Hom - dab tsi yog qhov no? Paub lub ntiaj teb no hom

Lub tswvyim ntawm "hom" yuav pom feem ntau, nws yog siv nyob rau hauv relation mus rau cov khoom, mus qhauj los yog tuam txhab uas muag. Feem ntau, lo lus muaj nuj nqis. Muaj yog tsis muaj leej txhais. Nyob rau hauv luv luv, xaiv lus, peb yuav hais tias hom - nws yog tej yam trademarks nrog ib tug kaj lub npe.

txawv txhais

Legalized thiab patented lub ntsiab txhais ntawm cov tswvyim no belongs rau ib qho ntawm cov American Marketing Association. Raws li qhov no txhais, cov hom - cov npe, cov cim, los yog ib tug ua ke ntawm cov pawg, uas yog tsim nyog rau cov cim ntawm ib tug ntawm cov khoom los ntawm lwm yam khoom ntawm tib hom. Muaj ntau marketers ntseeg tau hais tias lub hom tsis muaj nyob rau hauv lub hom phiaj kev muaj tiag. Thiab yog dab tsi nws tsim tsis yog lub chaw tsim tshuaj paus ntawm ib tug zoo, thiab rau pem tus neeg, uas yog ib tug sawv cev ntawm lub hom phiaj cov neeg tuaj saib ntawm cov khoom. Nrog rau qhov no yooj yim tsis pom zoo. Tom qab tag nrho, thaum lub mere mention ntawm ib hom tshuaj nyob rau hauv koj lub taub hau ib zaug muaj ib tug tej yam associative array.

Yog li, tag nrho cov ntsiab txhais ntawm lub sij hawm "hom" yuav grouped rau hauv ob pawg:

1. Hom - ib hom tshuaj nrog nws cov logo-ib lub cim, ib tug lub npe, ib tug tej yam lub koob npe nrov.

2. Nws impressions thiab cov koom haum uas tshwm sim nyob rau hauv lub siab ntawm tus neeg ntawm qhov pom ntawm lub logo los yog lub npe ntawm ib tug tej lub tuam txhab.

Muaj kuj yog lub tswvyim ntawm "lub ntiaj teb no hom", uas yog hais txog cov khoom ntawm ib tug tej hom, paub tag nrho cov thoob lub ntiaj teb no.

Yuav ua li cas yog ib hom tshuaj?

1. Attributes - ib tug txheej ntawm cov khoom. Feem ntau cov feem ntau manufacturers siab rau zoo.

2. Culture thiab qhov tseem ceeb. Nyob rau hauv txhua txhua lub tuam txhab muaj nws tus kheej charter, nws cov hom phiaj, nws motto.

3. Target cov neeg tuaj saib. Yuav kom kho "tig" koj cov khoom, koj yuav tsum paub raws nraim rau leej twg nws yog npaj.

4. Cwm pwm - yog dab tsi distinguishes lawv los ntawm lwm tus.

Yog vim li cas qhov yuav tsum tau rau branding?

Branding - yog cov qib ntawm koj hom. Thiab nws cov ntsiab lub hom phiaj - advertising. Lawm, thaum lub tuam txhab yuav tsim nws tus kheej ib tug lub npe zoo, tsim kom muaj nws tus kheej, qhov muag volume yuav nce. Tab sis peb yuav tsum tau ib tug haib channel rau nce qib. Firstly, nws yog tsim nyog los saib xyuas kev ruaj ntseg ntawm nws cov khoom, nws cov logo, kom tsis txhob sib thooj nrog lwm tus neeg, kom paub tseeb tias muaj tsis muaj cov ntawv luam. Ob, lub hom yuav tsum tau nco ntsoov tias advertisement yog tsis nyob rau hauv vain.

Lub nto moo tshaj plaws hom

Hom muaj nyob rau hauv txhua qhov chaw ntawm lub lag luam tawm nyob rau hauv txhua yam khoom qeb. Piv txwv li, lub npe nrov tshaj tuam txhab uas muag nyob rau hauv lub teb ntawm computer technology - .. Kua, Google, etc. Ntawm cov hoob kawm, txhua leej txhua tus paub lawv. Tsis tau peb yuav siv los hais tias nyob rau hauv thawj qhov chaw lo lus "hom" yog siv nyob rau hauv relation mus khaub ncaws, tshuaj pleev ib ce, khau. Tsis tas li ntawd nrov yog hnab hom, xws li, piv txwv li, Gucci, Ferragamo, Valentino.

