Yuav ua li cas khiav rau ad nyob rau hauv lub "Instagram"? Txheej txheem cej luam thiab kev qhia

"Instagram" - yog ib tug ntawm cov uas lub platforms ntawm nrig txog kev pom cov ntsiab lus. Nyob rau hauv Lub rau hli ntuj 2016 lub xov tooj ntawm active neeg siv tau zoo tshaj tsib puas lab tus tib neeg, txhua txhua hnub yog luam tawm ntau tshaj yim caum lab tshiab posts. Service tso cai rau cov neeg mus instant cov ntaub ntawv kis tau tus mob thiab muaj ib tug ntau ntawm cov zoo dua lwm yam platforms. Nyob rau hauv lub ntsiab lus teb ntawm lub advertising platform yog pab tau nyob rau hauv uas cov ntsiab lus nyob rau hauv "Instagram" muaj ib tug heev virality piv rau lwm yam tes hauj lwm.

Advertising campaigns yog zoo vim cov loj loj luaj li cas ntawm cov neeg tuaj saib, li ntawd, lub xam nrog ntawm lub social network nyob rau hauv tej lag luam zoo yuav tau ib tug zoo ua lag ua luam kev txiav txim siab. Qhov tsab xov xwm - ib tug ncauj lus kom ntxaws txheej txheem cej luam ntawm yuav ua li cas pib advertising rau ntawm "Instagram".

lub hom phiaj cov neeg tuaj saib

Lub peev xwm los khiav tawm ua ntej nyob rau hauv Lub kaum hli ntuj 2015. Lavxias teb sab neeg yog cov neeg tuaj saib ntawm cuaj lab, feem ntau ntawm uas yog tub hluas ntxhais hluas (15-25 xyoo). Tus nab npawb ntawm cov txiv neej thiab cov poj niam txog sib npaug. Ua ntej koj yuav khiav tsom advertising nyob rau hauv lub "Instagram", yog tsim nyog xav tias lub ntsiab feature ntawm no platform - qhia rau cov neeg siv duab zoo nkauj thiab txhawb cov miv sab kev sib tham. Qhov no ad hom ntawv yog tshwj xeeb yog pab tau rau hauv internet khw, khw nojmov, rooj tog zaum khw muag khoom noj. Nyob rau hauv luv luv, txhua leej txhua tus uas muaj ib tug duab cov ntsiab lus uas zoo zoo.

hom ntawm tawm

Cov neeg uas xav khiav tsom advertising nyob rau hauv lub "Instagram", cov nqe lus nyob rau hauv lub website no yuav qhia rau koj tias koj yuav tsum paub koj tus kheej nrog rau cov ad. Ob tug ntawm lawv: tus zoo li qub thiab dynamic ( "Carousel"). Zoo li qub tawm - nws yog ib tug tsis tu ncua ncej thiab yuav pub ib tug advertiser los ua ib tug dynamic sawb ntawm cov duab uas tus neeg siv yuav next.

Cov hom phiaj thiab phiaj

Yuav ua li cas khiav rau ad nyob rau hauv lub "Instagram" thiab ua rau nws ua hauj lwm? Nws yog tsim nyog los muab tej cov hom phiaj thiab kom meej cov hom phiaj. Piv txwv li, tej zaum nws yuav tsim ntawm hom khiav, nce kev muag khoom, nyiam qhua mus rau ntawm qhov chaw, Lida phiaj los nqis tes, ntxiv los pauv hloov rau ntawm qhov chaw, mus tsim kho paj nyob rau hauv cov khoom, catalog nce qib, huskies thiab Schering, lub nce nyob rau hauv lub xov tooj ntawm app installs, video views, lub zej lub zos mus kawm ntawv thiab kev ua ub no .

