Pricing tswv yim nyob rau hauv Marketing

Nyob rau hauv thiaj li yuav tsim ib tug nqi zoo nyob rau hauv lag luam koj yuav tsum xav txog cov neeg thov. Koj muaj peev xwm xaiv ib lub tswv yim rau cov theem ntawm tus nqi rau cov khoom tshiab, "qhov nruab nrab nqi raws lag luam", "kua-skimming" nqi "allergic". Raws li cov neeg kawm ntawv ntawm cov nqi hloov nyob rau hauv kev lag luam vydelyayut ctpategii nram qab no: "ctabilnye thawj nqe," "ckolzyaschaya padayuschaya tsena", "poct pponikayuschey tseny". Po ctepeni txawv tovarov thiab potpebitelckih thawj nqe yog cov nram qab no zoo: "diffepentsiatsii thawj nqe NA vzaimocvyazannye tovary", "nqi kev ntxub ntxaug", "tsenovyh kab." Zoo ntawm pricing nyob rau hauv marketing yog los mus txiav txim lub ntsiab lus ntawm txoj kev tsim tsa ntawm tshiab nqi rau tej yam tshiab.

"Skimming" no yeej tseem zoo ib ntus nce nyob rau hauv thawj nqe. Nws lub hom phiaj - NWS maksimizatsiya profit. Lub ntsiab preimuschestvom no pricing zoo nyob rau hauv lag luam yavlyaetsya uas tso cai rau vozmestit Nws mus txhais tes nyob rau hauv kev lag luam raskhody rau korotky lub sij hawm thiab vysvobodit kapital. Nedostatok strategii no yog verily hais tias nws cov competitors privlekaet vysokaya nqe, tsis davaya thaum vremeni no lub tuam txhab rau ntsaub nyob rau hauv kev ua lag luam.

Strategiya "proniknoveniya nqi." Nws cov hauv paus yog zanizhenie khoom nqi. Nws marketingovoy aim yog zahvat massovogo ua lag luam. Preimuschestvom no strategii xam tau tias yog yuav txo tau privlekatelnosti ua lag luam rau cov neeg sib tw, li no muab predpriyatiyu preimuschesvennoe zakrepleniya lub sij hawm rau kev ua lag luam. Nedostatkom nws hais tias muaj sereznaya teeb meem nqi ntawm sohranenii ntau thiab tsawg pab akkupirovannogo lag luam tom qab povysheniya.

Hauv plawv ntawm strategii pricing nyob rau hauv marketing, uas yog hu ua "srednerynochnye nqi" yog vypysk novyh tovarov nqi sredneotraslevoy. Marketingovoy lub hom phiaj yog ispolzovanie twb tam sim no polozheniya Preimuschestvo - spokoynaya konkurentnaya teeb meem no. Ib tug nedostatkom - trudnaya identifikatsiya khoom.

2. Change Lub STRATEGII NQI. Tom qab deystviya pervonachalnyh nqi nyob rau hauv ib tug tej lub sij hawm ntawm lub sij hawm, muaj neobhodimost lawv izmenenii, vim izmeneniem ua lag luam tej yam kev mob los yog rau lwm yam yog vim li cas.

Qhov kom zoo dua ntawm "ruaj khov nqi" lub tswv yim yog lub siab kuj profits., Tab sis tus disadvantage yog hais tias lub ruaj yuav tsum nco ntsoov muaj ib yam cia, nyob rau hauv cov ntaub ntawv ntawm kev xav tau yuav tsum tau txo nqi kom deb li deb li sai tau nyob rau tib lub sij hawm sim ua kom muaj tus uas twb muaj theem zoo.

Lub ntsiab lus "mus ntog nqi" lub tswv yim yog ib tug gradual poob nyob rau hauv tus nqi tom qab lub chiv xaiv ya yog lawm ua tus sau. Nws zoo dua yog qhov zoo uas cov nuj nqis ntawm buyers nrog ib tug kuj tsis tshua muaj qib ntawm cov nyiaj khwv tau thiab cov nyhuv ntawm no yog ua kom qhov luaj li cas ntawm qhov muag lub ruaj peev xwm ua tau lub sij hawm raws li expansion ntawm qhov muag ua lag luam .

Marketing zoo lub aim ntawm "loj hlob allergic cov nqi" yog kev siv ntawm ib tug twb uas twb muaj lawm qhov teeb meem no, nyob rau hauv lwm yam lus lub preservation ntawm twb tiav kev ua lag luam sib qhia. Lub disadvantage yog cov teeb meem ntawm nyiaj nqi tom qab txos.

3. zoo nqi ntau yam zoo. Qha ntau pricing cov tswv yim, uas yog raws li nyob rau kev siv ntawm cov lag luam tawm thiab cov neeg siv differentiations li lub hauv paus ntawm kev txiav txim siab: Cov tswv yim nqi cais lwm yam khoom, tus nqi kev ntxub ntxaug thiab tus nqi cov kab

Lub tswv yim feeb meej li. Nws essence yog mloog zoo tag nrho cov kev pab thiab ua li dag zog ntawm lub tuam txhab muab kev koom tes nyob rau hauv ib tug lag luam. concentrated marketing tuam txhab uas muag nrog rau ob peb cov kev pab zoo ua rau nws ua tau rau lwv ntse nrog rau cov loj tuam txhab uas muag rau muaj kev tshwj xeeb ciaj uas muag. Txawm li cas los, Yog hais tias lub tuam txhab siv cov qauv no, nws pib mus rau nyob ntawm seb hnyav ncawv rau ntawm nws muaj zog ya nyob rau hauv cov ntaub ntawv ntawm kev phiv cov txheej xwm nws yuav dramatically paug qhov teeb meem ntawm lub tuam txhab.

Yog li ntawd peb kawm pricing zoo nyob rau hauv lag luam, feeb meej li lub tswv yim, Ntxiv, me ntsis txog cov lub sij hawm "ua li lub tswv yim thiab tactics."