Pricing tswv yim

Kev loj hlob ntawm lub pricing txoj cai ntawm lub enterprise - nws yog ib qhov nyuaj thiab tseem ceeb heev. Yog hais tias tuam txab pib, nws muaj tsuas cov khoom tshwm nyob rau hauv lub lag luam, nws yog tsim nyog los pib xav txog dab tsi me me nws xav coj, thiab yog dab tsi feem pua ntawm lub hom phiaj cov neeg tuaj saib rau ntes, thiab ces raws li xaiv lub tswv yim ntawm cov nqi tsim. Thaum mus txog ib theem, lub tuam txhab muaj txhab, nws npaj rau kev mus kom qhia tawm rau ntawm lub xub ntiag, los yog tsis nyob rau hauv tag nrho cov hloov qhov ntau thiab lub hom phiaj pab pawg neeg, thiab yog li ntawd ob peb txoj cai hloov tau tus nqi ntawm cov khoom.

Lub tshwj xeeb ntaub ntawv qhia tau hais tias ib tug zoo pricing kev faib hom thiab siv nyob rau hauv lub tswv yim no. Thiab yuav luag txhua txhua nqe nyob rau hauv no, ua kom tiav lub tswv yim tias kev txiav txim no yog yuav tsum tau los ntawm lub tuam txhab kev tswj. Qhov no txhais tau tias lawv tus kheej pricing zoo yuav tam sim no nyob rau hauv sib txawv proportions ntsiab los ntawm ob peb xaiv. Tseeb, ua lag luam coj noj coj ua yuav tsuas yuav tiav nrog ib tug saj zawg zog mus kom ze rau cov nqi thiab lawv cov neeg muas zaub. Ntxiv mus, qhov no axiom yog muaj feem xyuam rau tej kev lag luam. Qhov loj tshaj plaws - ua tsis muaj teebmeem thiab mus nrhiav cov uas txoj kev ntawm cov neeg gains. Nws yog ib qho tseem ceeb heev rau nyob twj ywm tseem thiab tsis yog tsis muaj nyiaj.

Yuav ua li cas yuav marketers xav tias yuav muaj ib tug nqi rau cov khoom? Thiab dab tsi yog qhov tseem ceeb pricing zoo?

Cov feem ntau cov theem rau lub ntau lawm - pib thaum nws tsuas ua nws cov cim. Nyob rau hauv cov ntaub ntawv no, nws yog tus nqe yuav yog tus txiav txim qhov zoo tshaj rau ntau buyers. Thiab hais txog no xyov lub sij hawm, peb mam li tham.

Lub tuam txhab yuav tau ncaj qha ntsia rau koj cov khoom yog permissible yam tsawg kawg nkaus tus nqi thiab cov nyiaj los ntawm nws cov kev muag khoom yuav kuj yuav tsawg heev. Xws li ib tug "breakout" lub tswv yim no yog tsim tsuas yog cov tuam txhab yog npaj txhij rau kev ua lag luam ib tug loj npaum li cas ntawm cov khoom thiab los siav qhov kev thov nyob rau hauv ib tug luv luv lub sij hawm.

Tsis tshua muaj nqi rau cov khoom tswv tej zaum muab tsis tau tsuas yog kom penetrate lub lag luam, tab sis kuj yuav tshem tawm kev sib tw los yog mus cuag tus loj tshaj tau ntim ntawm kev muag khoom ua ntej yuav xws li cov khoom uas muab los ntawm ib tug competitor. Cov kev pab ntawm no, ntawm chav kawm, tsis nyob rau hauv lub profits los ntawm txhua chav tsev muag thiab, tsis pub dhau cov muag khoom. Cov hauj lwm zoo ntawm no pricing zoo rau me me thiab medium-qhov loj qhov me tuam txhab uas muag yuav yuav maximized nyob rau hauv cov kev tshwm sim hais tias lawv yog muaj peev xwm xav ntau lawm nyob rau hauv ib tug me me lag luam ya. Ntawm no, raws li lawv hais tias, kuv tuaj - pom - ntes, thiab ces sab laug.

Koj muaj peev xwm muag cov khoom ntawm txhob txwm tshaj tawm inflated nqi siv ib lub tswv yim hu ua "skimming." Nyob rau hauv cov ntaub ntawv no, cov khoom no yog tswj thiaj tau tuaj nyob rau lub neeg tuaj saib, npaj mus yuav khoom tshiab, thiab tus nqi qhia rau lawv txog tej lub kom zoo dua li lwm yam uniqueness. Txoj cai no yog tsim rau cov lag luam xws li, piv txwv li, pharmaceuticals, nyob rau hauv uas ib tug siab ntau lawm cov nqi (kev tshawb fawb, kev loj hlob) ntawm cov khoom tshiab. Tab sis qhov no pricing zoo muaj yog ib tug drawback - nws yuav siv tsis tau rau ib tug ntev lub sij hawm. Piv txwv li, ncig xyuas tuam txhab uas muag nyob rau hauv khoom tshiab thaum xub thawj khaws cia siab kuj nqi thiab thaum thov pib lub caij nplooj zeeg, lawv yog yuam kom txo lawv nyob rau hauv thiaj li yuav yeej cov neeg muas zaub twb nrog qis purchasing lub hwj chim.

Coj noj coj ua ntawm ib co Enterprises, nyob rau hauv tib lub kheej ntawm cov kev pab, piv txwv li (cov khw nojmov, hmo ntuj clubs), siv cov tswv yim ntawm thiaj li hu ua prestigious nqi, sib npaug txoj hauj lwm lawv cov kev pab (khoom) nyob rau hauv lub VIP qeb. Nyob rau hauv cov ntaub ntawv no, tus nqi siab txuam nrog exclusivity, ib tug tej yam kev nplua nuj thiab cov txheej xwm, yog ib lub teeb liab rau muaj myiaj cov neeg, nyob rau hauv uas lub tuam txhab xav kom. Yog hais tias koj siv ib tug txawv pricing zoo ua hauj lwm kev quab yuam, tej zaum cia li yuav tsis quav ntsej qhov no product (kev pab cuam).

Qhov saum toj no cov tswv yim yooj yim tsis tau tsuas yog nyob rau theem ntawm nkag mus rau hauv kev ua lag luam. Txawm li cas los, rau qhov ntxiv nce qib ntawm cov khoom lawv yuav tsum tau complemented los ntawm lwm yam hais, xws li nyiaj cheb, saib tsis taus los yog puas siab puas ntsws pricing.