Gucci

Lub ntiaj teb no-nrov npe lub tuam txhab. Ntawm cov hoob kawm, tus nrov tshaj plaws handbags thiab perfumes, kev coj tus kheej lub npe. Keeb kwm ntawm lub hom muaj nws cov keeb kwm nyob rau hauv lub deb 1906, thaum lub tuam txhab pib los tsim cov khoom ua los ntawm txoj tawv. Nyob rau hauv 1947, nyob rau ib qho ntawm cov qhia tau hais tias twb nthuav thawj handbag nrog xyoob leeg, uas yog ib tug tiag tiag txhob.

Ferragamo

Lub tuam txhab yog muaj npe tom qab nws tus tsim, tus naas ej Italian designer. Lub ntsiab lub hom phiaj ntawm kev khawb - cov creation ntawm ib tug ua hauj lub hnab uas yuav haum txhua tus tsim nyog yam. Tab sis nyob rau tib lub sij hawm nws yuav tsum muaj ib tug tseem ceeb feature - stylish tsim thiab zoo nkauj tsim. Tam sim no lub tuam txhab ua tsis tau tsuas yog ib lub hnab, tiam sis lwm cov tawv accessories.

Valentino

Qhov no ntiaj teb no hom, lub npe hu rau nws cov khoom kim heev cov khaub ncaws thiab hnab. Valentino Garavani yog tsom feem nyob rau hauv elegance, style thiab elegance.

Bottega Veneta

Nyob rau hauv no lub npe nws hides ib tug zam lub tsev, khiav nrog lub hnab rau txog ib tiam. Ntawm kev muaj koob meej ntawm lub hom lawm mas yuav kis los ntawm tus thawj coj Tomas Maier. Sai li sai tau raws li nws coj chaw ua hauj lwm raws li cov kev hloov ua. Nws lub hnab tshiab, woven los ntawm cais tawv koj cov menyuam, ua ib tug txaws. Hnav xws li ib accessory yuav tsuas yuav ib tug tiag tiag fashionista.

Lub npe yog tseem ceeb heev thaum xaiv tshuaj pleev ib ce. Tom qab tag nrho, tshuaj pleev ib ce rau cov poj niam. Lawv txhawj txog kev zoo nkauj, vim li ntawd nws yog ib qho tseem ceeb uas tus txhais tau tias ntawm kis nws twb zoo-paub hom, ces muaj yog cog qoob loo nyob rau hauv nws zoo thiab efficiency.

Lub nto moo tshaj plaws tshuaj pleev ib ce hom - nws Bourjois, L'Oreal Paris, Yves Rocher, Mary Kay, Dior, Chanel. Sau tag nrho cov nto moo hom tshuaj pleev ib ce tsuas yog tsis yooj yim sua. Txhua lub teb chaws tau nws tus kheej cov neeg sawv cev. Ib txhia ntawm cov hom yog tej yam ntuj tso tshuaj pleev ib ce, ib feem - kev. Feem ntau cov feem ntau, cov neeg xaiv li cas lawv twb paub, lawv sim. Ntawm cov hoob kawm, tus nrov heev Fabkis hom, thaum nyob rau hauv cov khaub ncaws thiab handbags thawj tuav Italian hom.

Yves Rocher

Lub tuam txhab tshaj tawm hais tias nws tus kheej ntev los no thiab los ntawm tus thawj hnub ua nrov. Tshuaj pleev ib ce Yves Rocher yog organic, vim hais tias nws muaj ib tug loj tus naj npawb muaj li ntawm tej yam ntuj tso khoom xyaw. Conveniently, yuav khoom ntawm lub tuam txhab yuav tsis tau tsuas yog kav, tab sis kuj nyob rau hauv lub catalog. Qhov no lub tuam txhab ua hauj lwm nyob rau hauv nruab nrab-nqi ya.

L'Oreal Paris

Nws yog suav hais tias yuav tsum muaj pes tsawg ib hom nyob rau hauv lub ntiaj teb no. Khoom "Loreal" faib nyob rau hauv ntau tshaj li 150 lub teb chaws. Nws yog lub npe hu thiab nyob rau hauv coob vim lawv zoo, stylish tsim. Tus nqi ntawm cov khoom yog tsis yog li ntawd siab. "L'Oreal" ua daim tawv nqaij saib xyuas khoom rau lub ntsej muag, plaub hau, pleev.

