Cim muag lub taub Tawvv - yog dab tsi?

Cov niaj hnub ua lag luam ntawm cov khoom thiab cov kev pab cuam yog tej nrog tib hom offerings, cov khoom, cov kev pab. Yuav kom ciaj sia nyob rau hauv ib tug sib tw ib puag ncig, koj yuav tau favorably sawv tawm los ntawm lub faceless masses. Nws ua hauj lwm pab lub hom phiaj no yog ib tug cim muag lub taub Tawvv (USP), uas hais tias feature ntawm lub tuam txhab los yog cov khoom thiab cov kev pab cuam tau txais kev pab.

Lub cim muag lub taub Tawvv yog suav tias yog ib qho ntawm feem haib li hom kev kawm. Nyob rau hauv qhov tseeb, lub cim muag lub taub Tawvv - yog ib yam ntawm cov lus teb rau ib tug neeg lo lus nug, "Vim li cas peb yuav tsum yuav los ntawm koj dua koj yog txawv los ntawm tus so?" Raws li ib tug dav dav txoj cai, faib 5 tsis, uas yuav txawv los ntawm nws cov competitors: nqi, cov khoom, cov txheej txheem, kev pab, thiab marketing.

Feem ntau cov tuam txhab uas muag xav kom pib koj cim muag lub taub Tawvv rau lub "uniqueness" ntawm cov nqi, tab sis muab hais tias, piv txwv li, txhua txhua ob lub khw hais tias nws muaj tus nqi qis tshaj, tus neeg rightly muaj xav phem cais tsis nyob rau ntawd tau. Tsis tas li ntawd, txawm hais tias koj nyob nraum tiag muag ib yam khoom ntawm ib tug uas tsis muaj nqi yog tshwj xeeb, uas txhais tau tias koj yuav ho poob lub zoo dua uas tsis muaj ua lag ua luam kev vam meej yuav tsis coj (sib nrug los ntawm koj cov neeg sib tw 'ua lag ua luam).

Lub xub ntiag ntawm ib tug tiag tiag tshwj xeeb cov khoom - ib tug tsawg phenomenon, yog li ntawd koj yuav tsom rau ib tug nqaim me me khoom. Fertile av rau txoj kev loj hlob ntawm lub USP kuj unikalizatsiya txheej txheem thiab cov kev pab. Tom qab tshuaj ntsuam cov ntsiab teeb meem thiab dissatisfaction ntawm cov neeg muas zaub thiab txais kev pab nyob rau hauv cov nqe lus ntawm mus kom ze los yog muab kev pab, koj muaj peev xwm tsim kom tau koj USP rau daws cov teeb meem no.

Zoo, yog koj USP yog tsom on lub cim cov kev pab cuam thiab zoo uas muab los ntawm koj lub tuam txhab, thiab ib tug tshwj xeeb txoj kev ntawm lawv cov proposals. Nws yuav tsum tau borne nyob rau hauv lub siab hais tias nws tsis yog ib tug USP. Ua ntej ntawm tag nrho cov, daim ntawv thov uas koj lub tuam txhab yog qhov zoo tshaj plaws, hiob thiab cov coob. Zoo, yog hais tias qhov no yeej muaj tseeb, tab sis nws tsis muaj tej yam kev pab rau tus neeg. Slogans thiab lub hom phiaj - nws tseem yog tsis tseem ceeb kev xaiv rau tus cim muag lub taub Tawvv. Koj muaj peev xwm kos rau qhov kev paub ntawm Western tuam txhab uas muag thiab tsom xam uas lawv tau raws li, tsim nws tus kheej cim muag lub taub Tawvv. Piv txwv ntawm zoo USP yuav pom nyob rau hauv lub "Coca-Cola", "M & Ms", "Comet", "Ariel", "Samsung".

Lub ntsiab yam ntxwv yog kev vam meej TSS:

• laconic - USP yuav tsum cos thiab muaj zog, tab sis lub caij nplooj zeeg nyob rau hauv lub Scope ntawm lub tswv yim;
• simplicity thiab transparency (los yog coj lub sij hawm Rosser Reeves, tus tsim ntawm lub tswvyim ntawm "cim muag lub taub Tawvv", pob zeb ua);
• Kev muaj tiag - cog lus tsuas yog dab tsi lawv yeej kam mus ua;
• uniqueness - tsis rau tsis muaj dab tsi uas cim muag lub taub Tawvv yog lub npe.

Yuav kom ntsuam xyuas cov hauj lwm zoo ntawm koj USP, sim saib nws ntawm lub qhov muag ntawm tus neeg los yog tus neeg: Puas muaj tus USP hu kom kawg, seb nws yog sau nyob rau hauv lub tiaj lus. Nyob rau hauv tas li ntawd, nws yuav tsum txawj xav koom lub peev xwm buyer, qhov no tej zaum yuav cov nyhuv uas cov poob siab, surprise, rau nkawv noj USP daim ntawv yuav tsum tau nco.