Differentiated marketing

Tsis ntev los no, coob leej ntau tus ua li lub tswv yim xws li txawv li. Nws qhia tuam txhab uas muag siab rau ob peb kev ua lag luam theem. Yuav kom qhov no kawg, lub taub hau txiav txim siab rau zus tau tej cov ntau hom ntawm cov khoom.

Txawv li yog pom tau hais tias yuav pab tau, raws li nws muab ib theem siab ntawm competitiveness. Nyob rau hauv tas li ntawd, cov kev ntau lawm tso cai rau kom cov theem ntawm profitability. Yog hais tias peb tham txog cov heev heev txaus ntshai txuam nrog lub lossi hloov kev ua lag luam tej yam kev mob, tias qhov no zoo muab ib tug high degree ntawm kev ntseeg. Qhov no yog to taub, vim hais tias thaum ntog kev thov rau ib hom ntawm cov khoom, nws yog ua tau rau kom nyob rau hauv lwm cov khoom. Qhov no txhais tau hais tias lub tuam txhab yuav khiav lag luam tshee thiab profitably.

Hluas ua lag luam yuav tsum to taub hais tias differentiated li - nws yog kim heev, raws li nws yuav tsum tau tseem ceeb cov nqi los tsim tej kev pab cuam rau cov qib thiab kev muag khoom ntawm txhua yam khoom nyob rau hauv kev ua lag luam. Yog li ntawd nws yog siv, raws li ib tug txoj cai, loj tuam txhab uas muag uas tau raug kev khiav hauj lwm rau ib ntev lub sij hawm thiab xav los txhim kho.

Thiab me me thiab medium-qhov loj qhov cov koom haum, koom nyob rau hauv zus tau tej cov khoom, kev pab cuam los yog kev kawm ua hauj lwm, xav undifferentiated li, vim qhov no zoo yuav nqa mus rau kev ua lag luam ib yam khoom thiab nws nce qib. Ntawm cov hoob kawm, lub concentration ntawm txoj hauj lwm rau ib tug khoom tsis coj xws loj-scale profit thiab muaj zoo muaj feem yuav, tab sis, nrog rau txoj kev mus kom ze ua hauj lwm ntseeg nkaws.

Tsim txawv li muaj ib tug loj kom zoo dua, uas yog ib tug loj-scale lub rooj sib tham cov kev xav tau ntawm cov pejxeem. Thiab qhov no nyob rau hauv lem muab sawv mus rau lub chaw tsim tshuaj paus rau qhov chaw kawm siab nqi. Lub ntsiab hauj lwm rau tej tus kws khomob tshwjxeeb yog lub ntsiab txhais ntawm ib txoj hauj lwm uas yuav xyuas kom meej meej pem piv ntawm cov nqi rau xws li ib tug complex xaiv yaam kev ua ub no thiab cov nyhuv ntawm cov kev tshwm sim ntawm nws txoj kev ua hauj lwm. Xaiv cov feem ntawm lub lag luam yuav tsum tau raws li ib tug meej tsom xam, qhov zoo tshaj plaws kev xaiv yog pom tias yuav tsum ua tau hauj lwm ntawm ib tug ob peb, tab sis loj heev feem.

Cov tub txawg yuav tsum tau txheeb xyuas vaj tse chaw ntawm ntxiv kev ua ub no, xws li zoo-paub tuam txhab uas muag yuav ua zoo ib yam li cov khoom sib txawv ntawm cov nqi pawg, uas lawv yuav ua tau kom tau txais kev pab ntawm tag nrho cov feem ntawm cov pejxeem. Cov kev pab loj tshaj ntawm lub tswv yim no tau txais ib lub taub hau, yog tias sib tw npe raws li ib tug undifferentiated zoo. Ces unequivocal yeej yog tso siab tau.

Ib tug piv txwv ntawm ib tug differentiated mus kom ze rau marketing kev ua ub tuam txhab uas muag muag cua tickets, yog qhov tseeb hais tias thaum yuav ib daim pib yog muaj ob peb xaiv, muab faib mus rau hauv cov chav kawm ntawv. Ntawm cov hoob kawm, ntau dua qhov lub theem ntawm cov kev pab thiab ntau cov kev pab cuam, qhov ntau kim daim pib yog kwv yees li, thiab ntau dua qhov lub theem ntawm cov chav kawm ntawv. Tam sim no, muaj ntau yam airlines raws precisely differentiated li. Nyob rau hauv kev txiav txim mus rau sawv tawm nyob rau hauv xws li ib tug nyuaj kev sib tw, ib lub koom haum yuav tsum muab pob zeb ua kev ntsuas. Nws yog tsim nyog los mus txiav txim qhov zoo thiab nquag sib txuas lus lawv los ntawm advertising. Xwb, koj yuav nthuav lub ntau yam kev pab muaj rau cov kev pab ntawm kawm txawv, los yog nrhiav ib txoj kev los xyuas kom meej tshaj plaws kev nyab xeeb rau neeg caij tsheb.

Yog li, peb yuav xaus uas lub differentiated li yog ib qho zoo heev zoo nyob rau hauv tej lag luam. Nyob rau tib lub sij hawm nws npog enterprise rau nqi kev cai los ntawm kev txo qhov theem ntawm cov nqi, raws li cov nqi ntawm cov muab nyob rau hauv qhov chaw xws li ib tug xaiv yaam kev npaj loj txaus, tab sis ntxiv nyiaj them rau lawv ob peb zaug.