Mis "Prostokvashino": Chaw tsim tshuaj paus thiab khoom nta

Yog hais tias nws yog ib tug zoo-cov khoom, nws yog cov mis nyuj Prostokvashino (tsim tawm - Russia) deserves qhov zoo tshaj plaws tswv yim. Nws yuav tsum tau sau tseg tias nws tau tsim los ntawm cov khoom loj tshaj plaws ntawm cov khoom siv mis nyuj hauv qhov qhib chaw ntawm lub xeev.

Kev lag luam kev lag luam

Evolution ntawm "Prostokvashino" raws li ib cov mis nyuj npe tooj 1 pib thaum xyoo 2000s. Nyob rau xyoo 2002, lub tuam txhab tau pom zoo thiab kos npe rau ib daim ntawv cog lus nrog cov Khoom Unimilk thiab E. Uspensky, uas tau tsim cov duab rau cov khoom thiab lub tuam txhab cim. Yog li ntawd muaj ib tug tshiab trademark thiab mis nyuj "Prostokvashino" (tsim tawm - Russia).

Lub tuam txhab cov khoom ua ntej pom lub teeb nyob rau hauv St. Petersburg, qhov twg thawj cov khoom ntawm mis nyuj tau tsim ntawm Petmole. Zoo siab thiab muaj cov khoom tau tsim nws nyob hauv kev thov. Qhov no, nyeg, ua rau kom muaj kev loj hlob ntawm cov khoom muag, thiab twb nyob rau hauv 2004 cov mis "Prostokvashino (tus tsim tawm - Lavxias teb sab) tsim nyog lub npe ntawm lub teb chaws cov khoom thiab mus rau qhov kev tsim khoom ntawm txhua lub Unimilk muag outlets.

Tsawg tus neeg paub hais tias cov mis nyuj tsis tau muaj nyob rau hauv cov pob ntawm cov khoom tsim, thiab lub tuam txhab nws tus kheej nyob hauv lub npe "Los ntawm Prostokvashino" thiab tau koom nrog ntau cov khoom siv mis nyuj khoom - yoghurt, qaub cream, kefir.

Pib cov kab ntau lawm

Nyob rau hauv 2008, lub tuam txhab ua cov txheej txheem restyling. Qhov no tau tso cai rau tag nrho cov khoom ntawm lub tuam txhab kom tau ib qho kev pom zoo. Ib lub xyoos tom qab, lub khw tau txais "HOM NTAWM LUB XYOO / EFFIE", thiab lub xyoo tom qab nws nyob hauv qhov kev ntsuam xyuas ntawm tus neeg siv khoom loj tshaj plaws nyob rau hauv lub khw muag khoom.

Uas rebranding pab raws li ib tug laub nyob rau hauv lub nquag nce qib ntawm lub hom tsis tsuas yog nyob rau ntawm lub teb chaws, tab sis kuj nyob rau hauv CIS. Lub tuam txhab kev hloov tshiab tau hloov hauv kev hloov lub logo, cov khoom tsim thiab kev ua haujlwm nyob hauv kev ua lag luam. Piv txwv li, ib tug charming miv Matroskin, yeej txhawb lawv cov khoom thiab buyers nws yog txuam nrog puas los ntawm qhov zoo qub tas luav, qhov twg nws lossi tinkering nrog nws nyuj, los xyuas kom meej tag nrho yog tshiab tshiab, tshiab mis nyuj.

"Prostokvashino" yog nyob deb ntawm qhov loj tshaj plaws ntawm cov hom tsiaj ntawm cov khoom noj siv mis nyuj, cov khoom muag uas yog muag ntawm lub khw.

Koom nrog Danone

Nyob rau hauv txoj kev loj hlob ntawm lub tuam txhab, 2010 yog lub xyoo tseem ceeb. Tom qab sib sau ua ke cov mis "Prostokvashino" - lub khw muag khoom hauv Russia Tsaj 1 - tau txais lub sijhawm los nkag lub ntiaj teb. Fabkis cov lag luam Danone nyiam ua lag luam cov cuab tam thiab muaj cov Prostokvashino hom ib daim ntawv cog lus rau kev ua haujlwm ntev.

