Khw muag khoom noj "Pyaterochka" nyob rau hauv Moscow: chaw nyob, cov sij hawm ntawm ua lag luam, nyiaj cheb thiab promotions

"Pyaterochka" yog cov feem ntau coj thiab loj tshaj plaws nyob hauv cov nqe lus ntawm turnover rau lub khw muag khoom hom nyob rau hauv Russia. Qhov no li, uas pib muaj nyob rau hauv lub khw muag khoom ua lag luam nyob rau hauv St. Petersburg, yog pojniam hu ua lub tsim nyob rau hauv Moscow thiab ntau lwm Lavxias teb sab lub zos. Ntawm nws cov ntsiab kev sib tw zoo - tsis muaj nqi rau cov khoom, ib tug zoo kev pab, ib tug loj-scale thaj chaw kawm ntawv rau lub khw muag khoom outlets. "Pyaterochka" - ib tug txaus nyiam ua hauj lwm thiab tus neeg tham lwm franchisor.

Qhov no hom belongs rau lub tuav X5, uas yog tswv ib tug xov tooj ntawm lwm yam loj lag luam nyob rau hauv lub khw muag khoom sector thiab muaj feem nyob rau hauv kev tsim ciaj uas muag siv ntau qib tswv yim. Yuav ua li cas yog cov feem ntau tseem ceeb "Pyaterochka" keeb kwm tseeb txog lub tuam txhab? Yuav ua li cas yuav paub lawv tus kheej nrog rau cov sib cuag lus ntawm tej khw, raws li zoo raws li nyiaj cheb thiab promotions muaj los ntawm lub tuam txhab?

General ntaub ntawv hais txog lub network "Pyaterochka"

Saw khw muag khoom noj "Pyaterochka" (Moscow, St. Petersburg thiab lwm yam loj lub zos muaj nyob rau hauv lub thaj xub ntiag ntawm lub hom) yog ib qho ntawm feem nto moo corporations kheej ntawm lub khw muag khoom ua lag luam. "Roundabout" sawv cev los ntawm ntau tshaj 7 txhiab. Khw thiab X5 yog cov tub ntxhais ua lag ua luam ntawm lub tuav owning lub network. Cov qhia tawm ntawm nws cov nyiaj tau - hais txog 76% nyob rau hauv lub duas paub pab pawg neeg tuam txhab uas muag.

Qhov ntau ntawm cov khoom uas muaj buyers khw muag khoom noj "Pyaterochka" nyob rau hauv Moscow thiab lwm lub zos, muaj txog 4,500 txaus. Qhov nruab nrab thaj tsam ntawm outlets uas yog muab los ntawm lub network yog hais txog 394 sq. meters. Nws tseem pab tau mus yuav me ntsis txog cov cov ntaub ntawv hais txog cov tuav X5, uas yog tswv lub "Pyaterochka".

Tuav X5: lub community launch txog lub khw muag khoom chains thiab hom nce qib

X5 tuav tau tshwm sim nyob rau hauv Lavxias teb sab kev ua lag luam nyob rau hauv 2006. Tab sis los ntawm lub sij hawm lub network "Pyaterochka" twb functioned. Tus thawj coj mus muag hom tshuaj, uas los ntawm lub founders ntawm lub duas paub pab pawg neeg tuam txhab uas muag, yog "Crossroads."

Nyob rau hauv 1995 qhib thawj lub khw muag khoom ntawm lub khw muag khoom network nyob rau hauv Moscow, nyob rau hauv 1996 nws tuaj koom lub thoob ntiaj teb lub koom haum Khoom noj khoom haus ua lag ua luam lub rooj sab laj.

network "Pyaterochka" twb nrhiav tau nyob rau hauv 1999. Nyob rau hauv cov ntaub ntawv no, tus thawj cia nyob rau hauv lub duas paub hom yog qhib nyob rau hauv St. Petersburg. Los ntawm thaum ntxov 2000, lub nroog ua 17 khw muag khoom noj rau lub tshiab tis network.

