Yuav ua li cas yog CTR thiab yuav ua li cas kom tau nyiaj siv nws

CTR (nias los ntawm piv) - yog ib lub sij hawm uas tsis txhais. Qhov no yog ib tug "clickable". Qhov no xam yog qho tseem ceeb heev. Nyob rau hauv xyoo tsis ntev los, muaj ntau yam muaj wondering txog dab tsi yog CTR. Chiv, nws twb siv nyob rau hauv banners, tab sis thaum muaj ib tug kuj zoo kawg thiab hwj chim tag nrho Google, koj CTR tswvyim tsiv mus rau hauv lub cheeb ntawm contextual advertising. Nrog kev pab los ntawm ntau yam kev pab uas koj yuav khwv tau vim hais tias nws yuav tso ntau yam xwm rau cov nyiaj nyob rau ntawm qhov chaw. Yog hais tias koj xav mus so, koj yuav tsum tau them nyiaj rau koj sau ntawv los ntawm tag nrho cov kev cai ntawm copywriting, tau muab tso rau hauv internet. Nrog banners zoo xws li cov teeb meem no. Koj yuav tsum paub tus nqi CTR. Qhov no yog ua li cas rau advertising ntawm banners thiab taw tes ntawm kev muag khoom rau lawv.

Yuav ua li cas yog CTR? Yuav ua li cas los xam qhov ntsuas no?

CTR - tus piv ntawm cov neeg uas saib thiab clicked. Piv txwv li, cov tsheb khiav mus rau koj lub site - 1,000 tus neeg tauj ib hnub. Advertising ntawm cov clicks 50. Tam sim no xav txog: 50 faib los ntawm 1000 tauj Nws puv 0.05. Ces 0.05 khoo los ntawm 100% raws li ib tug tshwm sim ntawm CTR = 5%. Koj pom tias qhov no yog tsis muaj big deal. Page CTR yog suav tias yog tsis yog hais tias nws yog 2-2.5%. Yog hais tias tsis muaj, ces advertising yog tsis tsom, piv txwv li nws tsis yog raws kev coj kom lub hom phiaj cov neeg tuaj saib. Nyob rau hauv lwm yam lus, yog hais tias koj muag advertising thiab tsis zoo nkag mus hauv keywords, Title, hauj lwm, nws tau pab mus rau qhov tseeb hais tias Google tau tsis lees paub. Piv txwv li, Title «Zoo lub neej" rau ib lub khw uas muag yuav kub hnyiab tau, heev vague thiab nws yog heev yooj yim mus tau rau hauv cov kev tshawb fawb xyaw. Qhov ntau precisely koj yuav muab lub keywords nyob rau hauv lub ad, lub siab dua qhov uas yuav muaj tau rau ntawm qhov chaw nrog ib yam ntsiab. Ntawm cov hoob kawm, ntau nyob ntawm cov nyiaj koj txaus siab them.

Yuav ua li cas kom CTR thiab dab tsi yam muaj kev cuam tshuam nws?

1. lub vas sab, blog, zoo ib yam li nyob rau hauv lub ntsiab nrog koj ad - qhov no yog 50% ntawm txoj kev vam meej yog ib tug zoo qhia CTR. Nws yog lub sij hawm. Ib tug neeg twg nws yog tseeb hais tias cov ntawv tshaj tawm ntawm «SEO Specialist" yuav yuav yam rau cov qib ntawm qhov chaw, tiam sis tsis nyob rau hauv qhov chaw rau cov sib tam.
2. Xav yuav tsum tau muab rau uas lub hom phiaj cov neeg tuaj saib koj hais (lub teb chaws, yog txivneej los pojniam, hnub nyoog, thiab lwm yam) yog ob tug.
3. Sim objectively ntsuam xyuas cov tseem ntawm cov khoom los yog kev pab cuam. Tej zaum nws yog ib tsom thiab kim khoom muag, thiab txawm tsawg CTR - qhov no yog dab tsi. Qhov no peb.
Nco ntsoov! CTR - nws tsis yog koj cov neeg muas zaub, thiab cov neeg uas txaus siab nyob rau hauv koj cov khoom los yog kev pab cuam.

Yuav ua li cas yog CTR advertiser ob lub qhov muag?
Contextual advertising - yog kom kuv mus txiav txim. Tshaj tawm yog pom zoo kom pib nrog verbs zoo li cas? Koj tab tom nrhiav rau? Tsis txhob hnov qab txog lub brevity. Yog hais tias cov lus nug uas koj txhiv rau ib tug ad, lub network cov ntsiab lus yog tsawg zaus, tsis txhob cia siab tias ib tug ntau ntawm cov tsheb khiav los ntawm cov ntsiab lus nyob rau hauv ib tug luv luv lub sij hawm. Nyob rau hauv rov qab sab, nizkokonkurentnyh kev txhiv dim kev thov - yog lub peev xwm rau optimize cov nyiaj txiag. Optimize koj qhov chaw nyob rau hauv lub "kim" nyob rau hauv cov nqe lus ntawm tus nqi ntawm cov clicks - qhov no yog ib txoj kev los ua kom tau nyiaj tau txais los ntawm muab contextual advertising.
Yuav ua li cas yog CTR ob lub qhov muag webmasters?

CTR rau webmasters - qhov no yog ib lub sij hawm los ua kom cov nyiaj tau los them cov neeg siv tau nyem rau ntawm qhov cov kev mus rau tej lub sij hawm ntawm lub sij hawm. Lawv muab tso rau hauv cov ntsiab lus block. CTR qab vim competent thaiv kev kho. Ib tug zoo txoj kev ua tus webmaster nyiaj khwv tau los los ntawm contextual advertising - yog yuav lim qhov chaw uas tawm yog muab tso rau. Qhov no yuav pab tau tshwj xeeb cov kev pab, kev txiav txim feem ntau heev queries tias cov neeg siv yuav tsiv. Nws yog txaus kom lub optimization ntawm cov ntsiab lus rau ntawm qhov chaw los ntawm lawv tsis muaj kev kawm. Raws li ib tug txoj cai, qhov zoo tshaj plaws thov yog cov uas muaj feem rau cov ntsiab lus lub ntsiab.