Yuav ua li cas puas Google Analytics?

Qhov tsab xov xwm no yog npaj rau novice bloggers thiab webmasters, piav txog yuav ua li cas los txhawb koj tus kheej qhov chaw. Peb yuav piav qhia txog yuav ua li cas lub Google Analytics dab tsi nta thiab yuav ua li cas siv qhov cuab tam.

Cov internet marketers nws yog dav ntseeg tias nyob rau hauv lub optimization ntawm lub coj mus muag qhov chaw pw ib pob nyiaj ntawm tsis muaj tsawg tshaj li kev kawm. Yog vim li cas? Qhov no yog vim lub fact tias ua hauj lwm nrog koj qhov chaw yooj yim rau cov neeg siv, yog li peb ua rau kom cov ntxim yuav zoo siv ntawm lawv rov qab mus rau lub site. Yog li, qhov chaw resource yuav phooj ywg cov neeg uas yuav sau npe yuav ua mus rau lub blog, koom nyob rau hauv kev sib tham ntawm koj lub rooj sab laj, laykat los yog ua rau rov yuav thiab pom zoo rau lwm leej lwm tus. Raws li ib tug tsim nyog tau, cov nqi ntawm nce qib.

Yuav ua li cas koj puas paub yog dab tsi interesting rau cov neeg siv, uas attracts cov xim thiab yuav ua li cas mus taug lub xov tooj ntawm cov neeg tuaj saib nyob rau hauv koj lub website? Qhov cuab yeej no rau koj Google Analytics. Nyob rau hauv Kaum ib hlis 2012 ib lub sij hawm mus saib cov xov tooj ntawm cov neeg tuaj saib nyob rau hauv lub sij hawm. Piv txwv li, koj muab ib qhov txuas mus rau ib tug seem los yog ib tsab xov xwm nyob rau hauv lub website nyob rau hauv lub social network. Koj qhib tau ib daim ntawv qhia txog analyst Google thiab saib qhov chaw uas koj tau txais qhua thiab lawv ua dab tsi thaum lub caij.

Nyob rau hauv tas li ntawd, muaj ib tug visualization ntawm cov ntaub ntawv kev pab, muaj peev xwm saib cov ntawv qhia on mobile platforms, thiab ntau, ua rau nws yooj yim mus ua hauj lwm.

Nyob rau hauv lwm yam lus, Google Analytics - ib tug kev pab pub dawb rau kev tsom xam cov conversion kev kawm ntawv ntawm qhov chaw thiab qhua statistics.

Yuav kom snap lub cuab tam yuav xav tau rau nruab asynchronous code. Ua ke nrog nws tus kawm ntawv twg tau ib tug tshwj xeeb identification number. Cov phau ntawv, uas piav txog yuav ua li cas rau nruab Google Analytics, tag nrho cov lus nyob rau hauv hom ntawm qhov chaw yog piav nyob rau hauv kom meej, uas yuav pab tau kom zoo zoo kho lub cuab tam uas kom haum rau koj xav tau kev pab. Nruab ib lub code rau tag nrho cov nplooj ntawv ntawm qhov chaw yuav tsis tau yooj yim. Feem ntau designers chaw (Tawm, ib tug platform rau LiveJournal, WordPress) muaj ib tug ib tug-lub sij hawm interface rau nruab ib lub code. Nyob rau hauv lwm yam lus, koj nkag mus rau code ib zaug, thiab ces nws yuav ntxiv mus rau lwm cov nplooj ntawv. Nrog tus tshiab.

Cov tom ntej no tseem ceeb thiab tsim nyog kauj ruam - yog qhov chaw kawm lub hom phaj. Nws yuav hais tias, tus litmus daim ntawv rau tsheb qhov chaw. Koj yuav tsum los txiav txim seb cov kev ua rau ntawm qhov chaw yog ib qho tseem ceeb. Piv txwv li, lub qhov muag ntawm cov khoom, menyuam cov yeeb yaj duab, download tau cov kev pab cuam, mus saib cov nplooj ntawv, thiab lwm yam

Thaum koj ua hauj lwm nrog ib qho chaw analyst Google yuav muab cov lus teb mus rau ob peb nqe lus nug:

• Yuav ua li cas yog tus naj npawb ntawm cov neeg tuaj saib rau lub site?
• Qhov chaw yog ib txoj kev hloov?
• Yuav ua li cas hom ntawm tus cwj pwm peb tau txais los ntawm cov qhua?
• Yuav ua li cas yog tiag tiag tshwm sim rau ntawm qhov chaw?

Tus qauv ntawm lub txawj ntse muaj tsib seem: cov neeg tuaj saib, lub qhov chaw ntawm cov tsheb khiav, advertising, cov ntsiab lus thiab hloov dua siab tshiab. Kev mloog yuav tsum tau them mus rau lub nram qab no ntaub ntawv qhia txog:

• quantitative metrics (Cim Qhua, Tag nrho cov Page Views, mus ntsib, Qhov chaw, Top nkag / tawm cov nplooj ntawv, Nrhiav cav Optimization) ;
• tus cwj pwm metrics (Thaws Rate, sij hawm nyob rau Page, sij hawm nyob rau ntawm qhov chaw, New vs Rov qab).

Raws li cov tso tawm cov ntaub ntawv, koj yuav tau kho cov ntsiab lus mus rau qhov tseeb lub ntsiab ntawm lub site thiab nws qib, thiab lwm yam