Ntawm kev muag khoom - nws yog ... nqe thiab ntim ntawm cov khoom muag

Cov tshwm sim ntawm kev ua si ntawm tej raug chaw yog tiav lawm khoom nyob rau cov muag khoom mus rau qhov kawg neeg. Tus sau los ntawm cov khoom muag cov khoom no yog hu ua 'muag khoom'. Cov tswvyim no implies ib tug xov tooj ntawm tsis tsuas yog lawm tab sis kuj los ntawm cov khoom muag. Cov no qhov muag tau nyaij los ntawm cov muag khoom yuav ntws mus rau lub tuam txhab tam sim no account.

hom ntawm cov khoom

Qhuav ntawm qhov kawg khoom kis tau los ntawm ob peb kauj ruam - los ntawm raw khoom ua theem ua ntej cia ntawm cov khoom muag kawg. Conventionally, zus tau yog muab faib ua peb theem los ntawm kev uas yuav tsum xeem dhau SKUs, ua ntej ua ib tug tiav lawm cov khoom.

• Ua hauj lwm nyob rau hauv kev kawm muaj xws li tus thawj kauj ruam ntawm manufacturing kawg khoom, xws li los ntawm ceev ntawm raw cov ntaub ntawv thiab semi-khoom zakazchivaya theem (semi).
• Semi-tiav lawm khoom - cov khoom uas muaj cov kev siv technology tshiab voj voog ntawm ntau lawm rau lub caij yog tsis ua kom tiav. Ntxiv ua yuav tsum nqa tawm los ntawm lub enterprise los yog muab rau peb-tog lwm. Tej zaum semi-tiav lawm cov khoom yuav muab muag mus rau qhov kawg neeg - nyob rau hauv cov ntaub ntawv no, lub buyer yuav tsum tau paub txog cov shortcomings ntawm xws li ib tug khoom.

• Tiav lawm cov khoom - cov khoom ntau yam, uas dhau tag nrho cov ua sawv ntawm ntau lawm voj voog. Muab cov khoom yuav tsum tau ua raws li nrog kev specifications thiab tam sim no lub teb chaws cov qauv yuav tsum tau txais yuav los ntawm lub zoo tswj department thiab yog npaj rau cov muag khoom mus rau qhov kawg neeg.

Npaj-ua thiab pom tau hais ntau lawm: zoo sib xws thiab sib txawv

Pom tau hais zus tau tej cov enterprise muaj dab tsi hauv lub tiav lawm cov khoom ntau yam, uas tau raug shipped mus rau lub buyer thiab rau cov uas tau nyiaj tau txais. Cov kev zoo sib thooj ntawm cov ob hom yog tias tag nrho cov ua hauj lwm yog nqa tawm nrog cov khoom uas tau dhau mus lawm lub full ua voj voog. Qhov txawv lus dag nyob rau hauv lub fact tias cov khoom muag - ib tug khoom muag rau cov uas cov nyiaj tau txais, thiab cov khoom tiav - ib tug uas muag thaum lub sij hawm qhia lub sij hawm, ua ke nrog rau cov remnants ntawm lub warehouse, uas yog tseem tos nws buyer. Yog hais tias lub tiav lawm cov khoom yuav tsis muab muag, tus nqi ntawm nws cov yuav tus nqi mus rau lub enterprise raws li ib tug tag nrho.

Cov mis rau xam muag khoom

Lub volume ntawm cov khoom muag yog xam los ntawm ib tug mis noj mus rau hauv tus account lub cov lus nug nyob rau hauv warehouses. Qhov no tus nqi yuav tsum tau muab khi rau ib tug tej lub sij hawm luv. Lub xam mis yog raws li nram no:

- = OH + RealPr TovarPr - li,

Qhov twg yog nws, ua li - remnants ntawm unsold khoom muab cia rau hauv warehouses thaum pib thiab thaum xaus ntawm ib lub sij hawm luv.

Tsim ntawm kev muag khoom nqi

Cov muag nqi ntawm cov khoom tiav yuav tsum tau raws li cov qauv hauv qab no:

• competitiveness;
• profitability;
• attractiveness rau tub lag luam.

Cov peb yam tseem ceeb yog lub hauv paus ntawm kev muag khoom ua tau zoo. Cia peb xav txog txhua tivthaiv nyob rau hauv kom meej.

competitiveness

txhua yam khoom tsev muab cov nqi yuav tsum tau nyob rau hauv ntau ntawm cov nqi los ntawm loj competitors. Ua li no, marketers txiav txim seb tus nqi tso rau lub tswv yim, nyob rau hauv uas lub tuam txhab cov khoom haum rau hauv lub neej ntawm lub lag luam. Rau no saib competitors 'nqi thiab tsim ib tug ntau ntawm lub khw muag khoom muaj nqis, uas yuav tsum haum rau hauv lub kawg nqi ntawm cov khoom muag.