Cia li yuav ua li cas vam meej tsom advertising nyob rau hauv lub "Instagram" nyob tsuas yog nyob rau hauv lub advertiser, thiab nyob rau nws muaj peev xwm ua kom lub chaw ua hauj lwm nyob rau hauv kev kawm. Koj yuav tsum paub yuav ua li cas no platform, tab sis sib nrug los ntawm uas yuav tsum tau ib tug tshiab lub tswv yim, uas yuav ua tau ib tug decisive zoo tshaj nyob rau hauv txoj kev vam meej ntawm lub tag nrho phiaj los nqis tes. Saum toj no tag nrho, ua ntej koj pib advertising "Instagram" ntawm Facebook, yuav tsum tau muab tso rau hauv kev txiav txim ntsuam xyuas cov uas yuav muaj qhov chaw thiab kom paub tseeb tias muaj yog txhua yam uas koj xav tau. Muaj ib hom tshuaj los yog kev pab, zoo tsim, ib tug Facebook account (tsim tawm yuav tsuas yuav ntawm lub social network).

hloov

Tam sim no wb tham txog yuav ua li cas rau kauj ruam yog kauj ruam mus pib advertising nyob rau hauv "Instagram". Cov ua hauj lwm pib nrog rau npe nyob rau hauv lub lag luam saib xyuas ntawm lub "Facebook". Qhov no tso cai rau koj los ua ib tug pej xeem kev sib raug zoo phiaj los nqis tes thiab qhib nkag tau mus rau nws, txawm cov neeg uas muaj ib tug account nyob rau hauv "Facebook". Ces koj yuav tau sau npe los ntawm cov lag luam saib xyuas account nyob rau hauv "Instagram" thiab khi nws rau lub advertising lub project los ntawm "Cob advertising nyiaj." Tom qab ntawd nws tseem tau mus ncaj qha mus rau lub creation ntawm ib tug advertising phiaj los nqis tes.

Nyob rau hauv lub chaw uas koj yuav tsum qhia kom meej yog ib tug ntawm lub hom phiaj caum los ntawm no ad-clicks nyob rau hauv lub site, saib yeeb yaj duab, txhim kho ib tug mobile daim ntawv thov. Koj muaj peev xwm hloov lub lwm yam pib nqis, xws li lub npe ntawm tus ad pab pawg neeg, thiab li ntawm. Qab ib lub qhov rais rau kev nkag mus kawm ntaub ntawv. Nws yog teem rau ntawm lub phiaj los nqis tes theem nyiaj txiag - tus nqi uas yuav tau siv nyob rau hauv ib lub public relations phiaj los nqis tes. Nyob rau hauv lub ad pawg teev tus nqi rau txhua yam ntawm lawv, thiab koj yuav sau npe tsis tau tsuas yog cov hnub noj ntawm tag nrho cov pab pawg neeg, tab sis kuj teem nres thiab pib.

Thaum lub rooj sib tham nrog rau cov chaw uas muaj ntau cov neeg siv, cov lus nug tshwm sim, dab tsi yog cov neeg tuaj saib pixel. Tom qab no lub sij hawm hides ib tug tshwj xeeb JavaScript code uas yuav muab tso rau ntawm qhov chaw. Nws siv cov ntaub ntawv hais txog cov neeg tuaj xyuas rau qhov chaw thiab xa cov ntaub ntawv txog cov neeg siv kev ua si ncaj qha nyob rau hauv koj tus account nyob rau hauv lub "Facebook". seb cov neeg tuaj saib yuav pab tau nyob rau hauv nrhiav pixel tom qab lub community launch advertising nyob rau hauv "Instagram" ntawm Facebook? Nyob! Nws yog ib qhov kev ntsuas yuav cia advertisers los qhia tawm xwb mus rau cov neeg uas tau ua rau ntawm qhov chaw rau ib qhov kev txiav txim los yog mus saib cov nplooj ntawv. Koj yuav tau saib statistics ntawm lawv lub website ncaj qha mus rau "Facebook".

Basic chaw no yog ua los, tab sis ua ntej koj khiav koj tus kheej tawm nyob rau hauv lub "Instagram", peb yuav tsum tau txhais qhov tsis muaj lub hom phiaj cov neeg tuaj saib. Lub interface tso cai rau koj mus xaiv uas twb muaj lawm pab pawg ntawm cov audiences, uas zoo heev simplifies neeg ua hauj lwm, tshwj xeeb tshaj yog yog tias ib tug ntau ntawm cov tawm, los yog campaigns, tab sis lub chaw yog saj zawg zog, thiab koj muaj peev xwm tsim ib tug tshiab pawg, ntau haum phiaj los nqis tes lub hom phaj.

