Ua ib tug shark cwj mem - nrhiav seb yog dab tsi ua!

Cov neeg sau xov xwm, copywriters, bloggers paub dab tsi cov hlau lead, thiab xa mus rau nws tswm seeb. Yog vim li cas? Vim hais tias cov hlau lead - qhov no yog qhov tseem ceeb tshaj plaws ib feem ntawm cov ntaub ntawv uas koj sau. Los ntawm tej yam nws yuav ua tau nyob, nyeem ib tsab xov xwm los yog yuav zoo rau ib yam dab tsi ntau interesting.

Yuav ua li cas yog ib tug lead? Yuav ua li cas nws tshwm sim? Yuav ua li cas sau ntawv rau nws? Nyob rau nplooj ntawv no koj yuav account tag nrho cov secrets ntawm journalistic kev txawj.

Nyob rau hauv luv luv, cov thawj pawg lus ntawm tsab xov xwm - uas yog, dab tsi yog qhov lead. Tab sis nyob rau hauv kev xyaum, qhov no yog qhov kawg thiab theem kawg ntawm kev sau ntawv cov ntaub ntawv uas. Tej zaum nws yuav siv sij hawm ntev tshaj li sau ntawv rau hauv lub "lub cev" ntawm tsab xov xwm. Thiab tag nrho vim hais Lida tshwj xeeb lub hom phiaj: coj tus nyeem ntawv rau hauv cov ntawv nyeem yuav raug nqos tag nrho thiab xav ntau.

Yog li ntawd, nws yog ib qho tseem ceeb rau sau ib tug ua txoj cai. Uas yog tawm tsam cov cai. Yog li ntawd, dab tsi yuav tsum lead:

1. Qhia cov essence ntawm tsab xov xwm. Tus nyeem ntawv yuav tsum tau paub dab tsi yuav tsum tau tham los mus txiav txim yog hais tias nws yog tsim nyog los nyeem los yog tsis.
2. Exciting. Yog hais tias cov hlau lead "nphav" Attention, paj, tus nyeem ntawv yuav nyeem txhua txhua lub xeem taw tes, txawm hais tias cov ntaub ntawv no, heev frankly, nws yog tsis muaj zoo.
3. Luv luv. Yog tsis muaj qhov chaw rau flowery nqe lus "okolotemnogo" cov ntsiab lus, nws yog tsis yooj yim sua rau ua phem rau tus nyeem ntawv lub mloog. Koj txoj cai los txiav txim siab yuav muaj ua 100 los yog 500 lo lus, tab sis koj paub, lub luv luv thiab ntau tiag tiag li nkag teb chaws, cov resounding zoo.

Rau clarity, dab tsi cov hlau lead, peb piav qhia txog lub hauv paus ntsiab lus ntawm lub tsev cov leading pawg lus ntawm nws sau ntawv.

nyob qhov teeb meem

Xaiv ib lub ntsiab, tus nyeem ntawv hauv paus ntawm qhov teeb meem thiab muab kev cia siab rau ib tug tov. "Pob kab ntxau: yog vim li cas yog nws ib tug tub hluas? Ntxhw muab cov lus teb "," Yuav ua li cas kom tau nyiaj rau ib tug apartment? Peb cim txoj kev, "" Yuav ua li cas pub lub tus noj neeg? Zoologists yog sounding lub tswb. " Ntxiv mus, tsab xov xwm yuav tsum tau cov lus teb rau cov lus nug no, tab sis tom qab nyob rau hauv txhab daim ntawv.

teeb meem

Tsis muaj lub sij hawm - lub ntiaj teb no kev sib tw. Cov neeg tsuas tsis muaj sij hawm mus nrhiav ib tug tov rau lawv dilemmas. Qhia cov teeb meem nyob rau hauv Lida (kev sib nrauj, cov se, rho menyuam, cov kev xaiv ntawm tsev kawm ntawv, txoj hauj lwm kev hloov, cev xeeb tub, kev haus dej caw), kev xav yuav tsum tau muab nyob rau hauv tsab xov xwm ntaub ntawv.

anecdote

Funny zaj dabneeg - ib tug zoo pib rau pub. Nrog tsuas yog ib yam kev mob: lub anecdote yuav tsum kawm.

zaj lus piv txwv

Loj cov khoom tsis tso lus tso dag. Zaj lus piv txwv illustrating cov ntsiab lus ntawm cov ntaub ntawv uas yuav ua rau qhov tsab xov xwm multifaceted, sib sib zog nqus, nco.

poob siab

Thaum cov hlau lead ntawm ib tug xov tooj ntawm distracting los ntawm lub niaj zaus, nws yuav ua rau koj xav tau tus nyeem ntawv kom tau mus rau qhov tseeb, tej zaum, mus saib yog hais tias nws yog raug teeb meem, thiab nyob ze teeb meem. Piv txwv li: "Lub cib tsev yog teeb meem rau tib neeg noj qab haus huv. Zaum tau ua ib tug kev tshawb fawb no. "

statistics

Nthuav lus tseeb, paub tseeb hais tias los ntawm ib qho nuj nqis, yeej ib txwm nyiam xim. "Raws li ib tug tsis ntev los no daim ntawv ntsuam xyuas, 87,8% ntawm cov managers ntawm lub xeev apparatus tsis tau noj haus dej haus cawv."

illustrations

Zoo, thaum sau nyob rau hauv cov kev kawm cov ntaub ntawv uas txhawb high-quality cov duab.

style

Klassnost khoom yog hnov los ntawm tus thawj kab lus. Yog hais tias nws hais tias "appetizing", interesting, stylish, koj nyeem ntawv. Tab sis qhov no yog ib yam txuj ci ntawm paug, nws los yog, los yog nws tsis yog. Cia li muab tsis tau li, Yog hais tias koj tsis xav txog koj tus kheej txawj ntse. Tsim txuj ci raws li ua tau, thiab muab nws ib txoj kev - xyaum. Xaus ib: sau tam sim no, sau nyob rau hauv ib teev, sau txhua txhua waking lub sij hawm ntawd. Tus nrog paub txog yuav tuaj.