Yuav ua li cas yog ib tug tsaws Page? Yuav ua li cas los tsim ib tug tsaws Page?

Nws yog tsis muaj daim card hais tias ib tug ntawm txoj kev ntawm tus tawm tsam rau tus neeg yog advertising. Tej zaum nws yuav muaj feem ntau ntau haiv neeg ces, tab sis lub ntsiab lub hom phiaj yuav yeej ib txwm yuav yog ib tug - cov neeg tuaj saib lub xim. Lub Internet twb nyuam qhuav ua ntau thiaj li hu ua tsaws nplooj ntawv tsim los nyiam cov neeg muas zaub thiab tig lawv mus rau hauv buyers, cov neeg muas zaub, subscribers, thiab lwm cov pab pawg loyal rau cov tuam txhab los yog cov khoom cov neeg muas zaub. Qhov no zoo ntawm Internet advertising yog zoo heev thiab yog feem ntau ib tug ntawm lub ntsiab yam tseem ceeb uas nkag mus rau txoj kev ntseeg ntawm ib tug loj cov neeg tuaj saib. Nyob rau hauv no tsab xov xwm peb piav qhia txog nyob rau hauv kom meej txog dab tsi lub yuav tsaws-Nplooj ntawv, yuav ua li cas nws ua hauj lwm li cas thiab koj yuav tsum paub los ua ib tug muaj kev vam meej tsaws page.

Yuav tsaws page: tswvyim thiab cim asterisk tso rau lub

Muaj tseeb koj tsis cia li ntsib no phenomenon, ua caij txhiag dej lub Internet. Tej zaum koj cia li tsis paub dab tsi koj lis txog nrog ib tug cleverly disguised advertising khoom. Txawm li cas los, tom qab nyeem ntawv hauv tsab xov xwm, nws tsis paub txog tus nqi ntawm cov ua hauj lwm rau koj. Yog li ntawd yog dab tsi yog ib tug tsaws-Nplooj ntawv? Lub sij hawm yog tau los ntawm cov lus Askiv tsaws nplooj thiab translates li "neeg / lub hom phiaj los yog muag page." Nws yog ib lub web page uas muaj ntaub ntawv tseem ceeb hais txog cov khoom los yog kev pab cuam, thiab yog siv los txhim khu cov hauj lwm zoo ntawm advertising thiab ua rau kom cov neeg tuaj saib. Tau nws cia li - los ntawm Internet banner ad los yog ib qhov txuas nyob rau hauv ib tug kev tshawb fawb cov lus nug. Feem ntau cov kev hloov mus rau lub tsaws-Nplooj ntawv no yog los ntawm email, ntawv xov xwm, kev sib raug zoo xov xwm, thiab ntau yam advertising campaigns nyob rau hauv kev tshawb fawb xyaw.

Yog vim li cas cov creation ntawm tsaws nplooj ntshiab. Lawv yuav tsum tau muab faib ua peb pawg:

• kiag tus neeg siv yuav sau npe yuav ua rau cov ntawv xov xwm los yog tsuas yog mus sau npe rau ntawm qhov chaw;
• thawb mus download tau los yog nruab tej software;
• muag ib qho khoom nyob rau hauv ib tug nce qib, kev muag khoom, thiab li ntawm. d.

Mus sum txog lub saum toj no yog vim li cas, nws tseem tau los formulate xws li ib tug lub hom phiaj tsaws-Page: tig tib yam cov neeg tuaj xyuas mus rau hauv buyers / subscribers thiab ntxias nws mus rau tej qho kev txiav txim. Kuv yuav tsum hais tias tsaws nplooj ntawv nrog uas copes.

Ib suam ntawm tsaws nplooj ntawv: hom thiab hom

Peb to taub hais tias xws li ib tug tsaws-Nplooj ntawv thiab vim li cas nws yuav tsum tau. Txawm li cas los, nws yog ib qho tseem ceeb yuav tsum paub thiab ntau - raws li nws zoo nkaus li. Muaj ob peb txoj kev los ua ib tug tsaws page.

Hom tsaws nplooj

Cia saib cov feem ntau nrov ntawm nws hom:

• lub ntsiab qhov chaw;
• microsite;
• autonomous.

Ib txhia tuam txhab uas muag mus tsim ib tug tsaws nplooj faib ib co nplooj ntawv ntawm kuv lub ntsiab qhov chaw. Qhov no yuav ua raws li yuav siv sij hawm qhov chaw, tab sis nyob rau hauv Feem ntau nws yog ices. Qhov no yog vim muaj ib tug loj tus naj npawb ntawm navigation ntsiab nyob rau hauv lub tsim ntawm qhov chaw, uas xu tus neeg siv cov xim los ntawm lub advertising page.

