Yuav ua li cas mus kawm rau qhov chaw ntawm cov tsheb khiav?

Internet tsheb yog tsis muaj dab tsi lwm tus tshaj qhov tawm ntawm cov tag nrho cov qhua mus rau lub web kev pab. Rau hnub tim, tag nrho cov txheej txheem ntawm li ntawd tsheb yog tus yuam sij rau lub profitability ntawm peb tes num. Txawv tsheb yuav coj txawv nyiaj, tab sis ib yam ib txwm: nws yuav tsum nco ntsoov yuav ntau dua nws yog thaum lub caij. Peb yuav sim mus rau ntsiab lub ntsiab ntawm cov tsheb khiav ntau li ntau tau nyob rau hauv kom meej, teb tag nrho cov ntsiab lus nug uas nug txog lub tsheb beginners webmasters.

tsheb qhov chaw

Tsheb yuav tsis tau tsim tawm ntawm tsis muaj dab tsi, cia li raws li koj yuav tsis cia li sau nyiaj. Cov neeg tuaj saib yuav tsum coj nyob rau hauv lwm yam, loj qhov chaw uas twb yeej nws tus kheej cov neeg tuaj saib. Cia peb kawm saib uas tsheb khiav qhov chaw muaj nyob rau niaj hnub no:

• nrhiav xyaw;
• kev tes hauj lwm;
• mobile txib;
• bookmarks nyob rau hauv lub browser;
• portals thiab forums;
• off-line advertising;
• online advertising;
• lwm qhov chaw.

Nws yog noteworthy tias nws yog tsim nyog los muab ib tug ntxiv txoj kev uas yuav monetize koj web project mus khaws qhov tsim nyog tswv yim ntawm kev mus kawm ntawv txoj kev loj hlob. Yog hais tias koj npaj kom tau nyiaj los ntawm qhov muag, koj yuav tau siv tej qhov chaw ntawm cov tsheb khiav, nrog rau advertising. Tab sis rau cov ntsiab lus qhov chaw yog tsis muaj txiaj ntsim, vim hais tias lawv ua lag ua luam qauv implies cov nyiaj tau rau advertising muag khoom thiab tsheb khoom ntxiv mus kim kim nws yog ib zaj dabneeg. Yog li ntawd, peb ua ntej xav txog lub hauv paus ntawm free tsheb.

Yuav ua li cas kom tau free qhua

Dhia los ntawm ib tug web kev pab mus rau lwm lub Internet neeg siv yuav los pom qhov link los yog los ntawm kev siv lub search engine. Ob leeg xaiv muaj ntau ntawm dawb txoj kev tau tsheb. Hauv qab no, peb muaj cov yooj yim piv txwv kom tau tsheb khiav los ntawm cov loj qhov chaw:

1. Nrhiav Xyaw. Yuav kom tau mus rau lub sab saum toj ntawm kev tshawb fawb tau yog ib qho yooj yim mus khaws ib tug tshwj xeeb semantic tub ntxhais nrhiav queries. Nyob rau hauv cov kev thov yuav tsum tau sau cov khoom uas yuav kawm txog tej yam keywords.
2. Social zoo li "Vkontakte" thiab "Facebook" muaj peev xwm tsim pej xeem cov neeg. Filling cov pab pawg nthuav cov ntsiab lus thiab tawm hauv ib qhov txuas mus rau nws nyob rau hauv lwm cov pej xeem servers, koj muaj peev xwm hu cov neeg, uas muaj peev xwm ces yuav hloov dua siab tshiab rau hauv cov neeg tuaj saib ntawm koj lub website.
3. Cov tub txib rau mobile pab kiag li lawm txhawb cov kev ua ntawm kev sib tham bots. Koj muaj peev xwm tsim ib co bot nrog txawv txawv cov lus teb thiab cov neeg yuav muab pov tawm txhua lwm yam mus rau nws. Yog li ntawd koj tau txais ib tug neeg tuaj saib, uas ces yuav hloov mus rau hauv tsheb mus rau koj qhov chaw.
4. Yog hais tias koj twb muaj siab tsheb khiav qhov tseem ceeb ntawm qhov chaw sib txawv, ua hauj lwm ib qho nyuaj rau ua rau tib neeg ntxiv rau koj qhov chaw rau koj favorites thiab mus xyuas nws tsis tu ncua.
5. Portals ntawm kev txaus siab, xws li "Peekaboo" los yog "Habrahabr", muaj txaus kuab cov neeg tuaj saib. Yog hais tias koj zarekomenduete muaj koj tus kheej, koj yuav tsum tau mus ntsiag to txhawb koj qhov chaw los yog cov khoom.
6. Cov neeg tseem tawm mus thiab saib cov billboards. Qhov no advertising txoj kev ua hauj lwm zoo rau cov loj scale advertising nyiaj txiag.
7. Online advertising muaj ntau ntau ntau yam, thiab nws yog zoo dua rau haj yam tso siab rau txoj kev, kom huv si piav koj lub hom phiaj thiab cov hom phiaj.

