Yuav ua li cas yog crowdsourcing nyob rau hauv cov lus yooj yim?

Txhua txhua xyoo tus nqi ntawm cov lus nyob rau hauv lub Lavxias teb sab lus yog nce los ntawm ib tug nruab nrab ntawm ib txhiab lo lus tshiab. Tsis ntev los no muaj ib tug ib txwm mus qiv txawv teb chaws lus, uas feem ntau nyob tshwj xeeb, to taub tsis tau rau feem ntau cov neeg. Yog li ntawd, peb txhua tus tsawg kawg ib zaug nyob rau hauv nws lub neej hnov lo lus "crowdsourcing". Yuav ua li cas yog nws nyob rau hauv yooj yim cov ntsiab lus - koj yuav kawm tau nyob rau hauv no tsab xov xwm. Lo lus no suab hauv TV, xov tooj cua, ntawm chav kawm, rau hauv xovxwm. Lo lus no yog cov lus hais rau lub teb chaws tus thawj coj, cov xib fwb nyob rau hauv tsev kawm ntawv, professors nyob rau universities, uas yog vim li cas nws lub ntsiab lus yog tej zaum lub npe hu rau ntau cov neeg hluas. Yog li ntawd yog dab tsi crowdsourcing?

Lub etymology ntawm lo lus

Crowdsourcing (crowdsourcing) - lo lus uas tuaj ntawm cov lus Askiv. Txhais pawg neeg txhais tau tias "neeg coob coob", chiv keeb - "nrhiav kev pab". Yog li, lo lus xa mus rau tus txheej txheem ntawm sau tej kev pab forces ib tug loj loj ntawm cov neeg. Attracting neeg coob coob ntawm cov kev pab, tej pej xeem nyuab muaj ib tug ntau dua lub caij nyoog ntawm kev vam meej. Ib tug pov thawj tseeb hais tias yog ib tug neeg yim koom nyob rau hauv tej kev cov ntaub ntawv, nws yog hais txog ib yam khoom ntawm ob leeg ua hauj lwm ntau tiv, koom tes ib tug qauv ntawm kev coj cwj pwm thiab rau lwm yam mob.

popularization ntawm crowdsourcing

Mob siab coj cov hauv paus hniav thiab nyob rau hauv Russia xws li ib tug nrov txawv teb chaws lub caij ntawm pej xeem kab lis kev cai raws li crowdsourcing. Piv txwv ntawm Lavxias teb sab kev ntawm kev siv no technology yuav muaj nyob rau ntawm pej xeem-private koom tes tej yaam num (PPP). Lub tsev kawm ntawv muaj ib tug database ntawm tej yaam num uas tau raug tsim, yog rau lub sij hawm ua los yog kom txog thaum lawv muaj nyob rau hauv txoj kev loj hlob. Public-private koom tes nyob rau hauv Lavxias teb sab Federation ua rau nws ua tau rau nyiam tus kheej peev kom paub cov pej xeem 'thawj kauj ruam ntawm entrepreneurs (tib neeg thiab cov kev cai lij choj chaw). Tshaj ib txhiab tej yaam num muaj tau siv nyob rau hauv 2016. Piv txwv li, ib tug nrov piv txwv ntawm crowdsourcing - PPP nyob rau hauv St. Petersburg. Qhov no yog qhov kev siv ntawm lub Western High-Speed Inch - tus xov tooj hu kev tsim rau unloading ntawm kev loj nyob rau hauv lub nroog.

Crowdsourcing: collective txawj ntse raws li ib lub cuab tam rau cov lag luam loj hlob