Yog zoo tshaj nyob rau hauv ib tug muab qhov teeb meem no yuav cais microsite, uas muaj peb mus rau tsib cov nplooj ntawv ntawm advertising. Lawv muaj, raws li ib tug tsawg kawg nkaus, cov lus qhia txog cov khoom / kev pab cuam (tsuas yog txoj cai), ntau txaus nyiam cov duab thiab cov video clips. Microsite yog feem ntau yog siv rau promotions los ntawm loj tuam txhab uas muag.

Cov feem nrov hom tsaws nplooj yog ib tug standalone tsaws page. Nws tseem hu ua CTR-tsaws. Yuav ua li cas yog nws? Nws ntxaws ib tug promotional kev, uas nws lub ntsiab hauj lwm - qhia kom cov neeg muab kev txiav txim txoj cai tam sim no. Prefix Clickthrough tus nqi yog clickable (tus piv ntawm tus xov tooj ntawm cov neeg uas clicked rau ib tug chij rau cov nplooj ntawv, mus rau lub xov tooj ntawm impressions). Nws lub ntsiab cwj pwm - minimalistic tsim, slogans hu, siab rau qhov zoo ntawm no lub tswv yim, loj cov nyees khawm, ib tug countdown timer. Nplooj ntawv no yog xav tau qhov zoo tshaj txoj kev uas yuav nyiam cov neeg siv.

Hom tsaws nplooj

Nyiaj kuj ob peb theem pib hom ntawm tsaws page. Lawv yog:

• kab;
• lead nplooj ntawv;
• advertising.

Viral tsaws-Nplooj ntawv tsis muaj ib qho qhia tau meej heev advertisement. Ntawm no nws yog disguised raws li ib tsab xov xwm, ib tug yees duab los yog ib tug kev ua si, thiab lub tuam txhab logo yog feem ntau nyob qhov chaw nyob rau hauv lub ces kaum / sab thiab "ua" coj. Nyob rau hauv cov ntaub ntawv no, cov nyhuv yog tiav los ntawm tus neeg siv yees rau kev sib tham sib kev lom zem, raws li ib tug tshwm sim ua ib qho kev subconscious kev cia siab rau lub tuam txhab / hom.

Lead-nplooj no yog siv raws li txoj cai, nyob rau hauv lub chav kawm ntawm li kev tshawb fawb. Nws yuav pab tau khaws tej ntaub ntawv hais txog lub hom phiaj cov neeg siv ntawm cov khoom / kev pab cuam los ntawm cov cuab yeej xws li questionnaires. Ces, raws li nyob rau hauv cov ntaub ntawv generated zoo twv.

Advertising tsaws nplooj yog ib tug txhoj puab heev hauv daim ntawv ntawm tej yam rau cov qhua. Nws muaj ib tug loj tus naj npawb ntawm graphical, ntseeg cuav thaum ub ntaub ntawv, video ntaub ntawv. Nws aims spur txiav txim los ntawm tus muaj hwj chim txaus ntawm cov ntaub ntawv cawv.

Tsim tsaws: kev cai

Ua ntej hais lus ncaj qha mus rau lub creation ntawm ib tug tsaws page, koj yuav tsum to taub dab tsi lub yuav tsaws-Nplooj ntawv nrog txawv cov ntsiab lus ntawm view. Ntawm no yog peb yuav paub qhov txawv ntawm tsawg kawg yog peb ob tog:

• Technology - Web page, muaj li ntawm ntau yam ntsiab (HTML, CSS, ntawv nyeem, graphics, video);
• ua lag ua luam - page pushes cov qhua los cov txiav txim nyob rau hauv thiaj li yuav tau cov kev pab cuam (purchase / subscription);
• cov neeg siv - page uas nws tau txais qhov link los ntawm ib lub cav nrhiav / lwm qhov chaw / ntawm banner.

