Competitiveness - yog nws zoo?

Peb tag nrho cov tau hnov txog lub competitiveness ntawm cov khoom, tuam txhab uas muag, thiab li ntawm. E., Tab sis tsis yog txhua tus yuav nkag siab yog dab tsi ntawm ceg txheem ntseeg. ib tug lossis loj tus naj npawb ntawm kev cov ntsiab lus uas, thiab qhov no yog raws nraim qhov ntaub ntawv nkag mus rau rau hauv lub neej txhua hnub. Yuav ua li cas yog nws hais tias yog competitiveness? Qhov no tej khoom vaj tse, uas qhia tau hais tias yuav ua li cas nws ua tau raws li cov kev xav tau ntawm dua zoo sib xws. Piv txwv li, xav txog cov piv txwv ntawm lub sij hawm ob qib ntawm xab npum hmoov. Khoom A pheej yig dua, tsawg zoo, phem kom cov ntaub thiab tsis mus ntxuav tawm. Hmoov B cleans zoo dua, yaug zoo los ntawm cov khoom, thiab cov nqi tib yam. Obviously, cov khoom qib B ntau sib tw. Txawm tias nyob rau hauv kev muaj tiag nws yuav nqi me ntsis txawv.

Qhov no yog ib tug yooj yim heev Piv txwv li, ua tau ntsuam xyuas lub competitiveness - nws tseem zoo nkauj yooj yim. Nws yuav siv sij hawm mus rau hauv tus account ib tug loj tus naj npawb ntawm yam uas feem xyuam rau txoj koob meej ntawm ib yam khoom los yog lub tuam txhab. Thiab txawm hais tias nyob rau hauv lub kawg tsom xam yog txo kom qhov kev luj xyuas ntawm tus piv ntawm "nqi-zoo" nyob rau hauv cov ntaub ntawv ntawm ib yam khoom los tuav qhov tseeb kev soj ntsuam ntawm competitiveness yog tsis yog li ntawd yooj yim.

Ua li cas nws ua li cas? Yuav kom to taub seb lub lag luam yuav poob qhov no los yog hais tias cov khoom, seb lub tuam txhab yuav hlawv los ntawm, los yog nws yuav muaj ib tug zoo. Ib yam li ntawd, ntawm chav kawm, hais tsis muaj ib tug yuav, thiab tsis tau nws feem ntau yuav pab kom tsis txhob muaj tsis kaj siab surprises. Txawm nws yog, lub buyer - thiab nws yog tus thawj txiav txim thiab appraiser - tau yuav tsum tau txaus siab nrog cov khoom thiab cov kev pab cuam los yog tej zaum lawv yuav ploj ntawm lub lag luam. Uas yog vim li cas txhua txhua chaw tsim tshuaj paus yog lossi xav txog yuav ua li cas los yeej nws rivals, thiab invents txoj kev tshiab ntawm competitiveness thiab nws nce. Uas yog vim li cas txhua txhua loj lub tuam txhab muaj ib tug li pab neeg uas yog ua.

Lub sij hawm "ruaj khov ib puag ncig yog feem ntau siv nyob rau hauv li thiab economics sib tw kom zoo dua" (UE). Nws nruab nrab yog cov cim feature ntawm ib yam khoom uas yuav pab tau nyob rau hauv nws cov kev siv thiab nce qib nyob rau hauv tus neeg ib puag ncig. Cim saj, tsis hnov tsw los yog xim, cov tshuaj lom los yog lub cev muaj zog, kom, kev pab pub dawb, qab ntxiag yam, xws li khoom ua si nyob rau hauv ib lub thawv uas cereal rau tshais - txhua yam uas koj nyiam! Advertising khoom, manufacturers yog feem ntau heev aggressively hais ib qho kev feature ntawm cov khoom no - nws yog ib lub zoo heev UKP.

Management ntawm competitiveness - kuj tsis yog ib qho yooj yim ua hauj lwm. Nws yuav tsum coj mus rau hauv tus account ntau yam yam thiab nrhiav tau lawv txoj kev ua ke, lub mis uas yuav pab kom cov khoom nyob rau hauv lub lag luam thiab nce chaw. Koj muaj peev xwm mus yooj yim txoj kev - los txhim kho qhov zoo thiab txo tus nqi, thiab nws puas yuav tau tig mus rau uas tsis yog-tus qauv le caag, piv txwv li yuav ua kom paub ib tug lub neej warranty.

Yuav ua li cas yog competitiveness? Qhov no yog tsis xws li ib tug yooj yim lo lus nug. Tej zaum cov kev pab yog tsis cuab kev vim li cas, xaiv ib tug tsawg dua zoo khoom ntawm ib tug ntau dua tus nqi. Ntim, advertising, qhov chaw, nyob rau ntawm cheebtsam, paub tswv yim - marketers, sib nrug los ntawm kev khwv nyiaj txiag, nws yog tsim nyog los kawm kuj cov psychology ntawm buyers, raws li zoo raws li lub tso rau ntawm lub hom nyob rau hauv kev ua lag luam. Competitiveness - ib tug sib tov ntawm ntau yam, uas thaum zoo ua ke ua rau kev vam meej, thiab thaum twg lub tsis ncaj ncees lawm - nyob rau hauv lub phem tshaj cov ntaub ntawv mus cev qhuav dej.