Tshiab qhov chaw ntawm cov tsheb khiav

Ib tug tshiab qhov chaw ntawm cov tsheb khiav mus rau koj lub portal tej zaum yuav, piv txwv li, tsheb khiav los ntawm mobile daim ntaub ntawv.

Cov neeg tuaj saib rau hauv internet khw yuav tsum attracted nrog kev pab los ntawm cov cuab yeej zoo li "ntawm Yandex.Market" uas qhia cov khw uas tus nqi qis tshaj. Yog hais tias koj tsis xav tau los yuav tsis txo cov nqi - cia li hloov tus naj npawb ntawm cov website thiab thaum sib txuas lus nrog tus neeg nyob rau hauv lub xov tooj, sim piav qhia rau nws hais tias tus nqi yog ib tug me ntsis ntau tshaj li tau teev nyob rau hauv lub website. Muaj ntau cov neeg muas zaub tsis xav mus nrhiav re-khw thiab pom zoo rau cov purchase. Koj kuj siv tau doprodazhy (apsely) rau cov neeg muas zaub ntawm cov hlauv taws xob.

Xov xwm aggregators, tab sis yog li qub raws li lub ntiaj teb no, tiam sis muaj ntau webmasters tseem underestimating lawv tseem ceeb. Yog hais tias koj ntxiv koj newsmen nyob rau hauv ib tug txaus tus naj npawb ntawm aggregators, koj yuav tau txais feem ntau ntawm cov tsheb no tsuas yog nrog lawv. Tom qab tag nrho, cov neeg xav nyeem cov xov xwm nyob rau hauv ib qhov chaw, tab sis tsis txhob khiav hla lub Internet nyob rau hauv kev tshawb fawb ntawm ib tug me me me ntsis ntawv.

contextual advertising

Nyob rau hauv ib co coj mus muag niches tau mus rau hauv lub saum toj SERPs yuav luag tsis muaj kev cia siab, yog li contextual advertising yuav uncompromising lub hom phiaj. Teem lub ntsiab lus teb yog ib daim duab rau cov neeg uas ua nws. Nws yog tsim nyog los mus loj loj cov npe ntawm cov lo lus tseem ceeb filtering cov dawb daim ntawv teev cov hnub thiab nrhiav tej zaum tsis zoo keywords. Ces koj yuav tau target cov neeg tuaj saib, xaiv cov promotional cov ntaub ntawv, kev xeem, thiab ntau lwm yam. Nyob rau hauv luv luv, nws yog zoo dua rau nog phiaj los nqis tes tug neeg cob, ib tug zoo dua advertising lub koom haum. Vim hais tias ces koj yuav tau qhov kev sib txuas lus nrog rau cov performer thiab cov ntseeg uas lub tsheb channel yog tsis tag kis yuav tsum tau them, thiab koj tseem yuav tau txais cov kev tagnrho cov qhua mus rau lub site.

Ib tug zoo xws li cov system ntawm kev ua hauj lwm muaj kuj teaser tawm thiab hom phiaj nyob rau hauv kev tes hauj lwm. Yog hais tias koj xav tau cov neeg muas zaub los yog tsheb muaj txiaj ntsim - yuav npaj mus ua hauj lwm rau qhov tsis muaj lub phiaj los nqis tes.

Yuav ua li cas koj puas paub ib tug competitor tsheb qhov chaw

Qhov yooj yim rau to taub thiab yog ib tug nrov kev pab cuam Similarweb.com

Qhov kev pab no tso cai rau koj mus xyuas kwv yees tus nqi ntawm txhua lub hlis tuaj, tsheb teej tug lub teb chaws thiab tsheb qhov chaw, xa mus hloov thiab kev xam. "Similarveb" zoo rau ib tug ntxhib kwv yees ntawm lub competitor, tab sis cov zauv yuav tsum heev tsis muaj tseeb. Koj yuav nrhiav tau qhov no los ntawm cais nrog kev pab los ntawm koj lub website.

