Ad units: lub creation thiab kom qhov chaw kawm ntawv. Unit ntau thiab tsawg pab

Advertising hauv Internet hnub no - yog ib tug haib muag khoom lub cuab tam, uas yog siv los ntawm lab ntawm cov tuam txhab uas muag nyob ib ncig ntawm lub ntiaj teb no. Qhov no yog ib tug tiag tiag yeej qauv, uas qhia tau kom tau kev pab ob tog. Yuav ua li cas koj txhais li cas?

Internet advertising - yog tus sis ntawm ob tog: advertisers thiab webmasters. Xav paub ntau ntxiv hais txog dab tsi lawv lub luag hauj lwm thiab yog vim li cas txhua ntawm lawv yog cov muaj txiaj ntsim rau muab kev koom tes raws li zoo raws li ua tau, nyeem peb tsab xov xwm. Nws yuav mas yuav mob siab mus rau ib tug hauj lwm ntawm ad chav nyob - yuav ua li cas rau tsim lawv, txoj cai qhov chaw thiab mus khwv tau rau nws.

Webmaster pab

Yuav pib, peb piav qhia txog yog vim li cas lub site tswv (los yog, heev yoojyim, tus webmaster) rau kev koom tes nrog rau lub advertising lub koom haum. Xav tias koj muaj ib qho chaw. Cov kev kawm ntawm nws yuav ua tau ob qho tib si coj mus muag (eg, hauj lwm ntawm irons) thiab kev lom zem (koj cov kwv huam). Ob tus thawj thiab tus thib ob - ib qhov chaw uas cov neeg tuaj uas yog xav nyob rau hauv cov ntaub ntawv uas yog muab lo rau nws. Tab sis nruab nrab ntawm lawv muaj ib tug lossis loj sib txawv - lub hom phiaj thiab txoj kev profit.

Nyob rau hauv thawj cov ntaub ntawv, koj muaj peev xwm pib muag irons rau lub affiliate link los ntawm tej khw muag hauv internet, ces nyob rau hauv lub thib ob, qhov kev xaiv no yog cais, koj yuav tsis tau mus monetize lawv cov kev pab kom zoo. Thiab ntseeg kuv, nyob rau hauv kev lom zem qeb chaw ntau npaum li cas. Rau cov hom phiaj, thiab muaj ad tes hauj lwm. Lawv yog cov nyob rau hauv kev ua lag luam, ntawm chav kawm, ib tug ntau, tab sis tiag tiag xwb ib ob peb loj tuam txhab uas muag. Nws yog suav tias yog qhov loj tshaj plaws network ntawm nrhiav giant Google. Nws yog hu ua Adsense.

Txoj kev zoo nkauj ntawm lub tuam txhab no yog hais tias nws yuav ua hauj lwm nrog tus neeg twg uas muaj ib lub website. Thiab tau nyob rau hauv cov kev pab yuav ua tau sai thiab yooj yim, tsis hais txog ntawm kev kawm kom tau (ntawm chav kawm, tshwj tsis yog rau cov kev kawm los ntawm cov "neeg laus" cov ntsiab lus txwv tsis pub los ntawm cov kev cai thiab pirate chaw). Ua li no, koj yuav tsum tau tsim ib tug ad chav tsev ntawm lub network uas koj koom tes, thiab nruab nws nyob rau hauv koj cov nplooj ntawv. Tom qab hais tias, ib zaug koj mus rau hauv qab qhua, nws yuav pom ib ntu thiab tejzaum nws clicks nyob rau nws, xav paub txog qhov no los yog hais tias kab lus ntxiv lawm. Koj raws li ib tug webmaster nyob rau hauv cov ntaub ntawv no yuav tau txais nyiaj tau los. Suab yooj yim, tsis yog nws?

advertiser pab

Nyob rau hauv xws ad networks kaum ntawm txhiab ntawm advertisers. Lawv tag nrho cov yuav mus rau hauv pab chav nyob rau hauv lub yog vim li cas hais tias lawv xav kom koj qhua. Thiab txoj kev zoo nkauj yog hais tias txawm nyob rau hauv cov kev kawm, uas, thaj, tsis cob cog rua nrog cov lag luam, muaj yuav nco ntsoov cov neeg xav nyob rau hauv yuav qhov chaw nyob rau hauv blocks.

