Consumer khoom, lawv hom thiab txoj kev txhawb

Consumer khoom - ib hom ntawm cov khoom tsim kom tau raws li qhov xav tau ntawm tej kev pab rau lub tsev, tus kheej los yog tsev neeg siv. Rau cov neeg siv cov khoom xws li khau, khaub ncaws, rooj tog zaum, siv cov ntaub ntawv, tsheb thiab lwm yam neeg cov khoom. Lub zog ntawm cov khoom, uas txiav txim lawv ntsuam kom tau raws li cov kev xav tau kev pab ntawm cov pej xeem thiab yog manifested nyob rau hauv tus txheej txheem ntawm kev noj los yog lub lag luam yog suav tias yog yuav tsum tau tus neeg. Tus sau los ntawm tag nrho cov neeg zog yog tsis muaj lwm yam tshaj li qhov zoo tshaj ntawm cov khoom muag. Qauv ntawm tus neeg cov khoom muaj complex thiab zoo cov yam ntxwv ntawm ib tug neeg khoom, sib cais los ntawm cov kev cai ntawm ib tug hierarchical kev faib rau ob peb theem.

Nyob ntawm seb lub cwj pwm tsis zoo thiab cov neeg siv kev xaiv txawv yam ua ntej tus neeg cov khoom, txhua hnub thiab tshwj xeeb xav tau. Nyob rau hauv tas li ntawd, lawv cov dej num los ntawm lub hom phiaj: khaub ncaws, khau, khoom noj khoom haus cov khoom thiab qhov xwm ntawm kev thov: loj (tsev neeg cov khoom, khoom noj khoom haus) thiab xim thov (antiques, hniav nyiaj hniav kub). Cia li khoom noj khoom sib txawv nyob rau hauv cov nqe lus ntawm kev siv - luv luv-term (khoom noj khoom haus, tsev neeg tshuaj) thiab cov neeg siv durables (khoom vaj khoom tsev, tsheb). Consumer khoom raug muab faib mus rau hauv neeg cov khoom, check khoom thiab cov khoom tshwj xeeb. FMCG (yooj yim mus siv cuag khoom thiab cov kev pab cuam), lawv cov neeg muas zaub yuav tsis muaj kev xav ntau txaus. Cov khoom muaj xws li xab npum, ntxuav hmoov, kws caws plaub hau. Tus nqi ntawm txhua hnub khoom yog feem ntau tsis siab, ces tus buyer kev txiav txim muaj feem xyuam rau ib tug cwj pwm, vim hais tias feem ntau yuav khoom ntawm lub tuam txhab tib. Yuav kom tsim tau ib tug cwj pwm ntawm tus buyer, manufacturers lug thab muag khoom lawv tus kheej cov khoom, yog li tsim ib tug ntev nyhuv yooj yim coj cov duab.

Check khoom - nws yog ntau tshaj ib yam tseem ceeb uas ib tug neeg yuav tsis tu ncua. Qhov kev txiav txim yuav yuav lawv buyers siv ntau npaum li cas lub sij hawm. Qhov no yuav kim khaub ncaws, rooj tog zaum, lub tsheb, hniav nyiaj hniav kub, ib tug kws lij choj, ib tug kws sab laj. Thaum yuav cov tej yam kev pab muab tshwj xeeb tseem ceeb mus rau qhov zoo, tus nqi ntawm cov khoom thiab cov chaw tsim tshuaj paus lub koob npe nrov. Yog li, qhov ntau kim cov khoom, lub sij hawm cov neeg siv yog npaj them tsom xam ntawm nws tus yam ntxwv. Rau cov khoom tshwj xeeb muaj xws li tej yam uas, nyob rau hauv lub tswv yim ntawm cov kev pab, muaj yog tsis muaj hloov. Nws yuav ua tau teev «Rolex» los yog antiques. Rau purchase ntawm lub peev xwm buyers txaus siab siv sij hawm ntxiv thiab kev rau siab. Tus nqi nyob rau hauv cov ntaub ntawv no tsis yog ib qho tseem ceeb, vim hais tias cov neeg xav mus yuav raws nraim cov khoom no thiab tsis muaj lwm yam.

Yuav kom nce neeg thov, tshwj xeeb tshaj yog zoo-paub cov tuam txhab tsim thiab tsim khoom uas hais tias yog ib tug ntawm ib sab advertising phiaj los nqis tes thiab ib tug txaus ntev kev pab cuam lub neej yog lub ntsej muag ntawm no lub tuam txhab. Tej khoom tshuaj uas nrov npe. Hom - nws yog ib tug tshiab niaj hnub tswj ideology thiab tus yuam sij rau kev kawm tau zoo nyob rau hauv ib yam ntawm cov kev ua si rau lub recruitment uas tsim nyog cov neeg yuav niaj hnub tshiab technologies.

Regional branding - ib tug tshiab qauv tswj txoj kev loj hlob thiab txoj kev vam meej ntawm lub lag luam. Koj tus kws Thomas Kas, uas tsim lub tswvyim ntawm 4D Branding, ntseeg hais tias branding - yog tsis yog ib tug yooj yim lub moj khaum ntawm marketing, nws yog txoj kev loj hlob ntawm lub tuam txhab tus qauv, ua rau nws tshwj xeeb nyob rau hauv tus neeg cov khoom ua lag luam. 4D Branding txoj kev txawv ib tug ntshiab qauv ntawm kev loj hlob ntawm lub hom thiab cov hom phiaj kev soj ntsuam ntawm nws cov hauj lwm zoo uas enables qhauj los lawv muaj lawv tus kheej ua lag ua luam mus rau ib tug tag nrho tshiab.