Txheeb cais - qhov no txhais li cas?

Kev pib webmasters thiab SEO-optimizers nws yog ib qho tseem ceeb heev uas yuav tsum paub txog dab tsi yog kho cov qeb duas. Qhov no yog qhov twg thiab yuav ua li cas thov nws - nyeem qhov no.

Qeb duas yog ...

Qhov no lub sij hawm, txawm tias nws tsis yooj yim, kev txhawj xeeb yog ib yam ntawm cov elementary feem ntau nyob hauv qhov chaw kawm ntawm qhov chaw, uas yog txoj kev tsim kho ntawm nws hierarchy hauv kev tshawb fawb xyaw hauv tus neeg siv cov lus thov. Tsis meej meej? Tom qab ntawd peb yuav teb lo lus yooj yooj yim rau cov nqe lus nug ntawm seb cov qeb duas yog qhov nws yog. Lo lus no txhais tau hais tias txuam cov ntsiab lus ntawm lub web resource rau ib tus neeg siv qhov kev thov thiab muab cov kev tshawb nrhiav ntawm cov haujlwm siab dua.

Tias yog vim li cas nws thiaj li tseem ceeb rau tus kws tshaj lij los teev cov cim taw qhia uas yuav ua rau qhov kev tuaj koom ntawm qhov kev pab thiab, qhov ntawd, nce qhov nyiaj tau los ntawm lub tsev kawm ntawv.

Cov hauv paus ntsiab lus

Lub hauv paus tseem ceeb tshaj plaws hauv kev tshawb fawb xws li Yandex thiab Google nrog rau sab hauv thiab sab nraud. Thawj xws li:

• Cov ntawv sau cia. Ntawd yog, ntau npaum li cas cov ntawv nyeem phim tus neeg siv qhov kev thov.
• Zoo ntawm cov ntsiab lus. Qhov no muaj xws li kev nyeem ntawv ntawm cov ntawv nyeem, nws naturalness thiab uniqueness. Nrog kev nyeem ntawv thiab kev tsis lees paub, txhua yam yog qhov tseeb - peb sau raws li cov cai ntawm Lavxias teb sab lus thiab sim tsis luam cov ntaub ntawv uas tau muab tso tawm rau hauv Web. Thiab dab tsi txog naturalness? Qhov no txhais tau tias kev siv cov lus nyob hauv cov ntawv nyeem. Ntawd yog, kev tshawb nrhiav cav laij cov naj npawb ntawm cov lus ntawm ib lo lus / kab lus thiab muab piv rau tus nqi nruab nrab hauv cov ntaub ntawv database. Yog li, cov ntawv nyeem yog kos rau "oversampling" ntawm cov lus tseem ceeb. Yog hais tias nyob rau hauv lub tsev kawm ntawv yog cov tsis muaj tus qauv lexicon los yog cov neeg laus cov neeg laus, ces qhov kev tshawb fawb cav tuaj yeem siv tau tag nrho cov lim rau qhov chaw.
• Cov khoom hauv vaj hauv tsev. Qhov no parameter yog to taub raws li hnub nyoog ntawm qhov chaw, hom ntawv, qhov muaj cov ntsiab lus nyob rau hauv cov header, thiab qhov zoo ntawm thaj tsam ntawm no. Lub hnub nyoog ntawm lub tsev kawm ntawv yog cov hnub los yog xyoo txij li lub sij hawm nws hits tshawb nrhiav cav thiab lub hnub nyoog ntawm qhov web page raug soj ntsuam. Rau qeb duas, qhov no yog qhov tseem ceeb tshaj plaws. Piv txwv, raws li qee qhov kev thov, "Yandex" yuav ua rau muaj kev cuam tshuam ntawm qhov kev tshawb nrhiav, yog tias nws lub hnub nyoog tsawg dua ib xyoos. Hauv Google hauv kev siv rau cov laj thawj no, muaj "sandbox". Raws li cov nqe lus ntawm kev SEOs, qhov chaw pib pib qib zoo tom qab 3 xyoos "lub neej".

Rau qhov zoo tshaj hauv lub vev xaib qib, nws pom zoo kom siv cov ntaub ntawv zoo li html. Lawv muaj npe zoo dua lwm hom ntawv. Yog hais tias muaj keywords hauv lub npe ntawm daim ntawv thiab nws cov URL, ces lub cav tshawb fawb tau thov ib lim rau qhov chaw. Qhov zoo ntawm thaj tsam no tseem muaj feem xyuam rau kev sib tw. Qhov no yog dab tsi? Qhov no yog qhov chaw nyob rau hauv uas koj qhov chaw. Yog tias nws nyob hauv thaj tsam zapamlennoy lossis thaj chaw uas muaj qes qis, ces koj yuav tsum tsis txhob cia siab rau cov haujlwm uas tau txais los ntawm kev pom zoo.

Sab nraud ntawm lwm yam

• Qhov zoo li qub. Lawv tsis nyob ntawm cov lus nug uas tshawb nrhiav cav yuav tsum txiav txim siab qhov tseeb ntawm daim ntawv. Lawv suav cov nplooj ntawv qeb, TCI, thiab lwm yam.
• Yam tseem ceeb. Cov no suav qhov tseeb ntawm cov ntawv txuas rau tus neeg siv qhov kev thov.

Cov lus xaus

Txhua qhov tshawb nrhiav cav siv nws tus kheej txoj kev sib tw. Ib qho piv txwv ntawm qhov kev tshawb fawb xyaw ua li cas no yuav nrhiav tau ncaj qha rau ntawm cov nplooj ntawv ntawm cov chaw zoo li no. Cov tuam txhab xws li Yandex thiab Google lawv tus kheej xav ua kom pom cov teebmeem ntawm cov neeg ua haujlwm ntawm cov neeg ua haujlwm, vim qhov ncaj qha cuam tshuam cov txiaj ntsim ntawm kev tshawb nrhiav thiab, qhov kawg ntawm qhov siab ntawm tus neeg siv cov lus thov.

Lub ntsiab lus tseem ceeb ntawm kev txhim kho cov kev pab cuam hauv Internet rau kev tshawb fawb xyaw yog qhov nyuaj thiab dav heev, vim li ntawd peb cia siab tias tsawg kawg me ntsis yuav teb lo lus nug txog qeb duas - nws yog dab tsi.