American Tourister - thawv rau khaub ncaws, paub thoob plaws lub ntiaj teb no: lub keeb kwm ntawm lub hom

Ib tug ntawm cov hiob thiab zoo tshaj plaws-paub manufacturers ntawm nra khoom nyob rau hauv lub ntiaj teb no yog American Tourister. Thawv rau khaub ncaws, uas nws ua tus tuam txhab, pom zoo raws li qhov feem ntau txhim khu kev qha. Nws yog meej kuaj kom tau raws li lub strictest qauv. Nws plays ib qho tseem ceeb luag hauj lwm thiab tus nqi pheej yig ntawm cov khoom. Tsis muaj zem uas tourists los ntawm ntau lub teb chaws rau lawv mus xaiv cov hom no.

Undoubtedly, nws yog tsis zoo li ib tug neeg niaj hnub no tsis kos ib tug stylish, nyiam thiab haumxeeb thawv rau khaub ncaws trolley American Tourister. Tab sis yuav ua li cas nws tag nrho cov pib? Tus txiv neej uas nrhiav tau qhov tam sim no nto moo lub tuam txhab nyob rau hauv thaum ntxov 1930s, yog Sol Koffler. Khiav tuaj mus rau lub tebchaws United States, nws thawj ua hauj lwm nyob rau hauv lub Hoobkas, ua txoj kev trunks, ces nyob rau hauv lub Hoobkas handbags. raug txoj kev nra khoom, hais txog tej uas nws paub yog raug rau lub sijhawm ntawd. Nyias ib daim hlab ntawm ntoo los yog plywood glued ua ke, thiab ces lawv them nrog ntawv (daim ntaub) kom pheej yig nra los yog tawv rau kim qauv. Nrog rau cov zaj uas lub sij hawm Koffler txiav txim siab los pib lawv tus kheej ua lag ua luam nrog lub ruaj lub tswv yim mus ua ib tug ntau ruaj khoom. Lub tuam txhab yog founded hauv 1933 nrog rau cov qhib ntawm lub thawj tsev muag khoom noj nyob rau hauv lub capital ntawm Rhode Island, Providence.

Thaum tus thawj qauv tsis ua ib tug kiv puag ncig nyob rau hauv kev tsim qauv, Koffler yog ntseeg hais tias cov durability ntawm cov khoom nyob rau hauv tib tus nqi ntau yog tsis yog muaj lwm yam hauj yuav lwv nrog American Tourister. thawv rau khaub ncaws Nws muag rau ib tug duas. 5000 cov ntawv luam tau muag nyob rau hauv thawj xyoo ntawm lub lag luam. Tsis pub dhau ob xyoos Koffler ntiav ob peb neeg ua hauj lwm, tab sis nws txuas ntxiv mus ua hauj lwm rau tus tsim ntawm cov khoom thiab ua hauj lwm nyob rau hauv kev muag khoom. Cov khoom kab muaj txhab dog dig, twb tso tawm ob qauv ntawm txawv ntau thiab tsawg pab (muaj nqis ob los yog peb duas las) txhua nyob rau hauv dub thiab xim av xim tswvyim. Khoom muag thoob plaws hauv lub cheeb tsam los ntawm Providence rau Boston.

Ib me ntsis tom qab Koffler khoom nruj heev heev rau manufacture panels (plywood) rau receivers muaj peev xwm ntawm cranking cov ntaub ntawv. Qhov no coj mus rau ib tug loj txhob American Tourister lub tuam txhab. Thawv rau khaub ncaws ua tsaug rau qhov no innovation yog ntau yooj yim nyob rau hauv kev tsim nqe lus, tab sis ntau zog nws lub zog. Raug cov piv txwv ntawm lub nra thaum lub sij hawm uas yuav mus rau ntau qhov chaw uas ua rau lawv tsis tshua muaj thiab cumbersome, Ntxiv, lawv muaj ib tug ib txwm mus nrib pleb thiab creak. Koffler qauv muaj ib tug yooj yim tab sis tsis tau muaj kuab heev tsim nrog sib npaug ntawm cov ces kaum, nta xws li hauv ob sab phlu thiab twb nrog zippers uas yeej tsub kom nws practicality. Yuav kom paub qhov txawv no kab los ntawm nws lwm cov qauv, qhov tus tsim hu nws American Tourister. Lub thawv rau khaub ncaws yog ib tug resounding kev vam meej, qhov chaw kawm ib txuj nyob rau hauv lub nra kev lag luam. Niaj hnub kab twb nthuav rau hauv thaum ntxov 1940s mus rau plaub yeej, plaub xim thiab yim ntau thiab tsawg pab. Thaum lub sij hawm ob ntiaj teb rog, lub tuam txhab tshem tawm ntau lawm nra lawm, ua hauj lwm nyob rau hauv tsov rog dag zog. Dua li ntawm qhov ceev ceev rov qab txij li thaum 1945, nws tseem tseem ib tug regional ruaj. Tab sis Koffler Muag nrhiav thoob plaws America, thiab tsis tsuas muaj. Nws tuaj mus rau to taub hais tias nws yog tsim nyog los txhawb lub hom los ntawm advertising lub tuam txhab.

Thaum lub sij hawm ob xyoos uas ua raws li cov kev taw qhia ntawm txoj kev technologies nyob rau hauv zus tau tej cov ho nce lub tuam txhab rau pem hauv ntej nyob rau hauv lub teb chaws kev ua lag luam. Nws twb xub siv nyob rau hauv qhov siv thiab ua pressed plywood (veneer), raws li zoo raws li paub txog lub revolutionary khoom tsim thaum lub sij hawm tsov rog xyoo - yas. Tom qab cov kev taw qhia ntawm cov tom ntej no kab, tau lees tias lub dag lub zog ntawm tus txheej txheem tshiab, nyob rau hauv 1954, lub tshuaj nyob tus yeees ntawm American Tourister khoom lawm ntxiv lawm. Thawv rau khaub ncaws, kev txheeb xyuas ntawm cov uas ua tib zoo sau, tswj kom dhau lub tiag tiag xeem thiab ua pov thawj nws zoo kawg lub dag lub zog. Nyob rau hauv ib cov ntaub ntawv, thaum nws poob tawm ntawm lub tsheb, ehavshey ntawm ib tug ceev ntawm yuav luag 100 kilometers moos, thiab ces poob nyob rau hauv lub log ntawm lwm lub tsheb. Tsuas yog rau ib tug ob peb khawb nyob rau hauv cov txheej nto, nws tau raug fwm lawm.

Nyob rau hauv lub xyoo 1970, lub tuam txhab twb muaj ib tug nco TV coj mus muag nrog lub liab twm hawj (ua tau nws yog ib tug disguised actor), uas yog nrov tag nrho kaum tsib xyoos kom txog thaum nws tsom. Cov tsiaj, ua nyob rau hauv ib lub tawb, cuam lub thawv rau khaub ncaws nrog tag nrho nws lub dag lub zog nyob rau hauv lub phab ntsa, dhia rau nws. Qhov no yog ua kom pom lub dag lub zog ntawm cov khoom.