Kuv yuav tsum muas ib thawv rau khaub ncaws Samsonite: hauj lwm, zoo thiab tsis zoo

Lub zam lub ntiaj teb no yog volatile thiab fleeting. Txhua hnub designers los ntawm ib ncig lub ntiaj teb no yog los mus nrog rau cov neeg muas zaub tshiab khoom uas make up cov wardrobe ntawm lub neej txhua hnub los yog kos duab. Niaj hnub nimno tus txiv neej tsis tau ua tsis tau cov khoom no lawm. Uas yog vim li cas, mus saib respectable, mus txog rau nws cov txheej xwm thiab cov duab, nws muaj mus khaws tag nrho cov khoom uas koos, koj tus kheej. Ib tug ntawm cov uas yuav tsum tau rau tib neeg kawm tau tiag yuav hu ua ib tug thawv rau khaub ncaws. Samsonite - qhov loj tshaj plaws American chaw tsim tshuaj paus, uas yog raws li nyob rau hauv zus tau tej cov xws khoom.

Lub hom tau los ua ib tug tiag tiag txheem ntawm zoo, style thiab durability. Tab sis rau li cas nws nyiam li tau txais kev pab? Yuav ua li cas yog lub ntsiab zoo ntawm manufactured los ntawm suitcases?

hom dab neeg

Nws pib taw tes rau hauv lub tam sim no zoo-paub lub tuam txhab pib rov qab nyob rau hauv 1910. Nws yog ces nyob rau hauv lub US nroog ntawm Denver, talented thiab pragmatic Jess Shveyder yees ib tug heev compact thiab ke thawv rau khaub ncaws mus txawv tebchaws lovers thiab nquag relocations. Samsonite - ib hom tshuaj uas pib delight cov neeg muas zaub nrog rau cov thawj cov khoom. Nws tshwm sim vim kuaj cov khoom. Chiv, cov no twb sim ua qauv uas tso cai rau tus tswv kom to taub li cas rau traveler nyob rau hauv koj lub thawv rau khaub ncaws, dab tsi loj nws yuav tsum, thiab yog dab tsi rau muab tso rau hauv nws. Sai li sai tau raws li cov thawj qauv tuaj tawm, Jess pom tau hais tias nws foundations yog ib tug kawm tau zoo, thiab tsuas yog tom qab uas nws ntiav neeg ua hauj lwm, kev kawm nyob rau hauv lawv ua, thiab pib loj zus tau tej cov suitcases thiab hnab.

marketing cov hoob kawm

Lub tuam txhab yog lub npe hu tsis tau tsuas yog vim hais tias ntawm lub ua kom zoo tsim, thiab lub dag lub zog thiab tshwj xeeb cov khoom. Yog li, tus thawj hom advertising khoom yog heev nrov, thiab tag nrho vim hais tias nws yog tus ib txwm daim duab, tsib noj qab nyob zoo txiv neej (kuv tus kheej Jesse, nws peb cov kwv tij thiab leej txiv) yog nyob rau hauv cov ntaub ntawv. Qhov tus tsim tau ua txhua yam rau nws suitcases yog cov feem ntau robust thiab txhim khu kev qha. Cov tswvyim no tsim lub hauv paus rau zus tau tej cov tag nrho cov khoom ntawm lub hom.

Samsonite thawv rau khaub ncaws - ntev lub neej guaranteed

Lub tuam txhab tau tuaj ib tug ntev txoj kev hwjchim ci ntsa iab, tab sis nws lub npe ( "Samsonite") nws yeej tsuas nyob rau hauv 1962. Thiab qhov no tshwm sim cim zus tau tej cov thawj thawv rau khaub ncaws ntawm molded yas thiab magnesium, uas instantly los ua ib tug hit thaum lub sij hawm. Cov khoom no yog lub teeb, khab seeb, securely kaw thiab tsis qhia tawm nyob rau hauv lub caij nplooj zeeg. Shveyder coj hom nce qib rau ib ntev lub sij hawm, kom txog thaum, kom txog thaum muaj ib tug teebmeem nyob rau hauv tsev neeg. Nyob rau hauv 1973 lub tuam txhab twb npaum li cas tshaj los ntawm tshiab cov tswv, cov li Beatrice khoom noj. Tam sim no zus tau tej cov suitcases thiab tes nra pauv mus rau lwm cov tub txawg uas tau sab laug thiab lub hom lub npe thiab lub tswvyim, uas yog li ntawd menyuam los ntawm cov neeg.

Lwm tswv muab lub neej tshiab suitcases "Samsonite"

Nyob rau hauv 1974, lub tuam txhab yuav ua rau ib tug txhob, thiab lub teeb tawm ua ntej patented suitcases rau ntawm tej log nrog retractable kov. Qhov no tau zoo sai li sai tau tsa lub hom saum toj no tag nrho lwm yam competitors, muab cov kev pab tiag tiag kev nplij siab, yooj yim thiab kev cia siab thaum uas siv cov khoom xws li. Txij thaum ntawd los lub hom pleases cov neeg muas zaub nrhav, creating ib cov tswv yim, compact thiab stylish lub hnab. Samsonite - lub tuam txhab tau tiav no saum nyob rau hauv lub lag luam.

khoom pab

Yog hais tias peb tham txog cov yam ntxwv yam los ntawm tag nrho cov khoom ntawm lub trading lub tuam txhab, lub tseem ceeb tshaj plaws yuav rightly xam tau tias yog txhim khu kev qha. Advertising campaigns uas revolve ib ncig ntawm cov khoom, nyob rau hauv txhua txoj kev tau qhia lub dag lub zog ntawm cov khoom: raws li lawv lub caij nplooj zeeg ntawm lub aircraft thiab nyob twj ywm lawm raws li yog nyob rau hauv dej, thiab yog li kom lub puab ib feem qhuav, thiab txawm txoj kev uas lawv protect tiv thaiv siab phem ntsiab lus vim lub xub ntiag ntawm kev ruaj ntseg xauv thiab tshwj xeeb inserts.