Yuav ua li cas kom paub tias cov hom phiaj cov neeg tuaj saib? Lub advertiser yuav tsum to taub meej xyov leej twg yuav xav nyob rau hauv lub npaj khoom. Qhov yooj yim txoj kev yog mus ua tau ib lub duab ntawm ib tug "raug buyer" ces cov nqe lus nug ntawm cov neeg tuaj saib qhov chaw yuav tsis muaj lawm sawv. Piv txwv li, ib tug neeg tej zaum yuav xav nyob rau hauv ib lub tswv yim rau targeted advertising nyob rau hauv lub "Instagram" thiab cov lus qhia yuav ua li cas yuav pib li cas? Qhov no cov neeg tuaj saib yuav ua tau sab heev, tab sis lub ad yuav tsis ua rau kev txaus siab rau cov neeg uas tsis muaj lawv tus kheej ua lag ua luam, muag pab pawg neeg los yog yam uas koj nyiam, nyiaj khwv tau los-ua. Qhov no tus cwj pwm zoo losis phem thiab yuav tsum qhia kom meej.

Cov neeg tuaj saib teeb yog saj zawg zog heev, nyob rau hauv tas li ntawd mus rau lub chaw teev kev txaus siab, uas muaj hnub nyoog thiab coj cwj pwm zoo losis phem. Ntawm no yog lwm cov piv txwv.

Qhov chaw: Moscow thiab Moscow cheeb tsam.
Kev txaus siab: computer servers, computer tes hauj lwm, tej thaj chaw deb tswj hwm cov kev pab cuam, intrusion kev tiv thaiv, ntaub ntawv kev ruaj ntseg, lag luam me me, computer kev ruaj ntseg.
Tus cwj pwm: me me ua lag ua luam tswv.
Hnub nyoog: 23-45 xyoos.

Qhov no yog ib qho ntawm cov kev xaiv uas muaj los ntawm neej ntawd. Tag nrho rua pawg yuav tau saib nyob rau hauv lub "cuab yeej" tab. Tsis txhob cia siab rau ib tug pab pawg neeg, ntsuam xyuas txawv audiences kom paub tias qhov zoo tshaj lub tswv yim. Tsim ob peb tawm rau txawv audiences: kev qhia tau hais tias nqaim targeting thiab muaj tswv yim cov lus cog tseg yuav xyuas kom meej txoj kev vam meej ntawm advertising nyob rau hauv "Instagram".

Yuav ua li cas mus pib thiab ntau npaum li cas nws cov nqi?

Tom qab kev txiav txim cov neeg tuaj saib yuav xaiv tus qauv ntawm kev them nyiaj. Nyob rau hauv feem ntau haum qauv optimized CPM. Tus nqi ntawm ib tug ad yuav nyob ntawm seb tsis tsuas yog nyob rau hauv lub hom ad, tab sis kuj nyob rau hauv cov ntsiab lus thiab zoo. "Facebook" ua tej yam xav tau rau nraaj cov ntsiab lus. pom zoo loj 1080 x 1080 pixels, thiab cov hom - ib tug rau ib. Cov duab yuav tsum tsis txhob muaj ntau tshaj nees nkaum feem pua ntawm cov ntawv nyeem.

Tom ntej no koj yuav tau teem qhov kev txiav txim khawm, thiab xaiv ib lub hom phiaj phiaj los nqis tes. Nws muaj peev xwm yuav tsim nyob rau rau hauv "pixel hloov dua siab tshiab" ntawv qhia zaub mov. UMT-ntawv yuav tsum rau tag nrho cov xwm, txwv tsis pub nws yuav tsis yooj yim sua los mus saib xyuas lub advertising phiaj los nqis tes nyob rau hauv analytics los ntawm Google thiab "Yandeks.Metrike". Yog xav nyeem daim ntawv, mus rau lub "tsheb Qhov chaw".

