"Lub xeem lub npe" (khw): cov neeg xyuas. Company "lub npe": neeg ua hauj lwm kev txheeb xyuas

Ris 60 p, 399 p khau, tus me nyuam cov khoom ua si - .. 50 p. Cov khoom ntawm nqi pheej yig heev muaj peb hnub no ib tug trading lub tuam txhab, "Lub xeem lub npe." Cov buyer tau txais nyob mus ib txhis lo lus nug: yuav coj los tsis coj? Cia peb kawm saib ua ke li cas lub khw "Lub xeem lub npe," thiab hais tias nws yuav muab rau peb.

Hais txog lub tuam txhab

Trading lub tuam txhab "Npe menyuam yaus" - Russia lub loj tshaj plaws retailer. Tus thawj department khw muag khoom, "Lub xeem lub npe" twb qhib nyob rau hauv 2000 nyob rau hauv lub capital. Niaj hnub no qhov no network, nyob rau hauv tas li ntawd mus rau lub tsev xa, kev yuav khoom kev tswj thiab ua lag ua luam nyiaj yug cov kev pab cuam, muaj ntau tshaj li ib puas khw muag khoom noj nyob rau hauv Russia thiab nthuav khwb khuav. Nyob rau hauv Moscow thiab hauv lub cheeb tsam nyiaj rau ntau tshaj 40 department khw muag khoom noj nyob rau hauv lub St. Petersburg - ntau tshaj ib xyoo caum. Lub ntsiab faib taw tes rau hauv lub Urals - ib tug Yekaterinburg, Perm, Chelyabinsk, thiab nyob rau hauv lub Volga Federal District - Kazan, Samara, Ufa. Kav "Npe menyuam yaus", chaw nyob thiab naj npawb xov tooj ntawm cov uas muaj peev xwm yuav nrhiav tau nyob rau hauv phau ntawv no ntawm lub nroog, yeej ib txwm tos rau nws cov neeg muas zaub rau kom lawv zoo siab nrog trendy novelties thiab kuj zoo kawg nyiaj cheb. Thiab ntseeg kuv, ntawm no yog dab tsi rau xaiv!

Tag nrho cov khoom "Familia" magazine muaj ib tug zoo daim ntawv pov thawj. Lub tuam txhab yog lub luag hauj lwm rau qhov zoo ntawm cov khoom muag, nyob rau hauv kev ua raws cai nrog cov kev cai ntawm cov lag luam tawm thiab cov kev cai lij choj "Nyob rau kev tiv thaiv ntawm tau txais kev pab 'Rights. Buyers yog guaranteed rau tej khoom yuav ntawm no lub network.

Nyob rau hauv lub cheeb tsam ntawm cov lag luam tawm khaub ncaws nrog tus nqi qeb "luv nqi" (tawm), lub tuam txhab yog ib tug thawj coj. Nws tsom rua lub buyer nrog cov tsawg thiab nruab nrab-nyiaj khwv tau los lub teb chaws, yog li feem ntau muag los ntawm department stores, "surnames" khoom, xws li zoo-paub ntiaj teb no hom no siv tau, thiab tej zaum "tsis" tus nqi. Nyob rau hauv txoj kev xyaum ntawm kev muag khoom, promotions, thiab kev siv ntawm ib tug system ntawm nyiaj cheb, uas muab tus neeg lub sij hawm rau txuag considerably thiab txuag tau nyiaj nyob rau hauv lub tsev neeg cov nyiaj txiag.