Tej zaum nws yuav muaj nyob rau hauv qhov chaw txee nyob Internet statistics yog tsis lo lus zais uas tiv thaiv. Nyob rau hauv cov ntaub ntawv no, koj yuav tsum tau tsis muaj teeb meem mus saib cov statistics ntawm qhov chaw resource. Tab sis qhov no zoo los heev tsis tshua muaj, vim hais tias tsis muaj ib tug xav mus ci keywords thiab cov nplooj ntawv uas tau txais nyiaj pab ntau tshaj cov tsheb.

Yuav kom tau kev pab nrog cov neeg ua hauj lwm kom paub ntau ntxiv txog lub chaw ntawm cov tsheb khiav ntawm lwm tus neeg kuj yuav tau cov nram no cov kev pab cuam:

• alexa.com;
• compete.com;
• Semrush.com;
• Quantcast.com.

Nyob rau hauv tas li ntawd mus rau cov txheej txheem kev pab, muaj ib lub caij nyoog uas koj xav nyob rau hauv lub site yog tam sim no muag pauv Telderi.ru qhov chaw. Ces koj yuav sau ib tsab ntawv rau lub neeg muag khoom thiab txais tag nrho cov tsim nyog tej ntaub ntawv tsis muaj cov luag num mus yuav.

Yuav ua li cas rau kev tsom xam cov tsheb tau txais

Nyob rau hauv thiaj li tsis mus txua lub log, sim statistics cov kev pab cuam "Yandeks.Metrika", los yog koj muaj peev xwm siv lub tsom xam raws li ib tug kev pab cuam Google Analytics tsheb qhov chaw. Ob cuab yeej muaj hwj chim txaus, thiab taug qab complex cov hom phiaj, muab utm-ntawv thiab thiaj li nyob.

"Yandeks.Metrika" muaj ib tug phooj ywg neeg siv interface uas tso cai rau lub site tswv ntawm nws tus kheej nrog qhov tsim nyog txheeb cais yuav ua rau cov kev txiav cov ntaub ntawv, daim ntawv qhia txog tej yam hnub thiab indicators, As, thiab hais txog. D. Tab sis cov kev pab cuam los ntawm Google nrog qhov ntau kev nrog nws cov contextual advertising Ad Lo lus.

Target tsheb qhov chaw

statistics kev pab cuam "Google Analytics" muab ib tug haumxeeb chaw hom phiaj. Tus aim nyob rau hauv qhov kev txiav txim yuav ua tau tej kev txiav txim qhia rau tau raws li lub hloov dua siab tshiab. Qhov no tej zaum yuav ordering, sau npe rau ntawm qhov chaw, ua repost thiab thiaj li nyob. Kom xaiv lub hom phaj cia ntxiv txaus ntsuam xyuas cov txheeb cais thiab kom tau tiag tiag tus neeg sawv cev qauv, tsis muaj qhov chaw kawm lub hom phiaj ntawm lub system yog tsis yooj yim los tham txog qhov tseeb kev luj xyuas ntawm cov hauj lwm zoo ntawm lag luam hauv internet.

Lub hom phiaj yog pom tau hais thiab qhov kev nthuav qhia txheej yuav muab txhais li cov ntxaij vab tshaus los yog cov nplooj ntawv saib los qhua, los yog ib tug tej yam muaj pes tsawg tus ntawm lawv. Lub hom phiaj yog kom muaj cov nyiaj ntsuab sib npaug. Nyob rau hauv cov ntaub ntawv no, lub conversion tus nqi yuav ncauj lus kom ntxaws rau ntawm tus nqi ntawm txhua hloov dua siab tshiab, uas yuav tau them nyiaj mloog mus rau lub yeej tseem ceeb hom. Nws tej zaum yuav, piv txwv li, lub siab tshaj plaws los yog yam tsawg kawg nkaus tus nqi ntawm cov kev sib pauv rau ntawm qhov chaw.

Muaj 5 hom hom phiaj uas peb tau hais nyob rau hauv lub rooj hauv qab no.