Los ntawm txoj kev, tsis txhob hnov qab hais tias ib tug ntau ntawm cov tswv yim yuav ua li cas yuav pib advertising rau ntawm "Instagram", cov lus qhia rau qhov chaw kawm thiab cov nqi muaj nyob rau hauv lub platform nws tus kheej, li ntawd, yuav ua tshiab tag nrho lub cim xeeb yuav ua tau tam sim ntawd thaum uas tsim lub phiaj los nqis tes.

Nyob rau hauv cov kev yees duab hauv qab no rau ib qho piv txwv ntawm advertising lub hom ntawm noj nqaij zaub mov.

Common yuam kev

Kawm tau li cas khiav rau koj tus tawm rau "Instagram", ntau xav yog vim li cas lub ad yog tsis tau dhau cawv? Feem ntau cov moderators daim ntawv qhia txog tej yam uas txhaum txoj kev cai uas muaj nyob hauv no tshaj tawm, tab sis lawv tshem tawm nyob rau ntawm ib thaum ntxov rau theem yuav txo tau lub sij hawm. Txawm lub feem ntau me kev yuam cai ntawm cov kev cai tej zaum yuav raug nyob rau hauv hloov raws li moderators zoo zoo thiab manually xyuas txhua ad. Nws yuav tsum tau borne nyob rau hauv lub siab hais tias xws li ib tug saib xyuas muaj peev xwm coj mus rau nees nkaum plaub teev los yog ntau tshaj.

Qhov feem ntau heev ua yog cov sib txawv tawm ib zaug hauv cov ntawv nyeem nyob rau hauv cov dluab. Raws li hais saum toj no, cov ntawv nyeem nyob rau hauv cov duab yuav tsum yuav tsis muaj ntau tshaj nees nkaum feem pua ntawm lub ntim. Ntawm cov hoob kawm, cov kev taw qhia ntawm cov ntawv nyeem ntaub ntawv ua tawm ntau, tab sis nyob rau tib lub sij hawm, nws thiaj li tag nrho cov attractiveness thiab zoo. Cov uas yuav tsum tau siv kiag li rau tag nrho cov hom ntawm advertising posts, txawm tej yam me me video. Yog xav paub seb cov classified thov, siv lub cuab tam-tuav.

Tsis tas li ntawd, ua ntej koj khiav mus rau lub "Instagram" kev ntsuam xyuas ntawm advertising, channel los yog lub website uas advertises ib yam khoom muaj ib tug muaj hnub nyoog, koj yuav tsum tau xyuas tias cov xaiv cov neeg tuaj saib kom meej meej raws li cov kev txwv. Piv txwv li, lub moderators yuav tsis pub luam tawm tsab ib advertisement rau haus luam yeeb los yog haus dej haus cawv khoom, yog hais tias tus muaj hnub nyoog ntawm lub zaub rau cov neeg tuaj saib hauv qab no yog cov hnub nyoog ntawm kaum yim.

Yuav ua li cas khiav rau ad nyob rau hauv lub "Instagrame" los ntawm "Facebook" los kho "siv"? Ib txhia tawm yuav tsum tau hais tias tus advertiser tso siab rau "Facebook" thiab ua raws li txoj cai no, nws yuav tsum tau nco ntsoov tias lub npe yuav tsum tau teev nyob rau hauv tus thawj, uas yog Facebook, nws yog nyob rau hauv lus Askiv thiab nws yog nrog ib tug capital F. Cov lo lus yuav tsum muaj tib lub font loj cov tsiaj ntawv thiab sau ntawv style raws li hais tias ntawm lub surrounding ntawv nyeem yuav tsum nyob rau hauv bold.

