Assessment thiab txoj kev ua rau kom cov hauj lwm zoo ntawm li

Tag nrho cov kev uas ua kom koj ua nyob rau hauv thiaj li yuav nyiam cov neeg muas zaub, koj yuav tsum tau twv yuav raug hu soj ntsuam. Marketing hom kev kawm yuav tau mus ua hauj lwm, attracting cov xim ntawm tej cov neeg muas zaub. Qhov rov qab rau cov kev siv zog yuav tsum tau lub siab tshaj plaws.

1000 flyers thiab 10 hu nyob rau hauv ib qhov teeb meem yuav pab tau mus cuag tej yam hom phiaj, thiab lwm yam yuav yuav tsis tsim nyog tshwm sim. Qhov no yog tshwj xeeb yog ntshaw lub hom phiaj rau cov tuam txhab uas muaj kim kev pab.

Ua ntej, peb to taub lub tshuab thiab yuav ua li cas ntsuam xyuas cov hauj lwm zoo ntawm li.

Yuav ua li cas ntsuas yuav tsum tau ua, thiab yuav ua li cas yog nws ua li cas? Yuav ua li cas los ntsuas lawv? Ib tug yuav xav txog tej yam ib tug xov tooj ntawm txoj kev:

1. Tag nrho cov nqi rau ib advertising lub tuam txhab.
2. Tag nrho cov ntawm cov lus teb.
3. Cov lus teb ntawm tsis txaus siab ntawm tag nrho cov xov tooj ntawm cov lus.
4. Nqe ib kev kho mob.
5. Number ntawm cov lus teb, uas tau nyob rau hauv cov neeg muas zaub tshiab twb tau.
6. Qhov feem pua ntawm daim ntaub ntawv rau cov neeg muas zaub tshiab.
7. Nqe rau txhua attracted neeg
8. Qhov ratio ntawm tus nqi thiab tus nqi ntawm cov tshiab attracted neeg.
9. ROI - rov qab nyob rau hauv daim ntawv ntawm ib tug classic daim duab nyob rau hauv cov ntaub ntawv ntawm kev muag khoom (paj tau paj ntawm ib tug ruble marketing cov nqi).

ib co ntawm cov ntsuas yuav tsum raug xam tias yog nyob rau hauv kom meej. Yuav ua li cas yog tag nrho cov nqi ntawm ib tug advertising phiaj los nqis tes? Qhov no tag nrho cov txhais tau tias koj yuav nqis peev pab rau ib tug phiaj los nqis tes rau nyiam tshiab tej zaum cov neeg muas zaub.

Number ntawm daim ntaub ntawv - qhov no yog yuav ua li cas muaj coob tus neeg tig mus rau koj kev pab. Cov lus teb ntawm tag nrho cov xov tooj ntawm cov tag nrho cov lus. Yog hais tias peb xav txog cov piv txwv ntawm 1000 flyers thiab kaum khoom hu. Qhov no txhais tau tias koj tau txais txog 1% hu.

Yuav ua li cas yog tus nqi ntawm ib tug lo lus teb? Yog hais tias txhua daim ntawv koj raug nqi 5 rubles, ces tag nrho koj cov nqi li cas txog 5 000 rubles. Tus nqi ntawm txhua kev kho mob yuav tsum tau sib npaug zos rau 500 rubles.

Yuav ua li cas mus xam tus naj npawb ntawm cov lus teb, uas tau nyob rau hauv cov neeg muas zaub tshiab muaj tau mas yuav kis tau? Piv txwv li, yog tias kaum ntawm cov hu tsib cov neeg txiav txim siab mus yuav ib yam dab tsi, nyob rau hauv rooj plaub no tus hloov dua siab tshiab feem pua yuav ua ncaj rau txog 50%. Zauv yog yooj yim heev, tab sis nyob rau hauv cov ntaub ntawv no koj yuav yeej ib txwm yuav tsum tau pre-xam lawv tus kheej, thiaj li tsis mus nyob twj ywm nyob rau hauv lub liab. Nws yog tseem tau los sib piv ntau yam raws ntawm lawv tus kheej.

Nqe nyiam ib tug neeg qhua tuaj noj mov. Tus nqi ntawm cov txhua tus txiv neej yuav tsis muaj 500 rubles, raws li hais saum toj no, thiab 1000 rubles. Peb nqa tawm ib tug yooj yim muab xam los ntawm txawj no daim duab los ntawm ob tug, thiab peb tau txais tus nqi ib tus thov kev pab, uas yuav tsum tau 1000 rubles.

Yog hais tias tus nqi ntawm txhua tej zaum neeg yog kaum lub sij hawm ntau, nyob rau hauv uas cov ntaub ntawv no kev xaiv lub phiaj los nqis tes yuav tsum yog tus zoo tshaj plaws rau koj. Koj yuav xyuam xim siv no channel rau marketing hom phiaj. Txhua ruble, uas tau raug ua lag luam nyob rau hauv ua li, yuav coj koj ntau tshaj 10 rubles ntawm net profit.