Ib tug ncaj competitor ntawm lub tuam txhab yog "StokTsentr" uas siv ib tug zoo xws li cov khwv kom lub kaw nqi ntau rau "Lub xeem lub npe" network. Internet kav ntawm lub tuam txhab yuav tsis tau pib.

assortment

kev muag khoom department muaj buyers ob peb txhiab SKUs. Khoom khw "Lub xeem lub npe" - ib tug ntau yam xws li, ua lag ua luam, kev ua si, denim khaub ncaws rau tag nrho tsev neeg, raws li tau zoo raws li khau, txoj kev zoo nkauj khoom, tsev neeg cov khoom, accessories, tshuaj pleev ib ce thiab tsev neeg tshuaj. Ntawm no koj yuav tau zoo zoo khaub ncaws thiab tej khoom ua si rau cov me nyuam. Muag handbags, ntoo phuam, kaus mom thiab outerwear: tsho tiv no, tsho loj.

Khoom kab yog uas muaj tuaj raws li ib tug untwisted ntiaj teb no, domestic, thiab me ntsis-paub hom. "Npe menyuam yaus" (khw nyob rau hauv Moscow) muag hom xws li: Finn Flare, Tsav, Puma, Colin lub Wrangler, limhiam, Patrol, Baon, hnub los ntawm hnub, Motivi, plig uas muaj hnub nyoog, Ralf ringer, Terranova, Quelle, «Etti Detti" , "Koj" thiab lwm tus neeg. Muaj ntau pheej yig los yuav cov khoom muaj npe khoom yuav muab xa mus hais rau lub khw "Lub xeem lub npe." Neeg xyuas kom paub tseeb tias qhov nrov hom, raws li lawv hais tias, "tub." Yog li ntawd, ib tug loj feem ntawm cov portfolio yog nyob tsis txhawb suav thiab Turkish khoom. Hom hom no feem ntau yog muab tso rau hauv xws hangers. Tom ntej no mus cov khaub ncaws muag sab ntawm sab los ntawm cov ntaub ntawv khw muag khoom tsev neeg - cov rau khoom ib tug cookware thiab chav ua noj lauj kaub tais diav, textiles, souvenirs, khoom plig.

Yuav kom tau txais cov lus qhia txog promotions thiab nyiaj cheb, thov hu rau lub khw "Lub xeem lub npe." Chaw nyob ntawm cov qhov ze khw muag khoom noj muaj nyob rau hauv ntau khw Wage uas yog muaj nyob rau hauv loj lub zos.

pricing txoj cai

Zoo economy chav kawm ntawv - ib tug "Lub xeem lub npe." Khw, uas yog mixed xyuas nyob rau hauv Internet: zoo los ntawm txaus siab qhua mus lob ib hom tshuaj rau ib tug Penny, thiab tsis zoo los ntawm kev chim cov neeg muas zaub tseem txawv rau ib co zoo dua. Yog vim li cas yog hais tias lub tuam txhab nyob rau hauv feem yog txo nqi, es lub buyer kev nplij siab. Muaj coob tus neeg sai li sai tau seb puas tsimnyog tau lub sijhawm twg los yog vim li cas tej yam uas yog li pheej yig. Puas khoom, defect? Tsis Nyob rau dab tsi yog raws li pricing "lub xeem"?

• Yuav khoom ntawm cov khoom los ntawm cov chaw tsim tshuaj paus tsis muaj intermediary.
• High turnover ntawm cov khoom - lub hauv paus ntawm tag nrho cov Tshuag kav. Revenue ua vim lub loj turnover, lub tsev tus nqi tsis ua si ib tug muaj zog lub luag hauj lwm.
• Qhov stimulation ntawm kev thov, lub system ntawm tag nrho cov kev muag khoom, tus nqi ntog raws li ib tug tag nrho los ntawm 30%.
• Off-lub caij, xyoo tas los cov khoom yog muag nrog loj nyiaj cheb.
• Txuag rau txhua yam: kav khw chaw zov me nyuam nrog ib tug me me nqi xauj tsev, phem dab tuag interiors khw uas tsis yog pleasing rau tub lag luam. Neeg ua hauj lwm cov nqi yuav txo tau nws tus kheej-kev pab cuam system.