Yuav siv tsis tau es tsis txhob ntawm ib tug kos npe rau logo, raws li zoo raws li nyob rau hauv txhua txoj kev hloov lo lus (piv txwv li, muab tso rau hauv lub plural los yog txiav). Yog hais tias, tsis txhob tus thawj nyob rau hauv lub ad yog ib tug version hloov ntawm lub logo, xws advertising yuav tau muab tso tseg.

them cov kev pab cuam

Nyob rau hauv txhua rooj plaub, muaj ib co nuances, thiab nws thiaj li tshwm sim hais tias lawv to taub kiag li tsis muaj lub sij hawm. Nyob rau hauv cov ntaub ntawv no, qhov uas yooj yim txoj kev uas yuav tso siab rau cov kws txawj uas koom nyob rau hauv txhawb lub zej zog nyob rau hauv kev tes hauj lwm. Ntawm cov hoob kawm, cov kev pab nyob rau "Instagrama. Ib txhia ntawm cov feem ntau nrov kev pab yog InstaPlus thiab Aitarget. Yuav ua li cas mus pib advertising nyob rau hauv" Instagram "tsis muaj tig tawm AdBlock los yog antivirus? Tu siab, nws yog tsim nyog los tua yuav luag tag nrho cov kev pab tiv thaiv thaum ua hauj lwm nrog cov kev pab. Qhov no hwm thiab paub ntshai uas lawv ceeb toom nyob rau hauv ua ntej, los yog ntseeg thib peb-tog software -. nws yog ib tug private teeb meem ntawm txhua tus neeg.

kev soj ntsuam

Hubspot Kws txawj (kev pab cuam nrov software, uas muaj ib tug loj xaiv ntawm cov cuab yeej rau online marketing) ua lawv tus kheej kev ntsuam xyuas ntawm advertising nyob rau hauv "Instagram". Hauv qab no yog ib daim duab ntawm lub xeem thiab kev tshwm sim.

Hubspot kuaj dluab, ntawv nyeem, thiab xov xwm hom. Luj xyuas cov hauj lwm zoo ntawm advertising nqa tawm los ntawm txoj kev tshwj xeeb metrics xws li clicks, nyiam, CPC, CTR (nias los ntawm advertising), tus nqi ntawm Lida, CPM (nqi ib txhiab impressions) ntawm tus nqi. Qhov kev kuaj ntawd muab kev koom tes peb hom ntawv nyeem thiab xov xwm cov ntsiab lus nyob rau hauv advertising (carousel, tseem duab thiab video).

yog cov rau sib txawv ntawm cov duab: ib daim duab nrog ib tug ntshiab hu kom kawg, npaj cov duab, kab nuv ntses rau clicks (ntxim hlub duab, xws li miv, tsis muaj feem xyuam rau cov advertised khoom), cov duab uas muaj cov ntaub ntawv uas tus neeg siv yuav tau txais tom qab cov kev hloov nyob rau hauv koj ad. Tsis tas li ntawd nyob rau hauv lub xeem peb koom tej yam ntuj tso-nrhiav cov duab uas ib tug neeg yuav tau muab tso rau hauv lawv tus kheej "Instagrame" thiab cov dluab nrog cov nqe lus los yog quote.

Raws li ib txoj kev kuaj hauv cov ntawv nyeem cov ntsiab lus no kuj siv los ntawm ntau hom ntawv nyeem los piav qhia txog cov advertisement. Ntawm no yog ib co piv txwv.

Title: "Yuav ua li cas khiav rau ad nyob rau hauv lub" Instagram "ua lag ua luam". Title - qhov no yog cov ntawv nyeem nyob rau tus nyeem ntawv, uas qhia txog cov nyiaj pab nws yuav tau txais thaum daus los yog txoj kev hloov mus.

Raws li ib tug hu mus ua hauj lwm tej zaum yuav ua tau ib tug ntawv nyeem uas nyeem: "Xyuas cov ntaub ntawv los ntawm qhov tsab xov xwm nyob rau hauv tus kheej kev, pib advertising nyob rau hauv" Instagram "thiab tso lawv ua lag ua luam."

Feem ntau muaj cov xwm thiab playful, entertaining phau ntawv uas yog tsuas yog cov tseem ceeb rau cov advertised khoom.

