Ib tug kev ua si ntawm contrasts. Yuav ua li cas muab contrasting cov xim

Xim - Qhov no yog ib fascinating science uas tseem ua hauj lwm nrog txoj kev tshawb no ntawm cov xim, ob peb ua ke ntawd, thiab tib neeg raug tus kab mob. Nws yuav zoo li, zoo li cas ntawm science - mus xav txog cov xim? Txawm li cas los, txoj kev tshawb ntawm cov xim yog muab ib tug ntau ntawm cov xim nyob rau hauv cheeb tsam sib txawv: tsim sab hauv, web tsim, photography, zam tsim, Hairdressing, floral tsim, advertising, marketing, thiab txawm psychology.

Uas tshuaj xyuas coloring

Kawm qhov ntawm cov xim yog tsis yooj yim raws li nws tej zaum yuav zoo li thaum xub thawj siab ib muag. Connoisseurs ntawm cov xim muaj peev xwm tham rau cov sij hawm hais txog dab tsi yog yooj yim, ntxiv thiab theem nrab xim. Ib tug ntau yuav hais tau txog tus yam ntxwv ntawm lub cev nqaij daim tawv nws, txog contrasts, xim kev sib raug zoo, coloring, xim cov lus, nyob rau hauv spectra. Mus ntxiv rau hauv daim ntawv indefinitely.

Xim - lub science yog qho tseem ceeb heev, yog li yuav ua li cas los xaiv cov xim thaum lawv tseem tsis yog tsuas yog pleasing mus rau lub qhov muag tib neeg, tab sis kuj yog ib tug haib cawv rau physiological dab thiab nyob rau hauv lub hlwb lub xeev ntawm ib tug neeg. Skillfully combining xim, koj yuav tau hu rau qhov kev kawm lub koom haum, cwj pwm txawv, tsim ib cov duab.

Xim. Tib neeg raug tus kab mob

Neeg ua hauj lwm ntawm advertising cov koom haum skillfully siv ib tug muaj nuj nqi ntawm cov xim, raws li cov tsim ntawm ib tug kev duab. Nws tsis yog tsis muaj kev pab los ntawm psychologists pom hais tias tus kom zoo dua ntawm tej yam xim nyob rau hauv qhov kev nthuav tawm tej zaum yuav ua rau ib tug neeg ib yam nkaus.

• Yog li ntawd, piv txwv li, lub xim liab nrhiav tau nrog muaj zog cwj pwm txawv, kev txiav txim, txaus ntshai. Qhov no xim evokes muaj siab.
• Ntsuab - ob qho tag nrho relaxing thiab invigorating. Nws ua ib lub cim kev coj dawb huv, freshness, xwm, raws li zoo raws li ib tug tshiab pib.
• Txiv kab ntxwv - cov xim ntawm optimists.
• Blue - cov xim ntawm stability, tranquility, minimalist.
• Dub yog txuam nrog cov khoom kim heev thiab elegance. Tsis muaj lub zem ntau cov khoom khoom kim heev hauv chav kawm ntawv, xws li tsheb, ua si los yog cov neeg tseem ceeb cawv siv advertising nyob rau hauv qhov tsaus ntuj nti xim.

Hom xim ob peb ua ke

Thaum lub caij, coloring muaj 10 hom ntawm cov xim ob peb ua ke:

• Ntsiab.
• Complex.
• Composite.
• Achromatic.
• Monochromatic.
• Nruab nrab.
• Ntxiv.
• Lwm yam.
• Contrasting.
• Cognate-zoo xim.

Ib qho ntawm feem ntau txoj kev mus ua ke xim - ib tug kev ua si ntawm contrasts. Txawm hais tias koj tsis paub dab tsi ib tug contrasting xim, koj twv yuav raug hu tuaj nyob no tshwm sim nyob rau lub neej. Muaj koj pom li cas sib haum xeeb nyob rau hauv lub Christmas ntoo saib liab ribbons thiab cov khoom ua si? Qhov no yog vim hais tias liab thiab ntsuab xim - contrasting. Yog li ntawd yog dab tsi yog ib tug "contrasting cov xim"?

Itten xim log

Cov lag luam siv tshwj xeeb siv cov ntaub ntawv, uas tso cai rau los mus txiav txim rau yam ua ke ntawm cov xim. Xim ob peb ua ke rooj tooj nyob rau hauv cov pua pua, thiab txhua tus ntawm lawv muaj nws zoo. Tab sis feem ntau cov neeg siv ib tug muaj tswv yim orientation ntawm cov xim log Itten.

