Rebranding - nws yog ... Yuav ua li cas yog thiab yuav ua li cas rov hom

Rebranding - ib hom ntawm "kho" ntawm lub hom los yog trademark. Kho yuav ua tau capital los yog kom hniav zoo nkauj. Cov kev xaiv nyob rau lub xeev pib ntawm tus kwv. Nyob rau hauv tas li ntawd, nws tseem tau mus nqa tawm ib tug ua tiav re-branding thiab ib nrab. Lub rebranding ntawm lub tuam txhab - nws yog ib tug ntev thiab lub sij hawm-siv, vim hais tias nws yuav tsum tau tsim nyog thiab tsis txhaum. Nws yuav tsum tau nqa tawm thaum lub hom tiag tiag yuav tsum tau muab kho dua.

Thaum twg koj xav rov hom

Rebranding yog tsim nyog nyob rau hauv cov kev tshwm sim hais tias:

1. Muaj kev hloov nyob rau hauv kev ua lag luam tej yam kev mob thiab lub tam sim no hom tsis tau pom zoo rau cov kev hloov no. Yog hais tias kev ua lag luam sector ntawm koj hom tsis, noj poob, cov khoom yog obsolete thiab tsis nyob hauv kev thov los ntawm tus neeg. Tsis tas li ntawd, yog vim li cas rau rebranding tej zaum yuav hloov nyiam thiab yuav tsum ntawm lub hom phiaj cov neeg tuaj saib.
2. Txaus qhia lub hom nyob rau hauv kev ua lag luam ho tsis muaj zog txaus. Nyob rau hauv cov ntaub ntawv no, qhov teeb meem yuav ua tsis tau tsuas yog cov muab tso rau ntawm cov khoom, tab sis yeej nws yog rebranding yuav pab tau radically hloov qhov teeb meem no. Feem ntau qhov ua rau ntawm qhov kev hloov ntawm cov duab ntawm lub hom ua ib tug kev sib tw, thiab tom qab ib tug muaj kev vam meej rebranding muaj ib tug loj hlob sai nyob rau hauv kev muag khoom.
3. Tso koj hom chiv yog tsis zoo. Engineers siv trademark yuam tswv yim uas koj pom zoo, cov neeg tuaj saib yeej tsis to taub los yog tsis txaus siab rau. Nyob rau hauv xws li ib tug teeb meem no kuj yuav tsum tau rebranding.

Complex los yog kom hniav zoo nkauj rebranding

Yog hais tias peb xav txog hais tias xws li ib tug re-branding, cov kev xaiv ntawm yuav ua li cas yuav no - complex los yog kom hniav zoo nkauj, nyob ntawm seb lub complexity ntawm cov teeb meem kev nyuaj siab los ntawm koj lub tuam txhab. Re-branding yuav tsum tau teem rau kev kov yeej kev teeb meem nrog tsawg heev losses. Nws yuav tsum pib nrog ib tug kev soj ntsuam ntawm qhov tam sim no txoj hauj lwm ntawm koj hom. Yog hais tias yog vim li cas yog lub muab tso rau ntawm lub tswv yim, lub tswv yim ntawm lub hom tau hloov ruaj, uas nyob rau hauv lem yuav tsum tau ua raws los ntawm ib tug kev hloov nyob rau hauv tag nrho cov lwm yam cwj pwm. Qhov no rebranding yog hu ua ib tug complex.

Yog hais tias, piv txwv li, lub heev trademark yog nrov nrog cov kev pab, tab sis ntim tsim tawm ntawm lub dav tswvyim, nws yog tau txwv tsis pub lub kom hniav zoo nkauj rebranding, uas yog, yuav ua rau me kev hloov. Piv txwv li, lub re-branding ntawm lub cafe tej zaum yuav muaj tsis tau tsuas yog cov kev hloov ntawm lub logo thiab lub sab hauv, tab sis kuj yog ib tug kev hloov nyob rau hauv lub orientation ntawm cov zaub mov los yog lub tsev. Nws yog ib nqi sau cia hais tias lub rebranding yog zoo nce thiab demanded los ntawm lub hom tau txais kev pab yuav tau siv ntse ntsuav, thiaj li kom tsis txhob disturb nws txoj hauj lwm nyob rau hauv kev ua lag luam thiab txo cov kev hem thawj paub.