Undoubtedly, ib tug thib ob zoo kawg li feature ntawm no hom khoom yuav suav hais tias ib qho yooj yim. Manufacturers ua txhua yam tau li ntawd tau txais kev pab tsis txhob xav tias tsis xis nyob txawm tias thaum siab loaded, uas yuav muaj suitcases. Samsonite Spinner - ib tug ntawm cov uas ua qauv nyob rau hauv lub qhov muag ntawm cov khoom ntawm lub tuam txhab. Streamlined tsim, check fittings thiab zoo kawg yooj yim yeej lub siab lub ntsws ntawm lab ntawm cov kiv cua. Tig lub log cia tej axis hloov cov kev taw qhia nyob rau txhua lub sij hawm tsis muaj rau koj tsiv qhov khoom. Qhov no kab yog heev nrov vim nws cov high hauj yam ntxwv. Txhua yam koj yuav tsum mus ncig tebchaws nyob rau hauv txoj kev, combines cov khoom ntawm no hom. Raws li lawv hais lawv tus kheej lub manufacturers, nws yog tsis zoo li koj yuav tsum tau kho suitcases. Samsonite ua rau lawv "lub siab", sib txuas kev lig kev cai ntawm cov khoom tsis zoo thiab niaj hnub txoj kev ua thiab finishing.

Tus thawj qauv

Ib tug yuav tsis muab qhov tseeb hais tias lub advertising campaigns nqa tawm los ntawm cov manufacturers, feem ntau exaggerate qhov tseeb yam ntxwv ntawm cov khoom. Qhov no yuav tsis tau hais tias hais txog cov Samsonite thawv rau khaub ncaws. Xyuas ntawm lab ntawm cov neeg muas zaub, rau lwm cov tes, xav txog tag nrho cov khoom ntawm lub hom ib tug tiag tiag masterpiece ntawm lub lag luam. Tseeb, lub tuam txhab yog yeej ib txwm ua tej yam kom surprise lawv cov neeg muas zaub, muaj ntau lub sij hawm shocking thiab txawv txawv kev xaiv. Yog li, nyob rau hauv lub 2000s, cov trademark tig mus rau tsim hwm-class khoom. Qhov tseem ceeb cov ntaub ntawv yuav muab suav hais tias, nws lub cev yog dai kom zoo nkauj nrog Swarovski muaju. Cov qauv no yog cia "tshuab" lub zam ntiaj teb no, tau tshwm sim nyob rau hauv pem hauv ntej ntawm cov neeg yog tiag tiag rau hauv feem ntau yooj yim thiab kim thawv rau khaub ncaws. Nyob rau hauv Honor ntawm cov lus qhib thiab puag lub npe ntawm lub hnub tseem ceeb ntawm lub tuam txhab yuav tso tawm ib tug sau ntawm cov khoom uas lub kub-kob cev.

neeg tawm tswv yim

Cov kab kev los ntawm cov ntawm no lub hom yog tiag tiag grand. Muaj cov khoom rau cov neeg laus thiab txawm cov me nyuam suitcases. Samsonite yeej tsis sawv tseem muaj cov neeg muas zaub txhua lub sij hawm tshiab kev xaiv thiab ua qauv, yog li cov neeg muas zaub ib txwm muaj txaus rau koj xaiv los ntawm. Raws li cov neeg muas zaub khw muag khoom noj hais tias qhov no hom khoom uas check heev. Mas tej tshuaj thiab ua pob, thiab tsis qhia tawm txawm nyob rau hauv ib tug muaj zog sib tsoo. Heev muaj zog tiv thaiv ntsia rau ib co suitcases, tiag tiag xwb. Tsis tas li ntawd xyuam xim rau cov neeg muas zaub txhim khu kev qha fittings, uas tsis tawg txawm tsis pub dhau 10 xyoo. Tshwj xeeb tshaj yog shakes peev xwm khoom. Ntawm cov hoob kawm, pleases lub qhov ntau yam ntawm yeej thiab designs. Koj yuav tsum khaws tej mus ob peb vas xim ntawm cov khoom. Tshwj xeeb tshaj yog nrov yog tseem nyiam thawv rau khaub ncaws trolley. Samsonite tau ua li no thiaj li xis tus neeg ntawd, txawm kov yeej obstacles (pob nyob rau hauv txoj kev, stairs, etc.), tsis txhob xav tias loj loj tsis xis nyob.

Nyob rau hauv Feem ntau, qhov no trading lub tuam txhab yog tam sim no tus txheej txheem ntawm kev ntseeg tau thiab durability. Yog hais tias muaj yog kev sib tw nyob rau hauv lub tuam txhab, lawv yog cov kev tivthaiv yog tseem deb heev los yog tau mus cuag dab tsi lub hom "Samsonite". Xaiv ib rooj plaub rau nws tus kheej los yog tswv cuab ntawm nws tsev neeg nyob rau hauv thawj qhov chaw yuav tsum xyuam xim rau nws rau lub cov ntawm no lub tuam txhab.