Johannes Itten - ib tug kws muaj txuj nyob rau hauv lub teb ntawm cov xim. Thoob plaws hauv nws lub neej nws mob siab rau txoj kev tshawb no ntawm cov xim. Txoj kev paub no Itten muab lub ntiaj teb no nyob rau hauv daim ntawv ntawm cov nyiaj pab nyob rau hauv lub npe ntawm "Kos duab ntawm cov xim" uas yog "Vajtswv" kev nyuab, designers thiab tag nrho cov neeg uas nws ua hauj lwm muaj feem xyuam rau cov xim thiab cov qauv siv.

Nyob rau hauv cov xim log, muaj 12 ntxoov cov peb lub ntsiab xim: liab, xiav thiab daj. Contrasting cov xim yog cov uas sharply txwv rau txhua lwm yam thiab nyob rau ob tog ntawm lub voj voog.

Yog hais tias peb tig mus rau lub duab vajvoog ntawm Itten, nws yog tam sim ntawd pom tseeb hais tias daj yog contrasting khub nrog liab doog, xiav - txiv kab ntxwv thiab liab contrasting cov xim - ntsuab.

txoj cai ua ke nrog

Feem ntau contrasting xim ob peb ua ke hu ua complementary. Vim li cas siv xws li ib tug ua ke?

No thaum lawv tseem yog feem ntau siv nyob rau hauv painting, thaum koj xav tau ib yam dab tsi mus rau ntsiab los yog hais txog ib tug kwv duab. Yog hais tias koj saib nyob ib ncig ntawm, koj mam li pom hais tias xwm yog tag nrho ntawm contrasts: blazing liab mushroom rau tom qab ntawm kab tho ntsuab hu hais tias nrog nws cov xim; kaj daj hnub blazing nyob rau hauv lub ntuj xiav; xiav tsis caressing lub golden zeb puam.

Sab hauv designers tau ntev paub hais tias nws yog tsis tshua muaj impressive zoo raws nraim complimentary xim thaum lawv tseem. Xim ua ke rooj yuav pab tau koj xaiv harmonious xim khub, tab sis koj yuav tsum nco ntsoov ib tug ob peb yam uas yuav pab tau kom "tau tshaj" tawm ntawm gamut xim:

• Contrasting cov xim yuav tsum tsis txhob yuav nyob rau hauv vaj huam sib proportions - nws yuav ua tau kom ib tsis txaus. Pom - siv ntawm tib xim li cov tub ntxhais thiab nws cov complement khub accents Hawj txawm.
• Lwm txoj kev mus ua ke contrasting officers - kev siv ntau yam ntxoov ob xim. Qhov no yuav kom ib tug nqi koj tshuav ntawm cov xim.
• Nyob rau hauv thiaj li yuav dampen lub qhov ci ntawm lub complementary xim, "dilute" lawv dawb los yog cream. Piv txwv li, yog tias ib tug set ntawm cov txiv kab ntxwv daim tiab thiab xiav tsho poj niam zoo heev nyuaj, koj muaj peev xwm muag tau cov duab ntawm cov dawb accessories.
• Cov tub txawg pom zoo kom siv cov thawj thiab complementary xim nyob rau hauv tej yam proportions. Piv txwv li, rau ib khub ntawm liab-ntsuab no piv yuav tsum yog 1: 1, txiv kab ntxwv thiab xiav - 1: 2, Daj-Ntshav - 1: 3.

Cov kev cai yuav pab yog tias koj siv ntshiab spectral xim. Lawv muaj peev xwm yuav nrhiav tau nyob rau hauv daim duab hauv qab no.

Yuav ua li cas siv contrasting cov xim

Yog hais tias koj ntshai tsam ntawm misusing contrasts, nco ntsoov tias muted xim yog yooj yim raws li lawv muaj tsawg "interrupt" rau txhua lwm yam.

Lub ntsiab cai no ua ke nrog ntawm contrasting cov xim, qhov ntau mob siab heev xim laus, lub me yuav tsum yog tus deg hauv cheeb tsam nyob rau hauv uas nws yog siv.

Los ntawm cov nram qab no cov cai no, koj muaj peev xwm tsim lub feem ntau harmonious txoj kev, seb nws yog cov khaub ncaws, paj, tus tsim sab hauv los yog lub website. Txwv tsis pub, cov disharmony, tsis zoo to taub.