Raws li sau tseg nyob rau hauv xovxwm, "Pyaterochka" kuj yog ib qho ntawm thawj hom tsim nyob rau hauv lub discounter hom ntawv, tshiab heev rau lub Lavxias teb sab kev ua lag luam. Lub essence ntawm qhov kev tsim nyog ua lag ua luam qauv yog siv cov 3 loj kev sib tw zoo:

• kev koom tes ntawm optimized lag luam tswj infrastructure;
• tsim kom muaj sustainable ceev raws;
• muab ntau dua ceev ntawm kev khw muag khoom outlets.

Qhov no system muab lub retailer lub sij hawm los mus txo tus thawj tswj nqi thiab txo ceev cov nqi. Txawm li cas los, nyob rau hauv Feem ntau cov nyiam yog tiav los ntawm kev txo qhov ntau ntawm cov khoom nyob rau hauv kev sib piv nrog ib tug txheej txheem tsev muag khoom noj.

Cov neeg muag khoom uas tswvyim npaj los ntawm cov founders ntawm lub "Pyaterochka" tau ua, saum toj no tag nrho, ib tug kev sib tw lag luam wholesale ciaj uas muag nyob rau hauv kev sib hwm ntawm ob outlets, lwm txoj rau kim kim khw muag khoom noj, thiab yog li ntawd txaus nyiam rau cov pej xeem. Nyob rau hauv lub "Pyaterochka" ntau hom nrov khoom - xws li tshuaj yej thiab kas fes raug muag txawm cheaper tshaj kev ua lag luam. Nyob rau hauv dav dav, lub lag luam qauv ntawm lub khw muag khoom saw ho tsis koom nrog rau cov kev siv ntawm siab margins rau cov khoom uas, yog li kom ntseeg tau sis tw nqi.

Raws li muab sau los ntawm managers ntawm lub li nyob rau hauv kev sib tham nrog rau hauv xov xwm, "Pyaterochka", nyob rau hauv ib tes, cycling Western kev raws li ib tug discounter, nws muaj peev xwm muab ib tug dav ntau yam ntawm cov khoom tshaj qhov nruab nrab txawv teb chaws discounter. Tshwj xeeb dej, zaub tshiab tau hais sufficiently dav nyob rau hauv txee. Qhov no feature, zoo li, yog vim muaj lub specifics ntawm cov neeg coj tus cwj pwm ntawm Russians: yog hais tias cov pej xeem ntawm Western lub teb chaws muaj yuav nyob rau hauv tsev muag khoom noj supermarkets nyob rau nruab nrab 1-2 lub sij hawm ib lub lim tiam, lub Lavxias teb sab buyers - tej zaum ob peb zaug ib hnub twg.

"Pyaterochka" raws li ib hom tshuaj, nrog rau cov muaj peev xwm muaj cov khoom thaum uas tsis muaj nqi tau muaj npe nrov li ib tug trading network nrog ib tug txaus siab txog qib uas muab kev pab. Rau lub hom phiaj no, lub li tau qhia ib tug tshwj xeeb cov neeg ua haujlwm xaiv system.

Cov kev vam meej txoj kev loj hlob ntawm ib tug tshiab hom contributed rau cov nyiaj txiag teeb meem nyob rau hauv lub teb chaws - nyob rau hauv thaum ntxov 2000s, nws pib los txhim kho, cov neeg thov los ua ntau dynamic. Nyob rau tib lub sij hawm, nyob rau hauv ib tug ncaj kim txawv teb chaws txiaj nyob rau ntawm ib qho kev zoo txoj hauj lwm nyob rau hauv qhov kev siv ntawm lub khw muag khoom sector tau txais nyob rau hauv ntau domestic khoom. Qhov no tau pab, nrog rau cov Privacy Policy discounter muag khoom kev loj hlob muaj zog ntawm cov khoom thiab cov kev loj hlob ntawm lub zos lawm nyob rau hauv Russia.

