoo thiab lub thib peb theem ntawm zes cov nplooj ntawv, thiab thiaj li nyob.

competitor tsom xam

Tsis txhob hnov qab tias koj yeej ib txwm "peek" raws li nqa tawm nce qib ntawm qhov chaw uas nyob rau lub "top" txoj haujlwm ntawm cov kev tshawb fawb xyaw rau koj lo lus tseem ceeb. Txawm li cas los, ua ntej koj sib sau ua ke rau hauv lub semantics ntawm cov neeg sib tw, koj yuav tsum txiav txim siab uas qhov chaw peb yuav xa mus rau daim ntawv no. Tsis yeej ib txwm nws yuav muaj xws li cov kev pab uas muaj rau koj competitors ua lag ua luam.

Tej zaum, nyob rau hauv cov nqe lus ntawm kev tshawb fawb xyaw, cov tuam txhab uas muag yog koom nyob rau hauv lub nce qib ntawm lwm yam kev thov, li ntawd, peb pom zoo hmoog rau xws li ib tug tivthaiv, raws li morphology. Cias rauj nyob rau hauv cov kev tshawb fawb daim ntawv los ntawm nws cov semantic tub ntxhais cov lus nug - thiab koj yuav pom koj sib txeeb rau tus me nyuam. Tom ntej no, koj cia li yuav tsum tau ua lawv tsom xam qhia qhov chaw ntawm no cov npe ntawm cov chaw no, mus sau semantics. Yuav ua li cas hom ntawm txoj kev, thiab yuav ua li cas yooj yim nws yog siv nrog cov kev pab los ntawm automation tshuab, peb tau piav saum toj no.

General tswv yim pom zoo

Nyob rau hauv tas li ntawd rau tag nrho cov uas tau raug piav saum toj no, kuv kuj xav mus ua kom paub ib tug ob peb general tswv yim uas muab tej SEOs. Tus thawj - yog qhov yuav tsum tau mus koom rau hauv ib tug ua ke ntawm vam meej thiab tsawg zaus queries. Yog hais tias koj siab xwb nyob rau ib qeb ntawm lawv, los txhawb lub phiaj los nqis tes yuav ua tau disastrous. Yog hais tias koj tsuas xaiv "vysokochastotniki," lawv yuav tsis muab koj txoj cai tsom qhua tab tom nrhiav rau ib yam dab tsi meej. Nyob rau lwm cov tes, tsawg zaus queries yuav tsis muab koj cov kev kawm tsheb ntim.

Koj twb paub yuav ua li cas los tsim kom tau semantics. Wordstat thiab Google Lo lus tseem ceeb Tool yuav pab tau koj txiav txim seb cov lus tshawb nrhiav ua ke nrog koj lo lus tseem ceeb. Tab sis tsis txhob hnov qab kuj hais txog cov associative lus thiab typos. Cov pawg ntawm queries yuav ua tau heev muaj txiaj ntsim, yog hais tias koj siv lawv nyob rau hauv lawv cov kev kawm. Raws li rau tus thawj thiab rau lub thib ob, peb yuav tau txais ib qhov nqi ntawm cov tsheb khiav; thiab yog hais tias qhov kev thov yog nizkokonkurentnyh tab sis cia siab rau peb, qhov no tsheb yuav txawm thiab raws li siv tau raws li sai tau.

Ib txhia neeg yog feem ntau cov nqe lus nug tshwm sim: yuav ua li cas los tsim kom tau semantics rau Google / Yandex? Nws yog to taub hais tias lub SEOs yog taw qhia kom paub mus rau ib tug kev tshawb fawb cav los txhawb koj qhov project. Nyob rau hauv qhov tseeb, qhov no mus kom ze yog justified, txawm li cas los, qhov sib txawv nyob rau hauv nws. Yog, txhua yam ntawm cov kev tshawb fawb xyaw ua hauj lwm nrog nws cov filtering algorithms thiab nrhiav cov ntsiab lus, tab sis kwv yees qhov twg lub website yuav tsum ranked ntau dua, nws yog ib qhov nyuaj. Koj muaj peev xwm nrhiav tau xwb ib co kev pom zoo nyob rau hauv dab tsi nce qib tswv yim yuav tsum tau siv yog hais tias koj ua hauj lwm nrog ib tug los yog lwm ntawm lub SS, tab sis hais tias universal kev cai (tshwj xeeb tshaj yog - nyob rau hauv qhov tseeb thiab siv tau daim ntawv no) yog tsis tam sim no.

Yog nqus tau mus semantics rau ib tug advertising phiaj los nqis tes

Tej zaum koj yuav xav li cas rau sau cov semantics rau "ncaj"? Lo lus teb: nyob rau hauv Feem ntau, cov txheej txheem sau raws nkaus Ii uas tau piav saum toj no. Koj yuav tsum txiav txim siab: yog dab tsi tseem ceeb rau cov kev xav tau ntawm koj qhov chaw, cov nplooj ntawv twg yog feem ntau xav nyob rau hauv neeg siv (thiab rau ib txhia tseem ceeb thov), nce qib ntawm ib co ntawm cov lag luam yuav ua tau rau koj lub feem ntau dej siab, thiab thiaj li nyob.

Lub specifics ntawm yuav ua li cas sib sau ua ke rau hauv lub semantics rau "ncaj" (los yog lwm yam advertising aggregator) yog dab tsi koj yuav tsum categorically tsis kam netematichnogo tsheb raws li clicks nqi yog ntau tshaj nyob rau hauv cov ntaub ntawv ntawm kev tshawb fawb cav optimization. Rau lub hom phiaj no, "tsis txhob lo lus" (los yog "negative keywords"). Yuav kom to taub li cas los tsim kom tau ib tug semantic ntsiav nrog "tsis zoo keywords" xav tau tob paub. Nyob rau hauv cov ntaub ntawv no peb yuav tham txog cov lus no, uas yuav ua rau koj qhov chaw koj tsis xav nyob rau hauv tsheb. Feem ntau cov yuav ua tau lo lus "dawb", piv txwv li - nyob rau hauv rooj plaub thaum nws los txog rau cov khw hauv internet, uas ib tug priori yuav tsis ua tau dab tsi free.

Sim ua kom semantic tub ntxhais rau lub site koj tus kheej, thiab koj kom paub tseeb tias tsis muaj dab tsi nyuab.