Qhov no yog vim ib tug xov tooj ntawm zoo ntawm kev tshawb fawb advertising. Nws yog heev tsom. Qhov no txhais tau tias, siv ib tug ntau yam ntawm cov ntxaij lim dej, koj muaj peev xwm "noj tam sim ntawd" ntawm cov qhua uas koj xav tau. Cov kev ntsuam xyuas cov txheej xwm muaj xws li cov nram qab no: lub teb chaws uas koj nyob, hais lus, lub nroog, tus neeg siv lub operating system. Koj yuav tau xaiv cov chaw nyob qhov twg koj tawm yuav tsum muab tso rau, mus xaiv lawv rau koj kev. Nws yog ob lub yooj yim thiab muaj txiaj ntsim, vim hais tias nyob rau hauv cov ntaub ntawv no koj nyob nraum ua hauj lwm nrog ib tug nqaim xav nyob rau hauv koj cov khoom thiab cov kev pab cuam ib qho cov neeg tuaj saib.

Thiab, ntawm chav kawm, lwm kom zoo dua ntawm xws advertising - yog nws tsis tshua muaj nqi. Muab koj ad, piv txwv li, nyob rau TV, koj them ib tug ntau ntawm cov nyiaj rau cov broadest kev pab them nqi. Txawm li cas los, nyob rau hauv kev muaj tiag cov neeg muaj kev txhawj xeeb yuav ua tau heev me me. Nyob rau lwm cov tes, nyob rau hauv online advertising koj them xwb lub clicks - tiag tiag mus ntsib mus rau koj qhov chaw.

Neeg Nruab Nrab - khub network

Zoo lag luam ntawm lub Circuit Court "purchase thiab muag khoom" ntawm Internet tsheb npaaj advertising network. Lawv yog cov, raws li peb tau hais saum toj no, abound - lawv ua hauj lwm nrog ntau hom ntawm cov blocks yog themed nta, ib co cim kev xaiv nyob rau hauv lub xaiv thiab kev ntsuam xyuas ntawm cov tsheb khiav. Tab sis lub loj tes hauj lwm yog tswj los ntawm lub Google search engine, Yandex, Bing thiab lwm tus neeg.

Nyob rau hauv cov tuam txhab uas muag vim hais tias ntawm lub thoob plaws cov hom ntawv uas lawv ua hauj lwm sau tsheej lab ntawm advertisers thiab webmasters. Raws li, qhov kev thov yog muaj raws li cov thawj kev txiav txim, thiab nyob rau cov kev pab uas muab los ntawm lub caij nyoog kawg no.

Nyob rau hauv Russia, feem ntau nrov yuav suav hais tias raws li ib tug ad chav tsev "Yandex" (pom los ntawm "advertising" Yandex "Network"), raws li zoo raws li lub Google (tsim nyob rau hauv Google Adsense). Lawv peb txhua tus muaj peev xwm yuav nrhiav tau nyob rau pua pua txhiab tus qhov chaw. Txij li thaum lub intermediary yog qhov loj tshaj plaws Internet tuam txhab uas muag, ua hauj lwm nrog lawv yog heev yooj yooj yim thiab zoo vim hais tias nws muaj tag nrho cov cuab yeej rau advertising. Cia li hais txog nws thiab peb mam li tham nyob rau hauv ntau yam hauv qab no.

Advertising cuab yeej

Yog li ntawd, raws li peb twb muab sau, muaj ntau ntau yam sib txawv cov cuab yeej uas koj muaj peev xwm siv mus rau qhov chaw nyob rau hauv cov nplooj ntawv ntawm koj qhov chaw txuas, banner, los yog ib txhia lwm yam ntaub ntawv los ntawm koj cov neeg koom tes. Siv ib tug los yog lwm yuav txhua, raws li lawv tus kheej nyiam. Tab sis qhov tseem nrov (yam tsawg kawg nyob rau hauv lub Google Adsense) yog ob hom ntawm cov cuab yeej - ad chav nyob thiab blocks ntawm contextual mus.

Ntawm cov hoob kawm, thov ib tug los yog lwm yam ntawm lawv muaj peev xwm, nyob ntawm seb uas lub ntsiab kev pab, yuav ua li cas sib haum xeeb no los yog tias cov ntaub ntawv uas "infused" nyob rau hauv lub tsim ntawm qhov chaw raws li nws yog ntaus nqi los ntawm cov neeg tuaj saib. Raws li cov kev thiab lwm yam kev, webmasters feem ntau ua rau lawv xaiv nyob rau hauv dej siab ntawm tus blocks. Thiab qhov no yog tsim nyog kawg, uas yog paub tseeb hais tias los ntawm cov txheeb cais.