Nyob rau hauv 2001 nws nyob "Pyaterochka" khw muag khoom noj nyob rau hauv Moscow. Nyob rau hauv 2003, lub hom kuj tau pib los tsim rau lub hauv paus ntawm ib tug franchise - tom qab nyob rau hauv tsab xov xwm peb xav txog cov yam ntxwv ntawm lub duas paub affiliate cov kev pab cuam. Nyob rau hauv 2004, lub "Pyaterochka" khw muag khoom noj qhib nyob rau hauv Ukraine thiab Kazakhstan. Nyob rau hauv 2005, lub hom nkag mus hauv lub IPO, qhib ib tug qhia rau lub London Tshuag txauv.

Nyob rau hauv 2006, lub network "Pyaterochka" thiab "Crossroads" tau ua ke mus rau hauv ib tug tuav X5. Los ntawm lub sij hawm qhov ntau outlets 600 nyob rau hauv lub duas paub tshuaj uas nrov npe qhib.

Nyob rau hauv 2007, lub "Pyaterochka" khw muag khoom noj tau qhib rau Nizhny Novgorod cheeb tsam. Lub hom pib tsim nyob rau hauv Lavxias teb sab cheeb tsam. Nyob rau hauv 2010, lub "Pyaterochka" muaj nyob rau hauv lub Tambov cheeb tsam, nyob rau hauv 2011 - nyob rau hauv Karelia, nyob rau hauv lub Bryansk, Ivanovo thiab Smolensk cheeb tsam. X5 yog tam sim no tuav ib tug ntawm cov loj tshaj plaws hom nyob rau hauv lub khw muag khoom ua lag luam ntawm Lavxias teb sab Federation.

Khw muag khoom noj "Pyaterochka" nyob rau hauv Moscow thiab lwm yam Lavxias teb sab lub zos muaj tau lub siab tshaj plaws rau tej chaw. Txawm li cas los, lawv yog nthuav tsis tau tsuas yog rau tub lag luam: ntau ua lag luam yuav pib ib lub lag luam rau ib tug franchise qauv npaj X5. Xav txog nws cov nta.

Kev loj hlob "Pyaterochka" hom: franchising

Tuav X5 Founders tsim franchising kev pab cuam, raws li peb sau tseg saum toj no, txij li thaum 2003. Nyob rau hauv raws li niaj hnub niam tswv yim ntawm nce qib ntawm hom teej tug mus rau qhov no pab pawg neeg tuam txhab uas muag, cov lag luam, uas tau kos npe nrog X5 franchise daim ntawv cog lus, tau txais ib lub sij hawm nyob rau hauv ib tug luv luv lub sij hawm mus pib ib lub lag luam nrog loj turnovers. Lub ntsiab kom zoo dua ntawm cov qauv no yog ib tug coj mus muag koom tes rau tus tswv ntawm ib lub khw - kev koom tes ntawm zoo-ua tau hauj lwm qauv ntawm ua lag ua luam tswj.

Yog li, lub "Pyaterochka" franchise muab ib tug ua lag luam ib lub sij hawm mus rau:

• X5 pab los ntawm tswv yim thaum pib ib lub lag luam;
• siv NWS-infrastructure ntawm lub hom;
• siv pov thawj zoo li tswvyim, advertising nce qib;
• siv pov tseg logistic Circuit Court;
• lub tsheb ciav hlau ua hauj lwm nyob rau hauv ntau yam txaus qhia.

Ib qho tseem ceeb kom zoo dua ntawm franchising X5 - lub sijhawm los saib cov khoom rau cov muag khoom. Tsis tas li ntawd muaj nqis ntsoov teev yog hais tias lub tuav lub tuam txhab tsis them nws cov neeg rau franchising royalties.

Lom zem ntau ua tsaug rau cov neeg zoo, khw muag khoom noj "Pyaterochka" nyob rau hauv Moscow thiab lwm yam Lavxias teb sab lub zos yog qhib kom dynamically. Ua lag luam nrog lub sijhawm los tsim lub lag luam zoo-tsim qauv, raws li tau zoo raws li uas siv cov infrastructure kev pab ntawm loj hom yuav zoo siab txais tos prospects rau kev koom tes nrog rau lub corporation. Thiab tsis tsuas yog nws, tab sis, rau Piv txwv li, thiab nws cov pa roj carbon monoxide-tub ua lag luam los yog cov chaw qiv nyiaj.