Bourjois

Qhov no hom, uas yog nyob rau hauv tus nqi qub pab pawg neeg nrog tshuaj pleev ib ce "L'Oreal". Bourjois specializes mas nyob rau hauv cov hniav tshuaj pleev ib ce rau ob daim di ncauj, ob lub qhov muag thiab tes. Tab sis cov xaiv ntawm cov xim, cov nyhuv yog tsuas mesmerizing.

Ntawm cov Lavxias teb sab tshuaj pleev ib ce hom muaj nqis mentioning muaj kev txhawj xeeb "Kalina", uas specializes nyob rau hauv qhuav ntawm daim tawv nqaij saib xyuas khoom. "Kalina" - yog zoo li no hom raws li "Ib puas zaub mov txawv rau kev zoo nkauj," "Ntshiab kab", "Velvet tes", "Dub Pearl". Tu siab, lub Lavxias teb sab tshuaj pleev ib ce lag luam tsis cuag yawm heights, thiab lub ntiaj teb no-nrov hom nyob rau hauv peb lub teb chaws tsis tau.

hom qhia tias yog leejtwg

Txhua hom yuav tsum muaj nws tus kheej cov lus hais tias - luv luv, succinct kab lus hais tias qhia cov essence ntawm lub tuam txhab. Piv txwv li, lub tuam txhab L'Oreal muaj tag nrho cov paub lus hais tias "Koj yuav tsum tau txais nws." Tsis tas li ntawd heev nco yog lub hom logos. Rau ib txhia yog ib tug tshwj xeeb txoj kev uas yuav sau lub npe ntawm lub tuam txhab, thaum lwm tus neeg - lawv cov cim.

Ntawm cov hoob kawm, txhua leej txhua tus yeej paub lub logo Nike sportswear. Nws yog kev cob cog rua nrog lub npe ntawm lub tuam txhab, raws li ib tug schematic lus piv txwv txog ib tug tis ntawm tus vajtswv poj niam uas yeej Nike. Chiv, qhov no tis me ntsis overlaps lub inscription, ces lub tuam txhab lub npe kos npe rau steel sab saum toj, thiab tam sim no no thiab tsis xav tau. Txhua yam ntawm tus logos nws muaj nws tus kheej keeb kwm, uas yog nthuav kom kawm.

Kua

Sawv daws yeej paub tom Kua yuav tsis tshwm sim sai li sai tau. Chiv, Ronald Ueyn tau tsim lub logo, uas yog xwm Isaak Nyuton nyob rau hauv ib cov kua tsob ntoo. Stiv Dzhobs xav hais tias cov ua cim tsis txhob ua rau kom kev muag khoom ntawm cov khoom, thiab nug cov koom haum advertising, qhov twg nws muaj ib tug tshiab kos npe rau. Thaum xub thawj nws yog ib tug multi-dawb lias Kua, ces nws twb hloov.

Pepsi

Nws yog tus thawj coj los ntawm tus xov tooj ntawm logos. Lub tuam txhab logo tau undergone hloov ntau tshaj 10 lub sij hawm. Nws tseem unchanged tsuas muaj cov xim liab, raws li zoo raws li lub inscription «Pepsi». Lub tuam txhab yog kom meej meej raws li cov lus tiam sis thiab nws kom mus nrog cov tiam sis ntawm lub sij hawm. Logo yuav laconic, zog thiab ntau dynamic.

Versace

Heev ntawm nthuav cov yog lub logo ntawm lub hom. Nws qhia tau hais tias lub taub hau ntawm Medusa lub Gorgon. Cov designer xav tias qhov no mythical zeej muaj tshwj xeeb hypnotic spell. Tej zaum lub zoo meej xaiv rau ib lub tuam txhab uas ua tau tej khaub ncaws, handbags thiab naj hoom.

