Luam yeeb "LM": cov lus qhia txog cov chaw tsim tshuaj paus thiab cov khoom ntau yam

Lub ntiaj teb no-nrov hom haus luam yeeb khoom ua tau tshwm sim niaj hnub no yog tsis yog li ntawd ntau npaum li cas. Thiab nws tsis yog nyob rau hauv lub ntiaj teb no nres haus luam yeeb. Luam yeeb yog yooj yim dua thiab pheej yig dua rau ua rau lub zos siv. Tsuas yog heev loj corporations los yog lub siab tshaj plaws cov khoom uas zoo tau mus rau hauv lub ntiaj teb no kev ua lag luam. Ib tug piv txwv zoo - luam yeeb "LM", uas tsis yog lub thawj xyoo caum yog ib qho ntawm feem nrov hom nyob rau hauv ntau tshaj li 75 lub teb chaws. Raws li cov hom kev tswj los yeej muaj tus hlub ntawm tau txais kev pab thiab tuav nws rau ntau xyoo?

General hom ntaub ntawv

Kev haus luam yeeb khoom, muag nyob rau hauv lub hom "LM" hom, ua ib tug thoob ntiaj teb li Philip Morris International. Lub npe ntawm cov luam yeeb muab cov thawj tsiaj ntawv ntawm lub founders surnames. Raws li, qhov ib txwm rau peb cov ua ke ntawm cov tsiaj ntawv L & M stands "Liggett thiab Myers" (Liggett & Myers).

Cov pub leejtwg mus rau lub chaw ntawm cov hom? Number of views manufactured haus luam yeeb khoom nyob rau hauv no cov cim yuav suav rau tus ntiv tes. Txawm li cas los, lawv yog ho txawv los ntawm txhua lwm yam. Thiab yog hais tias koj xav tau txhua tus neeg pom ib tug luam yeeb, "LM" uas zoo tshaj plaws raws li lawv xav tau kev pab raws nraim. Dua nws cov keeb kwm, lub trademark ntau lub sij hawm mus pauv tau qhov tsim ntawm ntim thiab muag khoom tswvyim. Curiously, thaum nws tseem yog ib tug nrov thiab coj thiab realizable khoom ntxiv mus yuav nyob rau hauv coob.

Hom ntawm cov luam yeeb L & M

Cov feem ntau ntau ntau yam ntawm haus luam yeeb muag nyob rau hauv lub "LM" trademark: Teeb (xiav), Super Teeb (grey), Lim (liab), pum hub qhuav (ntsuab). Ntau tsis tshua koj yuav nrhiav tau hnub no muab Cran hmap, Pos nphuab thiab ib tug. Lub keeb kwm ntawm lub hom tsis yog cia li hloov cov khoom tsim, tsis yog txhua txhua ntawm cov kev hloov tau txais kev pab uas tau ntsib nrog kev xyiv fab, tab sis, dua li no, tus kiv cua nws tsis ua tsawg. Lavxias teb sab luam yeeb "LM" yuav tsum tau muas hnub no nyob rau hauv tej kev haus luam yeeb khw, thiab nws yog ib tug zoo zoo.

Yog cov muaj kev ruaj ntseg haus luam yeeb khoom rau kev kho mob?

Rau tag nrho lub sij hawm ntawm cov zis L & M twb advertised nyob rau hauv ntau yam slogans. Cov tseem nco ntawm lawv: "Tus tshiab tsw - ib daim ncuav mog qab zib" thiab "Qhib Koj Lub ntiaj teb". Tab sis tsis cov khoom tiag tiag haus luam yeeb tsis ua mob rau noj qab haus huv?

Yog hais tias koj ntseeg hais tias cov lus cog tseg ntawm lub chaw tsim tshuaj paus, luam yeeb "LM" kuj muaj kev ruaj ntseg thiab ua rau tsawg heev kev puas tsuaj rau kev noj qab nyob. Kev siv cov siab zoo raw cov ntaub ntawv, tshwj xeeb technology thiab twist cov ntxaij lim dej yuav tsum txo tus nqi ntawm cov ib thiab teeb meem combustion khoom uas nkag mus rau tus haus luam yeeb. Qhov no yog tshwj xeeb tshaj yog muaj tseeb ntawm cov tshiab hom, xws li "LM-CD" - yeeb nyob rau hauv lub lag luam nyuam qhuav.

Tab sis tsis txhob ntseeg cov advertising, haus luam yeeb ntawm tej haus luam yeeb khoom ua mob loj rau lub cev. Muaj kev nyab xeeb luam yeeb tsis tshwm sim, thiab lub kawg teeb meem no yog tsuas siv hluav taws xob. Classical tib haus luam yeeb khoom yuav tsum tau noj nyob rau hauv txwv ntau, thiab txawm zoo dua los qhia lub zog ntawm yuav thiab tau muab lawv mus ib txhis.