Xav tag nrho cov yam ntawm koj tsaws page, koj yuav npaj qhov yooj yim kev los ntawm cov uas zoo tsaws-Page peev xwm yuav ua. Thiab ntawm no yog cov thawj hu kom kawg, los yog muaj ib tug hu mus ua hauj lwm. Nyob rau hauv kev txiav txim rau nws mus ua hauj lwm, koj yuav tsum ua raws li cov cai nram qab no:

• qhia kom meej meej - kom meej meej qhia rau cov neeg siv uas nws yuav tsum tau ua, thiab hais tias nws yuav tau txais raws li ib tug tshwm sim;
• txwv tus naj npawb ntawm hais - cov tsawg, cov cuam sai cov qhua ua ib yam kev txiav txim;
• kom nyob rau hauv Tshuag xav paub ntxiv - nws thiaj li ua ib tug decisive zoo tshaj rau ib tug txiav txim zaum kawg;
• siv cov nyees khawm - lawv yuav tsum tau pom thiab los txhawb kom cov commission ntawm ib tug clique.

Txawm li cas los, ua ntej peb pom tus hu, tus neeg siv yuav tsum nyob twj ywm nyob rau sab. Thiab qhov no koj yuav tau siv qhov tseeb header. Lawv yuav tsum tau raws li cov cai nram no:

• tau yooj yim thiab luv luv;
• yuav txaus nyiam nyob rau hauv cov nqe lus ntawm kev tsim (layout, font);
• yuav succinct, muaj cov ntsiab lus uas.

Nws tseem ceeb heev rau cov nplooj ntawv nws tus kheej yog zoo thiab npaj tau rau tus neeg siv. Yuav kom qhov no kawg, nws yuav tsum tau ua raws li tej yam yooj yim thiab yooj yim, tab sis attracts xim. Yuav ua li cas yog ib qho tseem ceeb mus saib:

• tag nrho cov ntsiab ntawm cov tsaws-Nplooj ntawv yuav tsum txhawb cov miv sab mus ua hauj lwm;
• Yuav tsaws rau tib page yuav tsum tau muaj ib lub ntsiab hu kom kawg;
• nyob rau sab nws tus kheej yuav tsum tau ib tug ntau ntawm "huab cua" (qhov chaw);
• ntsiab yuav tsum tau muab tso rau hauv ib tug ntshiab zajlus kom ib theem zuj zus;
• rau cov kev taw qhia ntawm gaze, siv duab ntsiab;
• ntawm cov nplooj ntawv, nws yog ntshaw kom nyias muaj nyias contrasting cov xim.

Nyob rau hauv tas li ntawd, muaj ib tug xov tooj ntawm ntxiv cov hom kev kawm uas yuav ua rau cov nplooj ntawv zoo. Yuav ua li cas yog ib tug tsaws-Nplooj ntawv, yog hais tias tsis motivator rau momentary txiav txim? Thiab yuav ua rau nws rau lub caij yuav induce tej kev txwv -. Tsis muaj lub sij hawm, cov khoom, thiab lwm yam kom tsim tau ib tug nkag siab ntawm cov num, muab cov nplooj ntawv countdown timers, cov seem ua ntej thaum xaus ntawm nyiaj thim rov los suav cov xov tooj ntawm muaj khoom.

Ib qho tseem ceeb point - mus hais tau tus neeg siv mus rau lub meej kev ruaj ntseg thiab kev cia siab nyob rau hauv lub commission ntawm tej kev txiav txim. Ua li no, muab cov nplooj ntawv nyob rau hauv cov kev sib raug cov ntaub ntawv los ntawm ntawv pov web kev pab (piv txwv li, tus naj npawb ntawm yam koj nyiam nyob rau hauv lub "VC" los yog "Feysbuke"), tsis txhob siv fake testimonials thiab statuses, teem ntsiab ntawm kev ntseeg siab tom ntej no mus kev hu mus rau qhov kev txiav txim.

Los ntawm cov nram qab no cov yooj yim tab sis tseem ceeb lub tswv yim, koj yuav tsum tau ua kom muaj ib tug npaum tsaws-Nplooj ntawv.

xaus

Advertising - lub engine ntawm tej lag luam. Nyob rau hauv Internet, nws acquires tshwj xeeb cov ntaub ntawv thiab ces. Nyob rau hauv no tsab xov xwm, peb ntsia dab tsi tsaws nplooj ntawv thiab yuav ua li cas nws ua hauj lwm nyob rau hauv lub lag luam. Tsis tas li ntawd kawm txog yuav ua li cas nws tshwm sim hais tias muaj xws li dab tsi yog tus uas kav koj yuav tsum ua raws li los tsim ib tug zoo tsaws page. Siv cov tswv yim muaj nyob rau hauv kev npaj rau tsaws nplooj rau koj tus kheej ua lag ua luam. Hmoov zoo!