Yuav ua li cas puas muaj tus "Direct" ( "Yandex")? Yuav ua li cas nrog "Yandex": daim ntawv qhia

Raws li statistics, cov system "Yandex" ua hauj lwm pab ntau tshaj 50% ntawm kev tshawb nrhiav ntawm Lavxias teb sab-hais lus Internet cov neeg siv. Qhov no giant li niaj hnub no yog tsis yog ib tug search engine, nws yog ib tug ua li mix rau cov qib ntawm qhov chaw nyob rau hauv lub Web. Uas yog vim li cas web cov tub txawg thiab cov tswv ntawm tus kheej cov kev pab yuav tsum tau mus ua hauj lwm nrog "Yandex" - lub ntsiab cuab tam ntawm SEO-qib thiab contextual advertising rau lub web. Nyob rau hauv no tsab xov xwm koj yuav nrhiav tau ib tug paub piav qhia txog ntawm seb lub "Direct" ( "Yandex"), uas muab lub zog thiab yuav ua li cas mus cuag lawv cov kauj ruam yog kauj ruam.

Yog vim li cas xaiv "Yandex"?

Yog li ntawd, yog hais tias tus yog vim li cas: "Yandex" - lub ntiaj teb no kev tshawb fawb cav nyob rau hauv Russia thiab CIS lub teb chaws "- yog tsis txaus, ces cov ntawm no yog ib tug ob peb ntau nqe lus los txhawb lawv cov kev pab los ntawm ib tug contextual advertising. Yuav tham txog yuav ua li cas lub "Direct" ( "Yandex"):

• koj ad yog muaj tsuas mus rau cov neeg muaj kev txhawj xeeb thiab, yog li ntawd, ntau npaum li cas yuav tau txais ib tug tiag tiag buyer;
• siv cov kev pab cuam ntawm contextual advertising, koj yuav nrhiav tau cov thawj hnub ntawm lub influx ntawm neeg tuaj saib;
• qhov hom phiaj yog kev siv nyiaj - koj siv nyiaj rau advertising tsuas yog thaum tus neeg siv jumps (clicks), thiab yog li yuav xam statistics - yuav ua li cas zoo advertising muab tso rau los ntawm "Yandex";
• tau ib tug nqaim kom pom tseeb ntawm advertising - koj yuav muab koj cov ad nyob rau hauv cov kev tshawb fawb rau tej txheej xwm, xws li geographic - "xov tooj kho Samara";
• Muab luam tawm tsuas yog nyob rau high-zoo, pov thawj cov kev pab;
• "Yandex" txuag koj lub sij hawm, yog li ntawd koj yuav khiav ib tug advertising phiaj los nqis tes rau ib teev thiab ceev nrooj hloov nws yog tias tsim nyog.

Cov kev pab cuam ntawm ib nrais muag. Thiab tam sim no peb kawm tau li cas mus ua hauj lwm nrog "Yandex" - kev qhia ntawv, qhia zaj dab neeg ntawm kev txuas cov ntsiab lus no, teeb li retargeting, tsim ib auction thiab cov ntsiab lus tau los ntawm ib tug advertising phiaj los nqis tes siv web analytics.

Yuav ua li cas los tsim ib qho advertising phiaj los nqis tes nyob rau hauv lub "Direct"?

Thawj kauj ruam ntawm lub nce qib ntawm ib qho chaw - ib tug sau npe account. Sau nyob rau hauv lub "Yandex" nrhiav bar - "Direct", mus nyob rau hauv thawj txuas thiab nias "Sau npe". Ntawm no, koj nkag mus rau tag nrho cov tsim nyog cov ntaub ntawv, qhia lub teb chaws thiab xaiv cov "Professional tsab" "Yandex".

Yuav kom tsim tau ib lub phiaj los nqis tes mus rau qhov tab, xaiv qhov pib thiab thaum xaus hnub, qhia kom meej hu rau kev sib txuas lus. Yog hais tias koj xav tau ib tug tawv georeferencing, xaiv qhov uas tsim nyog teb "cais puab" nyob rau hauv cov zaub mov. Tsis tas li ntawd, qhia kom meej ib tug tsis zoo lo lus tseem ceeb, uas yog, cov neeg queries uas koj yuav tsis tau reflected rau tshem tawm pliaj tsheb thiab tawg paj txi txiv kev siv nyiaj nyiaj txiag rau clicks.