Los ntawm tam sim no rau, lub hom piav qhia yog koom nyob rau hauv qhuav ntawm cov khoom noj siv mis, namely:

• Mis nyuj;
• Fermented;
• Lee;
• Tsev cheese;
• Curd pawg;
• Qaub cream;
• Milkshakes.

"Prostokvashino": ib lub tuam txhab uas ntseeg siab

Nws yuav tsum raug sau tseg tias ntau cov kua mis pasteurized "Prostokvashino" dhau ntau cov kev ntsuam xyuas thiab kev xeem. Kev tswj xyuas pom tau hais tias cov khoom ntawm 3.5% roj cov ntsiab lus muaj kev ruaj ntseg thiab muaj cov khoom tseem ceeb. Cov neeg ntawm pawg hnub nyoog txawv tau siv cov mis no.

Raws li cov txiaj ntsim tau los ntawm kev soj ntsuam, zoo li cov txiaj ntsig zoo ntawm cov mis nyuj tau muab sau tseg:

• Kev ruaj ntseg;
• Tag nrho ntuj tsim teb raug;
• Qab ntxiag saj zoo;
• Tsis muaj kev cuam tshuam ntawm cov roj zaub thiab cov khoom txuag.

Ntawm qhov tsis txaus ntseeg, tsuas yog ib qho tsis zoo zoo yog cim - ntev lub txee-lub neej ntawm qhov khoom.

Tawm ntawm cov kev xeem, cov soj ntsuam ntawm pom tias mis nyuj "Prostokvashino" xaiv (tus tsim tawm - Russia) ua tau raws tag nrho cov kev cai thiab cov cwj pwm muab tso rau tom ntej los ntawm Ministry of Health. Ua tsaug rau kev tswj xyuas kev tshawb fawb, nws tau sau tseg hais tias pathogens thiab pathogens nyob rau hauv cov nyob tus tsim ntawm pasteurized khoom (mis nyuj) tsis tau kuaj. Cov tshuaj tiv thaiv thiab dyes hauv cov khoom no kuj tsis muaj nyob, thiab tag nrho cov ntsuas tau zoo li hauv kev cai.

Nta cov mis "Prostokvashino"

Ntau tus yog alarmed los ntawm lub txee lub neej ntev ntawm cov khoom, uas tshaj tus tswj cov kev txwv ntawm ob peb zaug. Nws pom zoo kom khaws cov kua mis pasteurized tsis pub tshaj 3 hnub. Qhov no yog tso cai yog tias lub chaw tsim khoom siv rau kev nyab xeeb thiab kev nyab xeeb ntawm cov khoom rau tag nrho cov txee lub neej. Thiab txawv txav ntawm cov mis nyuj ntau lawm "Prostokvashino" yog:

• Nyob rau hauv niaj hnub siv high-tech niaj hnub;
• Kev txhawb nqa ntawm chaw nruab nrab ntawm kev ua qoob loo, thaum muaj qoob loo uas tsim cov mis;
• Kev cob qhia cov neeg ua haujlwm niaj hnub ua haujlwm nyob rau hauv factories thiab kev ua liaj ua teb, nrog rau cov neeg uas muaj kev sib txuas nrog cov khoom siv mis nyuj;
• Tshwj xeeb kev tswj ntawm cov khoom qub.

Kev siv cov cuab yeej niaj hnub no, cov khoom noj khoom haus zoo rau lub cev, kev tswj txhua theem ntawm kev tsim muaj rau peb tsim cov khoom zoo uas ua tau raws li kev cai ntawm tus neeg yuav khoom. Nws yog xws li mis nyuj "Prostokvashino" xaiv (tsim tawm - Russia).