Muab cov nqi pheej yig tag, thiab nyob rau hauv kev sib piv nrog lwm yam Tshuag khw, nws yog ntseeg hais tias cov khaub ncaws khw "Lub xeem lub npe" yog zoo txaus. Thiab cov khoom nyob rau hauv xws tus nqi qis yuav tsis tau nyob rau lwm lub outlets.

Nyiaj cheb thiab promotions

Khw "lub npe" muaj cov neeg ib tug "ntog nqi" thaum lub sij hawm caij nyoog kev muag khoom thiab lub txiaj ntsim card kev. Luv nqi Program muab loyal cov neeg muas zaub rau lub sij hawm siv ib tug 7% discount on Mondays, lwm hnub los ntawm 5 los yog 3%. Rau cov kiv cua ntawm lub ntws-khw thiab kev muag khoom zoo surprise yuav ib daim gift card rau cov purchase ntawm cov khaub ncaws. Department khw muag khoom noj, "Lub xeem lub npe" (khw nyob rau hauv Moscow) pub cov neeg nyob ntawm lub capital mus tau rau "kev daim ntawv qhia Muscovite" luv nqi: 5% rau hnub ua hauj lwm, 3% ntawm cov hnub so. Nyob rau hauv cov kev cai ntawm tau txais ib tug luv nqi card yuav pom los ntawm cov tawm tswv yim, yuav mus lub khw "Lub xeem lub npe."

Ua hauj lwm nrog ...

Lub tuam txhab tau twb tsim puag ntawm lwm tus, feem ntau ntawm cov uas ua hauj lwm nrog lub founding ntawm cov lag luam tawm lub koom haum "Npe menyuam yaus". Khw, xyuas uas qhia tau hais tias ib tug tsis tu ncua influx ntawm cov neeg muas zaub yog tsis khoob. Yog li ntawd, nws yog ib qho tseem ceeb ib tug ntau yam ntawm cov khoom muag los ntawm qhov no network, tsis tu ncua Iwj los ntawm muab faib rau cov chaw zov me thiab lwm. "Npe menyuam yaus" muaj ib tug xov tooj ntawm mus tas li cov neeg koom tes ntawm dej siab tej yam kev mob: kom muaj kev ntau yam ntawm cov khoom, ib tug neeg khoom nyob rau hauv tej nqi los yog ntau yam ntawm cov khoom los ntawm fragmented.

Los ntawm ib tug network ntawm khw "lub npe" yuav muab muag:

• tawm ntawm zam los yog illiquid khoom, khaub ncaws, yog tsis siv nyob rau hauv ib lub caij;
• Cov khoom uas yog "tawg" loj ntau yam;
• tej yam uas tsis yog nyob hauv kev thov ntawm cov pejxeem;
• khoom ua los yog mas nyob rau hauv ntau saum toj no-txoj kev npaj.

Sib tw zoo ntawm lub network, "Lub xeem lub npe"

Mus saib cov ntau yam ntawm department khw muag khoom noj tsis tas saib rau lub tuam txhab "Lub xeem lub npe" khw hauv internet, ib zaug yog txaus mus xyuas ib tug department khw thiab saib tag nrho cov qhov muag. Ntawm no koj yuav tau tshawb lub tuam txhab sib tw zoo dua lwm yam discounters.

Firstly, lub "Xeem" muag off-lub caij sau luv nqi hauv qab no kev ua lag luam. Ob, ua hauj lwm nrog ntau manufacturers tsis muaj intermediaries. Nws tus thov kev pab hauv paus - ntau tshaj 40 hom. Peb, cov uas tsis muaj nqi ntawm cov khoom los ntawm kev txo nqi: cov neeg cov nqi, tus nqi xauj tsev, cov creation ntawm kim sab hauv. Minimalism thiab rationality - yog lub hauv paus rau kev cuv npe ntawm cov lag luam tawm network ntawm lub cuab.