Ib tug ntau ntawm nws los yog nws yeej txaus? Koj koj tus kheej thaum lub sij hawm yuav txaus siab rau qhov fact, ntawm heev dua lwm yam rau cov profitability ntawm lawv lub lag luam. Tej ntsuas yuav tsum tau ntsuas los ntawm cov kev tshwm sim ntawm txhua phiaj los nqis tes. Niaj hnub no peb yuav ua tiag los qhia qhov teeb meem no nyob rau hauv cov nram no piv txwv.

Piv txwv li № 1. luj xyuas advertising lub tuam txhab.

Businessman ua unaddressed mailings nrog ib qho kev caw mus sau npe kawm nyob rau hauv ib tug muaj zog qws uas yog qhib rau cov neeg laus thiab cov me nyuam.

Tag nrho cov xa ntau tshaj 5,000 cov tsiaj ntawv nyob rau hauv lub mailboxes ntawm lub nroog.

1. printing nqi tshaj tus nqi ntawm tus nqi ntawm 16 300 rubles.
2. Hu rau 10 cov neeg.
3. Zuag qhia tag nrho cov lus teb cov nqi, nyob rau lub hauv paus ntawm cov nuj nqis li cas rau 0.2% (10/5000)
4. Nqe ib lo lus teb yuav tsum sib npaug zos rau 1630 rubles, rau qhov nws yog tsim nyog los faib tag nrho cov nqi ntawm 16,300 10.
5. Cov nab npawb ntawm cov hits uas tshwm sim los ntawm nrhiav tau ntawm tshiab neeg - 5.
6. Hloov dua siab tshiab feem pua ntawm cov neeg muas zaub tshiab yog 50% (5:10).
7. Tshaaj Nqi rau txhua tshiab neeg sawv mus rau 3260 rubles.

Businessman yog tsis txaus siab nrog soj ntsuam thiab txuas ntxiv lub phiaj los nqis tes. Flyers tau muab tso rau hauv cov neeg.

Ib tug heev ib qho tseem ceeb tshaj plaws

Cov lus nug no yuav tshwm sim: yog nws muaj nqis rau noj mus rau hauv tus account tus nqi ntawm ib tug advertising phiaj los nqis tes uas yog txuam nrog tswj thiab kev sib txuas lus? Nyob rau hauv txhua rooj plaub, tsis txhob saib rau dab tsi tus neeg muas zaub yuav tau txais koj dawb.

Rau txhua tshiab neeg yuav tau them, txawm hais tias koj taw tes nyob rau hauv ib tug loj kav khw khw, thiab tej zaum buyers rau lawv tus kheej tuaj rau koj rau cov khoom. Tus nqi ntawm txhua tus thov kev pab yuav tsum xam.

Koj tsis tu ncua them cov nqi tsev, them cov nyiaj hli rau neeg ua hauj lwm, them txhua hli nuj nqi, thiab lwm yam Feem ntau ntawm cov nqi yog siv rau nws, muaj cov neeg muas zaub tuaj tsis muaj ntxiv li kev siv zog.

Tam sim no peb saib ib qho piv txwv nrog cov kev soj ntsuam ntawm advertising campaigns.

Yog hais tias koj lub khw tsis tu ncua mus xyuas los ntawm ntau tshaj 100 neeg txhua txhua hnub, nco ntsoov qhov no daim duab yuav ob npaug tom qab lub community launch txog lub advertising phiaj los nqis tes. Qhov no yog tag nrho cov essence ntawm cov hauj lwm zoo ntawm li, vim hais tias koj yuav tsum coj mus rau hauv tus account tsuas yog tus tshiab los txog ntawm cov neeg muas zaub, thiab lossi sib piv, nws yog cheaper. Tej zaum, SMS-xa yog ib txoj kev zoo nyiam tshiab zeem muag uas xav mus yuav koj cov khoom, los yog tej zaum nws yuav yuav npaum flyers. Xov tooj cua advertising yuav ua si ib lub luag hauj lwm raws li tau zoo raws li billboards nyob rau hauv qhov chaw nyob qhov twg loj tus xov tooj ntawm cov neeg.

Piv txwv li № 2. peev xwm phiaj los nqis tes.

Yog hais tias lub chaw nyob xa ntawv tsis tau raws li tag nrho koj cov miv nyuas, ces koj yuav tsum tau sim siv flyers nyiam neeg muas zaub tshiab.

