Qhov nruab nrab daim tshev. Luj khoom lub kos. Yuav ua li cas yog qhov nruab nrab daim tshev nyob rau hauv marketing

Tswj thiab saib xyuas ntawm indicators uas yuav tsum tau, tsis tsuas yog rau cov loj Enterprises. Yog hais tias ib tug me me khw los yog lub tsev noj mov HoReCa npaj mus nce ib foothold nyob rau hauv lub lag luam thiab muaj ib tug neeg twg cov nyiaj khwv tau los, nws yog tsim nyog los ua ib cov ntaub ntawv ntawm tej tsis raws li qhov nruab nrab daim tshev. Qhov no qhia yuav muab cov lus qhia txog qhov tob thiab dav ntawm lub ntau yam, lub efficiency ntawm qhov muag cov neeg ua haujlwm.

Yuav ua li cas los xam

Qhov nruab nrab kos, cov mis tsis yog yooj yim thiab straightforward, txawm lub sau, txawm tias ib tug sau tau yooj yim xam. Revenue rau lub teev sij hawm muab faib los ntawm tus xov tooj ntawm cov tshev mis nyob rau hauv lub tib lub sij hawm yuav muab rau cov yam tshwm sim. Nws yog ib qho tseem ceeb coj mus rau hauv tus account lub nqi ntawm nce nqi, kev hloov nyob rau hauv cov nqi purchase thiab paj tau paj rau cov khoom. Yog hais tias lub puab yog zoo, lub khw zoo thaum tib lub tsis zoo los yog pes tsawg, peb yuav tsum nrhiav qhov ua rau ntawm lub caij txom nyem. Luj khoom lub check tej zaum yuav raug txo kom tsawg nyob rau hauv tus nqi ntawm cov, piv txwv li, thaum lub sij hawm muag khoom. Kev mloog yuav tsum tau muab rau cov khoom uas coj lub feem ntau cov nyiaj tau los, saib cov neeg sib tw 'cwj pwm nrog hwm rau cov khoom thiab cais lawv puab nyob rau hauv lawv lub khw.

Qhia txog teeb meem nyob rau hauv nruab nrab daim tshev nyob rau hauv lub khw thiab lawv cov kev daws

Qhov nruab nrab daim tshev yog tsis ntau tshaj li 4-5 khoom. Piv tshev nrog yuav los ntawm 1 mus rau 3 maj nce 50% ntawm tag nrho cov muag khoom. nce nyob rau hauv turnover yog tsawg tshaj li tus nqi ntawm nce nqi, los yog nyob rau hauv lub rooj plaub uas lub nce nyob rau hauv turnover yog cai nyob rau hauv lub qhib ntawm tshiab khw muag khoom noj. Buyers yog nyob rau hauv ib tug trading nrog rau ib tug luv luv lub sij hawm, thiab ib co departments tsis tuaj koom.

Nws yog tsim nyog los soj ntsuam qhov chaw ntawm ob lub khw thiab lub department, zaub ntawm cov khoom, kev muag khoom momentum thoob plaws hauv lub hnub. Yuav kom ntsuam xyuas cov qauv ntawm cov assortment, nqe, turnover. Tuav ABC - tsom xam ntawm kev muag khoom, thaum lub sij hawm uas tshuaj xyuas qhov ntau, qhia saum toj-muag khoom, cov khoom, uas yog lus dag dhau lawm ntev, thiab ib tug uas yog lub feem ntau muaj txiaj ntsim. Soj ntsuam seb ua qhov yuav tsum tau rau cov kev hloov nyob rau hauv lub khw muag khoom layout, Yog hais tias tsim nyog, los mus tsim kev rau ib tug trading nrog, qhov chaw kawm txee talkers thiab dai daim hlau uas pointers rau ib qho yooj yim orientation nyob rau hauv lub khw. Tsim los yog hloov cov planogram thiab, ntawm chav kawm, los npaj tshwj xeeb rau cov neeg muas zaub.

Yuav ua li cas kom qhov nruab nrab daim tshev

1. Qhov nce nyob rau hauv cov lag luam tawm npoo. Yog hais tias muaj yog ib tug tshwj xeeb lub tswv yim thiab lub tsis tuaj kawm ntawv ntawm ncaj qha competitors nws yuav tsum yog tus uas yooj yim thiab quickest tshuaj. Txawm li cas los, ib tug heev me me naj npawb ntawm cov tuam txhab uas muag yuav khav xws ib tug zoo dua. muaj analogues rau feem ntau cov khoom. Yog li ntawd, los ntawm kev ua lub khw muag khoom nqi muaj rau kom qhov kev pab ntau ntau, ua kom kev pab cuam. Qhov no ntxiv tus nqi.

2. Optimization ntawm lub ntau yam. Qeb Manager, ua ke nrog merchandisers yuav reconsider assortment qauv, lub hauv paus ntsiab lus ntawm ceev txoj cai thiab Kev Muag Khoom. Zaj lus qhia yooj yim, laborious, lub sij hawm siv.

Tactical txoj kev los ua rau kom qhov nruab nrab daim pib

1. Kev siv cov hauv paus ntsiab lus ntawm complementarity. Muaj ntau yam uas kom muab ib khoom-complementary. Qhov no txoj ntsiab cai yuav npaum li cas raws li lub hauv paus rau xam ntawm cov khoom. Yog li, yuav ib yam khoom, lub buyer yuav tau them nyiaj mloog mus rau lub thib ob, supplementing thawj, nws yog yuav hais tias nws yuav los ua, thiab hais tias, nyob rau hauv lem, yuav ua rau kom qhov nruab nrab daim tshev ntawm lub khw.

