Marketing zoo - zoo stimulator ntawm kev loj hlob nyob rau hauv kev muag khoom

marketing zoo - ib tug los ntawm txoj kev uas koj yuav cuag lub lag luam cov hom phiaj.

Kev loj hlob ntawm marketing cov tswv yim:

1. Txheeb xyuas cov hom phiaj

2. Nqa tawm rau sab nraud thiab sab hauv tsom xam.

3. Formulation ntawm marketing cov hom phiaj

4. Xaiv marketing zoo.

Yog nqus tau los ntawm cov lag luam kev pab cuam:

1. Yog kev cob cog rua nrog cov khoom (hloov assortment txoj cai, muaj ntau haiv zoo, uas nkag mus rau kev ua lag luam nrog cov khoom tshiab)

2. Yog kev cob cog rua nrog lub nqi (ib tug lub tswv yim los profits, kev hloov nyob rau hauv tus nqi rau cov khoom zoo, pricing zoo ntawm cov khoom tshiab)

3. C txuam nrog rau kev ua lag luam thiab lub tsev ntawm cov khoom (kev nkag mus kawm tshiab ua lag luam chaw, intensive thiab xim tis)

4. Yog kev cob cog rua nrog lub muag nce qib (kev ua lag luam kev pab them nqi lub tswv yim, lub creation ntawm lub tuam txhab duab thiab khoom)

Yuav ua rau txoj kev xaiv ntawm ib tug li lub tswv yim, nws yog tsim nyog hais tias nws muaj raws li tej yam uas yuav tsum tau. Nws yuav tsum tau

1. Nws yuav tsum tau hais kom meej, meej thiab zoo sib xws

2. Tsim uas kub siab rau kev ua lag luam yuav tsum tau

3. Muab rau lub sij hawm ntev thiab luv luv-term

4. Tsim muaj tas kev pab.

General yam ntxwv ntawm marketing cov tswv yim

1. Neeg txoj hauj lwm nyob los ntawm ib tug tej yam txoj kev sis raug zoo nrog cov ua lag luam thiab txiav txim seb lub peev xwm ntawm lub tuam txhab uas nws yuav tsum tau Solved Tasks- nce nyob rau hauv entrepreneurial activity- raws li qhov kev thov - stimulating initsiativy- creation ntawm ib tug tshiab teb ntawm kev ua si

2. Functionality - koom nyob rau hauv lub ntsiab txhais ntawm yooj yim li cov tswv yim Objectives: xaiv ib lub hom phiaj rynka- tsim ntawm marketing cov kev pab cuam rau lub hom phiaj ua lag luam

3. Instrumental - yog koom nyob rau hauv ib txoj kev ntau zoo dua kev siv ntawm cov ntau yam txog kev lagluam. Objectives: Ua kom cov hauj lwm zoo ntawm li siv zog rau lub hom phiaj ciaj uas muag

Cov yam ntxwv ntawm marketing cov tswv yim

Neeg tswv yim muaj xws li kev sib tw tswv yim, lub tswv yim rau txoj kev loj hlob thiab portfolio zoo. Portfolio lub tswv yim yog qhov qee ntawm cov kev pab, uas yog tas rau ntawm lub lag luam cov chav nyob thiab lub peev xwm ntawm txhua ua lag ua luam unit. Rau portfolio tswv yim muaj xws li: - Matrix BKG- McKinsey Matrix

• Kev loj hlob cov tswv yim - yog nyob rau hauv kev tswj tam sim no, los xaiv lub hom cov kev ua ub, noj mus rau hauv tus account sab nraud thiab sab hauv indicators. txoj kev loj hlob lub tswv yim yog txiav txim los ntawm lub hauv qab no matrices:

- Matrix Ansoffa- tshiab matrix xav koob tshuaj BCG

- Matrix lwm acquisitions

• tw tswv yim - muaj xws li nyob rau hauv qhov chaw ib tug sib tw kom zoo dua tuam txhab uas muag los yog cov khoom thiab nrhiav tej kev los muaj ntau lawm. Cov kev sib tw tswv yim muaj xws li:

- Matrix Porter

- Lub matrix ntawm kev sib tw zoo

- Tus qauv ntawm kev sib tw rog

- Model cov tshuaj tiv thaiv ntawm cov neeg sib tw.

Kev tswv yim yog muab faib mus rau hauv kev ua lag luam yim khiav lag luam zoo, muab tso rau lub tswv yim thiab ua li mix zoo.

• Kev ua lag luam yim khiav lag luam zoo muaj peb cheeb tsam

- cov khoom yim khiav lag luam

- xaiv yaam yim khiav lag luam

- kev sib tw khiav lag

• Tig cev lub tswv yim - los mus txiav txim rau txoj hauj lwm ntawm ib tug txaus nyiam cov khoom piv nrog cov neeg sib tw

• lub lag luam mix lub tswv yim - tso cai rau koj los txhais tau ib tug complex li mix uas muab qhov muag kev loj hlob rau lub tuam txhab.

Tool li cov tswv yim muab faib ua:

- cov khoom uas zoo,

- pricing zoo ,

- Faib zoo

- nce qib zoo.

Nyob rau hauv xaus, nws yuav tsum tau muab sau tseg hais tias muaj yog ib co teeb meem nyob rau hauv xaiv zoo tswv yim marketinga.No lub sij hawm thiab cov kev pab siv rau kev nrhiav txoj cai daws teeb meem nyob rau hauv lub neej yav tom ntej ntau tshaj compensated qhov kev nce rau hauv kev muag khoom.