Lub essence ntawm tus txheej txheem

Rebranding - yog ib tug ntev thiab maj mam. Thaum nws cov tub ntxhais yog cov creation ntawm ib tug tshiab hom nyob rau hauv lub hauv paus ntawm cov laus. Tej zaum cov kev hloov tshwm sim nyob rau hauv tsis tooj, nyob rau hauv cov kev phem ntawm ib tug uas twb muaj lawm hom. Vim hais tias competent rebranding yuav tsum nco ntsoov pib nrog ua lag luam kev tshawb fawb, thiab tsuas yog tom qab no yuav tsum muaj tseeb nyob rau hauv uas cov kev taw qhia khiav.

Cov kev tshawb fawb yuav pab txiav txim li cas koj yuav tsum tau tshem ntawm thiab zoo li cas yuav tsum tau ntxiv. Lawv qhia li cas qhov zoo tshaj ntawm koj hom kev pab yog tau ua ib qho kom zoo dua, thiab nyob rau hauv uas koj hom yog lagging qab competitors. Thiaj li, nws tshwm sim los ntawm lub lag luam kev tshawb fawb nyob rau hauv tag nrho tom ntej cov txheej txheem ntawm re-branding.

Lub ntsiab hom phiaj ntawm lub re-branding

Paub tab uas yog muab tso ua ntej lub rebranding, yooj yim thiab meej. Nws yog tsim nyog los ntxiv dag zog hom loyalty ntawm cov phiaj neeg tuaj saib, yuav qha nws thiab nyiam neeg muas zaub tshiab. Lwm yam yog vim li cas yuav ua rau muaj kev hloov, nyob rau hauv tus, tsis muaj. Tom qab rov branding, raws li, tseeb, thiab branding - qhov no yog ib tug ntawm cov cuab yeej ntawm marketing cov hom phiaj thiab cov hom phiaj uas yuav tsum tau raws li teem rau txoj kev loj hlob ntawm nyiaj txiag ntsuas.

Lub uniqueness thiab tsis txaus siab ntawm lub hom

Hom qhia raws nraim tus cwj pwm ntawm lub hom phiaj cov neeg tuaj saib, thiab cov cim, ntim - nws yog ib lub pas ntawm cov hom, ib tug tsi ntawm identifiers uas ua rau nyob rau hauv lub minds ntawm cov neeg qhov tsim nyog koom nrog cov khoom, kev pab cuam los yog hom. Yog li ntawd, branding - nws yog ib tug txheej txheem ntawm txoj kev loj hlob, kev siv thiab txij nkawm ntawm yam duab nyob rau hauv lub nco qab thiab subconscious ntawm tau txais kev pab. Tej cwj pwm yog ib qho tseem ceeb ib feem ntawm lub hom, tab sis tseem yog ib tug tseem ceeb tswvyim ntawm daim duab, cov duab tsim. Thiab ntawm cov hoob kawm, cov duab no yuav tsum maximally ua rau kom lub realization ntawm tus kwv uas noj. Yog li ntawd, nyob rau hauv lwm yam lus, kom ua cov kev xaiv ntawm lub buyer.