Nyob rau hauv Hubspot xeem rau tag nrho cov phau ntawv siv cov duab tib yam.

tshawb pom

Cov soj ntsuam tau raws li nram no. Cov uas pheej yig tshaj hom advertising - duab nrog ib tug ntshiab hu kom kawg, lawv yog 45% cheaper Tshuag photography, tab sis nyob rau tib lub sij hawm muaj ib tug siab CTR (ob lub sij hawm ntau tshaj li uas ntawm advertising los ntawm Tshuag duab).

Npaj cov duab muaj tus nqi qis tshaj hauv lub CTR, lub tab sis lub siab tshaj plaws CPC. Advertising duab muaj lub siab tshaj plaws nqi ib nias, thiab tawm nrog lub "yees duab-kab nuv ntses" cov feem ntau pheej yig nyob rau hauv nqe rau li.

tshawb pom

Advertisement "hu rau kev txiav txim" yog ib qho ntawm feem npaum nyob rau hauv cov nqe lus ntawm cov nqi / zoo. Nyob rau hauv lub xeem, nws muaj pov thawj yuav tsum muaj cov tsawg kawg yog kim, thiab tau qhab nia siab tshaj plaws pes tsawg tus ntawm clicks piv rau lwm yam hom advertising. Kws txawj tau xaus lus hais tias "Instagrama" cov neeg zoo li tawm nrog ib tug ntshiab hu kom kawg, vim hais tias kom meej meej tias yuav tau txais tom qab txhaj rau ntawm qhov link.

"Instagram" meticulously koom mus rau qhov zoo ntawm advertising cov ntsiab lus mus rau lub platform saib tej yam ntuj tso.

Npaj cov duab yuav luag tsis muaj kev txaus siab ntawm Internet cov neeg siv, lawv advertising yog zoo dua tsis siv.

Ntuj-nrhiav duab li kev posts nyob rau hauv lub "Instagram" tsis zoo heev nyob rau hauv advertising, txawm hais tias cov kws txawj Hubspot pom tias txwv tsis pub. Tej zaum nws yog hais tias daim duab yooj yim rau hauv lub platform yog tsis clickable, thiab cov neeg siv tsuas ho tsis paub tias advertising txaus khawm kom nyem. Raws li nyob rau hauv no, lub advertiser yuav tsum ua ib qho kev tshaj tawm nyob rau hauv xws li ib tug txoj kev uas cov qhua to taub ib zaug hais tias nws yog muaj.

"Lub w rau clicks" - ntxim hlub duab, uas tsis muaj kev sib raug zoo mus rau lub ntsiab ntsiab lus tsis tau qhia lawv tus kheej nyob rau hauv ob txoj kev. Nyob rau hauv ib tes, lawv tau plaub lub sij hawm ntau yam koj nyiam tshaj li tawm. Nyob rau lwm cov tes, nws muaj peev xwm hem cov neeg tuaj saib.

Tau ntawm cov ntawv xws li hais tias ib tug ntshiab hu kom kawg no kuj tsom qhov zoo tshaj plaws tshwm sim. Ua ntej koj yuav txiav txim siab yuav ua li cas khiav rau ad nyob rau hauv lub "Instagram", lub marketer muaj los yog siv sij hawm xav txog cov lus, motivating tus neeg siv yuav tau nyem rau ntawm tawm.

Qhov no kev kuaj ntawd yog tsuas ib qho ntawm ntau. Tej zaum nyob rau hauv ib co lwm yam neeg tuaj saib nws yuav tau qhia txawv tau, ces nws yuav npaum li cas mus rau hauv tus account, tab sis tsis tau ua raws li ib tug tsis tseeb. Qhov zoo tshaj plaws kev xaiv yuav nws tus kheej tseeb lub tswv yim thiab qhia hais tias tus zoo tshaj rau no cov neeg tuaj saib thiab cov khoom no. Txawm li cas los, nyob rau hauv txhua rooj plaub, qhov zoo ntawm cov ntsiab lus, thiab unobtrusive advertising yog cov tseem ceeb tshaj plaws.