Ad Chav - yog xov xwm cov ntsiab lus (duab los yog video) hais tias cov qhua pom. Qhov no kuj yuav tsum enabled thiab Flash banner, raws li nws yog feem ntau kuj siv nyob rau hauv advertising. Obviously, cov duab tej zaum yuav ntau txaus nyiam rau cov neeg siv, vim hais tias ntawm yog dab tsi nws yuav ua ib tug nias. Ib zaug ntxiv, siv duab dluab kev ntaub ntawv ceev thiab ntau meej tshaj nyob rau hauv lub rooj plaub thaum nws los txog rau ntawv cov hlua.

zoo

Ad units rau ntawm qhov chaw muaj ib tug lwm txoj - Blocks contextual mus. Qhov no yog ua tau lub square, uas yog muab tso rau hauv ib lub ntau yam ntawm cov kev mus los advertisers 'websites. Tsim txhua ntawm peb qhov chaw: title, kev piav qhia thiab qhov chaw nyob ntawm lub chaw. Qhov tseeb yog, muaj cov websites uas hloov mus rau koj txuas unit ad thiaj li organically nyob rau hauv lub tsim ntawm koj phab, lawv yuav ua tau tsis meej pem nrog qhov chaw resource ntawv qhia zaub mov. Thiab nyob rau hauv cov ntaub ntawv no, ntawm chav kawm, tus neeg siv ua rau cov kev hloov, muaj nthuav los yog tias title. Vim rau qhov no, tej zaum qhov cuab tam yog zoo dua.

Thiab nyob rau hauv lwm tus neeg mob, lub ad chav nyob rau ib daim ntawv rau nyob rau hauv nws cov graphical sawv cev muaj ntau interesting, thiab raws li ib tug tshwm sim - ntau enticing rau cov neeg siv.

nrov tawm tswv

Raws li koj paub, tej yam chaw siv txawv ntau thiab tsawg pab ntawm no promotional cuab tam. Qhov no yog vim xws li page tsim, uas ua rau kev tso kawm ntawm ad chav nyob, raws li zoo raws li lub xav li cas ntawm cov webmaster. Piv txwv li, ib co xav me me square banner, organically "infused" nyob rau hauv tsab xov xwm, thaum lwm tus neeg zoo li loj ntsug "skyscraper" nyob rau sab ntawm cov nplooj ntawv.

Muaj yog ib tug ntau ntawm cov ntaub ntawv hais txog dab tsi qhov luaj li cas yuav tsum blocks, uas yog tsim rau tej yam chaw, tab sis peb dog dig piv. Raws li kev tshawb fawb soj xyuas los ntawm cov kws txawj los ntawm Google Adsense, feem ntau nrov - yog qhov luaj li cas ntawm 336 x 280, 300 x 250, 728 x 90, 300 x 600 thiab 320 x 100 (rau mobile pab kiag li lawm).

Raws li, cov hom yuav muaj nyob ntau, thiab lub qhov muag ntawm cov neeg tuaj saib siv mus rau lawv tshaj plaws. Lwm nam - practicality. Cov dluab tau ib yam tsawg kawg nkaus ntawm qhov chaw, txawm hais tias lawv yuav haum ib tug tshaj plaws ntawm cov ntaub ntawv. Cov tib ad chav tsev muaj peev xwm yuav nyob rau hauv cov kev tshawb fawb loj heev. Nrog Adsense, piv txwv li, thaum xaiv ib tug webmaster pom ib tug banner hom ntawv thiab txawm txoj kev nws zoo nyob rau hauv nws lub website nyob rau hauv kev saib ua ntej hom.

kev tso kawm

Nruab ad chav nyob yog heev yooj yim. Ua li no, muab tso rau lub qhov html-code rau koj qhov chaw. Nws yog hais raws li ib tug set ntawm cov cim uas tso cai rau affiliate site uas koj koom tes, ua kom muaj xwm ncaj qha rau koj cov nplooj ntawv web. Hais tias yog, koj tsis muaj kev txhawj txog txuas ib advertisers - tag nrho cov koom haum, zoo nyob heev txog nws, peb tau twb hais saum toj no, nyob rau hauv thaum pib ntawm no tsab xov xwm.

