Saib "Nick" - tus neeg xyuas

Tus saib lub tuam txhab "Nika" - ib tug tshiab kuj hom, tab sis nws yog twb nrov heev nyob rau hauv lub domestic kev ua lag luam. Lub hauv paus pib ntawm lub hom yog noj nyob rau hauv 2003, thaum ntau lawm sawv ntawm lub hauv paus pib ntawm Andrei Karpov thiab Dmitry Kuzmin.

Xyoo no, cov thawj txhua yam saib ua los ntawm kub tau ua. Ib tug piv txwv yog lub hauv paus ntawm thawj thawj tsib lub collections ntawm lub hom "Nike". Txhua yam tau tsim peb tus kheej zus tau tej cov watchmaking thiab nws patented technology. Tsaug rau no discovery, lub tuam txhab muaj ua ib tug tshwj xeeb chaw tsim tshuaj paus pm "capsule" technology. Twb tau nyob rau 2006, "Nick" teev (cov neeg xyuas paub meej tias qhov no) tau chaw. Management tau txais cov thawj awards los ntawm lub Consumer Protection Fund, thiab qhov ntim ntawm kev muag khoom ntau zog mus rau ob peb txhiab ib xyoo. Nyob rau hauv lub neej yav tom ntej, rau lub tuam txhab kev koom tsim, nthuav, khoom uas yog tauj rau cov CIS lub teb chaws thiab lub nyob ze txawv teb chaws. Qhuav nqi loj hlob nquag, nyob rau hauv 2008 lub xov tooj ntawm outlets nyob rau hauv Russia tau mus txog plaub txhiab. Saib "Nick" thiab tau txais tswv yim los ntawm thoob ntiaj teb cov neeg koom tes, cov thawj coj tabtom tau txais ib daim ntawv pov thawj ntawm conformity nrog ISO qauv. Nyob rau hauv tib lub xyoo, lub tuam txhab ua ib tug nroj tsuag thiab nkag mus rau hauv sab saum toj 20 manufacturers ntawm dawb huv kub. By 2009, thiab txawv teb chaws nws tau ua tau mus yuav watches "Nick". Xyuas ntawm txawv teb chaws buyers tsawg kawg yog zoo. Nyob rau hauv 2010, cov nroj tsuag yog muaj kev koom expanding cov kev ua ub, muaj accessories thiab hniav bracelets rau hauv lub hom lub npe "Nike".

"Tshiab lub ntsej muag" hom "Nike"

Qhov kawg ntawm 2011 peb tau ua kom tiav cov rebranding ntawm lub tuam txhab. ntiaj teb no tsoom fwv teb chaws advertising nrog cov lus hais tias twb launched: "Nick - saib lub siab tshaj plaws txheem." Thaum tsim lub layout ntawm advertising lub keeb kwm tseeb ntawm lub hom tau siv. Lub zog twb pleev xim rau kub tuav nrog ib tug luam ntawm lub moos. Kim thiab zoo infomercial attracted neeg muas zaub tshiab thiab pom hais tias nws Lavxias teb sab tau txais kev pab uas ua si "Nick", xyuas cov neeg uas tsis tau hnov dab tsi, yog tseeb tsim nyog ntawm lub hom, uas tau yooj yim sib tw nrog lub ntiaj teb no-nrov npe Rolex, Carrera thiab thiaj li nyob. Muaj tsis muaj tsis ntseeg, li ntawd, cov khoom nws sawv tawm nyob rau hauv Lavxias teb sab kev ua lag luam thiab khwv tau lub sam thiaj.

Duab tivthaiv ntawm lub hom "Nike" ua ib tug tseem ceeb luag hauj lwm nyob rau lub sij hawm ntawd, tab sis manufacturers tsis txhob hnov qab hais txog qhov zoo thiab exclusivity ntawm cov khoom. Hniav nyiaj hniav kub hwm khoom uas tsim tsis rau qhov nruab nrab neeg, thiab rau cov neeg uas paub li cas yuav muab ib tug kub watch "Nick", xyuas uas yog raws li zoo raws li ib tug cov khoom muaj npe khoom nyob rau hauv Switzerland. Tus nqi rau cov nyiaj proves hais tias tus Lavxias teb sab watch factories yuav tau sib tw nrog Western, tsis deceiving tau txais kev pab. Nws tseem yog nqi sau cia hais tias ntawm cov khoom ntawm Japanese thiab European manufacturers yog ib qhov nyuaj rau nrhiav cov tseem kub qauv, thaum lub sij hawm lub tuam txhab "Nika" guarantees koj ib tug tseem ceeb hlau.

Lavxias teb sab tau txais kev pab yog tsis muaj ab tsi rau lub hom "Nike". Teev, xyuas uas yuav tau hnov los ntawm ntau yam, tsis yog qauv tseem tsim thiab yog es classic accessory rau conservative intellectuals. Peb cia siab tias nrog lub expansion ntawm ntau lawm kev tswj yuav xyuas kom meej tias cov designers mus rau ib tug ntau yam ntawm cov qauv.