Nto moo Hom Alpen kub yog nto moo rau nws confectionery, xws li chocolate, ncuav qab zib, ice cream thiab khoom qab zib. Nws belongs rau Kraft khoom noj - American kev txhawj xeeb, uas ranked thib ob nyob rau hauv lub ntiaj teb no nyob rau hauv cov nqe lus ntawm lub scale ntawm zus tau tej cov fej khoom. Qhov no yog ib tug American pej xeem lub tuam txhab, nrhiav tau rov qab nyob rau hauv 1903.
Qhob noom xim kasfes "Alpen kub": Ntsiab lus tseeb
Thiab txawm hais tias lub tuam txhab Kraft khoom noj muaj ntau yam zaub mov hom, uas yog faib thoob plaws hauv lub ntiaj teb no, nyob rau hauv 1992 nws tau txiav txim siab tso ib tug tshiab project. Nws twb coined los ntawm tshwj xeeb hom ntawm Alpen kub, uas tau kis xwb nyob rau hauv tej lub teb chaws, xws li teb chaws Poland, Zog ntawm Guj kuj thiab Ukraine. Lub literal translation - "alpine kub", tab sis ob peb cov neeg paub hais tias chocolate yog "Alpen kub" muaj tsis muaj kev sib raug zoo mus rau lub Alps. Yog vim li cas yog no hom tau ua thiaj li nrov? Cov lus teb yog yooj yim. Thaum nws yog muab rau tej marketers thiab advertising tswvyim tsim heev kom raug, cov nyhuv tsis muaj ntev tos. Txhua tus neeg, pom lub npe, tam sim ntawd xav tias ntawm lub Swiss Alps, thiab yog vim li cas los ntseeg hais tias chocolate yog "Alpen kub" - sawv khoom.
Yog tsis muaj kev tsis sib haum tshaj lub fact tias cov Alpine chocolate nyob rau hauv Switzerland los yog Austria, yog tiag tiag zoo kawg thiab. Tab sis qhov no lub tuam txhab tsis tau ib zaug xwb Hoobkas hauv cov kev txwv no thiab, yog li ntawd, tham txog hauv qab saj ntawm qhob noom xim kasfes yog tsis tsim nyog. Nyob rau hauv tas li ntawd, qhov tseeb hais tias chocolate yog "Alpen kub" yog ib qho xwb nyob rau hauv lub CIS lub teb chaws, zoo heev simplifies cov hauj lwm ntawm advertising nws cuav keeb kwm.
Assortment thiab advertising
Tam sim no nyob rau hauv txoj kab ntawm no hom yuav muaj nyob nws tus kheej chocolate thiab biscuits, thiab ice cream. Lub advertising phiaj los nqis tes ua hauj lwm nyuaj heev. Diam duab Qhob noom xim kasfes "Alpen kub" yuav muaj nyob qhov txhia chaw, los ntawm lub loj banner sab nraum advertising rau lub tsev loj. Tam sim no advertisers nquag ua kom paub nws nyob rau hauv lub cog neeg ntse ya. Zoo zaub nyob hauv TV cov khoom kim heev, kev zoo nkauj thiab vam meej cov neeg hloov lub animated alpine ntsias nrog lub hnab ntawm kub. Ntawm cov hoob kawm, xws li ib tug txav tsuas ntau zog tag nrho feem ntawm cov neeg uas lossi yuav chocolate "Alpen kub". Peb yuav hais tias qhov no yog ib tug heev txawv txawv hom. Thiab tag nrho vim hais, ua txuj ua Alpine chocolate, nws belongs rau lub American kev txhawj xeeb thiab yog muag xwb nyob rau hauv Russia, Ukraine thiab Kazakhstan. Nyob rau hauv lem, tus yeees ntawm qhob noom xim kasfes "Alpen kub" tsis txawv ib co tshwj xeeb los yog cim cov khoom xyaw. Tam sim no nyob rau hauv lub khw muag khoom txee koj yuav nrhiav tau 14 ntau hom ntawm no delicacy. Muaj txuj ntau ntau yam xa mus rau qhob noom xim kasfes: hazelnut, hazelnuts thiab raisins, yogurt filling, tsaus qhob noom xim kasfes thiab cappuccino. Dhau li lawv koj yuav nrhiav tau ib tug heev txawv txawv thaum lawv tseem: las almonds thiab caramel los yog salted txiv laum huab xeeb thiab cracker. Qhob noom xim kasfes yog muag nyob rau hauv txawv tej pob khoom. Cov feem nthuav ntawm no yog lub mini-pob, uas tso cai rau nqa qhob noom xim kasfes nrog lawv (koj muaj peev xwm txawm muab nws nyob rau hauv nws lub hnab tshos). Tab sis kuj tsis muaj nqi attracts ntau cov neeg muas zaub.