TSEEM CEEB! Nqe kev ntseeg nyob rau ntau tus neeg yam: hom lub koob npe nrov, neeg kev ua si, kev siv ntawm nce qib ntawm kev sib tw cov khoom.

profitability

Nqi kev xaiv yuav tsum nyob rau hauv ob txoj kev: los xam tag nrho cov nqi ntawm tus nqi los tsim ib chav tsev ntawm khoom los yog nrhiav lub caij kawg quotient ntawm tag nrho cov kev siv nyiaj ntawm lub tuam txhab rau qhov teeb meem ib tug tej yam muaj pes tsawg tus ntawm cov khoom, rau nws tau thiab cov nqi. Pom tau hais ntau lawm nyob rau hauv lub tsim ntawm lub kawg nqi yuav siv sij hawm mus rau hauv tus account ob yam tseem ceeb:

• chav tsev nqi ntawm zus tau tej cov khoom los yog cov txheej txheem batch;
• Muag cov nuj nqis, uas yog lub tuam txhab kom paub nws cov khoom.

Txoj kev xam xyuas cov nqi

Raug qhauj yog feem ntau tsis tau txiav txim seb tus nqi ib chav tsev ntawm tas cov khoom, tab sis hauj lwm rau cov txheeb cais loj scale. lub tuam txhab tswj hwm paub ntau npaum li cas cov nyiaj tau siv rau zus tau tej cov consignments thiab yuav ua li cas muaj ntau yam units ntawm tiav lawm khoom nyob rau hauv ib tug xws li tog.

Ib tug zoo xws li cov txoj kev yuav siv tau los xam tus nqi ntawm cov khoom nyob rau hauv lub warehouse. Los ntawm tus nqi ntawm cov purchase ntawm lub chaw tsim tshuaj paus yuav tsum tau ntxiv rau tag nrho cov nqi ntawm tus enterprise rau cia, cov khoom ntawv sau npe thiab shipping nws mus rau thaum xaus neeg siv (los yog nyob rau hauv lub khw muag khoom network). Muab xam los ntawm profitability muab ib tug tsawg kawg nkaus tus nqi hauv qab no uas nws yog tsis yooj yim sua kom txo tau tus nqi ntawm ntau lawm - nws lawm yuav unprofitable (unprofitable).

Attraction rau lub buyers

Qhov thib peb theem yog mus ntsuam xyuas cov attractiveness ntawm cov khoom los ntawm tus taw tes ntawm view ntawm buyers. Ua li no, ua ntau yam kev tshawb fawb uas soj ntsuam cov ntawv uas buyers them ib tug nqi rau cov khoom.

Tseem Ceeb! Txhua buyer muab nws tus kheej lub tswv yim, noj mus rau hauv tus account tus yam ntxwv ntawm cov khoom, tab sis nyob rau hauv Feem ntau, cov kev tshawb fawb muab ib lub hom phiaj kev soj ntsuam ntawm cov neeg muas zaub 'cov miv nyuas.

Ntawm kev muag khoom - ib lo lus teb mus rau txhua qhua tuaj noj mov xaiv cov khoom, hom los yog lub tuam txhab-tsim kom muaj.

Cov kab kev los ntawm possibilities

Raws li koj tau saib, tus nqi ntawm cov khoom muag yuav tsum dag nyob rau hauv ib tug nqaim ntau ntawm possibilities uas yog muab los ntawm lub profitability ntawm competitors thiab cov neeg muas zaub. Yog tsis muaj txoj ntsiab cai no nws yog tsis yooj yim sua twv seb muag khoom kev loj hlob thiab ua rau kom lub pace ntawm zus tau tej cov tiav lawm khoom - nws yog tau hais tias vim lub high nqi ntawm unattractiveness los yog tiav lawm cov khoom yuav tsum sau cov plua tshauv nyob rau hauv ib tug warehouse, thiab ces - scrapped los yog muab muag tom ntej no mus tsis muaj dab tsi.

tau

Rau tej cov tuam txhab hais ntau lawm - ib tug zoo tshaj uas ncaj qha shaping lub profitability ntawm ib lub lag luam chaw. Yog tsis muaj txoj kev loj hlob ntawm qhov muag qauv ntawm cov ntau lawm yog nres sai sai, lub tuam txhab yog them tsis tau yus tej nqi. Yog hais tias muaj yog tsis muaj lub xeev them nyiaj yug, qhov ruaj mus tsis muaj nyiaj, cov neeg poob lawv cov hauj lwm, thiab lub tuam txhab tswv tos rau lub tu siab txoj hmoo ntawm cov nyiaj.

Yuav kom tsis txhob muaj cov tu siab scenario, yuav tsum huv si xyuas kev ua lag luam lub sij hawm thiab yuav tau xav txog lub zeem muag ntawm manufactured khoom. Txawm ib tug kim khoom yuav nrhiav tau ib tus yog hais tias nws yog ntshaw rau feem ntau buyers.