Txiav txim seb qhov chaw

Qhia kom meej phiaj los nqis tes nyiaj txiag thiab xaiv qhov chaw nyob qhov twg cov ad yuav tsum tshwm sim. Yuav ua li cas puas muaj tus "Direct" ( "Yandex") nyob rau hauv cov ntaub ntawv no? Yog hais tias koj yog ib tug neeg muag khoom ntawm txoj kev kho mob khoom, thiab tsis txhob muab tso rau ib tug zuam tom ntej no mus rau lub kab "Tsis txhob noj mus rau hauv tus account lub nyiam ntawm cov neeg siv", koj ad yuav tau qhia rau cov neeg siv ntawm txawv cov kev pab, tsis hais seb lawv xav tau cov kab kws los yog tsis cov nroj tsuag. Koj kuj yuav tsum tau koj ad tau txais tsuas xav cov neeg siv, piv txwv li, cov tshuaj pleev kho mob qhov chaw, li ntawd, nyob rau hauv cov ntaub ntawv no nws yog tsim nyog los noj mus rau hauv tus account tus neeg siv kev nyiam. Raws li, nws yog tsim nyog los muab tso rau ib daim tshev box tom ntej no mus rau yam kab.

Thiab vice versa. Piv txwv li, koj yog ib tug neeg muag khoom ntawm pizza. Nws yog nyuaj heev kom nrhiav tau ib thematic kev pab rau koj advertising, vim hais tias noj mov tag nrho cov pizza - thiab cov neeg tuaj xyuas mus rau ib tug kho mob lub rooj sab laj thiab cov neeg uas tab tom nrhiav rau hauv internet movies. Yog li ntawd, nyob rau hauv txoj kab "Tsis txhob noj mus rau hauv tus account neeg siv nyiam," nyob rau hauv cov ntaub ntawv no yog tsis pom zoo kom muab lub cim.

Muaj ntau ntau nyob rau hauv-tob chaw, piv txwv li, tsis txhob tus ad ntawm lub kaw site, Betting muaj tseeb rau txawb lub xov tooj cov neeg siv, pliaj platforms thiab chaw nyob qhov twg koj tsis xav pom koj ad. Tom qab ntawd, mus ncaj qha rau nws cov creation.

Yuav ua li cas yuav ua rau ib tug ad?

Cov neeg uas to taub yuav ua li cas lub contextual advertising "Yandex", tsis muaj yuav tsum tau piav qhia txog yuav ua li cas yuav muaj tswv yim. Tiam sis yog tias koj yog ib tug beginner, koj yuav tsum paub yuav ua li cas tuaj nqa tseem ceeb nqe lus thiab dab tsi yog yuav tsum tau tsis zoo keywords.

Lo lus tseem ceeb los yog kab lus - ntawd yog dab tsi rau tus neeg siv yog tab tom nrhiav rau nyob rau hauv cov kev tshawb fawb bar. Yuav ua li cas mus nrhiav tau lawv? Nws yog yooj yim: tsis yuav tsum tau tsis kawg lub tswv yim thiab zaum nrog ib tug loj nyob rau hauv phau ntawv sau txhais tes, nws nco ntsoov cov lus ua - txaus rau rov hais dua rau Wordstat «Yandex", sau dab tsi koj yuav tsum muaj thiab xaiv lub feem ntau haum los ntawm daim ntawv.

Tsis zoo keywords yuav pab tau lim tawm ntxiv queries, thiaj li tsis mus nkim koj lub advertising las. Piv txwv li, yog tias koj muag pizza tsis muaj me nyuam mus rau koj lub tsev, ces koj tsis zoo lo lus yog "tus me nyuam."

Yuav ua li cas lwm tus neeg? Lub ad yuav ntxiab muab tso rau ib tug hu mus ua hauj lwm xws li "Muas Niaj hnub no - Txuag Tag kis!", Thiab lo lus-attractors "luv nqi, pub dawb, txiav txim," thiab cov zoo li.

Ntxiv hu thiab mus rau tej yam uas yuav pab tau kom nias los ntawm.

Yuav ua li cas teem retargeting?