Ib tug ntawm cov notable nuances ntawm qhov suav hais tias trading network - rebranding. Tshawb nws cov nta.

Cov kev loj hlob ntawm lub lag luam network "Pyaterochka": rebranding

Loj-scale re-branding ntawm lub network "Pyaterochka" yog DVR nyob rau hauv 2013. tswj cov hom phiaj tau muab kho cov tsos ntawm cov khw muag khoom noj, cov ntau yam thiab kev txhim kho qhov zoo ntawm cov khoom muag, raws li tau zoo raws li txij nkawm. Raws li ib feem ntawm tus tshiab le caag los txoj kev loj hlob ntawm qhib tes hauj lwm thiab franchising cov ntsiab lus uas. Nws tau raug muab kho thiab lub logo "Pyaterochka".

Cov kev hloov nyob rau hauv lub tswv yim ntawm txoj kev loj hlob ntawm lub hom tau txuam nrog cov tshiab tiam sis nyob rau hauv kev ua lag luam. Tau txais kev pab tau ua ntau demanding ntawm lub khw muag khoom chains tau pib xav tias yuav ib tug zoo kev pab cuam thiab cov khoom ntau yam. Raws li ib tug tshwm sim ntawm cov re-branding nyob rau hauv lub "Pyaterochka" muaj nyob ntau tshiab khoom, txhab cov kab kev los ntawm txiv hmab txiv ntoo thiab zaub. Nyob rau hauv ntau thaj tsam, qhia tawm rau ntawm lub zos zus tau tej cov khoom nce nyob rau hauv cov lag luam tawm network. Ntau xim tau them mus rau lub expansion ntawm lub khw muag khoom qhov chaw "Pyaterochka".

Rebranding, raws li kws txawj, lub tuam txhab kuj xav tau vim hais tias ntawm lub high school cov kev sib tw. Nyob rau hauv lub zos nyob qhov twg lub li yog nquag unfolded kev ua ub no lwm yam loj trading tuam txhab uas muag uas yuav muaj cov neeg muas zaub sis tw nqi thiab cov kev pab zoo.

Cov hauj lwm "Pyaterochka" khw muag khoom noj nyob rau hauv Moscow kuj yuav tsum tau ua nws ntau txaus nyiam: ob nyiaj nam, thiab nyob rau hauv cov nqe lus ntawm cov hauj lwm prospects. Ib yam yuav hais txog lwm lub zos hom xub ntiag. Txoj hauj lwm nyob rau hauv Moscow nyob rau hauv "Pyaterochka" khw muag khoom noj yuav tsum yog ib tug txaus nyiam lub sij hawm mus tau rau hauv lub trading point nyob kuj nyob ze rau qhov tsev neeg ua hauj lwm - ua tsaug rau ib tug loj-scale geography ntawm lub corporation. Ntawm cov hoob kawm, tus yuav tsum tau rau neeg sib tw rau tej yam txaus qhia nyob rau hauv lub "Pyaterochka" yuav yuav kim heev - los ntawm lub sij hawm ntawm cov thawj khw muag khoom noj nyob rau hauv no hom, raws li peb sau tseg saum toj no, cov Corporation siv ib tug tshwj xeeb recruitment kev pab cuam.

Sib nrug los ntawm rebranding, xam tau tias yog kev muag khoom network kom competitiveness nyob rau hauv lub lag luam los ntawm muab cov neeg muas zaub ntau yam luv nqi kev pab cuam thiab cov kev ua tswj ua neeg loyalty. Peb yuav kawm txog lawv cov yam ntxwv rau kev nthuav dav.

Hom "Pyaterochka" nyob rau hauv kev ua lag luam ntawm lub khw muag khoom: kom cov neeg muab siab npuab

Nyiaj cheb nyob rau hauv "Pyaterochka" khw muag khoom noj nyob rau hauv Moscow thiab lwm yam Lavxias teb sab lub zos, nyob qhov twg muaj yog ib hom tshuaj, raws li zoo raws li lub shares yog muaj rau cov neeg muas zaub rau ib tug tsis tu ncua.