Trading lub tuam txhab "Npe menyuam yaus" muaj peev xwm los tsim thiab ua hauj lwm nyob rau hauv tej nyiaj txiag ib puag ncig, tsis hais txog ntawm lub heev ntawm lub ntsoog. savings hom ntxov los yog tom qab ib feem ntawm lub tswv yim ntawm tej kev ua lag luam xov tooj. Yog li ntawd, lub tuam txhab txoj hauj lwm yog heev paaj, tsis hais txog ntawm lub xeev ntawm kev khwv nyiaj txiag: ib tug dej siab los yog kev kub ntxhov.

Kav "Npe menyuam yaus". neeg xyuas

Tsis yog tus twg luam enterprise yuav tsis tsuas muaj ib tug muaj zog tes, muaj yog ib txwm ib tug "tsis muaj zog" uas caum tus ob lub qhov muag ntawm tus neeg tuaj saib. Network "Npe menyuam yaus" - khw, uas xyuas tseg active li kev cov neeg muas zaub, raws li zoo raws li mus ntsib ib tug department khw ib zaug. Tsis zoo dab neeg hais txog lub phiaj los nqis tes nyob rau hauv lub "xeem" ntau tshaj zoo lub tswv yim. Yuav ua li cas yog cov tsis zoo feem ntau nco ntsoov buyers?

1. "Lub abundance ntawm qua ntxi los ntawm Tuam Tshoj." Yog hais tias koj tsis xav mus yuav cov khaub ncaws los ntawm Suav los yog Turkish producers, tuaj sai li sai tau mus rau lub stands, qhov twg cov khoom muaj npe khaub ncaws dai. Ntawm cov hoob kawm, tus ntau yam ntawm lub khw Tshuag tej zaum yuav tsis tau 100% ua los ntawm cov khoom muaj npe khoom muag. Peb yuav tsum tsis txhob hnov qab tias cov factories nyob rau hauv Tuam Tshoj thiab Qaib Cov Txwv muaj ib tug dlej producers.
2. "Nyob rau hauv khw muag khoom noj mess, khaub ncaws dag nyob rau hauv pem teb, qhov ntev yog ntxeev, tsis tidied, etc ..." Tsis meej pem nyob rau hauv lub muag khoom chav - lub inevitable tshwm sim ntawm lub influx ntawm cov neeg muas zaub. Muaj coob tus neeg tsis coj mus rau hauv tus account tias "Npe menyuam yaus" - Kav (St. Petersburg), self-kev pab cuam, yog li cov qhua pom nws tus kheej thiab kim tej yam yuav tsum rau ib tug haum, thiab ces yuav tau muab tag nrho cov qhov chaw. Qhov kawg ntawm txhua ua haujlwm, thiab ib teev ua ntej pib ntawm lub hnub tu kev pab cuam department sellers rau lub trading pem teb: dai khaub ncaws nyob rau hauv qhov ntau thiab tsawg, cov khoom no yog rov qab mus rau lub teb.
3. "Nyob rau hauv lub nrog yog tsis muaj cov sellers." Muag khoom workday - 12 teev, thaum lub sij hawm uas lub sij hawm nws executes lub hom phiaj, reassesses, qhov txaus sab uas ib yam khoom tshiab, ntxuav mus pem roob ua li khiav ri yam. Xaav giant ua hauj lwm, nyob rau 1500 m ² yog faib tsuas yog ob tug neeg (txuag rau neeg ua hauj lwm).
4. Economy chav kawm ntawv - "Npe menyuam yaus" - khw, uas yog heev contradictory xyuas. Buyers tsis yws hlo li: "Lub nrog zoo li ib tug dull warehouse, tsis saib hais tias, cov khaub ncaws tsw ntxhiab heev." Savings thiab minimalism nyob rau hauv lub halls cia kom muaj tus nqi qis, yog li ntawd nyiam qhua. Stoke-khw self-kev pab cuam - cov lus tau qhia hais tias cov buyer tsis yog ib tug boutique.

