Thov cim thiab kev muag khoom nce qib raws li ib tug zoo tshaj

Thov cim thiab kev muag khoom nce qib ntawm cov khoom nyob rau hauv kev ua lag luam ib puag ncig yog ib tug tseem ceeb rau kev tau zoo. Thiab hais tias advertising yog ib lub cuab tam siv uas lub tuam txhab yuav nqa tawm cov hloov ntawm tus cwj pwm ntawm tej buyers tau cov xim, los tsim ib tug zoo duab thiab qhia nws kev sib raug zoo muaj nuj nqis. Thov cim thiab kev muag khoom nce qib rau cov khoom uas huab hwm coj noj thiab muaj lub hom phiaj yog nqa tawm nyob rau hauv ntau txoj kev. Nyob rau lub hauv paus ntawm no division ntawm cov khoom raug rau ntau txoj kev advertising cawv rau tej buyers.

Cia peb xav txog nyob rau hauv ntau yam muaj khoom muag. Cov khoom no yog npaj rau cov ntau lawm thiab muag khoom nce qib cov kev pab cuam, uas txhais tau tias rau profit. Txawm li cas los, mov thiab thov yam tseem ceeb ntawm ntau lawm daim ntawv ntawm tag nrho cov neeg uas ua hauj lwm rau lawv. Qhov kev txiav txim mus yuav cov yam tseem ceeb ntawm ntau lawm yuav siv sij hawm tus tswv tsev. Nyob rau hauv tas li ntawd, qhov kev txiav txim los yuav xws khoom no feem ntau yog ua collectively, thiab, nyob rau theem siab tshaj plaws ntawm kev coj noj coj, feem ntau dua ib tug ntev txheej txheem ntawm kev sib tham. Qhov no yog vim lub fact tias cov nrhiav tau ntawm ntau lawm cov khoom, uas yog tseem ncaj ncees thiab muaj nqis muaj peev xwm ua rau muaj teeb meem loj nyiaj txiag losses thiab txo lub sij hawm ntawm lub enterprise los lwv nyob rau hauv kev ua lag luam.

Muaj yog ib tug misconception uas advertising raws li ib tug lub cuab tam uas muab kev thov tiam thiab muag khoom nce qib ntawm industrial cov khoom yuav tsum tau teem rau direct tshwj xeeb. Txawm li cas los, nws yuav tsis tau xav hais tias qhov kev txiav txim los yuav tau txais ib tug tswj. Txawm hais tias nyob rau hauv lub yav tas los ntawm lub tuam txhab tau lub taub hau ntawm ib tug zoo kws, nyob rau hauv txhua rooj plaub, qhov teeb meem yuav xub xam tau tias yog los ntawm tus taw tes ntawm view ntawm nyiaj txiag thiab lub koom haum feasibility. Nyob rau hauv no hais txog, advertising ntawm yam tseem ceeb ntawm ntau lawm nyob rau hauv thawj qhov chaw yuav tsum tau tswj managers thiab businessmen leej twg, vim hais tias ntawm nws tej zaum yuav xav nyob rau hauv kev siv cov khoom, thiab cov muab kev pab cuam ntawm txoj kev siv.

Uas yog vim li cas lub tsim ntawm kev thov thiab kev muag khoom nce qib yuav tsum tau suav hais tias "lub qhov muag ntawm cov neeg muas zaub."

tsis txaus cov lus qhia txog tus yam ntxwv ntawm cov khoom uas muaj rau lub kaw ntawm lub purchase ntawm ntau lawm cov khoom, xws li txo zog cov nqi, cov ntaub ntawv, paub kev ua tau zoo ntawm cov ntau lawm txheej txheem. Tom qab muab lawv cov khoom, lub tuam txhab feem ntau yuav tau yaum ib tug neeg buyer mus nqa tawm cov rejection ntawm lub chaw muag khoom nrog leej twg lub buyer yog khiav. Thiab qhov no peb yuav txais ib tug ceev faj los yog mistrust.

Yuav kom thov tiam thiab muag khoom nce qib yog kev vam meej, qhov tsim nyog piav rau, tseeb thiab tsis txaus siab ua pov thawj tias muaj tseeb hais tias cov khoom yam ntxwv ntawm ib daim ntawv thov. Cov lus sib cav ua kev ntseeg siab hais tias lawv yog tam los ntawm cov lus xaus ntawm tus neeg koom haum uas nqa tawm kev soj ntsuam thiab muab ntawv pov thawj ntawm cov yam tseem ceeb ntawm ntau lawm.

Txawm tias nyob rau hauv kev sib piv nrog rau cov tub lag luam ntawm cov khoom ntawm loj noj khoom ntau lawm tej zaum buyers yog me npaum li cas, tab sis tseem lawv tus xov tooj yog heev tseem ceeb. Nyob rau hauv qhov ntsiab lus teb, advertising thiab marketing nce qib nyob rau hauv kev sib raug zoo rau cov khoom uas yog npaj kom muaj lub hom phiaj yuav kuj yuav kim thiab bulky, raws li qhov loj siv ntawm cov khoom. Yog hais tias peb tham txog nrhiav tau tus nqi ntawm lag luam kev ua ub no thiab advertising nyob rau hauv kev sib hwm ntawm cov khoom rau ntau lawm lub hom phiaj yuav tsum yog qhov zoo tshaj plaws qib raws: direct mail (direct chaw nyob xa ntawv ntawm), advertising nyob rau hauv kev txhua hnub kev muaj cheeb tsam, advertising nyob rau hauv lub lag luam - cov ntaub ntawv rau managers. Ua tsaug rau lawv, lub tuam txhab yuav tsum tau sib txuas lus nrog rau tej cov neeg muas zaub yuav tsum tau lub hom phiaj pab pawg neeg.