Crowdsourcing yuav siv tsis tau tsuas yog nyob rau hauv lub tshav pob ntawm pej xeem-private kev sib raug zoo. Crowdsourcing technology yog paub managers nyob rau hauv ntau yam teb ntawm tib neeg lub neej: nyob rau hauv kev kawm ntawv, nyob rau hauv cov kev kawm thiab nyob rau hauv pej xeem cov thawj coj los. Piv txwv ntawm crowdsourcing nyob rau hauv lub niaj hnub ntiaj teb no yuav suav lub tsheej lab, qhov no yog dav siv txawv teb chaws, tab sis hnub no yog ua ntau nrov nyob rau hauv Russia. Crowdsourcing - qhov no yog tsis ib txwm lub attraction ntawm cov ntaub ntawv uas cov kev pab. Tsaug rau wordpress, ntau Lavxias teb sab tuam txhab uas muag tau txais ib tug thib ob lub neej, piv txwv li, pej xeem lub tswv yim sau pab xaiv cov logo rau lub rebranding ntawm cov kev ua lag ua luam cov koom haum. Lwm nrov cov ntaub ntawv ntawm tej technology raws li crowdsourcing - Sberbank ntawm Russia. Lub tsev txhab nyiaj feem ntau attracts pej xeem lub tswv yim rau cov kev sib tham ntawm cov tshuaj pleev ntsiab rau lub tuam txhab. Sberbank accumulates tswv yim ntawm nws cov neeg, muab pej xeem kev sib tham ntawm cov tshiab tej yaam num. Cov rog ntawm kev sib raug zoo txoj kev ntse lub tuam txhab tso ib tug mobile app, uas niaj hnub no tau siv ntau tshaj ib nrab ntawm cov tswv ntawm bank card thiab nyiaj.

Cov kev ntawm lub peev

Yuav ua li cas yog crowdsourcing paub firsthand Moscow. Tsaug rau wordpress portal Moscow los ntawm Tej zaum 2017 twb muab siv rau 13 tej yaam num. Cov lawv: ib puag ncig tej yaam num, kev txhim kho nyob rau hauv thauj, cov pom ntawm cov me nyuam thiab cov laus kho mob, raws li tau zoo raws li cov kev hloov nyob rau hauv lub koom haum saib xyuas ntawm Internet portals.

Ib qhov project uas tsim nyog tshwj xeeb xim, tau raug tsa los ntawm tus Muscovites kom cov tsiaj qus nyob rau hauv lub nroog: nyob rau hauv chav tsev lub tsev, ib tug petting zoo, thiab nyob rau hauv pej xeem qhov chaw. Crowdsourcing cov cuab yeej cia Muscovites tuaj rau ib qho tseem ceeb kev txiav txim siab. Firstly, nws twb hais tseg, lub sij hawm "tsiaj qus", thiab tib ob, tau hu ua luag hauj lwm ntawm kev kho mob, txij nkawm thiab kev coj cwj pwm nyob rau hauv no peb qhov chaw rau tus tswv ntawm cov tsiaj qus.

ntawm ntau yam crowdsourcing

Yuav ua li cas yog crowdsourcing thiab yuav ua li cas nws tshwm sim, yuav pab kom txhais tau cov nram qab no kev faib:

• Tsim crowdsourcing: nws tso cai rau koj mus xaiv lub logo thiab tsim rau cov khoom. Nws yuav siv tau nyob rau hauv pej xeem cov thawj coj los.
• Crowdfunding: ib txoj kev investing nyob rau hauv txaus nyiam, tab sis me ntsis-paub tej yaam num. Piv txwv li, siv crowdfunding nyob rau hauv lub teb chaws Yelemees zoo kawg li qhib-cua tsev qiv ntawv ua tau tsis yog li ntawd ntev dhau los, combines ib tug tsawg heev tsim thiab kev nplij siab ntawm lub tswv yim qhov chaw.
• Mikrotasking - crowdsourcing lub cuab tam uas tso cai rau koj mus rau nqi cov xov tooj unlimited ntawm ib tug neeg pab nyob rau hauv ib tug cov ntaub ntawv seb puas dawb los yog rau ib tug nqi. Heev feem ntau, qhov no technology yog hu ua freelancing, tab sis tsis txhob confuse lub ob lub tswv yim, vim freelancing feem ntau ib performer, thaum mikrotaskinga tej zaum yuav muaj ntau tshaj li ib txhiab.

