Yuav ua li cas yog ib tug ua piv txwv qhia, thiab qhov chaw uas nws yog siv

Ntawm cov artistic txhais tau tias nyob rau hauv lub pov tseg ntawm tej neeg sau yog zavistimosti ntawm ib hom ntawv nyeem, nyob rau hauv uas nws sau, occupies ib tug tshwj xeeb qhov chaw ua piv txwv qhia. Nws tso cai rau koj mus txhawb nws thiab pleev xim nyob rau hauv cov yam kev xav ntxoov zoo ib yam khoom uas zoo tshaj plaws qhia rau hauv cov duab ntawm ib tug kwv los yog phenomenon. Yuav ua li cas yog ib tug ua piv txwv qhia? Qhov no hloov lwm lub tsev ntawm lub thaj chaw ntawm ib yam khoom los yog tshwm sim mus rau lwm lub, raws li lawv kev zoo sib thooj, uas yog ib yam dab tsi zoo li ib tug sib piv, tsuas muab zais, tsis muaj lo lus "yuav ua li cas" thiab cov zoo li, tab sis tus nyeem ntawv yog tag nrho paub hais tias qhov no yog ib tug sib piv.

Qhov no tej zaum yuav siv lub npe ntawm ib tug kwv nyob rau hauv thiaj li yuav piav qhia txog lub zog ntawm cov lwm yam. Ib qho piv txwv yog tus kab ntawm ntau poetic tej hauj lwm, xws li "neeg taug kev fim nag sucked" Mayakovsky - nws yog tseeb hais tias cov tsis muaj hmoo pej xeem tsis muaj ib co kab, thiab lawv cia li tuaj nyob rau hauv hnyav nag, tab sis cov duab yog heev ci thiab tseeb - yog hais tias tus sau tau sau ntau tshaj ncaj nraim, peb yuav muaj deb tsawg qhia. Tej zaum, nyob rau hauv kev txiav txim los yog txiav txim qhov ua piv txwv yog los epithet yuav tsum tau kom meej meej to taub hais tias xws li ib tug ua piv txwv qhia, thiab hais tias xws li ib tug epithet, thiab txawm ces nws tsis yeej ib txwm pab. Ua ntej ntawm tag nrho cov, nws txhawj xeeb adjectives xws li "golden caij nplooj zeeg" - lo lus "kub" no yuav pom raws li ib tug ua piv txwv qhia thiab raws li ib tug epithet.

Metaphors muaj nuj nqi tej zaum yuav kuj muaj cov dluab ntawm lub heroes ntawm tag nrho cov ua hauj lwm: nyob rau hauv particular, nws yog xam qhovkev nyob rau hauv tej hauj lwm ntawm Gorky, piv txwv li, cov duab ntawm lub niam nyob rau hauv tib yam khoom. Tsis tas li ntawd ib qho tseem ceeb yog metaphors yuav luag tag nrho cov paj lug, xws li "ntau dhau lawm tse lwj lub broth" siv tsis tau tsuas yog rau cov kuj tsis tshua muaj teeb meem qhov twg muaj xya governesses ib pluag tus me nyuam.

Yuav kom to taub li cas ib tug piv txwv qhia, ib tug yuav xav txog tej yam muaj teeb meem qhov twg ib tug neeg yog sim ib tug ntev thiab tsho los mus piav qhia rau lwm tus yuav ua li cas nws pom qhov no los yog hais tias tshwm sim - raws li peb paub, nws yog heev yooj yim, tab sis nyob rau hauv cov ntaub ntawv no nws tseem tau los rov hais dua mus rau ib qho kev paub qhia lo duab, thiab ces tag nrho ib zaug yuav poob rau hauv qhov chaw. Uas yog, nyob rau hauv qhov ua piv txwv zog muaj xws li ceev ceev thiab straightforward hloov lwm lub tsev ntawm tus cwj pwm txawv los yog txoj kev xav.

Nyob rau hauv qhov tseeb, tsis tas paub tias dab tsi yog ib tug ua piv txwv qhia rau nws siv. Peb yog confronted nrog lawv tsis yog tsuas yog mas artistic hauj lwm. Piv txwv li, dluab ntawm kev npau suav - nws yog yuav luag ib txwm piv txwv qhia, uas yog vim li cas lawv yog ib tug ntawm cov thawj thiab nyiam kawm ntawm txoj kev kawm psychologists thiab psychiatrists. Los ntawm txoj kev, ua cov tub txawg nyob rau hauv lawv cov chaw ua hauj lwm ib yam nkaus thiab feem ntau siv qhov ua piv txwv - qhov no yuav pab kom lawv nrhiav tau ib tug ntau hloov maj mam mus kom ze rau cov neeg mob.

Tsis tas li ntawd, peb yuav: feem ntau nyob rau hauv lub neej txhua hnub muaj tej yam teeb meem nyob qhov twg muaj yog tsis tsim nyog hais ib yam dab tsi muaj txoj cai, thiab koj yuav tsum nrhiav tej lo lus uas qhia cov kev kawm ntsiab lus, tab sis nyob rau hauv qhov tseeb txawv heev: raws li peb tau pom, qhov no kuj yog ib tug ua piv txwv qhia.

Ua piv txwv qhia yog dav siv nyob rau hauv advertising: feem ntau ntawm advertising slogans - piv txwv qhia. Nyob rau hauv qhov tseeb, yog koj coj lawv cia - feem ntau nws puv tawm ib co dev paus, tab sis li ntawd xwb, lawv resonate cia li nyob hauv cov neeg uas muaj nyob, thiab vim hais tias lawv yeej tsis muaj kev cuam tshuam dab tsi ib tug piv txwv qhia, thiab qhov ntau uas nws muab nws rau lawv.

Yog li, qhov ua piv txwv - qhov no yog ib qho ntawm feem ntau txoj kev hais lus, uas tau ntev txij li thaum mus dhau cov ntaub ntawv thiab muaj tau ntse siv los ntawm peb txhua tus nyob rau hauv lub neej txhua hnub. Ua piv txwv qhia pub rau ib tug neeg es tsis txhob ntawm ib tug ntev thiab ruam tag kev piav qhia ntawm feem ntau cov meej qhia li cas nws xav hais tias nyob rau hauv tej teeb meem no. Qhov no tsis muaj feature txhais tau tias nws yuav nyuab npaum li cas mus nrhiav tau ib tug ncha nyob rau hauv lub siab lub ntsws ntawm lwm leej lwm tus, tsis tsuas paj huam thiab sau ntawv, tab sis kuj rau tag nrho cov ntawm peb. Nws yog zoo li ib tug tshwj xeeb tshaj plaws uas yuav pab txhua leej txhua tus, tsis hais seb lawv paub dab tsi ib tug ua piv txwv qhia.