Xov muag khoom. Efficiency thiab lub hom phiaj

Marketing kev tshawb fawb nyob rau hauv qhov zoo tshaj kev muag khoom channel tau nyob rau decades. Rov qab nyob rau hauv lub lig 70-ies ntawm lub 20 xyoo pua, marketers tau xaus lus tias muag cov khoom tsis muaj intermediaries yog npaum li cas pheej yig dua thiab ntau npaum, vim hais tias nws tsis yuav tsum tau ntxiv cov nqi. Tool xws muag khoom yog tus xov tooj (raws li ib tug ntawm tus ceev tshaj loj hlob ntawm txoj kev sib txuas lus).

Xov muag khoom. Ntsiab nta

Xov muag khoom (los yog telemarketing) ncaj qha txuas muag khoom thiab buyer. Txawm li cas los, xws li ib tug txheej txheem muaj ib tug luj yam ntxwv, txij thaum lub sab tsis nyob rau hauv kev tiv tauj nyob rau hauv tus neeg, los ntawm hu xov tooj thiab hais tias imposes ib tug tshwj xeeb cim rau kev sib txuas lus. Mus txog cuam tshuam tau yooj yim txaus, li ntawd, nyob rau hauv lub chav kawm ntawm xws li ib tug lw salesmanship interlocutor plays ib tug tseem ceeb luag hauj lwm. Raws li ib tug tshwm sim, ntau cov kev tshawb fawb, nws twb xaus lus tias tus xov tooj muag khoom yuav tsum zoo yog hais kev tswj los tsim ib tug kev sib raug zoo nrog tus neeg thaum lub sij hawm thawj 45 vib nas this ntawm kev sib tham.

Txheej txheem "khaub thuas" hu

Qhov no yob hu rau ntawm neeg nyob rau hauv thiaj li yuav muag lawv cov khoom thiab cov kev pab cuam. Nws yog ob lub ib tug ntawm qhov zoo tshaj txoj kev uas muag, tab sis nyob rau tib lub sij hawm feem ntau nyuab, vim hais tias cov neeg ntawm cov neeg muag khoom, nws charisma, txawj hais cov lus no tseem ceeb heev.

kev vam meej muag khoom

Yuav ua li cas kuv yuav tsum tau thaum lub sij hawm "khaub thuas" ntsaws hu mus muag koj cov khoom rau cov nyiaj pab ntau tshaj cov xov tooj ntawm cov neeg?

1. Txhais kom meej koj cov neeg tuaj saib. Qhov no yog lub ntsiab theem ntawm kev npaj rau lub yavtom ntej nplhaib li. Yog hais tias koj muag massager rau rov qab, ces xaiv rau ntsaws hu los ntawm cov neeg ntawm pre-laus thiab so hauj lwm uas muaj hnub nyoog. Thaum muag ib lub lag luam lub tswv yim yog ib zajlus kom kauj up ntawm tej lag luam, thiab lwm yam

2. Lub keeb neeg ntawm cov neeg muag khoom. Raws li twb tau sau tseg, hu xov tooj kev muag khoom yog tshwj xeeb yog nyob rau ntawm yuav ua li cas sai sai lub neeg muag khoom yog tau nyiam ib tug neeg buyer. Raws li deb raws li nws yog eloquent, me ntsis txog cov lub yam ntxwv ntawm cov khoom, kuv ntseeg hais tias cov khoom yog tseem ceeb heev rau lub buyer. Ib qho tseem ceeb nuance yog ntxhi thaum lub sij hawm ib tug sib tham. Txawm tias muaj tseeb hais tias cov buyer tsis pom nws nyob rau hauv lub suab nrov ntawm lub suab qhia cov mus ob peb vas thiab muaj peev xwm los yeej tshaj lub interlocutor.

3. Hom phiaj. Xov muag khoom yog feem ntau tsis zoo xwb vim hais tias muas thaum chiv thawj cov neeg muag khoom tsis teem ib lub hom phiaj. Thiab nws feem ntau yog lub hom phiaj ntawm lub rooj sib tham.

Xov muag khoom: tsab ntawv

Yog hais tias koj muaj tshiab los hu xov tooj muag khoom, nws yuav pab tau rau qhov nyuaj scenario uas sib tham:

1. tos txais interlocutor, ua kom paub kuv tus kheej.

2. Muab lub tuam txhab nyob rau sawv cev ntawm uas qhov muag.

3. Txheeb xyuas lub hom phiaj ntawm qhov hu rau thiab saib lub ntsab lug qhov zoo ntawm cov khoom \ kev pab.

4. Ua ib lub sij hawm los sib tham txog lub ntsiab lus ntawm cov kev sib pauv.

Xws li ib tug universal tsab ntawv yog feem ntau yog txaus rau ib tug zoo muag.

Hu rau cov chaw zov me

Yog hais tias lub hom phiaj cov neeg tuaj saib yog zoo kawg thiab koj tsis muaj neeg ua hauj lwm nrog cov kev txawj ntse ntawm kev muag khoom hom kev kawm, ces qhov teeb meem no yuav tau them tshwj xeeb tuam txhab uas muag (hu cov chaw), koom nyob rau hauv telemarketing. Lawv muaj ib tug neeg ua hauj lwm txog tej neeg ua hauj lwm, uas npaj ua lag ua luam coaches thiab psychologists. Suffice nws mus qhia rau tus yam ntxwv ntawm cov khoom \ kev pab, thiab pom zoo rau cov kev kawm hauv daim ntawv ntawm ib daim ntawv qhia los ntawm lub ruaj.