Advertising chaw ua hauj lwm los yog advertising saib xyuas?

Advertising chaw ua hauj lwm los yog advertising saib xyuas?

Nyob rau hauv loj tuam txhab uas muag, yog tsis muaj lo lus nug, qhov advertising thiab marketing departments rau lawv - yog yuav tsum tau.

Thiab rau cov me tuam txhab uas muag? Lub sij hawm me me ua lag ua luam tswv ntawm tag nrho cov tsis, thiab cov Secretary of xws li ib qho tseem ceeb ua raws li lub koom haum thiab nqa tawm ntawm advertising campaigns, yog tsis them.

Yog nws zoo dua mus tig mus rau kev pab los ntawm ib tug advertising lub koom haum los yog ntiav koj tus kheej ua hauj lwm?

Ob lub ntsiab muaj lawv pros thiab cons. Cia peb kawm lawv.

Option 1. Kev Ua Hauj Lwm ntawm marketing tshwj xeeb.

pros:

• Cov neeg ua hauj lwm ua hauj lwm rau ib tug me me nqi.
• Nws yuav tau them "uas nyob ib sab" ua hauj lwm.
• Specialist devotes tag nrho lub sij hawm, uas tej zaum yuav cia cov paub tab los daws kom tau.
• Xav tsis tu ncua advertiser nyob tsuas yog ib qho project, tsis muaj yuav tsum tau distracted los ntawm lwm yam tej yaam num.

cons:

• Cov ua hauj lwm tshiab yuav yuav tsum tau tsis tsuas yog tus nyiaj hli thiab social security pab, tab sis kuj yog ib tug nyias muaj nyias ib ua hauj lwm qhov chaw, chaw ua hauj lwm cov khoom thiab hais txog. D.
• Nrhiav yeej competent kev tsis yog li ntawd ib qho yooj yim nrog ib tug ntau ntawm kev. Thiab yog hais tias lawv nrhiav tau cov lus nug nws yuav tej zaum yuav coj mus rau lawv cov txuj ci tsim nyog, los yog nws tus kheej-kheej.
• Tsis yog txhua txhua tuam txhab uas muag muaj ib tug xav tau rau qhov advertising them nyiaj yug. Nyob rau hauv cov ntaub ntawv no, tus neeg ua haujlwm yuav tsum bored cia li yuav tau them nyiaj.
• Ib tug loj ib feem ntawm lub chaw ua hauj lwm tseem yuav tau mus nqa tawm thib peb-tog cov koom haum los yog freelancers. Nws yog tswv yim, tsim, ncej yeeb yaj duab, txiav txim siab ntawm sab nraum zoov advertising, banner printing, zus tau tej cov souvenirs thiab thiaj li nyob. D. Nyob rau hauv qhov tseeb, cov advertiser muaj ib tug tswj lub luag hauj lwm.
• Feem ntau cov neeg ua haujlwm hauv kev lagluam departments faib kev txiav txim, tsis yog nyob rau lub hauv paus ntawm qhov zoo ntawm ib tug neeg ua huaj lwm, thiab rau yog vim li cas ntawm lawv tus kheej cov kev pab.

Option 2. Ua hauj lwm nrog cov advertising lub koom haum.

pros:

• Great kev kawm txawj thiab multi-txawj neeg ua hauj lwm. Raws li txoj cai, muaj cov nyob hauv lub pov tseg ntawm lub ratings cov koom haum, cov kev tshawb fawb thiab thiaj li nyob. E., cia ntau npaum qee ntawm cov advertising nyiaj txiag.
• Advertising chaw ua hauj lwm yuav siv sij hawm kev kho mob ntawm tag nrho cov approvals, workflow, tus me nyuam ntawm promotional cov ntaub ntawv, kev tswj ntawm qhov tseeb txoj kev ntawm advertising, thiab hais txog. D.
• Ntxaum paub txog kev ua lag luam. Nws yog tshwj xeeb tshaj yog ib qho tseem ceeb thaum koj yuav tau mus nrhiav ib tug tsis tshua kws, mus khaws ib tug txawv txawv souvenir, urgently tsim dab tsi, thiab hais txog. D.
• Koj tsis tau them rau cov kev ua hauj lwm ua.
• Lub koom haum tsis tau ua hauj lwm kickbacks, thiab thiaj li nws tau txais ib tug commission los ntawm lawv.

cons:

• Agency ua hauj lwm nyuaj rau tswj.
• Nyob rau hauv cov ntaub ntawv ntawm ib tug loj advertising nyiaj txiag koom haum commission yuav ua tau noticeably neeg ua hauj lwm cov nyiaj hli.

Nyob rau hauv qhov tseeb, muaj ntau yam sai li sai tau tso lub kev xaiv thib ob, ntseeg hais tias ua hauj lwm nrog ib tug advertising lub koom haum - nws yog kim heev. Tab sis qhov no yog ntau tswvyim hais ua dabneeg tshaj qhov tseeb.

Tseeb, ib tug advertising lub koom haum ua hauj lwm rau dawb tsis, raws li zoo raws li lub ntiav neeg ua hauj lwm.

Tiam sis ua ntej, feem ntau ntawm cov koom haum muab kev koom tes nyob rau hauv nqa tawm ntawm advertising campaigns, muaj lawv lub koom haum nyiaj cheb nyob rau hauv cov xov xwm, cov tswv ntawm sab nraum zoov advertising, "sab nraum zoov advertising" producers, thiab hais txog. D. Ntau zaus tshaj tsis, commission, uas tus neeg muas zaub them rau lub koom haum, yog los ntawm 5 mus rau 15% .

Ob, lub koom haum tsis yog cia li siv koj cov nyiaj, nws yuav optimize koj advertising nyiaj txiag thiab ua rau yus tag nrho phiaj los nqis tes mus rau ib tug ntau "semantic denominator." Ib tug nruab nrab kev advertising campaigns yuav ntaus tsis tau tsuas yog nyob rau hauv cov nyiaj txiag tab sis kuj nyob rau hauv cov duab ntawm lub tuam txhab.

Yuav ua li cas los xaiv?

Universal tswv yim, raws li ib txwm, tsis muaj.

Yog hais tias koj xav tau kev pab yog haum raws nyob rau hauv advertising thiab monotonous thoob plaws hauv lub xyoo, nws ua rau kev nkag siab rau nrhiav ib tug tshiab neeg ua hauj lwm.

Zoo, yog hais tias koj nquag txhawb 2-3 lub sij hawm ib xyoos, los yog koj xav tau kev pab yog varied thiab unpredictable, koj yuav tsum ua phooj ywg nrog ib tug zoo advertising lub koom haum.

Yuav ua li cas xaiv ib tug zoo lub koom haum? Tag nrho dua li ib txwm: ua hauj lwm kev, tswv yim, portfolio, thiab hauv cov kev txiav txim zoo, ntawm chav kawm.

Competent thiab zoo advertising rau koj!