Thawj kev: crowdsourcing thiab tsim

Tsim crowdsourcing nyob rau hauv kev tswj twb xub ua tswvcuab nyob rau hauv teb chaws Australia nyob rau hauv 1901, thaum lub tsoom fwv tau cia li tsim lub federation txiav txim siab los mus tsim nws tus kheej lub xeev cim - tus chij. Nyob rau ib tug sib tw hauv paus nws tau raug xaiv los ntawm qhov zoo tshaj plaws muaj. Nyob rau hauv lub pov npav twb tau mus kawm los ntawm txawv teb chaws nationals. Thaj rho tawm thiab cov yam ntxwv nta ntawm lub Australian kev khwv nyiaj txiag nyob rau hauv lub thib nees nkaum xyoo pua thaum ntxov, pab cov kev xaiv ntawm lub tswv yim chij designs. Meritocracy thiab egalitarianism tias lub sij hawm kuj cuam tshuam cov kev xaiv. Uas yog vim li cas lub Australian chij yog nquag thuam nyob rau hauv lub lig thib nees nkaum xyoo pua (vim underscore nyob Australia los ntawm cov UK). Nws kuj paub tias tus seev crowdsourcing resorted mus rau tsim cov qauv siv ntawm lub Sydney Opera tsev.

Cov kev kawm ntawv sector

Crowdsourcing nyob rau hauv kev kawm ntawv siv nyob rau hauv cov tsev kawm ntawv thiab cov neeg uas koom nyob rau hauv nws tus kheej-kev kawm ntawv. Piv txwv li, cov neeg uas xav mus kawm ib yam lus, uas siv cov crowdsourcing platform Duolingo, qhov chaw uas koj muaj peev xwm ua hauj lwm tawm nyob rau hauv lub hais lus Askiv lo lus, kawm cov kev cai ntawm cov qauv sau ntawv nyob rau hauv ib tug playful txoj kev. Tej kev kawm ntawv platforms xws li Coursera los yog "Universarium" kuj cia peb mus kawm ntawv nthuav cov kev pab cuam (los ntawm ua noj ua haus rau Microeconomics) los ntawm lub tsev. Universities, tuam txhab uas muag thiab cov neeg yog muab tso rau hauv chais ntawm cov hauv internet qhov chaw thiab yog li pab rau kev txhim kho cov kev kawm ntawv zoo thiab cov theem ntawm kev kawm ntawv ntawm cov pej xeem.

Qhov zoo ntawm cov crowdsourcing

Yuav kom ntsuam xyuas nyob rau hauv kom meej nyob rau hauv dab tsi yog crowdsourcing, yuav qhia ob zoo thiab qhov tsis zoo ntawm no technology. Nyob rau hauv thawj qhov chaw, crowdsourcing yuav txo tau lub internal nqi ntawm lub tuam txhab. Feem ntau ib tug tshiab foundations nyob rau ib feem tso cai rau koj mus saib cov kev pab nyob rau hauv zoo meej. Secondly, nyob rau ib yeem hauv paus yuav tsum tau yug txig ci ntsa iab lub tswv yim uas yuav ua tau lub neej ntawm ib tug lossis loj tus naj npawb ntawm cov neeg swm. Crowdsourcing tso cai rau koj them sai sai mus tsoom fwv cov koom haum nyob rau hauv ib qho tseem ceeb cov teeb meem nyob rau hauv lub neej ntawm cov pej xeem. Qhov ntau tsoom fwv thawj kauj ruam, ntau dua qhov lub sij hawm uas lawv yuav ntse txhim kho raws li kev siv.

Lwm zoo dua - ib tug uas tsis muaj nqi ntawm lub lag luam. Muaj coob tus neeg puas kam ua hauj lwm rau dawb, tsim ib yam dab tsi tsim nyog. Ua hauj lwm rau ib lub tswv yim - nws yog ib tug yooj yim hauv paus ntsiab lus ntawm crowdsourcing.

Drawbacks ntawm no txoj kev

Qhov uas khiav mus rau hauv ib tug kws txuj ci dag - qhov no yog tej zaum qhov tseem ceeb drawback ntawm crowdsourcing. Txawm li cas los, nws tos tsuas yog cov uas siv pab platform invests nyob rau hauv start-ups nyob rau hauv lub tsawg-paub qhov chaw. Lub ntsiab tswv yim rau cov neeg uas yuav tau mus nqis peev nyob rau hauv ib tug lub tswv yim zoo yuav tsum cia li ib tug ceeb toom txog cov kev xaiv ntawm crowdsourcing platforms.