Yuav ua li cas teem lub hom phiaj nyob rau hauv Google Analytics

Yuav kom ntxiv ib tug tshiab lub hom phiaj nyob rau hauv Google Analytics, koj yuav tsum mus rau cov admin vaj huam sib luag, thiab ces lub hom phiaj seem - 'Ntxiv lub hom phiaj.' Tom ntej no, koj yuav tsum ua raws li cov lus qhia:

1. Qhia kom meej lub npe thiab hom. Lub hom phiaj yuav tsum tau hais, piv txwv li, ib daim ntawv uas yuav qhib nyob rau hauv koj tus browser tom qab ua ib tug thiaj li yuav los yog sau npe yuav ua rau email-tsab ntawv xov xwm.
2. Koj yuav tsum qhia kom meej rau qhov URL ntawm lub hom phiaj page. Yog hais tias tsim nyog, koj muaj peev xwm muab ib tug txoj kev mus rau lub hom phiaj kev txiav txim thiab tus nqi ntawm cov conversion.
3. Tsim ib lub hom phiaj.

Saib cov lus ceeb toom nyob rau hauv tiav cov hom phiaj thiab cov hauj lwm zoo ntawm cov conversion, koj yuav saib tau "Conversion" los xaiv sub-muaj "Objectives". Ntawm no yog peb yuav nrhiav tau cov lus qhia txog cov kev kawm tau thiab kev txiav txim hloov dua siab tshiab nqi, yuav kuj yuav muaj cov lus qhia txog lub ntsig txog tus nqi ntawm lub hom phiaj. Ntawv qhia zaub mov "Lub hom phiaj" muab rau koj cov ntaub ntawv nyob rau hauv graphical daim ntawv.

Lub "tsheb Qhov chaw - Ad lus" tso cai rau koj mus taug qab cov hauj lwm zoo ntawm advertising rau ad pawg, campaigns, keywords, nrhiav queries.

ncaj Thov

direct tsheb qhov twg los ua rau ib tug ntau ntawm cov lus nug los ntawm cov neeg siv ntawm statistics los ntawm Google. Direct lo lus nyob rau hauv translation los ntawm lus Askiv txhais tau tias "kab", nyob rau hauv lub ntsiab lus teb ntawm kev mus kawm ntawv yog ib tug qhua uas tau tuaj ncaj qha rau koj qhov chaw, uas yog, los ntawm bookmarks.

Rate ncaj hu yuav ua tau haum meej muaj kev cuam tshuam zoo ntawm cov kev pab offline advertising, muab hais tias koj siv nws. Yog hais tias tsis - ces txawm zoo, ces nws yog koj tus txawj nyeem ntawv yuav tsum tau txais.

Analysis tsheb qhov chaw

Analysis ntawm tuab tsheb qhov twg los txhais tau tias ua hauj lwm nrog cov "Google Analytics".

Nws yuav qhia txog ntawm daim ntawv qhia, uas yog feem ntau siv nyob rau hauv lub tsom xam. Qhib nws los xaiv "tsheb Qhov chaw" thiab mam li xaiv "Tag nrho cov tsheb". Tus thawj tshaj plaws striking teeb ntawm tag nrho cov xov tooj ntawm cov zaus faib txhua hnub, raws li tau zoo raws li nyob rau hauv lub qhov chaw ntawm cov ntaub ntawv.

Rau ib ncauj lus kom ntxaws tsom xam, nyem rau ntawm qhov chaw los xaiv nws los ntawm cov general daim ntawv teev. Tam sim no koj muaj peev xwm txheeb xyuas nyob rau hauv kom meej tus neeg cov tsheb qhov twg los mus kawm tej yam uas tsis yog pom nyob rau hauv lub dav lub sij hawm. Peb siv cov lim ntawm tus ntxiv parameter.

Tom ntej no, koj yuav configure lub chaw raws li koj xav, tau mus kuaj ntau yam tshwm hypotheses, paub meej tias yog tsis kam txais yuav lawv.

Tsis txhob raug nyiaj

Txheeb cais - scientific kev qhuab qhia uas muaj ntau yam kev cov nyom thaum intuitive tej yam tiag tiag yuav tsum muab txhais tsis raws li nws nkawd. Yog li ntawd, qhov ntau nyiaj uas koj siv rau cov tsheb them raws, tus loj dua qhov uas yuav kom wrongly txhais cov ntaub ntawv ntawm statistical zauv. Yog li ntawd, xws ua si yuav zoo dua yog outsource rau cov tub txawg.