Post-tawm - yog ib daim ntawv qhia txog qhov kawg txiav txim

Niaj hnub no, ntawm tej kev tshwm sim (large-scale thiab tsis) nrog advertising nyob rau hauv lub caij nyoog kawg no tshaj tawm. Yog li ntawd nws tsis yog tsuas yog neeg sau xov xwm, tab sis kuj tej neeg ua hauj lwm ntawm lub tuam txhab, thiab txawm ntau li ntawd lub copywriter yuav tsum paub tseeb hais tias cov post-tawm - yog ua hauj lwm PR-lub sij hawm uas hais txog cov ntaub ntawv cov ntaub ntawv uas, sau thiab luam tawm los ntawm tus kawg ntawm cov kev tshwm sim. Uas yog, thawj tsab ntawv sau nyob rau hauv xovxwm tso tawm, xws li cov kev tsim tuaj txog ntawm celebrity nyob rau hauv ib co lub zos, ces yuav npaj thiab xa mus rau lub post-tso tawm hais txog cov tshwm sim kev tshwm sim. Tus uas Nws xav kom ua ib tug zoo ncej-tso tawm rau cov kev tshwm sim, piv txwv li koj yuav tau saib koj tus kheej. Nws yuav pab tau nyob rau hauv cov ntaub ntawv no, thiab qhov no tsab xov xwm.

Leej twg yog tus post-tso tawm

Qhov npaj cov ntaub ntawv uas muaj peev xwm yuav xa mus rau cov xov xwm, uas nws cov neeg sawv cev muaj peev xwm ua mus kawm cov kev tshwm sim (rau lawv nws yuav pab txhawb lub chaw ua hauj lwm), thiab cov neeg uas tsis tau muaj lub cib fim mus koom. Tab sis, tej zaum post-tawm - qhov no yog cov ntaub ntawv uas lawv xav thiab lawv yuav tsum luam tawm. Los yog nws yuav muab lub hauv paus ntawm lub twb npaj cov ntawv nyeem. Rau ib txhia mej zeej ntawm lub xov xwm yog txawm lub cai: tsis txhob tuaj mus rau cov kev tshwm sim, tab sis tom qab tuag thiab luam tawm tsab khoom ua noj mus rau hauv tus account lub tswv yim ntaub ntawv. Yog hais tias rau ib co yog vim li cas, cov xovxwm tso tawm tsis nyiam xim, lub post-tso tawm tej zaum yuav pab kom txawm peem rau qhov no.

Yuav tsum muaj kev sau ntawv ntaub ntawv cov ntaub ntawv uas

Cia peb taw tes los ntawm point, yuav ua li cas sau ntawv ib tug post-tso tawm, nws xav mus rau luam tawm:

• Ua ntej ntawm tag nrho cov, cov ntawv nyeem yuav tsum tuav. Nco ntsoov mus rau cov hloov nws mus rau lub hnub tim ntawm cov kev tshwm sim, tseem ceeb tus neeg, uas twb tau mus kawm (qhia lawv cov haujlwm). Peb yuav tsum tsis txhob hnov qab txog cov ntsiab lus.
• Informativeness yuav tsum tau siv tsis tau tsuas yog rau cov ntawv nyeem, tab sis kuj cov dluab. Tsis yog uninteresting, fuzzy dluab yuav nyiam xim ntawm cov neeg tuaj saib, uas yog teem rau hauv cov ntaub ntawv. Xaus: Lub yees duab yuav tsum muaj kev zoo zoo thiab muaj lus piav qhia rau cov neeg nyob rau hauv lawv, tej khoom, thiab lwm yam Incidentally, daim duab ncaj qha kev cuam tshuam rau kev txhim kho ntawm tus txheej xwm cov lus ... Thiab ntxiv dua, nws yog ntshaw kom sim mus ntaus tus txiv neej nyob rau hauv daim duab. Cia nws los txog rau zus tau tej cov ntais zes, nws yog tseem nyob rau hauv tus ncej yog tau ib tug neeg los ntawm cov neeg ua hauj lwm nyob rau hauv lub zoo-xaiv tom qab (nws yuav ua tau ib conveyor txoj siv) los yog lub buyer, tuav nyob rau hauv nws txhais tes ib tug sib zog.
• Hauj lwm hom ntawv cov txheej xwm thiab tej yam kev mob.
• Adaptation hauv cov ntawv nyeem rau ib tug dav pawg neeg. Qhaj ntawv nyob rau hauv nws ntawm qhuav nuj nqis, cov general, meaningless nqe lus. Indispensable los lub feem ntau cov tawm lus hais thiab cov nqe lus tau hais lus.

Rau kev sau ntawv cov ntaub ntawv uas siv letterhead thiab ib cov qauv.

Post-tawm - yog ib tug qauv

Muaj ib tug xov tooj ntawm yuav tsum tau yuav tsum tau:

• Lub xub ntiag ntawm lub title, uas yuav pab tau kom koj to taub raws nraim li cas tshwm sim li cas thiab yuav tsum tau tham ntxiv.
• Muaj lida (introductory pawg lus), uas yog ib tug ntawm nyuag txheej xwm thiab muaj tsuas cov yooj yim tshaj plaws.
• Lub xub ntiag ntawm lub ntsiab ntawv nyeem. Qhov no yog ib feem muaj ib tug paub piav qhia txog ntawm cov kev tshwm sim, nws qhov chaw.
• Muaj hu cov neeg uas nws yog taag lub koom haum ntawm cov kev tshwm sim thiab leej twg yuav muaj lub sij hawm mus ntxiv ntaub ntawv yog tias muaj nyob rau hauv ib tug post-tso tawm yuav muaj txaus.

kev npaj lub sij hawm

Post-tso tawm, ib qho piv txwv ntawm cov uas muaj peev xwm feem ntau yuav pom nyob rau hauv lub promotional ntawv, sau ntawv nyob rau hauv kub caum qab, tsis muaj delaying indefinitely. Txwv tsis pub, qhov yuav tsum tau rau nws yuav ploj, thiab cov xov xwm tsis muaj tus muaj siab mus rau qhov chaw cov khoom. Tom qab tag nrho cov, nyob rau hauv lub ntiaj teb no catastrophic obsolescence ntawm cov xov xwm - qhov no yog dab tsi.

Yog li ntawd literate post-tawm - ib tug ncauj lus kom ntxaws, kev cov ntaub ntawv uas rau kev npaj ntawm cov uas nws tseem tau coj kom zoo dua ntawm lub saum toj no yuav tsum tau thiab templates.