Lub keeb kwm ntawm advertising nyob rau hauv Russia

nyob rau hauv lub ntiaj teb no ntawm advertising nws nyob yuav luag ib txhij nrog lub rov tshwm sim ntawm cov lag luam tawm, uas yog ib tug ntawm thawj cov cim qhia ntawm ib tug civilized haiv neeg. Lub hiob piv txwv ntawm advertising uas tau mus txog peb lub sij hawm, yog hais tias yuav ib daim ntawm Iyiv papyrus, uas hais tias zoo dua kev rau cov muag khoom ntawm qhev. Los ntawm papyrus tawm pib zaj dab neeg txog lub rov tshwm sim ntawm advertising. Nyob rau hauv ancient Rome thiab ancient Greece, siv xwm uas yog engraved rau tooj liab thiab pob txha daim hlau los yog pleev xim rau saum ntoo ntsiav tshuaj.

Lub keeb kwm ntawm advertising nyob rau hauv Russia pib nrog tus X-XI centuries. Nyob rau ntawm lub sij hawm, Lavxias teb sab tub txawj tub ntse pib siv ntau txoj kev nyob rau hauv thiaj li yuav zoo dua muag lawv cov khoom. Nyob rau hauv cov hnub, cov neeg ua lag luam hauv chav kawm ntawv yog xam tau tias yog ib txwm embellishment tseem ceeb zoo ntawm cov khoom muag, txhob txwm tshaj tawm mislead tau txais kev pab. Feem ntau txoj kev tau ntiav criers, uas taug kev hauv txoj kev ntawm lub khws nrog thiab kom nrov nrov qhuas lub khw thiab muag lawv cov khoom.

Tsis tshua muaj neeg kaj cov neeg sawv cev ntawm lo lus ntawm lub qhov ncauj advertising ntawm cov xyoo twb peddlers, uas txawm tau mus rau hauv dab neeg. Peddlers ua si limericks, tim lus sib dhos, lus sib dhos, uas yog kev lom zem thiab yooj yim rau to taub daim ntawv ntawm advertising lawv me me khoom (lace, ribbons, ntoo phuam, zuag ntsis plaub hau, whistles, khoom qab zib, donuts, ncuav) thiab lawv sai sai muag. Lub keeb kwm ntawm advertising nyob rau hauv Russia kuj muab sau rau hauv lub invaluable pab mus rau txoj kev loj hlob ntawm lawv pheej yig nrov duab. Rau cov thawj lub sij hawm lawv hais nyob rau hauv lub xyoo pua XVII, thaum xws txaus luag planks dai kom zoo nkauj muaj koob muaj npe lag. Cov duab no yog saib hlub Tsar Alexei Mikhailovich.

Thaum lub sij hawm, cov duab pib tshwm tej yam tshwm sim, uas tsuas thiab kom meej meej paub ntau ntaub ntawv los yog cov txheej xwm. Tag nrho cov no yog ua tawm heev vividly thiab colorfully. Tsis ntev splints yuav tsum tau pom xwb tsis nyob rau hauv lub imperial palace, tab sis nyob rau hauv ntau lub tsev. Lub nthuav rau ntawm pheej yig nrov dluab nrees tsim thiab promotional ntaub ntawv. Thaum Russia pib nce zog nyob rau hauv cov lag luam tawm txawv teb chaws cov khoom, splints tau ua tawm thiab fashionable outlandish khoom.

Twb tau nyob rau hauv thaum pib ntawm lub XVIII xyoo pua, luam tawm nyob rau hauv Peter kuv «Vedomosti» pib yos sau advertising. Lub keeb kwm ntawm advertising nyob rau hauv Russia tau txais ib tug ntxiv boost thaum twb nyob rau hauv lub XIX xyoo pua lub dav ncig ntawm xwm nyob rau hauv xovxwm pib. Nyob rau tib lub sij hawm, nyob rau hauv ntau Lavxias teb sab lub zos pib tsim kom muaj round ntxhuav nyob rau hauv uas Document advertising nplooj ntawv. Cov tib los xij glued rau trams thiab com. Txoj cai nyob rau kev nkag ntawm lub khws thiab lwm yam tsim tau yuav tau txais los ntawm ob txhais tes ntawm nimble tub promotional nqi npe thiab daim ntawv qhia hnub. Txoj kev loj hlob ntawm cov tshuaj nyob rau hauv lub sij hawm no kuj coj mus rau qhov yuav tsum tau rau wider khiav ntawm cov pej xeem nrog rau cov possibilities tshiab patented tshuaj.

Lub keeb kwm ntawm kev loj hlob ntawm advertising nyob rau hauv Russia tau tau zoo strides txij thaum lub rov tshwm sim ntawm txoj kev tshiab thiab cov ntaub ntawv ntawm advertising tau coj mus rau lub rov tshwm sim ntawm tshwj xeeb advertising cov koom haum, chaw ua hauj lwm thiab bureau. Fundamentally lub keeb kwm ntawm advertising nyob rau hauv Russia muab tom qab lub Kaum Hli Ntuj kiv puag ncig ntawm 1917 xyoo. Advertising twb tau kiag li monopolized los ntawm lub xeev ua ntej sib lub Soviet lub hwj chim. siv ntawm advertising twb txwv tsis pub rau muag khoom, nws yog txhob txwm nom tswv.

Rov qab los ntawm advertising rau nws lo lus uas peb tsuas yog thaum lub sij hawm NEP. Ib tug piv txwv ntawm lub advertising nuj nqis ntawm hais tias lub sij hawm yuav tsum tau ntshai li Vladimir Mayakovsky, uas tau muab qhov teeb meem ib tug ntau ntawm nws lub peev xwm. Nws kaj thiab catchy qhia tau yeej ib txwm nyiam cov xim ntawm buyers mus rau ib tug kev khoom. Tab sis Soviet haiv neeg maj txais lub cim advertising lub cib fim rau cov uas yuav tsum tau ntawm cov uas twb muaj lawm system nyob rau hauv lub teb chaws. Txawm tias tom qab cov kev taw qhia ntawm lub teb chaws kev ua lag luam khwv nyiaj txiag thiab lub cev qhuav dej ntawm lub socialist ntaub ntawv ntawm kev tswj advertising nyob rau hauv Russia yog mus txog nws yeej muaj tseeb lub hom phiaj - los qhia ib tug ntau yam ntawm cov kev pab uas tseem ceeb zoo ntawm cov khoom los yog cov kev pab cuam.