Cov qhov tseem tseem ceeb offerings ntawm qhov kev tsim nyog hom - qhov kev txiav txim los ntawm cov uas tus buyer rov qab ntawm 0.5% ntawm tag nrho cov kev yuav khoom nyob rau hauv lub bank card, yog hais tias nws yog muab los ntawm "Sberbank" nyob rau hauv lub moj khaum ntawm tus "Ua tsaug rau koj." Cov uas tsim nyog tus nqi ntawm ib tug neeg muaj cai siv txhua lub khw muag khoom qhov hluav taws xob muaj nrog cov "Savings Bank" kev sib koom tes pom zoo.

Lwm zoo kawg li kev pab cuam rau cov neeg muas zaub nyiam los ntawm lub "Pyaterochka" - cov luv nqi nyob rau hauv tus nqi ntawm 55 rubles ib daim tshev. Qhov kev ua tau los siv nyob rau hauv lub Plaub Hlis 2016. Nws essence lies nyob rau hauv lub fact tias tus neeg ua ib tug purchase nyob rau hauv tej khw "Pyaterochka" nyob rau hauv tus nqi ntawm cov 555 rubles thiab saum toj no, tau txais ib tug tshwj xeeb ris hauv qab kom pauv daim tshev. Nyob rau hauv tom ntej kev yuav khoom, nyob rau hauv tes hauj lwm thaum lub saib xyuas shares, tus neeg raws li qhov kev nthuav qhia ntawm lub ris hauv qab tau txais ib tug luv nqi nyob rau hauv tus nqi ntawm 55 rubles ib 1 tau txais daim ntawv. Nyob rau tib lub sij hawm, li cas los xij, nws yog tsis yooj yim sua los them rau purchase tsuas yog los ntawm cov slips, thiab nyiaj cheb nrog ob peb uas tsis yog sau ua ke. Nyiaj lawv raws li nws yog tsis yooj yim sua. Nyob rau hauv tas li ntawd, tom qab qhov kev nthuav qhia ntawm txhua ris hauv qab twb seized los ntawm cov luj khoom.

promotional khoom

Ntawm cov hoob kawm, cov nyob ntawm tej thiab cov tsoos txiav txim nyob rau hauv lub "Pyaterochka" khw. Moscow thiab ntau lwm lub zos nyob rau hauv lub xub ntiag ntawm lub hom yog yus muaj los ntawm ib theem siab ntawm kev sib tw nyob rau hauv lub khw muag khoom ua lag luam, yog li kav khw tes hauj lwm muaj lossi lwv kom muaj tub lag luam ntawm lub txo nqi. Vim hais tias kom lawv hauv qab no-kev ua lag luam proposals nyuaj, tuam txhab uas muag xav kom faib ib yam feem pua ntawm cov ntau yam ntawm promotional khoom - ib tug uas muag nyob rau ntawm ib tug luv nqi nyob rau hauv ib tug tej lub sij hawm ntawm lub sij hawm. Nws nqi yuav ua tau kaum feem pua.

Ntawm cov tseem ceeb tshaj uas yuav txhawb cov miv sab ib tug neeg mus xyuas lub khw "Pyaterochka" - shares niaj hnub no. Moscow, txawm lub fact tias yog ib qho ntawm feem kuab kev lag luam, yog ib lub nroog nyob rau hauv uas tus nqi qis tshaj - ib tug undeniable sib tw kom zoo dua ntawm tej hom muaj nyob rau ntawm lub lag luam khw muag khoom. Hais txog tam sim no promotions rau tej yam "Pyaterochka" khoom qhia lub buyer nyob rau hauv ntau txoj kev - los ntawm online kev, los ntawm lub tsev ntawm cov ntawv luam ntaub ntawv nyob rau hauv khw muag khoom noj los yog los ntawm tus hlub cov koom haum.

Hom "Pyaterochka": ua hauj lwm teev

Yooj yim teev ntawm lub lag luam rau cov buyer point ntawm kev muag khoom - lwm tseem ceeb sib tw kom zoo dua rau cov niaj hnub hom nyob rau hauv kev ua lag luam khw muag khoom. Tus Neeg npaj kev yuav khoom, nws yog ib qho tseem ceeb kom paub uas yog nyob ze nws lub tsev khw "Pyaterochka" lag luam. Moscow - ib lub nroog nyob qhov twg yuav ua si pib kuj thaum ntxov thiab kav kom txog thaum lig teev. Nws tsis yog li ntawd nyob rau hauv lub capital ntawm "Pyaterochka" khw muag khoom yog qhib los ntawm 8 rau 22 teev.