1. Cov luam tau muab rau 1000 leaflets, uas raug nqi 1100 rubles. 1280 rubles yuav muaj nqis rau tus ua hauj lwm ntawm promoters, uas rau ob peb hnub yuav muab tawm flyers rau tag nrho cov passers-by. Cia li tau 2380 rubles - nqi.
2. 14 tau txais hu.
3. Zuag qhia tag nrho cov lus teb nqi ntawm 1.4%
4. Tus nqi ntawm txhua lo lus teb yog kwv yees li ntawm 170 rubles (2380: 14).
5. 5 - Number ntawm cov lus teb, uas tau nyob rau hauv cov neeg muas zaub tshiab tau mas yuav kis tau.
6. Feem Pua hloov dua siab tshiab yog 36% (5/14).
7. Nyiaj los ntawm txhua tshiab neeg yog 476 rubles (2830/5).

Cov qhabnias ntawm advertising campaigns Alex yog heev txaus siab. Nws txiav txim siab los siv qhov no ua rau neeg nyiam tshiab tej zaum cov neeg muas zaub sai li sai tau.

Yog hais tias peb los sib piv cov kev tshwm sim nrog lawv mail, flyers uas zoo npaum li cas. Nyob rau hauv tas li ntawd, lawv raug nqi ntau npaum li cas pheej yig dua, thiab raws li ib tug loj qhov twg los ntawm cov neeg muaj nuj nqis, cov ntaub ntawv no cov txheej txheem ntawm Alexei ua lag luam.

Nws yuav siv tam sim no qhov kev xaiv no. Peb tag lub leaflets, yog li tsim ib tug muaj zog lub tswv yim los ua kom qhov feem pua ntawm cov lus teb.

Piv txwv li 3. Kev luj xyuas ntawm lub advertising lub tuam txhab

Saw khw muag khoom noj tau txiav txim siab los ua SMS-chaw nyob xa ntawv mus subscribers puag.

1. Kev siv nyiaj rau txhua cov lus raug nqi ib nrab ntawm 1 ruble.
2. Hais txog 25% tau txais cov lus no tuaj rau lub khw, thiab hais txog 30% ntawm cov neeg muas zaub ua ib purchase ntawm ib tug nruab nrab ntawm 3,000 rubles, lub paj tau paj ntawm tsis tsawg tshaj li 500 rubles.
3. Cov feem pua hloov dua siab tshiab ntawm posts nyob rau hauv lub purchase yog 6,25%, piv txwv li 25% x 25%.
4. Muab hais tias rau ntawm ib puas subscribers ua ib purchase, thiab coj nyob rau hauv lub sum ntawm 3,000 rubles txhua siv rau ib tug advertising phiaj los nqis tes coj 30 rubles npoo.

Qhov no version ntawm lub tuam txhab advertising yog zoo heev, thiab yuav muaj kev zoo sib xws rau raug SMS-chaw nyob xa ntawv, yog hais tias nws yog ua li cas txoj cai.

Zoo-sau lub tswv yim tsis hais ib tug xa ntawm advertising lus txhua lub lim tiam. Koj yuav tsum xa cov lus ntawm tsawg kawg yog ib zaug nyob rau hauv ob lub lis piam, ces koj yuav siv tau cia siab rau cov tau.

Tsis txhob txo tus SMS-xa txib, raws li zoo raws li mobile li. Nws yuav tsum tau siv yog hais tias tus lub hom phiaj cov neeg tuaj saib txog tej yam koj ua raws li loyal.

QAUV №4. Kev luj xyuas ntawm lub phiaj los nqis tes

Advertising phiaj los nqis tes tau ua nyob rau hauv lub "Yandex. Direct ", raws li nyob rau hauv lub qhov tseem ceeb-kab lus" kho dua tshiab thiab chav dej ", nrog ib tug series ntawm cov xwm xws li:" Koj urgently yuav tsum tau kho nyob rau hauv lub hoob nab? 5% discount Tsuas kom txog thaum lub Cuaj Hli Ntuj 15! Tam sim no peb nias! ".

1. Tag nrho cov nqi li cas rau ntau tshaj 3982 rubles.
2. Cov tshwm sim yog 230 169 impressions ntawm koj ad.
3. Clicks rau koj lub website - 1199.
4. Ntau tshaj 100 hu los ntawm koj lub website.
5. Ntau tshaj 25 txiav txim nrog ib tug paj tau paj ntawm txog 40 000 rubles.
6. Cov lus teb yog 0,52%
7. Nqe ib kev kho mob yog sib npaug zos rau 3,32 rubles
8. Tus nqi them rau txhua tshiab neeg 159 rubles (3982/25).
9. ROI yog 1258 rubles ntxiv ntug rau ib ruble ntawm marketing cov nuj nqis.

Tej advertising lub tuam txhab nrog heev kev sib tw thiab tus nqi-zoo coj zoo heev tau. Qhov no system ua hauj lwm, thiab tus naj npawb ntawm cov neeg muas zaub tshiab yog ua.