Ntau xyuas los ntawm cov neeg muas zaub cuam tshuam los ntawm cov teeb meem raws li kev ua txhaum cai ntawm cov kev cai lij choj nyob rau hauv rov qab los ntawm cov khoom, ntev queues, tsis muaj neeg ua hauj lwm, cov kev ua txhaum cai "nrhiav" cov neeg siv, cov tsis muaj nqi cim npe los yog lub xub ntiag ntawm ob tug sib txawv nqi cim npe, tsis muaj ntaub nyob rau hauv lub haum chav thiab ntau dua.

Qhov no network yeej tsis tau thov kom tau ib tug kom los yog ib theem siab ntawm zoo. "Npe menyuam yaus" - kav xyuas uas tso cai rau txhua yuav ua rau lawv tag. Nws yog ib qho tseem ceeb kom paub tias ua ntej yuav mus rau lub khw uas yog tiag tiag muaj nqis muas ntawm discounters thiab yuav ua li cas kom koj tus kheej tawm muaj.

Seb puas yuav mus ua hauj lwm nyob rau hauv lub "xeem"?

Big turnover thiab siab tus ntoo khaub lig - yog tseem ntawm lub chaw ua hauj lwm nyob rau hauv lub "Xeem". Kav neeg ua hauj lwm kev txheeb xyuas uas koj yuav tsum nyeem, xav tau kev pab tsis tu ncua nyob rau hauv tshiab ntas. Network teeb meem yog ib qhov muaj tsis txaus cov neeg ua hauj lwm thiab cov neeg ua haujlwm turnover. Yuav ua li cas yog qhov ua rau thiab ua li cas yog tsis txaus siab nrog lub network neeg ua hauj lwm?

• Nyiaj ua hauj lwm nyob rau hauv nruab nrab ntawm lub 12 th koog tsev kawm ntawv, nyob rau ua kom tiav cov kev npaj - .. Khoom hwm. Lub hom phiaj yog nqa tawm thoob plaws hauv lub xyoo los ntawm 4-5 lub sij hawm, thiab nyob rau hauv lub so ntawm lub xyoo - "ntog." Tag nrho cov muaj tsis txaus thiab tsis ua hauj lwm rau txoj kev npaj yog txiav los ntawm lub nyiaj hli.
• Lub scourge los ntawm tag nrho cov khw thiab nws tus kheej-kev pab cuam txaus yog loj loj nqhis thiab tub sab tub nyiag. Coj "Npe menyuam yaus" kev cawmdim thiab tau nruab trading chav koob yees duab, thiab muaj ua tau txawv txawv lub sijhawm thaum muaj kev ruaj ntseg khwb cia scours txhua buyer.
• Muaj tsis txaus nyob rau hauv tej khw department network neeg ua rau lub fact tias cov luj khoom ua zog sellers thiab cov thawj coj - tiv thaiv.
• Tsis tshua muaj txug ntawm cov neeg ua haujlwm yog ib qho teeb meem ntawm ib co khw muag khoom noj, "Lub xeem lub npe", uas ua rau yus saib tsis taus cov neeg muas zaub.

Cov pawg lwm department khw muag khoom yog txawv los ntawm txhua lwm yam, ib co ntawm lawv muaj zog heev thiab nyob ze-ntos, ua hauj lwm los ntawm cov lus qhib hnub. Ntau yam, nrog rau cov kev siv ntawm lub hom phiaj yog nyob ntawm seb cov sellers nrog cov qhua department ua hauj lwm.

Cov pub leejtwg mus rau lub chaw ntawm "Lub xeem lub npe" khw muag khoom noj?