Muscovite, yuav yog li muaj sij hawm mus khiav rau cov khoom noj haus zoo li mus ua hauj lwm - yog hais tias, piv txwv li, nws ua hauj lwm hnub pib thaum 9, thiab nyob rau thaum xaus ntawm ib tug ua hauj lwm ib hnub, nyob rau hauv lub qhov chaw nyob nyob rau hauv lub khw "Pyaterochka" yooj yim rau nws. lag luam (Moscow, nyob rau hauv qhov kev txiav txim, ntawm chav kawm, tsis yog nws lub nroog) yog ib tug tseem ceeb sib tw kom zoo dua ntawm lub hom, tam sim no nyob rau hauv lub khw muag khoom ua lag luam, tab sis tsis muaj tsawg tseem ceeb tshaj nyob rau hauv attracting cov neeg muas zaub mus rau lub khw ntawm kev txaus siab - nws geography. Lub chaw ntawm ib tug taw tes rau ntawm kev muag khoom nyob rau hauv ib tug xov tooj ntawm tus neeg mob, tau ua ib tug tseem ceeb sib cav txog cov tsos ntawm ib tug neeg muaj siab mus xyuas ib tug khw.

Geography hom outlets

Cia peb kawm, qhov twg yog "Pyaterochka" khw muag khoom noj nyob rau hauv Moscow. Chaw nyob lawv, peb nco ntsoov sib haum mus rau qhov sib txawv tsev kawm ntawv ntawm cov Lavxias teb sab capital. Yog li, muaj peev xwm yuav nyob rau hauv lub "Pyaterochka" muaj inhabitants ntawm lub outlying chaw ntawm Moscow. Piv txwv li, tus taw tes ntawm kev muag khoom nyob rau hauv lub hom lub npe nyob rau hauv kev saib xyuas muaj nyob rau hauv txoj kev. Biruliovsky, 13 1. Yog hais tias peb tham txog sab qaum teb ntawm lub capital -. Khw "Pyaterochka" nyob rau hauv Bibirevo muaj, nyob rau hauv txoj kev. Muranowski, 12. Strogino point ntawm kev muag khoom nyob rau hauv lub ncav network muaj tsawg ul. Tallinn, 26. Yog hais tias peb tham txog qhov chaw ntawm lub capital, uas yog nyob ze rau qhov chaw, ib tug kav "Pyaterochka" muaj, piv txwv li, nyob rau hauv tus ntoo khaub lig-lub teb chaws cheeb tsam, nyob ul. Raskova 14.

Ntawm cov hoob kawm, qhov no tsuas yog ib tug me me ib feem ntawm lub khw muag khoom outlets muaj hom. Muaj khw uas nyob ze zog mus rau qhov chaw, muaj cov neeg uas yog nyob ib sab mus rau lub Moscow nplhaib Road. Coj outlets muaj ob leeg nyob rau ua lag ua luam thiab nyob rau hauv cheeb tsam chaw pw ntawm lub capital. Muscovites yuav yuav khoom ncaj qha txog cov hauj lwm, thiab tsis deb ntawm lub tsev.

Qhov chaw ntawm khw muag khoom noj "Pyaterochka" yog heev yooj yim los ntawm tus taw tes ntawm view ntawm khw los ntawm lub tsheb, ob qho tib si nyob rau hauv cov nqe lus ntawm thauj VR los ntawm metro los yog, piv txwv li, nyob rau hauv lub tsheb npav. Yog li, peb yuav hais tias lub npe ntawm khw muag khoom noj "Pyaterochka" nyob rau hauv lub moj khaum ntawm ib tug heev loj-scale geography nyob rau hauv Moscow. Chaw nyob cov neeg los yog lwm yam outlets ntau yeej yuav pom los ntawm cov chaw lub li los yog los ntawm hu rau lub tuam txhab pab tswv yim.