Cov nrhiav rau ib tug tshiab vector

Raws li twb tau hais, rebranding - ib tug kev hloov ntawm cov duab. Qhov kev hloov no, uas yuav tsum tau muaj ib tug zoo feem nyob rau hauv lub minds ntawm buyers thiab txhim kho cov muag khoom. Thiab vim hais tias cov kev kawm piv yog los ntawm motivating qhov tseem ceeb, uas yog incorporated rau hauv ib tug vector hom, koj yuav tsum xav hais tias hais txog kev hloov lub caijnyoog ntawm lub hom phiaj cov neeg tuaj saib ntawm lub hom. Nyob rau hauv tej rooj plaub, tej zaum txawm hloov mus rau lwm hom neeg tuaj saib nyob rau hauv feem ntau. Lub essence ntawm lub re-branding yog lub hom uas tsom rau ib tug hluas nqi, uas muaj tseem ceeb rau cov neeg siv, mam li nco dheev radically hloov lub vector.

Cov kev hloov nyob rau hauv pas yog tsis ib txwm tas yuav tsum tau. Qhov no yog tsuas yog yuav tsum tau yog hais tias lawv tsis ua raws li los yog tsis tooj mus rau motivating qhov tseem ceeb, rooted nyob rau hauv lub hom tshiab vector. Tus tshiab duab no yog tsim nyob rau hauv ib tug complex. Qhov no restyled logo, redesigned sab hauv. Tab sis tseem lub ntsiab ntsuas los ntawm cov uas cov kev hloov yog tsim nyob rau hauv lub siab ntawm tus neeg, yog advertising. Thiab tag nrho cov lwm yam cwj pwm - tsuas yog ntxiv rau motivating qhov tseem ceeb ntawm tus tshiab vector. Nws yog ib nqi sau cia hais tias lub tsawg hloov ib yam dab tsi, los yog ib tug ntau yam ntawm tej yam tshwm sim, yog hais tias nws yog ua li loj-scale hloov nyob rau hauv cov duab ntawm lub hom, raws li pom tias rebranding - yog pointless kev siv nyiaj.

Rebranding: piv txwv

Yuav pib hloov dab tsi nyob rau hauv ib tug muaj kev vam meej thiab raws sij hawm hom tsis tau yus. Tab sis tom tej taw tes koj yuav tau rov-hom, txawm lub titans ntawm lub lag luam. Ua piv txwv li yuav ua tau ib feem ntawm kuv Pepsi logo thiab suab tsis tau hloov rau ib puas xyoo, Coca-Cola logo. Tus thawj hom yog teem rau tshiab qhov tseem ceeb, thaum lub sij hawm thib ob nyhav los lo rau sawv. Nws yuav tsum tau muab sau tseg hais tias ob trademarks xaiv txoj kev yog, lawv successively nam nqi tivthaiv thiab adjusts (los yog tsis hloov) tus cwj pwm ntawm ib tug xaiv vector.

efficiency rebranding

Tus txheej txheem ntawm rov branding ntawm nws cov complexity thiab scale yuav tshaj lub creation ntawm ib tug tshiab duab ntawm lub hom. Cov kev hloov no yog tsis guaranteed muaj kev vam meej. Yog, thiab tuaj mus rau ib nrab-ntsuas nyob rau hauv tus txheej txheem no yog tsis yooj yim sua. Kev ua lag luam yuav xav paub ntau tshaj, qhov tseem ceeb branding thiab nws cov cwj pwm. Cov tsim duab yog ib qho tseem ceeb heev rau kev ruaj ntseg hauv lub siab ntawm cov neeg. Cuaj kaum, tus hom yog tsis tsim tawm ntawm tsis muaj dab tsi, lub hom - nws yog ib lub txiaj ntsim ntawm ntev, txhij txhua thiab ncauj lus kom ntxaws tsom xam, thiab yog hais tias muas thaum chiv thawj nws tsis tau txais txaus npaum, ces tus re-branding nws yog tsim nyog los noj mus rau hauv tus account yav dhau los yuam kev thiab tsis txhob cia siab hais tias txoj kev yuav cia li los ntawm lub txheej txheem. Txwv tsis pub, cov nyiaj thiab lub sij hawm siv rau rebranding nws tus kheej tsis laij.