Siv nrov websites nrog kev nyob rau hauv kev siv zoo xws li cov tej yaam num. Yog hais tias koj yog ib tug ua yeeb yam nyob rau hauv crowdsourcing project, tsis suav rau ib tug nqi zog. Heev feem ntau, cov neeg muas zaub yog muaj ib tug me me npaum li cas ntawm kev them nyiaj los yog nug rau kev pab dawb rau ib tug volunteer hauv paus. Nyob rau ib lub sij hawm thaum co-ua hauj lwm ib tug loj tus naj npawb ntawm cov neeg nws yuav ua tau qhov nyuaj heev kom tsis pub dhau lub koom haum tej ntaub ntawv. Nws yog tsis yooj yim sua saib mus rau nws hais tias tag nrho cov neeg muaj feem tsis qhia nws lub tswv yim, ib qho tseem ceeb sab hauv ntaub ntawv. Uas yog vim li cas feem ntau ntawm cov tej yaam num yog laj mej pej xeem muaj cov ntaub ntawv rau cov neeg siv thiab tag nrho cov statistics ntawm peb tes num yog muaj txawm mus rau cov neeg uas tsis coj ib feem nyob rau hauv nws.

Crowdsourcing: nthuav tus neeg mob

Ib tug ntawm cov nrov crowdsourcing shares nyob rau hauv Russia - tus txheej txheem ntawm xaiv lub caij ntuj no Olympics nyob rau hauv Sochi cim nyob rau hauv 2014. Ntxias, designers thiab animators tau caw mus rau ib tug xov tooj uas interesting dluab uas yuav tsum tau sib tw rau lub npe ntawm lub mascots ntawm lub Olympic ua si. Nws thiaj li yeej peb cim: Daus tsov txaij, Hare thiab Ncov qaumteb qabteb Xyooj.

Nto moo Lavxias teb sab platform mus nrhiav cov kev ua si coaches, pab qhia ntawv, suab paj nruag xib fwb thiab qhia ntawv - lwm kev tseem ceeb project crowdsourcing. Tej zaum, qhov no technology zoo nkaus li kuj nthawv. Piv txwv li, cov neeg siv "Yandex-daim ntawv qhia" qhia rau tag nrho cov tsheb tswv tau tuaj nrog qhov teeb meem no rau lub teb chaws txoj kev.

txawv teb chaws kev

Tsis li ntawd, ntev dhau los nyob rau hauv lub UK nws tau tsim ib tug sib tham sib kev platform uas tso cai rau cov neeg siv kom instantly qhia ua ntawm kev tsoo vaj tse nyob rau hauv txoj kev, thiab qhia rau lub zos infrastructure teeb meem ntawm qhib manholes.

"Wikipedia" - lwm Internet project, hloov lub ntiaj teb no rau lub zoo dua. Ntawm cov hoob kawm, qhov no qhov twg los ntawm cov ntaub ntawv tsis yog raws li txhim khu kev qha raws li peb xav, vim hais tias cov neeg siv yuav ua rau lawv tus kheej cov kev hloov.

Paub rooj tog lub tuam txhab IKEA nyob rau hauv lub Netherlands muaj ib tug txhua xyoo crowdsourcing project rau cov me nyuam. Cov me nyuam yuav tuaj mus nrog ib tug tshwj xeeb tsim rau ib tug mos mos qho khoom ua si thiab qhov zoo tshaj plaws tej yaam num yuav tsum muab los siv nyob rau hauv daim ntawv ntawm cov tiag tiag cov khoom los ntawm IKEA.

Noncommercial crowdsourcing nyob rau hauv Russia

Ib tug ntawm qhov zoo tshaj plaws piv txwv ntawm cov non-profit crowdsourcing nyob rau hauv Russia yog ib qho hauv internet portal pej xeem kev txawj ntse, qhov twg neeg yuav muab lawv tus kheej teg num los txhim kho qhov zoo ntawm lub neej nyob rau hauv peb lub teb chaws, raws li tau zoo raws li nqa ib feem nyob rau hauv lub chaw xaiv tsa, pov ntawv tawm suab nyob rau hauv dej ntawm cov teg num ntawm lwm tus neeg. Nws muaj ib tug ntsuam xyuas ntawm "lub teb chaws kws muaj txuj" nyob rau hauv no lub website. Cov neeg uas muaj tus muab npe, ua haujlwm tau nyiaj lub feem ntau votes rau lub thawj kauj ruam npaj los ntawm lawv. Cov thawj kauj ruam, nyob rau hauv lem, kis mus rau cov tub txawg nyob rau hauv ntau yam sectors, uas ua rau yus tus project nyob rau hauv kev txiav txim.