Niaj hnub no, high-quality website nce qib xwb los ua ib tug me ntsis muag ad thiab rooj vag nws nyob rau hauv Internet. Yuav kom to taub yuav ua li cas nws ua hauj lwm, "Yandex" thiab dab tsi yog nws cov hauj lwm zoo, koj yuav tsum paub txog xws li ib tug lub tswv yim raws li retargeting.

Xav txog tej yam nram qab no qhov teeb meem: los ntawm ib tug nrhiav los yog los ntawm lub classifieds koj pom tej qhua. Nws yuav tau yuav cov khoom, tab sis tus neeg siv ib yam dab tsi distracted los yog tsis tau tso cai rau nyiaj txiag, thiab tus txiv neej txiav txim siab nws yuav tuaj rau koj nyob rau lwm lub sij hawm, tab sis tom qab ib tug thaum tsis nco qab txog nws.

Retargeting feature uas yuav configured nyob rau hauv lub "Yandex. Direct "tso cai rau koj mus taug qab koj cov neeg siv thiab xa rov qab lawv rov qab siv lub nrhiav advertising. Uas yog, cov neeg uas tau mus xyuas ib zaug rau koj qhov chaw, ua rau lwm yam kev pab yuav tsum tau nyob rau hauv qhov chaw rau advertising on "Yandex" saib koj ad.

Yuav ua li cas rau configure nws? Pre-yuav tsum tau muab tso rau ib tug txee ntawm cov neeg tuaj xyuas los ntawm lub "Yandex. Kev ntsuas ". Tom ntej no, nyob rau hauv lub "Cov ntsiab lus uas retargeting" sai li sai tau nias lub khawm "Ntxiv" thiab qhia kom meej rau tej yam kev mob nyob rau hauv uas cov neeg siv yuav yuav grouped. Piv txwv li, cov neeg uas txaus siab nyob rau hauv lub me nyuam los yog tej yam khoom.

analytics

Nyob rau hauv tas li ntawd, yuav ua li cas lub "Yandex" (advertising), koj yuav tsum tau to taub lub hauv paus ntsiab lus ntawm kev pab cuam "Yandex. Analytics ". Qhov no yog tsim nyog nyob rau hauv kev txiav txim rau kev ntsuam xyuas cov neeg kawm ntawv ntawm cov hauj lwm zoo ntawm cov phiaj los nqis tes. Yuav kom qhov no kawg, nyob rau hauv lub "Direct" muaj ib tug ob peb cuab yeej - tag nrho, lub sij hawm, thaj statistics, qhov chaw uas koj yuav saib tau lub xov tooj ntawm clicks, impressions thiab bounce, lub Performance index citation, lub nqi nruab nrab ntawm advertising, lub zuag qhia tag nrho cov nyiaj txiag. Nrog kev pab los ntawm "Yandex. Kev ntsuas "yuav tsis tsuas taug qab yuav ua li cas ntau cov neeg siv tuaj mus rau ntawm qhov chaw, tab sis kuj zoo li cas lawv tau ua, zoo li cas ntawm cov ntaub ntawv uas saib, ntev npaum li cas thiab muaj dab tsi tshwm sim. Koj kuj siv tau cov sab nraud statistics tshuab - Qhib Stat thiab nyob Internet.

auction

Muaj tshua kawg lo lus nug - yuav ua li cas npaum li cas yog zoo li no advertising thiab promotions? Qhov no yuav pab kom peb teb tau cov lus nug: "Yuav ua li cas yog ib qho auction" Yandex. Direct ", yuav ua li cas lub system ua hauj lwm thiab uas teev tus nqi?"

Auction - Qhov no auction advertisers, cov kev tshwm sim ntawm uas yog teem CPC txiaj. Nws yog txiav txim rau txhua txhua tus lub hom advertising - tshwj xeeb kev tso kawm, dynamic thiab guaranteed impressions. Yog li, lub ntsia nqi yog nrog pab rau lub advertiser, thiab lub tuam txhab "Yandex".

Yog li, peb yuav sib tham txog yuav ua li cas lub "Direct" ( "Yandex"), yuav ua li cas teem nws cov tseem ceeb tshaj plaws zog thiab yuav ua li cas ib tug nqi rau ib nias. Successful koj hloov!