Nqi ntawm tej yam zoo yuav ua tsis tau tsawg. Nrog rau cov qhib ntawm lub khw muag khoom rau lawv tus kheej "Npe menyuam yaus" muaj ntau buyers tau pom tau hais tias qhov no cia tiag tiag nrhiav tau nthuav, thiab txawm branded khoom ntawm ib tug tsim nyog tus nqi. Nyiaj so koobtsheej los yog tshwj xeeb tshaj yog zoo nkauj dresses tsis tshua muaj, tab sis ib tug ntau ntawm cov khaub ncaws nyob rau hauv classic style, muaj ib yam dab tsi mus khaws nyob rau hauv lub chaw ua hauj lwm, nyob rau ntawm lub chaw ua hauj lwm, ib tug loj ntau yam khoom rau cov niaj hnub siv nyob rau hauv tsev los yog nyob rau hauv lub tsev. Poj niam yam ntau heev dua cov txiv neej, lawv yog lossi tshiab.

Muaj ntau zoo li tsev neeg cov khoom department. Nws yog heev yooj yim mus yuav nws nyob rau hauv me me tais diav, ntim thiab accessories rau cov khoom plig. Koj muaj peev xwm kuj yuav tais diav rau tsim: vases, bowls, daim hlau.

paaj pricing txoj cai ua nrov ntau tshaj ib hom. National paub nws tau txais lub network "Lub xeem lub npe." Kav xyuas uas qhia yuav ua li cas dlej nyiaj cheb pleasing cov neeg muas zaub yog tas li loj hlob thiab evolving. Department of "Lub xeem lub npe" tsis muaj exaggeration yuav hu ua discounters, qhov twg tag nrho cov tsev neeg yuav tau hnav khaub ncaws. Leej twg tsis yuav nyiam paltry nqi rau cov khoom uas zoo? Nws yog ib heev zoo thaum koj mus yuav tau tag nrho cov tsim nyog cov khoom rau hauv lub tsev thiab tsev neeg nyob rau hauv ib qho chaw.

Ris tsho hauv qab, ntaub pua chaw pw teev ntawm 100 p., Ris, tsho los ntawm 150 p., 500 p nkawm khau. - tag nrho cov no thiab ntau implements khw "Lub xeem lub npe" (Kazan). Xyuas hais tias lub department yuav xaiv tus high-quality khoom, tshwj xeeb tshaj yog tom qab lub sij hawm tuaj txog ntawm cov khoom tshiab. "Npe menyuam yaus" - Kav (St. Petersburg), uas yog lossi tsim system ntawm nyiaj cheb thiab muaj. Piv txwv li, ib tug 20% luv nqi rau tus purchase ntawm ob brand-lub npe khoom nyob rau tib tus nqi. Card tuav tseg nyiaj cheb yog muaj hnub ntawm 5 mus rau 7%.

Nyob rau hauv "Lub npe" koj muaj peev xwm feem ntau nrhiav tau tej yam los ntawm kim ntuj fabrics. Txawm li cas los, qhov uas tsis muaj nqi tam sim ntawd ua rau lub buyer xav hais tias cov khoom yog cov. Ntawm no nws yuav tsum tau nco ntsoov tias implementer bases nws luam txoj cai tshaj tus nqi ntawm txhua txhua ib yam, tab sis nyob rau hauv lub turnover tus nqi.

Qhov twg yuav nrhiav tau qhov chaw nyob ntawm cov tag nrho lub tuam tsev khw?

Kawm tau li cas los npaj ib tug luv nqi card rau li niaj zaus cov neeg muas zaub, ib txhia raws caij nyoog promotions thiab nyiaj cheb tam sim no koj khiav lag luam, koj muaj peev xwm tswj, thov hu rau lub khw "Lub xeem lub npe." Chaw nyob ntawm tag nrho cov khw muag khoom muaj nyob rau hauv lub official lub website. Cov khw muag khoom noj nyob li tias txhua yam kev qhua tuaj noj mov muaj dawb nkag tau mus rau lawv thiab yuav muab tau yooj yim mus txog los ntawm pej xeem thauj.