Tiv tauj "Pyaterochka": tes

Raws nraim qhov twg yuav tau hu rau? Nws yog noteworthy uas hais tsis nyob rau hauv xws li ib tug loj ntau yam, raws li cov chaw nyob ntawm cov khw "Pyaterochka" khw muag khoom noj xov tooj. Moscow, Saint Petersburg los yog lwm lub zos muaj peev xwm yuav tsum tau rau ntawm qhov chaw ntawm kev outlets los ntawm xa mus rau cov nyiaj them yug kab ntawm cov li los ntawm ib tug tib multi-kab xov tooj thiab dawb. Cov buyer yuav hu lub "Pyaterochka" rau + 7800555 55 05 thiab hais kom nws cov advisers. Yog hais tias tsim nyog, hu yuav tau redirected rau cov neeg ntawm kev txawj. Tus xov tooj kab corporations yuav tau sim kom paub, piv txwv li, qhov twg yog qhov uas ze tshaj plaws rau qhov tam sim no qhov chaw ntawm lub buyer khw muag khoom noj "Pyaterochka" nyob rau hauv Moscow, yuav ua li cas kom tau rau lawv los ntawm lub tsheb los yog siv pej xeem kev thauj mus los.

Nws yuav tsum muab sau tseg tias cov ntaub ntawv thov yuav tsum tau nthuav tawm rau cov txiv neej, tsis tsuas xav txog rau lub khw nyob rau hauv lub capital, tab sis kuj nyob rau hauv lwm yam Lavxias teb sab lub zos.

txoj kev

Yog li ntawd, peb tau kawm cov kev qhia tswj ntawm ib qho ntawm lub npe nrov tshaj corporations ntawm Lavxias teb sab khw muag khoom - hom "Pyaterochka". Khw teev (Moscow, ntawm chav kawm, yog yus muaj los ntawm lawv ntau dua ntev dua ntau lwm lub zos), qhov chaw ntawm cov kev cov ntsiab lus ntawm kev muag khoom, tshwj xeeb tshaj yog cov lus qhia rau lawv laj mej pej xeem nyob rau hauv online, catalogs, kav kis, thiab yog hais tias tsim nyog, cov lus qhia tej zaum yuav thov los ntawm cov buyer rau lub multi-channel xov tooj lub tuam txhab.

, Lub X5 yog ib tug tuav lub tuam txhab, "Pyaterochka", raws li zoo li lwm yam zoo-paub hom retailers "Crossroads." Nyob rau hauv kev ua lag luam, lub tuam txhab yog tsim lub khw muag khoom siv tswv yim sib txawv, xws li - franchising. Tsis pub dhau lub moj khaum ntawm cov kev sib koom tes rau tej thaj chaw ua lag luam muaj lub sij hawm los tsim ua lag ua luam siv kev sib tham thiab infrastructural kev pab ntawm lub tuav.

"Pyaterochka" hom kuas nws competitiveness los ntawm ntau yam kev pab cuam los nyiam cov neeg muas zaub. Nyiaj cheb nyob rau hauv "Pyaterochka" khw hnub no nyob rau hauv Moscow thiab lwm lub zos ntawm Lavxias teb sab Federation muaj rau cov neeg muas zaub ntawm lub khw muag khoom outlets tsis tu ncua. Promotions - lwm zoo loyalty cov cuab yeej feem ntau kuj muaj los ntawm lub tuam txhab. Ntaub ntawv hais txog cov neeg koom tes qhov kev pab cuam kis hom managers nyob rau hauv ntau txoj kev. Cov buyer muaj peev xwm coj cov ntawv luam catalog "Pyaterochka" khw muag khoom noj nyob rau hauv Moscow los yog lwm lub zos thaum nriav ib yam khoom, ua rau kev siv ntawm online, uas qhia txog cov lus qhia txog nyiaj cheb thiab promotions.

hom muaj geography yog heev loj. Yog hais tias peb tham txog Moscow, tus "Pyaterochka" khw muag khoom noj yuav tsum nyob rau hauv yuav luag txhua qhov ntawm lub capital.