2. harmonization. Siv ready-made kev daws teeb meem, ua rau cov neeg muas zaub zoo li cas khoom thiab yuav ua li cas yuav muab tag nrho nrog txhua lwm yam. Piv txwv li, nyob rau hauv cov ntaub ntawv ntawm cov khaub ncaws nyob rau hauv lub mannequin, lub buyer muaj ib lub siab xav mus yuav cov duab raws li ib tug tag nrho, es ib tug neeg khoom. Nyob rau hauv cov ntaub ntawv no, qhov nruab nrab kev muag khoom tau txais daim ntawv yuav loj hlob tuaj.

3. Kev mus "nyoo" cov khoom ntawm mem tes thov, uas yog nyob rau hauv lub checkout cheeb tsam. Soj ntsuam seb ua seb puas muaj cov nyob rau hauv koj lub khw nyob rau hauv lub node muab xam los ntawm me me uas tsis muaj nqi khoom, uas lub buyer yuav siv sij hawm txiav, nce lub chaw ua hauj lwm. Koj yuav tau theej tawm ntawm kev tso qhib zoo, tab sis ib tug kub khoom nyob rau hauv qhov chaw ntawm lub chav tsev, nyob rau hauv tas li ntawd mus rau nws lub txoj hauj lwm ntawm lub chaw ua hauj lwm.

4. Muaj khoom plig nyiaj pab los yog luv nqi phaib. Close kev sib cuag nrog neeg cov neeg muaj peev xwm ua rau kom kev muag khoom nyob rau hauv cov hnub caiv, raws li zoo raws li nyiam neeg muas zaub tshiab.

5. Tsim ntawm ib tug davhlau ya nyob twg rau cashless thoob lub ntiaj them nyiaj. Neeg yuav yuav tsum tau xam los ntawm credit card los yog siv ntau tshaj cov nyiaj ntsuab them nyiaj, yog li ntawd, yuav muaj ib qho kev nce nyob rau hauv qhov nruab nrab daim pib.

6. Piav ntxiv hais tias buyers rau kim kim khoom. Sellers yuav tsum hloov cov xim ntawm buyers nrog pheej yig khoom los kim kim maj. Tsev loj neeg ua hauj lwm yuav tsum tau xav nyob rau hauv lub qhov muag ntawm ntau kim khoom. Tej zaum nws yuav tsim nyog los ua kom paub nyiaj txiag incentives ntawm neeg ua hauj lwm nyob rau hauv lub qhov muag ntawm ib tug tej tus nqi ntawm ib lub hlis upsell.

7. Inclusion nyob rau hauv lub chav pheej yig khoom nrog ib tug loj npoo. Muab pheej yig khoom yooj yim, sellers yuav tsis tau yooj yim muag rau nws, nyob rau hauv tas li ntawd mus tsim kho lawv yog tsis tsim nyog. Pheej Yig cov khoom yuav nyiam cov neeg muas zaub nyob rau hauv lub khw, uas yuav loj tus naj npawb ntawm pheej yig khoom dua Ameslikas npaj.

Stimulating txiav txim raws li ib tug txhais tau tias ntawm ua qhov muag tau txais daim ntawv

Tshwj xeeb Deals - lwm txoj kev los ua rau kom qhov nruab nrab daim tshev. Tuav shares "Khoom plig rau purchase", "Thaum twg koj yuav 2 yam khoom thib 3 free" luv nqi ntawm ib tug tej lub sij hawm, kev muag khoom. Tej yam ua pab tsim kom muaj trusting hu ntawm lub khw thiab cov neeg thiab tawm ib tug qab ntxiag tswv yim rau cov neeg muas zaub. Tsis tas li ntawd thaum lub sij hawm stimulus tsub kom lub hloov dua siab tshiab ntawm shares, uas yog, ua rau tus xov tooj ntawm cov neeg uas tuaj tawm ntawm lub khw nrog lub purchase. Ntxiv sijhawm kom tau cov neeg hu cov ntaub ntawv, uas nyob rau hauv lub neej yav tom ntej yuav siv tau los disseminate cov lus qhia txog kev khw promotions.

tshwm sim

Raws li ib tug tshwm sim, lub tuam txhab yuav ua rau kom cov lag luam tawm turnover los ntawm nce lub xov tooj ntawm kev yuav khoom nyob rau hauv cov nyiaj ntsuab tau txais daim ntawv. Muaj yuav tsum yog ib tug poob rau hauv lub qhia me me cov tshev mis thiab nce cov qhia tawm rau ntawm qhov nruab nrab, uas qhia cov hauj lwm zoo ntawm ob leeg nyob rau hauv MERCHANDISING thiab cov neeg ua hauj lwm. Nyob rau hauv tas li ntawd, nws yuav tsub kom lub xov tooj ntawm impulse kev yuav khoom, yog hais tias nws yog nqa tawm mus optimize qhov ntau thiab zaub ntawm cov khoom. Thiab nyob rau hauv lub plawv ntawm zoo puab - qhov nruab nrab nqi!