Chanel

Tej tug poj niam tau yooj yim xav txog tej yam lub logo ntawm lub hom nto moo. Nrog ob tsiaj ntawv nyob rau hauv daim iav duab. Nws twb yees ua ntev dhau los thiab tseem unchanged. Nws qhia thawj tsab ntawv ntawm lub npe thiab lub xeem ntawm tus tsim - Koko Shanel.

hom Gucci

Raws li tau piav saum toj no lub logo ntawm lub hom, nws nruab nrab yog cov thawj ob tsiaj ntawv ntawm lub npe thiab lub xeem ntawm tus tsim - Guchchio Guchchi. Txawm li cas los, nyob rau hauv lub logo yog kos ib tug muab ob npaug rau lub ntsiab lus. Nyob rau hauv thaum ntxov 20th caug xyoo, lub tuam txhab ua tawv khoom rau jockeys thiab ob tsab ntawv G rau hauv lub logo nco stirrups.

Lacoste

Ib tug cim ntawm lub hom yog embroidered los yog pleev xim rau khej. Lacoste nab qa dej los ntawm muaj peev xwm yuav pom nyob rau hauv lub feem ntau ntau haiv neeg tej yam uas: t-shirts, hnab, nkawm khau, ris, perfumes thiab txawm lub tsheb. Nyob rau hauv tas li ntawd, khej adorns ntau tshaj li ob txhiab branded khw muag khoom noj thoob ntiaj teb. Start hom launched nyob rau hauv lub 20s ntawm lub xeem caug xyoo. Ntaus pob tesniv neeg uas ua ntawv Rene Lakost lub Fabkis ntaus pob tesniv rov qab mus rau nws qub zog, thiab nyob rau tib lub sij hawm qhib ib tug zoo kawg ua si apparel lub tuam txhab, uas tseem haum kiv cua. Yog vim li cas khej? Qhov no yog hais tias Rene Lacoste muaj ib tug heev peculiar txoj kev ua si. Cov neeg los ntawm nws txoj hauj lwm zoo li ib tug khej khib, npaj mus tua. Nyob rau hauv tas li ntawd, ib hnub twg nws ua ib tug thawj koom ruam nrog ib tug American neeg ncaws kab taub nyob rau hauv lub thawv rau khaub ncaws los ntawm khej tawv nqaij. Los ntawm Rene Lacoste tau txuas lub npe menyuam yaus "Khej". Nws tus phooj ywg pleev xim rau khej emblem, uas pib yuav tsum tau ua ntawv thov kom cov khaub ncaws, Rene. Tom qab retiring los ntawm cov loj ua si nawv Lacoste pib ua nws lub tuam txhab, expanding nws los ntawm qhov textile Hoobkas rau unimaginable proportions.

adidas

Tus thawj logo ntawm lub tuam txhab - peb ib daim hlab - twb coined los ntawm tus founder ntawm lub hom Adi Daslerom. Thaum lub tuam txhab pib nthuav, thiab tshwm sim nyob rau hauv ib tug assortment tsis tau tsuas yog nkawm khau tab sis kuj xws li kev coj, muaj ib tug xav los mus hloov lub logo. Ces nyob rau hauv Adidas ruaj khaub ncaws los ua khav theeb shamrock nrog peb cov kab txaij rau ntawm lub hauv qab, uas symbolizes lub muaj ntau haiv neeg ntawm lawv cov khoom. Twb tau nyob rau lub caij xyoo pua 20th, lub tuam txhab tuaj nrog lub logo ntawm peb bands, txoj kev ua ib lub roob. Gore - yog lub hom phiaj thiab cov hom phiaj ntawm lub tuam txhab, uas nws txav.

sab saum toj hom

Hom - nws tsis yog cia li zoo-paub tuam txhab uas muag. Nws yog ib qho kev lag luam. Txhua xyoo lub npe, kev rau lub championship nyob rau hauv uas lub chav ruaj. Nyob rau hauv 2014, tus thawj coj ua lub kua hom, raws li los ntawm Microsoft, Coca-Cola, Google thiab lwm tus neeg (raws li "Forbes" magazine). Sab saum toj hom ntawm lub ntiaj teb no yog txiav txim los ntawm lub theem ntawm kev muag khoom thiab nyiaj. Tso cov feem ntau ntau haiv neeg cov khoom - txawm nws yog hais tias muaj ntau hom - yog ib qho los mus cuag ib tug tshiab theem ntawm txoj kev loj hlob, mus kis tau ntau tej chaw thiab tau ib tug ntau dua theem nyob rau hauv qhov qeb duas.