Yuav ua li cas to taub dab tsi hom

Muaj ntau yam tsis pom ntau ntawm ib tug sib txawv, thiab feem ntau yam hauv lub tswv yim ntawm kev "hom lub npe" thiab "hom". Kuv yuav tsum hais tias nws yog heev uas zoo sib xws cov lus txhais, tab sis sim kom paub tias cov nta uas paub qhov txawv lawv.

Yuav ua li cas yog ib hom tshuaj?

Qhov no yog ib tug broad tswvyim uas muaj xws li cov hauj lwm cov lus txhais ntawm ib lub tuam txhab uas muaj tag nrho cov ntau yam ntawm cov yam ntxwv, koom haum ua teb thiab cov miv nyuas uas tshwm sim los ntawm cov tub lag luam nyob rau hauv lub hauv paus ntawm cov lus cog tseg los ntawm tus sau phau ntawv ntawm lub hom. Nyob rau hauv lwm yam lus - lub ntsiab tseeb ntawm uas yog lawv ua lag luam creators.

Sim kom paub tseeb dab tsi hom, tuaj mus rau lub xaus hais tias nws yog tag nrho cov duab, uas yog xam qhovkev nyob rau hauv ib qho kev hom. Thaum koj tsim ib lub hom thawj lub hom phiaj - kom nws cim, nco thiab tiag tiag li.

Yog hais tias peb tig peb lub xim rau keeb kwm, peb yuav pom tias nyob rau hauv cov Nrab Hnub nyoog artisans sim noj peb caug koj cov khoom tseem cia nrog thiab cim ua cim uas tau ua hauj lwm ntawm kev lees paub masters. Ib txhia ntawm cov laus European lub zos xws li Rothenburg thiab Salzburg tseem muaj hlau "trademarks", uas marks txoj hauj lwm "Cov tuav" hom. Cim cim muab tso rau hauv ci khoom, pleev xim rau iav tais, woven ntaub pua plag, thiab lwm yam

Tam sim no, ib co hom twb tsim ib tug tshwj xeeb daim duab, uas nyob rau hauv nws tus kheej yuav hais txog cov qib ntawm cov nyiaj khwv tau los yog lwm yam tib neeg muaj peev xwm. Piv txwv li, peb yuav tau yooj yim txiav txim uas tej zaum yuav yog tus tswv ntawm Porshe tsheb hom, thiab uas tso qab lub log ntawm Hundai.

Heev feem ntau, tau txais kev pab rau lawv tus kheej teb rau lo lus nug: "Yuav ua li cas yog lub hom" thiab txiav txim seb cov neeg kawm ntawv ntawm nws "raws li txoj cai". Ntawm cov hoob kawm, txhua txhia tus muaj nws tus kheej scale ntawm tseem ceeb, thiab peb txhua tus muaj ib lub tswv yim, uas tej zaum yuav radically txawv los ntawm tus taw tes ntawm view ntawm lwm cov neeg muas zaub.

Tab sis lub sij marketers yuav piv cov kev xaiv rau cov kev pab, vim hais tias ib tug loj tus naj npawb ntawm cov khoom uas nyob rau hauv lub lag luam niaj hnub no, tau teem ib tug yooj yim ua hauj lwm buyer. Yog xav saib kev mus rau hauv qhov wealth ntawm cov khoom yog cia li tsis tau, yog li ua kaj thiab ntshiab "ntawv" rau cov khoom ntim uas tsav tsheb mus ua ib tug purchase, piv txwv li, "25% ntau npaum li puas tau ua ntej", "nqi", "ib qho kev zoo", thiab hais txog. d.

Txawm li cas los, ib yam khoom rau lub lag luam hnub no muaj los lwv thiab nws thiaj li muaj kev ntxhov siab, thiab nyob rau hauv ntau tus neeg mob thiab technologically obsolete. Yog li ntawd, muaj ntau yam tuam txhab uas muag yog zoo txoj kev branding, uas tso cai rau kom "yeej" ib tug ya ntawm lub lag luam thiab cov neeg muas zaub.

Nyiam cov xim ntawm cov neeg muaj peev xwm siv lub promotions, uas yog feem ntau nyob rau ntawm lub tuam txhab. Pib yog ib txoj kev, uas muab kev koom tes dawb muab faib rau ntawm lub thiaj li hu ua "probes" khoom. Tsis pub tsawg tshwm sim yog tiav los ntawm kev txo tus nqi ntawm cov khoom rau ib tug luv luv lub sij hawm, nyob rau hauv lwm yam lus lub tsev lag luam ntawm promotional nqi.

Heev feem ntau xyaum txoj kev qhia cov khoom, yog li cov khoom yog nyob rau popularize thiab qhia rau cov tej zaum cov neeg muas zaub nrog rau lub tuam txhab. Nyob rau hauv cov ntaub ntawv no nws muab kev koom tes ib tug neeg uas muaj peev xwm kom meej thiab kom meej meej teb tag nrho cov qhua tuaj noj mov cov lus nug hais txog cov hom no.

Tsis tas li ntawd nce qib zoo tej zaum yuav muaj xws li tuav hu xov tooj tau txais kev pab.

Hom lag luam yog nqa tawm nyob rau hauv ib tug ceev faj txoj kev tshawb no ntawm lub kev txawj thiab weaknesses ntawm competitors. Heev zoo yog cov txheej txheem ntawm ib tug neeg daim ntawv ntsuam xyuas. Qhov no tso cai rau koj mus kho qhov tsis tau hais tias cov neeg muas zaub pom nyob rau hauv lub hom ntawm cov khoom thiab nrhiav tau tawm yog dab tsi lawv xav pom lub tuam txhab cov khoom.

Tsim ib hom tshuaj ntawm tej lub tuam txhab yuav tsum tau kom mus nrog nws zoo duab. Hom twg txoj kev loj hlob yuav tsum tau tseem ceeb peev, raws li tau kawm tsuas yog tsis tau tsis tau nws.

Cov no yog cov tswv yim thiab nta kom pab tau koj to taub dab tsi ib hom yog thiab zoo li cas nws txoj kev nce qib nyob rau hauv kev ua lag luam.