Ntawm cov hoob kawm, nyob rau hauv kev txiav txim hais tias koj chav tsev yog muaj nyob rau ntawm lub website, nws yog tsim nyog los txhais tsis tau tsuas yog nws cov yam, tab sis kuj yog ib tug qhov chaw uas nws yuav tsum tau muab tso rau. Tom qab ntawd, koj yuav tsum tau thov rau raw cov ntaub ntawv ntawm koj qhov chaw thiab muab tshuaj txhuam cov code.

Xaiv ib qho chaw

Raws li koj tau xav txog tej yam, cov ntsiab lus ntawm tsab xov xwm yog ib tug advertisement. Ad unit, lub ad chav tsev - qhov no yog tag nrho cov uas xav nyob rau hauv lub advertiser, webmasters thiab resellers, nyob rau hauv tas li ntawd rau qhua. Rau lawv, lub nplua mais ntawm online advertising yuav ua ib tug tsis zoo tshaj, vim hais tias cov txiv neej tsuas yuav tsis nrhiav cov ntaub ntawv rau cov uas nws, nyob rau hauv qhov tseeb, mus xyuas koj qhov chaw. Nws yog phem yog ntau heev advertising. Yog li ntawd, lub ntsiab tswv yim - tsis txhob clutter li koj phab advert ceeb thawj. Qhov no yuav ua rau ib tug txo nias-mus-rate, uas yuav txhais li cas rau koj, thiab txo tus nqi ntawm ib tug hluas nias.

Nws yog zoo dua rau txiav txim siab mus rau qhov twg koj nruab ib tug los yog ob tug tawm nyob rau hauv xws li ib txoj hais tias lawv yog rau cov neeg siv raws li me ntsis li sai tau "seeb." Cov qhua yuav tsum tsis txhob saib cov advertisement ua ntej nws - los yog yog hais tias nws tsis hnov dhos daws.

tsom xam cov cuab yeej rau

Nws yog los txiav txim qhov twg mus rau qhov chaw tawm, koj yuav nekolko cov cuab yeej. Qhov no analytical cov kev pab cuam. Lawv muaj txhua txhua loj kho kom haum xeeb. Qhov zoo tshaj plaws kev ntsuas pom nyob rau hauv lub ntiaj teb no ntawm Google Analytics, uas tso cai rau muab cov nyiaj pab ntau tshaj cov nyiaj ntawm cov ntaub ntawv ntawm qhov chaw uas koj cov neeg tuaj saib clicked hais tias lawv saib ntau thiab tus coos thiab os. Siv cov cib fim los mus to taub yuav ua li cas cov neeg coj rau koj qhov chaw thiab muab tso rau nws mus "nyiam" nyob rau hauv daim ntawv ntawm cov blocks. Tsis txhob hnov qab mus tsis tseg nqa tawm saib ntawm ad chav nyob ntawm koj qhov chaw mus saib nws "los ntawm sab nraum" thiab to taub dab tsi thiab yuav ua li cas los txhim kho.

lub sij hawm

Zeem muag ntawm ua haujlwm tau nyiaj qhov chaw yog loj heev. Tus tswv ntawm cov kev pab, tsim cov ntsiab lus nyob rau hauv koj nyiam xai, yuav yooj yim khwv tau nyiaj ntau tshaj lawv tau txais nyob rau hauv lawv cov tub ntxhais ua hauj lwm. Qhov no yuav qhia lub sijhawm mus khwv tau ntawm seb koj nyiam ua tshaj plaws. Thiab nws yog heev txias nyob rau hauv cov nqe lus ntawm lub siab xav mus sim thiab ua hauj lwm nyuaj.

tshawb pom

Niaj hnub no, ad chav nyob yog ib tug tseem ceeb lub cuab tam rau monetizing websites. Siv ib co kev txawj ntawm tshuaj ntsuam, nrog rau lawv cov kev pab nws yog ua tau rau ho nce cov nyiaj tau los muab tau los ntawm ib tug website. Thiab nws yuav qhib li tshiab horizons rau cov neeg uas nyiam mus ua nws. Kev qhia tau hais tias hais tias xws li "Internet lag luam" yog loj hlob.